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Tag: Saurabh Bhatia

  • Vdopia realigns its top management

    Vdopia realigns its top management

    MUMBAI: In order to strengthen the business and its product offerings, Vdopia has made changes in the top management.

     

    To meet the distinct demands and challenges of the ad tech industry, it has appointed Saurabh Bhatia, who co-founded Vdopia in 2007 and has served since as its chief business officer (CBO), as its chief executive officer (CEO), succeeding Srikanth Kakani (also a co-founder) who becomes the company’s chief technology officer (CTO), a new position. Chhavi Upadhyay, another co-founder, who has served as chief operating officer (COO), becomes Vdopia’s president, also a new position.

     

    Bhatia believes that under Srikanth’s direction, Vdopia served video ads to 63 of the top 100 ad age advertisers and expanded globally opening up offices in nine countries. He says: “Building on the momentum set by him, we aim to innovate with greater speed, efficiency and capability in a fast-changing world. We are in the most exciting phase of our growth, as the mobile video ad market is expected to grow by more than 300 per cent in the next four years. As an organisation, we will build a stronger, growing business portfolio by further solidifying our core technology offerings. This structural reorganisation is indispensable for Vdopia to respond with agility to the changing business environment.”

     

    As Vdopia’s CEO, Bhatia will have global responsibilities for driving the company’s growth and vision, leading the company’s strategy, defining the product road map and be in charge of overall revenue growth.

     

    With over 10 years of sales and business development experience, prior to co-founding Vdopia, he held executive positions at Maxcellence, Peak Performance Solutions and Insways Software. Bhatia holds a degree in Industrial Engineering from the Indian Institute of Technology, Delhi.

     

    As Vdopia’s first CTO, Kakani will oversee the development, implementation and growth of Vdopia’s technology vision. This includes but is not limited to strengthening the core technology of VDO, Vdopia’s proprietary ad format, launching and building a mobile video marketplace, development of big data targeting engines and Vdopia’s approach to native advertising.

     

    Upadhyay, as the company’s president, will provide leadership and direction to human resources, legal, accounting and finance in addition to her current responsibilities of global operations and business development.

     

    “With these management changes we will focus on making internal and external processes at Vdopia more productive, efficient, simple and scalable,” adds Bhatia. “We will continue to focus our energies and efforts on building great products and providing value for our customers, stakeholders and the advertising industry.”

  • Vdopia & BlueKai to enter into global agreement

    Vdopia & BlueKai to enter into global agreement

    MUMBAI: Vdopia announced that it has integrated with BlueKai data to provide Vdopia’s customers with advanced mobile video targeting on a global basis.

     

    BlueKai mobile data will be integrated into Vdopia’s platform for mobile audience targeting, giving its advertisers’ access to 330 million unique mobile users (iOS and Android). Data from BlueKai, as well as other mobile targeting partners, will enrich Vdopia’s own data resulting in segment targeting abilities that are constantly refreshed to provide broad reach at scale.

     

    Vdopia already offers mobile targeting based on context, device type, time, operating system, location, demographic information and audience behavior. The addition of BlueKai’s 3rd-party data provides additional targeting parameters to help brands reach their intended audiences with more impact and efficiency.

     

    “Vdopia has always had the industry’s most comprehensive set of video creative units for mobile. The addition of BlueKai data sets will vault us into a global leadership position in targeting effectiveness,” said Vdopia chief business officer & co-founder Saurabh Bhatia.

     

    “No other company offers the worldwide audience reach for mobile video advertising that we provide for our customers,” added Bhatia.

     

    “In 2013, advertisers increased spending on mobile video advertising by 167 per cent and will increase spending by 81 per cent this year. With such a large investment in mobile video, advertisers must deploy the most advanced campaign targeting tools to maximise their ROI. With Vdopia and BlueKai together, they will get just that,” pointed out BlueKai vice president of mobile Jeff Frantz.

     

     “Advanced mobile video targeting sharpens access of advertisers to the right audience while choosing the parameters that are most effective to their campaigns. Our association with BlueKai will help us elevate our cutting edge video advertising solutions in this fast growing segment,” mentioned Vdopia vice president – APAC Preetesh Chouhan.

  • Vdopia announces three senior-level appointments

    Vdopia announces three senior-level appointments

    MUMBAI:  Vdopia has announced the appointment of several top talents to further strengthen its leadership ranks: Jason Shulman, Farzad Jamal and Narayanan Iyer.

     

    Farzad Jamal has come on-board as vice president, Europe. Jamal will be based in the company’s London office and will be responsible for expanding Vdopia’s business across Europe. Previously, he was at the OpenX (London) where he has been commercial director of EMEA for the past two years.

     

    Jason Shulman has joined as senior vice president, sales at the company’s San Francisco office. Shulman will be responsible for growing North America media and programmatic revenue for the company. “There are very few companies with global scale in the mobile video advertising space and Vdopia is on that short list. There was no saying ‘no’ to such an opportunity, especially when Vdopia is rolling out programmatic offering,” said Shulman.

     

    Senior director of finance, a newly created position, will be occupied by Narayanan Iyer.  He will be based in Fremont and is responsible for company’s finances. A veteran with 20 years of experience, he’s worked with Rocket Fuel, Mint and Intuit. Prior to Vdopia, he was working with Quri (San Francisco), a retail intelligence company.

     

     “Vdopia is moving ahead at a great pace and building a world-class team, which has expanded dramatically over the last year to match pace with our growth.” said Vdopia APAC VP Preetesh Chouhan.

     

    “Jason is an amazing strategist of the digital century—helping brands take best advantage of the growing programmatic landscape.  Farzad is a creatively driven revenue executive and been able to produce big digital ideas in Europe. And Narayanan is hardcore numbers guru,” added Vdopia co-founder & chief business officer Saurabh Bhatia. “Together they will help Vdopia build on the momentum we’ve been gaining. We are thrilled to welcome them to the team.”