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Tag: Satwik Lele

  • Reel luxe: Mukta A2 rolls out Opulence format in Vadodara

    Reel luxe: Mukta A2 rolls out Opulence format in Vadodara

    MUMBAI: Forget first-class, Vadodara’s movie buffs can now go full throttle with ‘Opulence’. Mukta A2 Cinemas has just unveiled its most premium offering yet with the launch of ‘Opulence’, a swanky four-screen multiplex housed inside The Emperor Mall, Vadodara. With 528 plush seats, Dolby Atmos sound, 2K laser projection, all-silver screens, and immersive 3D, it’s not just a trip to the movies, it’s a full-blown affair of the senses.

    From recliners and loungers to couple’s beds and leather sofas, comfort here doesn’t come in small measures. Add to that gourmet snacks, ambient lighting and a thoughtfully designed lobby, and you’ve got yourself a cinematic spa day.

    As a cherry on top, the launch syncs with the release of ‘Housefull 5’, giving audiences a blockbuster to match the opulence.

    “This isn’t just a format, it’s a reimagined moviegoing experience,” said Mukta A2 Cinemas managing director Rahul Puri. “We wanted to launch where the love for cinema runs deep, and Vadodara was the perfect fit.”

    Located beside VCA Ground on Vasna-Bhayli Road, the venue features a gourmet F&B counter with wraps, pizzas, desserts, and a range of beverages all served up in style.

    Satwik Lele, COO, added, “With Opulence, we’ve married comfort, technology, and hospitality into one seamless space. It’s cinema, but elevated.”

    With this launch, Mukta A2 Cinemas which operates nearly 100 screens across India and overseas including Bahrain reaffirms its ambition to lead with innovation. And if the seats at Opulence are anything to go by, they’re not just raising the bar they’re reclining in it.

  • Mukta A2 Cinemas reopens in Vizag with Luxe upgrade and cutting-edge tech

    Mukta A2 Cinemas reopens in Vizag with Luxe upgrade and cutting-edge tech

    MUMBAI: Mukta A2 Cinemas has reopened its iconic venue at Vizag Centro Mall after a stunning makeover, launching with the highly anticipated Eid blockbuster Sikandar, starring Salman Khan and Rashmika Mandanna.

    The three-screen multiplex has been transformed into a luxury movie destination. Step inside, and you’ll find chic interiors, a stylish lounge, and, most importantly, a whole new level of comfort. The outdated pushback seats are gone replaced by plush recliners and spacious sofas with extra legroom and superior cushioning.

    Technology has had a dramatic upgrade, too. Expect razor-sharp visuals with 2K Laser and 3D projection, and immersive Dolby Atmos surround sound that pulls you right into the action. Enhanced air-conditioning ensures a perfect viewing experience, even during packed summer screenings.

    Moviegoers can also indulge in a revamped gourmet menu featuring sandwiches, pizzas, wraps, burgers, and classic cinema favourites like nachos and popcorn buckets. Drinks include everything from filter coffee and cutting chai to iced teas and coolers.

    Mukta Arts Ltd. managing director Rahul Puri remarked, “This theatre has always meant something to Vizag. So we didn’t just renovate it we brought it back to life with heart.”

    The reopening is perfectly timed, with Telugu cinema on fire this week. Nithiin’s Robinhood is off to a strong start, paving the way for Brotherhood of Robinhood, while MAD Square is drawing in the college crowd as excitement builds for MAD 3.

    Mukta A2 Cinemas CEO Satwik Lele added, “We believe the audience deserves the very best—because they are the real stars of cinema.”

    With cutting-edge tech, ultimate comfort, and an upgraded menu, Mukta A2 Cinemas Vizag is ready to redefine movie magic.

  • Mukta A2 Cinemas introduces Rs 99 F&B Cap to cinema experience

    Mukta A2 Cinemas introduces Rs 99 F&B Cap to cinema experience

    Mumbai: Mukta A2 Cinemas has introduced a new offer to celebrate the festive season by capping food and beverage prices at Rs 99. This initiative aims to enhance the customer experience and address the common issue of high F&B prices in theatres, allowing moviegoers to enjoy their cinema experience.

    “We believe cinema is a universal form of entertainment that should be accessible to all. It’s essential that the entire experience – from purchasing tickets to enjoying food and drinks – is affordable. By capping food prices at Rs 99, we want everyone to enjoy both the movie and the complete cinema experience,” said Mukta A2 Cinemas COO Satwik Lele.

    This decision comes as cinemas seek to boost footfall post-COVID and aim to challenge the traditional pricing model in the exhibition business.

    Lele expressed confidence that this initiative would set new standards in the industry and encourage more audiences to visit cinemas. Mukta A2 Cinemas remains committed to providing quality entertainment while prioritizing customer satisfaction, making this offer a significant win for moviegoers.