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Tag: Satrangi Sasural

  • Zee shifts ‘Satrangi Sasural’ to 6 pm; paves way for ‘Ye Vaada Raha’ at 10 pm

    Zee shifts ‘Satrangi Sasural’ to 6 pm; paves way for ‘Ye Vaada Raha’ at 10 pm

    MUMBAI: Come 21 September and Zee TV will be re-jigging its programming line-up as it readies to launch a new show in the 10 pm prime time slot. The channel has pushed its erstwhile 10 pm show Satrangi Sasural to 6 pm now to make way forYe Vaada Raha.

     

    Additionally, Satrangi Sasural, which was aired five days a week from Monday to Friday at 10 pm, will now be aired six days a week from Monday to Saturday at 6 pm. The new show Ye Vaada Raha will be aired from Monday to Friday at 10 pm.

     

    In a bid to fortify its 6 pm time band, come 21 September Zee TV will also be introducing some twists and turns to Satrangi Sasural. The show will enter a new phase after a leap of five years, where viewers will see a new chapter unfold in the lives of the Vatsal family.

     

    Zee TV business head Pradeep Hejmadi said, ”Satrangi Sasural has performed extremely well at 10 pm and has a dedicated viewer base. The objective behind the move is to expand our overall content offering, fortify the 6 pm band while we introduce another promising show with a fresh concept that is male inclusive and has an urban skew – Ye Vaada Raha at 10 pm.”

     

    Post leap, the Vatsals will be seen leading an ordinary life and struggling to make ends with a loss of fortunes. New characters will also be introduced in the storyline.

     

    On the other hand, the new show Yeh Vaada Raha, which is produced by Trishula Productions, explores a unique bond of two young souls. Hejmadi said, “Ye Vaada Raha with its fresh concept captures the purity of a promise and bound to appeal to the sensibilities of these target groups, while also retaining existing viewership.”

     

    Yeh Vaada Raha concept creator Vivek Bahl said, “Yeh Vaada Raha explores the innocent world of Kartik & Survi. They may appear to have precious little in common being born a decade apart, yet they form a bond so strong that Survi will always look out for Kartik, and he, in turn, will go all out to protect Survi from the big, bad world at all times. It’s a show set in Mumbai and the central characters are Maharashtrians, so we’ve looked into the finer aspects of getting the cultural nuances and tonality right. We look forward to a great response from the audience.”

     

    The show has a distinct flavour of Maharashtra’s rich and vibrant culture. Playing a pivotal role in the show, actor Rinku Karmakar returns to television after a gap of nearly two years. The lead protagonist Kartik is played by Ankush Arora, who makes his debut as a lead on television with this show, while child artist Roshni Walia plays the role of Survi.

  • International Yoga Day, Father’s Day, World Music Day keeps TV channels busy

    International Yoga Day, Father’s Day, World Music Day keeps TV channels busy

    MUMBAI: If you think, you’re going to spend this Sunday, 21 June, watching show repeats or movies on entertainment channels… think again!

     
    It’s a busy Sunday for TV channels as we celebrate World Music Day, Father’s Day and International Yoga Day on 21 June. To keep viewers glued to their TV sets, channels will be showcasing relevant content pertaining to the three occasions.

     

    International Yoga Day

     
    Yoga is an invaluable gift of India’s ancient tradition. It embodies unity of mind and body; thought and action; restraint and fulfillment; harmony between man and nature; a holistic approach to health and well-being.

    With International Yoga Day around the corner, Zee Group’s media & entertainment companies are gearing up to actively participate in the same. The companies, which are lending support to this initiative are Zee Entertainment Enterprises Limited (Zeel), Zee Media Corporation Limited (ZMCL), Z Living, Zee Learn Limited and Zee Digital Convergence. The network plans to make this a major national and global event.

     
    Among Zee Entertainment’s bouquet of channels, Zee TV will feature Yoga-based content integration in its popular shows, Satrangi Sasural and Neeli Chhatri Waale while &TV will be integrating the essence of International Yoga Day through its shows – Dilli Wali Thakur Gurls, Bhaghyalakshmi and Gangaa.

     
    Zindagi, the premium Hindi GEC, will espouse the effectiveness of practicing Yoga through its afternoon show Simply Beautiful, which is based on healthy living. The network’s free-to-air (FTA) channel, Zee Anmol will run fillers, each of which will focus on one Chakra of the body and how a particular type of Yoga cleanses that chakra, infusing energy into the body and bringing about a positive change.

