Mumbai: Reaching the right audience has always been a key challenge in marketing. Addressable advertising is changing that, offering a way to connect businesses with consumers...
Mumbai: The India Brand Summit held on 28 November 2023 at The Lalit Mumbai, convenes leaders, marketers, entrepreneurs, and experts to explore current trends, challenges, and...
MUMBAI: NatureFresh, the home-grown brand of Cargill’s food business in India, has launched its new digital campaign ‘#AsliKhiladi’ with Delhi Daredevils, highlighting the importance of the...
MUMBAI: DDB Mudra Group‘s digital agency Tribal DDB and multi-channel agency RAPP India have given additional responsibilities to Saugata Bagchi and Bijoe George. George, who is...
MUMBAI: Digital marketing agency, Digitas India, has appointed Saugata Bagchi as the agency‘s new vice-president. Bagchi will also head the Mumbai office and will report to...