ITV

Tag: Saundarya Rajesh

  • MullenLowe Lintas Group India recognised as one of 100 best companies for women in India

    MullenLowe Lintas Group India recognised as one of 100 best companies for women in India

    Mumbai – MullenLowe Lintas Group India has recently been included in the esteemed list of the “100 Best Companies for Women in India” by Avtar and Seramount. This recognition underscores the Group’s unwavering commitment to gender equality and highlights the company’s efforts to create an equitable and empowering workplace, especially for women.  

    This accolade uniquely places MullenLowe Lintas Group as the only advertising agency from India, in the company of other admired corporations like Bayer, Aditya Birla Group, HP, Mondelez and Accenture. All these corporations, share a commitment to advancing gender diversity in the workplace, and some of them who also happen to be the agency’s clients.

    Congratulating the agency on this big moment, MullenLowe Global CEO Kristen Cavallo said, “It’s no surprise the team in India has been recognized as one of the Best Companies for Women. It’s a place where smart thinking is highly regarded, creativity thrives, and people feel valued. I’m really proud of the leadership in India and it’s an honor to share this acknowledgment with other great companies.”

    Avtar, India’s premier Diversity, Equity, & Inclusion solutions firm along with Seramount, a strategic professional services and research firm dedicated to supporting high-performing, inclusive workplaces in the United States, conducted the eighth successive edition of the Best Companies for Women in India (BCWI) study in 2023. The application form with close to 300 questions, required applicant companies to provide data of high-order granularity on their practices, programmes and policies to ensure gender inclusion at their workplaces.

    Sharing his pride over the recognition, MullenLowe Lintas Group CEO Subbu said, “At MullenLowe Lintas Group, we have won many awards over the years. Awards of every kind for creative and strategic excellence, across all countries. But this is an award we will cherish the most. It is the first of its kind won by an advertising company in India, making it a truly wow moment for all of us. It is a real tribute to all the brilliant women who have graced us with their skill, intellect, and talent. For us, this award celebrates all the women who have ever walked the halls of MullenLowe Lintas Group. And we vow to make it a place where women can find peace, prosperity, and an environment to unleash their infinite potential.”

    MullenLowe Lintas Group India has consistently championed diversity and gender equality through a range of initiatives and policies. The company’s commitment to providing equal opportunities, promoting women’s leadership, and nurturing a supportive work environment has been pivotal in securing this prestigious recognition.

    MullenLowe Lintas Group HR director Garima Pant said, “Our people practices are designed to support women in the unique challenges they face while balancing and excelling at various roles in and outside the office. Being part of this list reinforces our standing as an employer of choice,” she further added “Our focus is to continuously work towards improving on our own efforts. We participated in this study because we want to measure ourselves with the best in the industry.”

    Over the last eight decades the agency has built an inclusive, diverse, and admirable environment. With over 39 per cent female representation among the network’s employees, it continues to play an active role in the dialogue on gender equality. The organisation’s Apex DEI Council, Women of the Future, Gender Neutral Parental Leave Policy are some of the noteworthy initiatives positioning itself as a coveted employer in the industry.

    The Group provides its employees universal primary caregiver leave (26 weeks – maternity leave), preferential parking for expectant and new mothers, mother’s room, and coverage of OPD for vaccinations. They have assessed policies across the employee life cycle to build more equity in practices.

    In addition, the Group has some one-of-a-kind policies in securing mental and physical well-being with people-friendly initiatives such as scheduled downtime, holiday homes and holiday travel reimbursement.  

    Commenting on the occasion, Avtar Group founder-president Dr. Saundarya Rajesh said, “It’s great to see an advertising organisation be a part of this list for the very first time. Creativity flourishes when perspectives flourish and by fostering an environment where women can thrive, MullenLowe Lintas Group is not just changing the game, they’re also creating a more vibrant, innovative, and equitable future for advertising, one idea at a time. Inclusion is an ongoing commitment; constantly innovating, focusing on growth aspirations of diversity talent, must be part of leadership priorities, always!”

     

  • Maxus co-creates Sonata campaign

    Maxus co-creates Sonata campaign

    MUMBAI: Starting the year on a high note, Maxus partnered with Big FM to co-create and conceptualise a powerful radio campaign for Sonata’s newly launched safety watch ACT– App-Enabled Coordinates Tracker, designed exclusively for women. The watch has a button placed at the 8’clock position which when double clicked sends distress alarms to 10 designated guardians. Keeping in line the safety features and uniqueness of the watch, an innovative three-tiered campaign using radio as a medium was executed in 21 cities.