     
    Zeel’s Hindi movie cluster will integrate Yoga and Bollywood to commemorate International Yoga Day. The channels will urge audiences to adopt Yoga as a lifestyle choice by showcasing advice from Yoga instructors as well as trivia and quotes from stars practicing Yoga.

     
    Truly living up to the name ‘International’ Yoga Day, Zeel’s international territories will also be supporting and celebrating this ancient Indian tradition in Zee Americas, ZLiving, Zee UK & Europe, Zee TV Russia and Zee TV Africa.

     
    The various channels of ZMCL like Zee News, Zee Business, Zee 24 Taas, Zee Sangam etc are also participating in the International Yoga Day celebrations.

    Speaking on the importance of International Yoga Day, Zee & Essel Group chairman Dr. Subhash Chandra said, ”The ancient Indian practice of Yoga nurtures the mind, working through the medium of the body. Yoga enhances the body and soul with additional strength, zeal and beauty. It is a beautiful act of nurturing the divinity within you. I strongly believe that it is a gift to all of us, and it is essential that we work towards making it a mass movement globally. I am confident that the International Yoga Day which our Hon’ble Prime Minister, Shri Narendra Modi has initiated will have a strong impact on humanity, maybe not immediately but definitely in the next five to ten years.”

     
    Elaborating on the Group’s participation in the International Yoga Day, Zeel MD & CEO Punit Goenka added, ”Yoga is a way of living, which recharges the body and promotes the balanced development of the physical, mental and spiritual being. As the excitement around International Yoga Day builds up, we, at the ZEE Group, have lined up a range of yoga-based activities to engage with our viewers across the world. Our channels and brands will feature yoga content integration, expert advice from yoga gurus, useful trivia, celebrity bytes and yoga cuisine, among other interesting initiatives throughout the day. Apart from this, we are celebrating Yoga Week across all our offices where employees will perform yoga sessions led by expert instructors.”

     
    News channels are also busy preparing their special bulletins and features around Yoga. NewsX’s Cover Story celebrates the first World Yoga Day with its senior executive producer Priya Sahgal, who will focus on the art of Yoga with the well-known Yoga expert, Ira Trivedi. On this Yoga special episode, Trivedi will take viewers through some quick fix exercises for healthy living while we are struggling hard with our urban lifestyle.

     
    On the other hand, CNN-IBN has planned an extensive programming lineup with World Bows to Yoga. The programming will cover various elements of Yoga ranging from its origin and history to its commercialization and diversification.

     
    The special programming will also bring together Yoga and spiritual gurus such as Sri Sri Ravi Shankar, Baba Ramdev, Jaggi Maharaj and volunteers from Parmarth Niketan who will share their experiences with the viewers. The channel will also telecast special segments featuring politicians, celebrities and activists who practice Yoga on a regular basis and will highlight their take on the same.

     
    CNN-IBN has collaborated with OBVI (Overseas Volunteers for Better India) and TV Asia to bring its viewers an international perspective on the celebration from more than 100 cities in the United States as well as the live telecast of the Yogathon.

    IBN7 will telecast exclusive programming titled Yog Ka Mahakumbh for its viewers. The programming will cover all aspects of Yoga extensively and will demonstrate its history and culture, different techniques and its therapeutic effect. The special programming will also bring together Yoga experts from the country and exhibiting Yoga Asans for our audience. The programming will also feature prominent public figures and celebrities who practice Yoga on a regular basis and their take on the same.

     

    World Music Day

    Music is timeless and the song always remains the same. This World Music Day, 9XO will celebrate hits from across the decade featuring legends like Michael Jackson, Bruno Mars, Taylor Swift, Shania Twain, Backstreet Boys and One Direction. Commenced from 19 June, it runs over three days (till 21 June) and gives viewers a chance to discover great music with 20 artists.

     
    9X Jalwa will be celebrating different moods of Hindi film music, from melodious romantic ballads to upscale, groovy dance numbers to fun, naughty songs all through the day.

     
    Taking viewers closer to the most successful, loved and sensational youth boy band of the decade, One Direction will be AXN India. Viewers will witness the superstars come alive in their concert film One Direction: This Is Us.

