Tag: Saudi Arabia marketing trends

  • Ceuticoz promotes Arvin Mondal to head of marketing as global push accelerates

    Ceuticoz promotes Arvin Mondal to head of marketing as global push accelerates

    MUMBAI: Ceuticoz is gearing up for a growth spurt. The medical-grade skincare brand has promoted Arvin Mondal to head of marketing, tasking him with building a global footprint as the company chases revenues of Rs 150-200 crore by financial year 2029-30—a compound annual growth rate of 30-35 per cent.

    Mondal, who previously steered the brand’s international expansion, will oversee marketing across retail and e-commerce whilst leading regional campaigns in Britain, the European Union, the Gulf Cooperation Council states and south-east Asia. His brief: turn a dermatologist-trusted label into a household name.

    Ceuticoz projects revenues of Rs 50 crore in FY 2025-26, up from a record monthly turnover of Rs 4 crore in November-December 2024. The brand already operates in over 10 countries, including Canada, Kenya and South Africa. America, the United Arab Emirates and Saudi Arabia are next on the list, with a target of 25-plus markets by 2030.

    “Arvin has played a vital role in the company’s international expansion,” says managing director Sukhbir Singh Chimni. “His new role allows him to craft our brand’s story as we move towards becoming a globally acclaimed skincare brand, driven by science and authenticity.”

    Founded in 2005, Ceuticoz positions itself as evidence-based and clinically proven—skincare that doctors recommend rather than influencers hawk.

    Whether that pitch resonates beyond dermatology clinics will determine if Mondal’s targets are ambitious or merely optimistic. Either way, he’s got skin in the game.

  • Digidarts hits bullseye as it zooms into MENA with Careem in its crosshairs

    Digidarts hits bullseye as it zooms into MENA with Careem in its crosshairs

    MUMBAI: The Indian digital hotshot with a name as sharp as its strategies, Digidarts is now gunning for the middle east. After a decade of orchestrating 360° digital glory across D2C, fintech, FMCG, and healthcare brands back home, the performance marketing maven is stepping into high-octane markets like the UAE, Saudi Arabia and Kuwait. And it’s not coming quietly.

    Leading the charge? A juicy new mandate from Careem, the region’s go-to app for everything from rides to groceries. With Careem in the bag, Digidarts has fired the first shot in its MENA conquest. And it’s aiming for results, not just reach.

    “The middle east is a dynamic market with immense potential, and we’re excited to help brands scale with performance-driven strategies. At Digidarts, we don’t just run campaigns, we turn ambition into sustainable digital success,” said Digidarts founder & CEO Siddhartha Vanvani.

    The expansion is well-timed. Digital adoption across the UAE and Saudi Arabia is booming faster than a Tiktok trend, and Kuwait’s quick commerce space is turning into a marketer’s dream. Enter Digidarts, armed with AI-powered analytics, precision targeting, performance creatives and full-funnel conversion wizardry.

    The agency’s ‘Bullseye Performance’ philosophy means business—literally. With a proven record of scaling over 100 brands and delivering ROI like a Wall Street trader on a caffeine rush, Digidarts plans to dominate with data-led, AI-powered audience segmentation and paid media solutions that actually convert.

    From brand awareness to conversions, retention and everything in between, the Indian agency promises to bring its no-fluff, all-fire approach to middle eastern brands tired of marketing mediocrity. The message? It’s not just digital. It’s domination.