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Tag: Saumen Bhaumik

  • Caratlane turns a new leaf with Peepal collection

    Caratlane turns a new leaf with Peepal collection

    MUMBAI: When it comes to jewellery, Caratlane has truly turned over a new leaf. The Tata-backed jeweller has launched its latest festive line, ‘Peepal’, just in time for Dhanteras, drawing inspiration from the serenity and symbolism of the sacred fig tree.

    The designs shimmer with diamonds and green alpanites, carefully set in 14 karat and 18 karat yellow gold with delicate touches of green rhodium, echoing the natural elegance of the leaf. A launch film captures the mood with diya-lit visuals around a peepal tree, underscoring its deep cultural significance in Indian tradition.

    “Jewellery is more than adornment,” said Caratlane managing director Saumen Bhaumik. “The peepal leaf, long revered as a symbol of divinity and new beginnings, felt like the perfect muse for pieces that are festive, versatile and timeless.”

    True to its ethos of fusing heritage with contemporary design, Caratlane has crafted a collection that promises to shine as brightly at daily brunches as at Diwali soirées. Adding sparkle to the launch, customers can bag free gold coins on purchases starting from Rs 15,000.

    Founded in 2008 and now with over 330 stores worldwide, Caratlane continues to marry modern design with Indian sentiment, proving once again that tradition and trend can sit beautifully side by side.

     

  • Caratlane unveils celestial-inspired Sol and Luna festive collections

    Caratlane unveils celestial-inspired Sol and Luna festive collections

    MUMBAI: Caratlane – A Tata Product, has launched two celestial-inspired festive collections, Sol & Luna, capturing the essence of new beginnings with stunning craftsmanship in gold and diamonds. Timed perfectly for regional new years and Akshaya Tritiya, these collections symbolise prosperity, transformation, and timeless elegance.

    Caratlane, CEO & MD Saumen Bhaumik, shared his excitement, “At Caratlane, we’re committed to making stunning jewellery. This festive season, we’re bringing 2 distinct collections – Sol and Luna, deeply symbolic of blending celestial grandeur embraced with prosperity and auspiciousness. Sol, the dawn of your brilliance is a tribute to new beginnings and endless possibilities. Inspired by the moon’s ever-changing beauty, Luna is a tribute to every phase of you. These collections perfectly reflect our vision of high-jewellery craftsmanship and everyday elegance, designed to be effortlessly wearable at accessible price points.”

    Sol – Crafted in 18KT yellow gold, SIFG diamonds, and special-cut yellow gemstones, Sol draws inspiration from the golden hues of sunrise, symbolising the brilliance of fresh opportunities.

    Luna – Reflecting the ever-changing phases of the moon, Luna’s intricate diamond-studded 18KT gold designs embody elegance, resilience, and transformation.

    Caratlane  is ensuring a high-impact debut for Sol and Luna, leveraging its IPL associate sponsorship with Star Sports HD and JioHotstar to showcase its designs to millions. The campaign is further amplified through strategic OOH placements and newspaper ads across The Times of India network.

    Starting from Rs 20,000, the Sol and Luna collections are now available online at Caratlane  stores, and via the brand’s Try-at-home service. As part of a limited-time festive offer, customers will receive a 0.5gm gold coin on every Rs 30,000 purchase.

    With its celestial-inspired brilliance, Caratlane’s Sol and Luna collections are set to redefine festive jewellery this season.

  • Caratlane introduces Eternity a diamond collection redefining elegance

    Caratlane introduces Eternity a diamond collection redefining elegance

    MUMBAI: Caratlane a Tata product, has launched Eternity, a stunning collection of diamond-studded tennis bracelets, necklaces, and earrings designed to bring luxury into everyday life. Crafted for both comfort and elegance, the collection reimagines classic jewellery with a modern touch.

    Aimed at those who appreciate iconic style without compromise, Eternity makes high-end jewellery more accessible, offering a seamless blend of refinement and wearability. The collection’s flexible diamond settings ensure effortless movement, creating a fluid, lightweight feel.

    Caratlane CEO & MD Saumen Bhaumik said, “With Eternity, we have redefined a timeless classic, ensuring it meets the needs of today’s wearer. This collection is sophisticated yet practical designed for those who seek elegance without sacrificing comfort.”

    Designed to be worn alone for understated charm or layered for a bold statement, the Eternity collection is a tribute to enduring beauty and effortless luxury.