     
    The band came in limelight when it participated in the British show X Factor. One Direction: This Is Us will take viewers to the stunning live concert footage, showcase their meteoric rise to fame, from their humble hometown beginnings and competing on the X-Factor, to conquering the world and performing at London’s famed O2 Arena.

    Martin Scorsese, Chris Rock and Alexis Petridis, who have been part of the band’s journey will be making guest appearances in the film. It will air on 12 pm and 6 pm on AXN India.

     
    Vh1 will be hosting a first-of-its-kind online music festival – Vh1 Relay Music Festival on Twitter from 12 noon onwards. Each artist associated with the festival will take over the Vh1 Twitter ID for an hour and a half each and consistently share YouTube video links along with a one-line description. The artists will engage with Vh1 fans following the handle and revert to comments and tweets related to World Music Day.

     

     
    Father’s Day special

     
    English Entertainment channel, Sony Pix will celebrate Father’s Day with three back-to-back movies on 21 June from 6 pm onwards. The channel will air The Lion King at 6 pm, followed by the beautiful bond of a father-son relationship in The Pursuit of Happyness at 8 pm, and the transformation of a young boy into a confident warrior in The Karate Kid at 10.30 pm.

  • Zee TV invites Delhiites to be a part of Aarushi-Vihaan’s sangeet & engagement ceremony

    Zee TV invites Delhiites to be a part of Aarushi-Vihaan’s sangeet & engagement ceremony

    MUMBAI: Right since its launch in November 2014, Zee TV’s popular primetime drama ‘Satrangi Sasural’ has emerged as one of the most successful fiction launches of the year. The show has struck a chord with the audiences; given its unique premise of a boy brought up with great love by not one, but seven mothers– each one in search of a suitable match for him!  After running from pillar to post to find him the perfect girl, Vihaan’s seven mothers are finally unanimously floored by the simplicity, honesty and charming demeanor of the beautiful Aarushi. The show has reached a crucial juncture with the upcoming wedding of its much adored protagonists Vihaan (Ravish Desai) & Aarushi (Mugdha Chaphekar). The pre-wedding preparations of television’s cutest couple are in full swing at the Vatsal household with all the doting mothers gearing up to make the wedding a knock-out affair!

     

     Just this week, the mothers set out to three cities in India to seek the blessings of the show’s loyal fans and personally hand-over the wedding invites. While the Indorewaasis gave a warm welcome to Sheetal Thakkar (who plays  Maasi Ma), the Ahmedavadis left no stone unturned in making Resham Tipnis (Mini Maa) at home. Bhavana Balsaver who plays Chachi Ma went on a gorging spree with all the Lucknowi delicacies when she flew down to the city to  invite residents from Lucknow!

     

    With Delhi being a dilwaalon ka sheher, where a shaadi is nothing short of an entertainment extravaganza and absolutely everybody is ready-on-a-foot to ‘shake-a-leg-after-a-Patiala peg’, Zee TV comes to the capital city, today, inviting fans to participate in the revelry of Vihaan-Arushi’s sangeet & engagement ceremony. A star-studded soirée of song and dance and a shaahi daawat  awaits every Delhiite at Ajmal Khan Park, Lawn No 1 ,Karol Bagh on Saturday, 20th February as the entire family of Satrangi Sasural comes together under one roof for the grand celebration. A 3-day build-up in Delhi aimed at getting the maximum viewer participation in the ground event was rolled out with residential activations, buzz through radio and print. This is the first time that a Hindi general entertainment channel has thrown open the engagement ceremony and Sangeet of the lead couple of one of its primetime shows to the masses!

     

    Zee TV marketing head Sorbojeet Chatterjee said, “A wedding in India sets the right atmosphere for people to come together, bond and celebrate life – and that’s how we wish to connect with our viewers too. So, with Aarushi-Vihaan’s upcoming wedding, we’ve seized the opportunity to involve our audience in the pre-wedding festivities. The opportunity to personally meet and interact with their favorite stars, pose with them for pictures will give our viewers an unforgettable experience.  Delhi is the most apt choice for hosting this gala –  not only is the show based in the city, but the spirit of the city’s people lends itself beautifully to such a celebration. Our endeavor is to create a memorable evening  and achieve high visibility around the upcoming shaadi highpoint.”