    The first phase included time checks sponsored by Sonata; as time-checks have a synergistic fit with the 8‘o’clock button awareness generation. The second phase comprised conversations with some of the great Indian women achievers like Sakshi Malik, Saundarya Rajesh, Sujitha Bora, Tashi & Nungshi, Deepa Malik, Sneha Mohandass and many more with RJ Richa Anirudh on a show titled as ‘Manzil Pe Nazar’, bringing alive their stories of courage & achievement. In the third phase, Big FM will be shifting their studios at various on-ground public locations and bringing in 12 hours live programming from 8 pm – 8 am with an all-female crew. This first of its kind activity, under way in five metros, will continue till 7 January, 2017.

    Maxus South Asia – south India managing partner Sanchayeeta Verma said, “Sonata ACT is a smart watch with a purpose, enabling women to courageously follow their dreams. Safety is a need for every woman and concerns not only her, but her family and colleagues as well. However, we also noticed a low adoption of current safety options and realized that we needed de-mystification of the technology, create a wave of collective participation from women to corporates, and build a habit of mindfulness and usage. To do this we needed a platform with relatable real-life people & generate momentum. Our effectiveness studies have shown high ROI for radio. The medium not only helps participation and engagement, but also offers significant digital platforms and multimedia amplification.”

    Titan Company CMO – watches and accessories Suparna Mitra said, “In India, safety is a huge concern for women and their families. As Indian women are evolving and progressing to take on more challenges, we realized there is a huge market for a safety watch which will help women pursue their dreams.”

    BIG Network CEO Tarun Katial said, “We at 92.7 BIG FM, are thrilled about the initiative that Sonata has implemented on a large scale as part of the brand launching a line of safety watches called ‘ACT-App-Enabled Coordinates Tracker’.”

  • Maxus co-creates Sonata campaign

    Maxus co-creates Sonata campaign

    MUMBAI: Starting the year on a high note, Maxus partnered with Big FM to co-create and conceptualise a powerful radio campaign for Sonata’s newly launched safety watch ACT– App-Enabled Coordinates Tracker, designed exclusively for women. The watch has a button placed at the 8’clock position which when double clicked sends distress alarms to 10 designated guardians. Keeping in line the safety features and uniqueness of the watch, an innovative three-tiered campaign using radio as a medium was executed in 21 cities.

    The first phase included time checks sponsored by Sonata; as time-checks have a synergistic fit with the 8‘o’clock button awareness generation. The second phase comprised conversations with some of the great Indian women achievers like Sakshi Malik, Saundarya Rajesh, Sujitha Bora, Tashi & Nungshi, Deepa Malik, Sneha Mohandass and many more with RJ Richa Anirudh on a show titled as ‘Manzil Pe Nazar’, bringing alive their stories of courage & achievement. In the third phase, Big FM will be shifting their studios at various on-ground public locations and bringing in 12 hours live programming from 8 pm – 8 am with an all-female crew. This first of its kind activity, under way in five metros, will continue till 7 January, 2017.

    Maxus South Asia – south India managing partner Sanchayeeta Verma said, “Sonata ACT is a smart watch with a purpose, enabling women to courageously follow their dreams. Safety is a need for every woman and concerns not only her, but her family and colleagues as well. However, we also noticed a low adoption of current safety options and realized that we needed de-mystification of the technology, create a wave of collective participation from women to corporates, and build a habit of mindfulness and usage. To do this we needed a platform with relatable real-life people & generate momentum. Our effectiveness studies have shown high ROI for radio. The medium not only helps participation and engagement, but also offers significant digital platforms and multimedia amplification.”

    Titan Company CMO – watches and accessories Suparna Mitra said, “In India, safety is a huge concern for women and their families. As Indian women are evolving and progressing to take on more challenges, we realized there is a huge market for a safety watch which will help women pursue their dreams.”

    BIG Network CEO Tarun Katial said, “We at 92.7 BIG FM, are thrilled about the initiative that Sonata has implemented on a large scale as part of the brand launching a line of safety watches called ‘ACT-App-Enabled Coordinates Tracker’.”