Tag: Saumitra Prasad

Kokuyo Camlin welcomes Google’s new logo with virtual crayons

MUMBAI: Stationery and art brand Kokuyo Camlin has given its fun take on Google’s new logo launch.

Kokuyo Camlin’s video response on the new logo builds upon Google’s first major redesign of its logo in 17 years, through the creative route ‘If it’s Crayons, it’s Camlin.’ The video, shared on Twitter, expresses how the universal appeal of Camlin’s art and stationery products also extends to the virtual world, while highlighting the colourful and interactive look and feel of the new Google logo.

Expanding on its core proposition of ‘Let’s Have Fun,’ the video, which has been created and conceptualised by Kokuyo Camlin’s digital agency, Big I Tuna, represents Camlin’s dedication to helping art lovers bring their imagination to life virtually and create masterpieces sitting anywhere.

Kokuyo Camlin chief marketing officer Saumitra Prasad said, “As marketers of Camel, the pioneer and largest brand of crayons, we are delighted to see the new logo of Google inspired by crayons. As Kokuyo Camlin aims to make learning fun for children through its art and stationery products, we are happy to see the world moving towards the same direction where art and creativity is being encouraged.”

September 3, 2015
Kokuyo Camlin reinvents digital rakhi for art lovers

MUMBAI: Stationery and art brand Kokuyo Camlin has created a new way to celebrate Rakshabandhan. The brand is promoting the tradition in an artistic way with its elaborate ‘Rakhi Maker’ that lets anyone create beautiful digital rakhis and share them virtually.

Conceptualised and created by the brand’s digital agency Big I Tuna, the ‘Rakhi Maker’ is an extension of the interactive Camlin Experience App for desktop and mobile. It is modeled on the brand’s philosophy to help anyone express their artistic skills to the fullest and bring their imagination to life.

Expanding on the belief, the ‘Rakhi Maker’ lets anyone virtually use the full range of Camlin products and powerful virtual tools to create endless and stunning rakhi designs within minutes. To do this, the ‘Rakhi Maker’ uses an innovative ‘kaleidoscopic effect’ that reflects every drawing action in 20 sides.

Users can choose from any of the art mediums and colours, and also alter the number of side reflections. In addition to designing personalized rakhis, they can tag and share the rakhi with a loved one on Facebook within the app, or download it and share via email.

Kokuyo Camlin chief marketing officer Saumitra Prasad said, “Kokuyo Camlin explores various routes to promote art and creativity amongst children. Today’s children have accepted technology very well and mastered it. We have witnessed great work from children already using this Camlin Experience App, and we look forward to world class Rakhi images created to celebrate the festival in a unique way.”

August 28, 2015
Kokuyo Camlin bags Asia’s Most Promising Brand award

MUMBAI: Kokuyo Camlin, a stationery and art material manufacturer, has been awarded as Asia’s Most Promising Brand under the stationery category. Asia’s Most Promising Brands 2014, an initiative by WCRC (World Consulting and Research Corporation) brings to the fore companies that have shown tremendous brand growth in the past few years.

Kokuyo Camlin executive director Nobuchika Doi, CEO A Srikanth and CMO Saumitra Prasad received the award on behalf of Kokuyo Camlin at a ceremony during the Brand and Leadership Summit 2014 on 12 January at The Oberoi, Gurgaon. The brand will be listed on the web portal and would also be entitled to receive the logo and communication rights of ‘Asia’s Most Promising Brands 2014.’

Doi said, “I am very honoured to receive this award and to be here today. I would like to thank all our colleagues especially marketing members who made outstanding efforts to increase the value of our brand. We have been investing in our brands Kokuyo Camlin keeping consumers at the core, and providing them the best overall experience. Also, we stand for making learning fun and thus making a big contribution to the society. We are delighted to see that our efforts have been recognised with this award. And our company’s vision is to be ‘Honor of Asia.’ All our employees are making a lot of efforts to realise this vision in day to day activities. So, I’m very happy now that we received this award Asia’s most promising brand 2014. Finally I would like to thank you again and hope I will be here again next year.”

Asia’s Most Promising Brands 2014 is a brand project where the process is validated, advised and evaluated by KPMG in India. Out of a list of 500 brands, 100 brands were featured across 25 industry categories to form the Asia’s Most Promising Brands for the year 2014.

January 15, 2015