     

    Satrangi Sasural explores a unique scenario, where the man of the house has been raised by seven very strong, independent mother figures, who have distinct sets of expectations from their prospective daughter-in-law. The man in question is all set to marry a girl who must then stand up to these varied expectations of the doting mothers, adapt to this new environment and build relationships within the family. But every love story comes with its fair share of obstacles, and Vihaan and Arushi’s is no exception! To ensure that they have Vihaan’s mothers’ unanimous blessings for the marriage, Vihaan and Aarushi have pretended to not know each other and have made the set-up look like an arranged marriage. Once the truth is revealed, will it cast a shadow between Aarushi and Vihaan or will the lovers enter into matrimonial bliss with everyone’s blessings…? To find out, tune into the wedding week drama on Satrangi Sasural at 10 PM between 23rd and 28th February, only on Zee TV.

  • Zee TV’s four shows top this year’s fiction launches

    Zee TV’s four shows top this year’s fiction launches

    MUMBAI: There is no dearth of entertainment in the country of 800 plus channels. Every now and then, new channels and shows are launched to keep the momentum going.

    For Zee TV, one of the oldest and leading general entertainment channel (GEC) of the country, launching a number of new shows in a year is nothing new; every channel does so at regular intervals. But what is noteworthy is the fact that the channel has produced top four weekday fiction launches of 2014.

    If one takes a look at the opening week averages of all the fiction launches across GECs for the year, it is very clear from the numbers that who ruled the ratings charts. ‘Jamai Raja’ leads the pack with 5488 TVTs, ‘Satrangi Sasural’ that opened in week 49 with 4970 TVTs stands at number two,  ‘Bandhan’ with 4366 TVTs  and ‘Aur Pyar Ho Gaya’ with 4044 TVTs followed at number three and four, respectively.

    If that wasn’t enough, the channel’s other property, ‘Kumkum Bhagya’, according to TAM data provided by the channel, while a four-week average for the pre-wedding period (starting week 21’14 to week 24’14) stood at 3,263 TVTs, the show has seen a 127 per cent increase in viewership.    

    According to the channel’s business head Pradeep Hejmadi there are two reasons behind this. He explains, “Shows open well when two conditions are served. One, the concept strikes an interesting chord and second, the promotions are well crafted to sound inviting. We have done rigorous work to ensure we fire as desired on both these pre-conditions. Hence, the not-so-surprising, but certainly noteworthy success with our launches.”

    With growth as its top priority, the channel hopes to sustain the upward trend in at least some slots. “A careful assortment of variety across shows, clutter-breaking ideas/concepts, consistency in audience targeting have been the three key corner-stones of our successes,” points out Hejmadi.

    The channel doesn’t believe in rating itself, but rather leaves it to its audiences (current and prospective). “From the numbers, they clearly seem to rate us well, so we are motivated to up the ante on this further,” he says.

    With a strong weekday fiction line up and recently-launched new weekend properties like ‘Maharakshak Aryan’ and ‘Neeli Chhatri Wale’, the channel hopes to continue entertaining its viewers.

    “Interesting and inspiring concepts that will set the tone for the category…” is how Hejmadi wants to see 2015.

     

  • “You should never underestimate the power of good writing”: Namit Sharma

    “You should never underestimate the power of good writing”: Namit Sharma

    MUMBAI: Utilising his 15 years of experience across genres, he has created great programming for Zee TV. From broadcasting to content generation, it’s an amalgamation of several aspects.

     

    Here we are talking about Zee TV’s programming head Namit Sharma who with his creative thoughts has bought some best ideas to the table. For ‘The Content Hub’, indiantelevision.com had a quick chat to get his views on today’s story-telling and the power of story writers.

     

    According to Sharma, our stories are universal and emotion driven. “Of course”, comes a prompt reply from Sharma when asked whether Indian content has the ability to travel international. “It all depends on who’s selling it and who’s buying it.”

     

    He cites the example of MIPCOM, the global market for entertainment content across all platforms. “At MIPCOM, there are Latin American companies selling Telenovelas which get bought by Indian companies. The difference between what we do here and what they do there is, they market them better,” he says.

     

    According to him, the channel’s current offering Jamai Raja can easily travel internationally. On the contrary, he feels that a concept like Satrangai Sasural won’t be accepted abroad because it is culturally very sensitive.

     

    Finding good script writers is difficult in every genre and one needs to keep building talent pool that they want to work with.

     

    “We will never arrive at a time when we say ‘Oh! We are happy with the amount of good writing talent we have’. We will always be hungry for more. We will always keep on looking and creating,” he emphasises.

     

    He believes that one should never underestimate the power of good writing. “A lot of people look down upon GEC shows and the quality of writing on it, but what they don’t realise is that it takes equal effort to write these shows as it takes to write intelligent shows.” The GEC shows talk to the masses, more than the biggest Bollywood blockbuster.

     

    He believes that Indian content shifting its paradigm can mean different things to different people. “It depends on which viewer is asking the question. For some it might be ‘when they will only do crime thrillers’ or ‘stop doing saas-bahu soaps’ or ‘produce only love stories’. For us as broadcasters, the only relevant questions come from the audience. So we are happy to listen to their questions and answer them and that’s the crux of what we do,” says he.

     

    Zee TV was a pioneer in creating seasonal shows when it launched two seasons of Choti Bahu and Punar Vivaah. He feels that there must be seasonal shows, but nobody should be forced to do it because it is a fad or a trend. “One should do seasonal shows because they want to do it. Every story has its own destiny and fate and nobody should really judge somebody else’s work in the field of writing specifically with one uni-dimensional filter,” signs off Sharma.

  • Shows that go on endlessly are really the TRP-fetchers, says Purnendu Shekhar

    Shows that go on endlessly are really the TRP-fetchers, says Purnendu Shekhar

    NEW DELHI: Writer Purnendu Shekhar said today that television channels often ask the writer to add sequences in serials that are proving popular with the masses.

    Shekhar told indiantelevision.com that he agreed that some serials had outlived their existence, but said he was asked to continue adding episodes because the respective channel felt the show was fetching TRPs.

     
    Writer of shows like ‘Balika Badhu’, Shekhar has now penned the series ‘Satrangi Sasural’ for Zee TV which is a story of a housewife who has to contend with seven mother-in-laws.

     
    Producer Bhairavi Raichura, who is also an actor said that while there is no pack up at the end of the day as it happens for an actor, but seeing a serial on screen is like seeing a new born baby. But she admitted she preferred playing the actor.

     
    Meanwhile speaking at the press meet, she denied that ‘Satrangi Sasural’ was a woman-oriented show as it involved many elements as it exists in every family.  

     
    Shekhar said the concept for the series had been given to him by the channel and he had then penned a story around it.

    He admitted that a writer had to keep the social issues in mind and taking care of elders was a major issue in this series directed by Nandita Mehra.

     
    He said he had learnt his basics in television from Zee since he had commenced his work as a writer for an earlier show with the channel. His shows include ‘Astitva – Ek Prem Kahani’ and ‘Saat Phere’.

     
    He stressed that the present series was not a typical saas-bahu story and said he would make every attempt to ensure that this does not happen in the coming episodes.

     
    Referring to the return of Farida Jalal on the small screen, he said she will be a surprise as she has always been taken as a character who brings some comedy on screen which will not happen this time.

     
    ‘Satrangi Sasural’ will showcase the life of a girl living in a Delhi-based household with seven mother-in-laws, each of them having their own individual personality traits, quirks and diverse characteristics. The show has locked in an impressive ensemble star cast to play the seven mother-in-laws on the small screen along with the main leads.

     
    The series will see a slew of prominent, popular yesteryear actors making a comeback. Viewers will see veteran actor Farida Jalal return to the small screen as the stern and stoic matriarch – the grandmother of the groom who calls the shots and runs the show.

     She gives shelter to six other women of the family who are either widows, left in a lurch by their husbands or just chose to walk away from troubled marriages. Prominent faces who have stepped in as the mother-in-laws include powerhouse performers like Bhavna Balsavar, Sadia Siddiqui, ReshamTipnis, Sheetal Thakkar, Sonali Sachdev and Samta Sagar.

     
    Shekhar said, “You don’t need to be a biological mother to know what it feels like to be a mother. In that sense, the male lead of our show Vihaan has been raised by not one, but seven mothers. So our leading lady Aarushi is posed with a most unusual scenario where she must deal with seven mothers-in-law – a prospect bound to make any girl turn jittery and develop cold feet about marriage.”

     
    The show explores the interesting dynamics between Aarushi and her seven mother-in-laws.

    Produced by 24 Frames, ‘Satrangi Sasural’ has Ravish Desai as the male lead protagonist – Vihaan, opposite Mugdha Chaphekar who essays the role of Aarushi.