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Tag: Satish Menon

  • Kshema unveils ‘Secure Hands’ contest for IPL 2025 Punjab Kings fans

    Kshema unveils ‘Secure Hands’ contest for IPL 2025 Punjab Kings fans

    MUMBAI: Kshema General Insurance Ltd., the official general insurance partner of Punjab Kings, has launched the ‘Kshema Secure Hands’ digital campaign, offering cricket fans a chance to win match tickets and exclusive merchandise.

    The contest, open to participants aged 18 and above, will run across Kshema’s social media platforms, including Facebook, Instagram, and Twitter/X. Fans must predict which Punjab Kings player will be crowned the ‘Kshema Secure Hands’ of the match, recognising the best fielding effort be it a catch, run saved, run-out, or stumping. Punjab Kings will shortlist the standout moments, and those who predict correctly will enter a lucky draw, where a jury will select the winner.

    “We are excited to launch the ‘Kshema Secure Hands’ campaign as part of our partnership with Punjab Kings. We have planned this nationwide contest to drive home our message that insurance means security just like good fielding provides a safety net to the team during matches which can be the difference between a victory and defeat. Cricket is the beating heart of India, and we couldn’t have found a better vehicle to connect emotionally with fans and create awareness about insurance and its importance in mitigating adverse financial situations,” said Kshema General Insurance Ltd. chief marketing officer Bhaskar Thakur.

    The initiative not only strengthens Kshema’s association with cricket but also raises awareness about its innovative insurance solutions. The company leverages AI-driven algorithms, machine learning, and big data to assess and price insurance risks efficiently.

    “We always strive to give our fans an experience they will cherish. I am happy that Kshema has launched this campaign and has kept the fans at the centre of our partnership. We look forward to fans from all over the country participating and having a great matchday experience,” said Punjab Kings chief executive officer Satish Menon.

    Punjab Kings, featuring a fresh squad under captain Shreyas Iyer and head coach Ricky Ponting, will kick off their IPL 2025 campaign against Gujarat Titans on 25 March in an evening match. 

  • Timex returns to TATA IPL as official timekeeper for Punjab Kings

    Timex returns to TATA IPL as official timekeeper for Punjab Kings

    Mumbai: Timex, the global iconic watch brand is back at the edition 17 of TATA IPL, the most coveted cricketing entertainment event of the year and announces partnership with Punjab Kings as ‘official timekeeper of the Kings’. This association will see Timex branding on Punjab Kings with a very prominent logo placement on the trousers, making sure the team members put their winning foot forward. With a fairly settled team which has retained its strong core under the captaincy of veteran opener Shikhar Dhawan, Punjab Kings is all charged up for the season.

    Timex and cricket have both built a strong legacy in India with attributes that best define both brands – passion, precision, and performance. With its ever-evolving consumer outreach strategy Timex always tries to find new ways to connect with its consumers. This partnership with Punjab Kings is in line with the brand’s strategy to reach out to masses and ride the wave of excitement around cricket which unites the nation.

    Speaking on the partnership, Timex Group India MD Deepak Chhabra said “We are thrilled to be part of the IPL season this year with Punjab Kings as the official timekeeper of the kings. This is our second year with this cricketing extravaganza and with a young and energized team, we look forward to an exciting season ahead. Cricket is not just a sport with passion, it is also an entertainment event for the masses and this association is an opportunity to reach out to millions of consumers across the nation.”

    Together Timex & Punjab Kings are all set to add more excitement to the TATA IPL fever and their dedicated supporters at every victory and exciting moment of what promises to be an adrenaline-filled show.

    KPH Dream Cricket Ltd CEO Satish Menon said, “We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well.”

  • Punjab Kings onboards Dream11 as title ]artner for IPL 2024

    Punjab Kings onboards Dream11 as title ]artner for IPL 2024

    Mumbai:  The Indian Premier League franchise Punjab Kings announced that Dream11, the fantasy sports platform with over 200 million users, has been onboarded as the title sponsor for the franchise for the upcoming season of the Indian Premier League. As part of the agreement between the fantasy sports platform and the franchise, the Dream11 logo will be prominently displayed on the front of the Punjab Kings jerseys during TATA IPL 2024, which kicks off on 23rd March with an encounter against the Delhi Capitals at the New PCA Stadium, Mullanpur.

    KPH Dream Cricket Ltd CEO Satish Menon said, “It is an incredible honour for us to onboard Dream11 as the title partner for the coming edition. They have reinvented the world of sports and fan engagement. Dream11 has been responsible for spreading the game’s reach across different regions of the country through innovative means of fan involvement. We are looking forward to delivering a fantastic experience on and off the field to our fans and the Dream11 user base.”

    Speaking on the association, Dream Sports chief marketing officer Vikrant Mudaliar said, “We are thrilled to elevate our partnership to assume the role of principal sponsor for Punjab Kings. This association will enable Punjab Kings fans and Dream11’s growing user base of over 200 million to have a better-than-ever-before fantasy cricket experience during the upcoming cricket season.”

  • Punjab Kings announces partnership with Shikhar Dhawan Foundation & M3M Foundation

    Punjab Kings announces partnership with Shikhar Dhawan Foundation & M3M Foundation

    Mumbai: On International Women’s Day, the KPH Dream Cricket Ltd via the Indian Premier League franchise Punjab Kings announced their partnership with Shikhar Dhawan Foundation & M3M Foundation to support girl child education and skills. As part of the partnership, the Punjab Kings will help in amplifying the initiative with implementation partners Shikhar Dhawan Foundation (SDF), in collaboration with Funding partner M3M Foundation.

    In an innovative scholarship, the M3M Foundation with its implementing partner Shikhar Dhawan Foundation, will commit support to one girl child for her vocational education for every 25 runs scored or three wickets taken by Punjab Kings during their home games. Through the initiative, the organisation will offer vocational education support to 111 girls for up to Rs. 5 Lakhs, covering a total amount of Rs 5.55 crore over the next five years.

    The scholarship would be used towards funding the education of deserving girls from economically disadvantaged homes for their higher vocational training to make them independent financially and to shape their future. The funds will be provided to the girls from the undergraduate level till they finish graduating and will be agnostic to their education choice.

    The enrolments for the scholarships will be taken through registrations at the https://shikhardhawanfoundation.com/  Website.

    Speaking on the initiative, Punjab Kings captain Shikhar Dhawan said, “I am delighted that my IPL franchise decided to partner with our cause and amplify our initiative in such a unique and interesting way. With the support of our Shers, we hope to secure the future of young girls in the country and to ensure our aid reaches those who are in need to have a sustainable future.”

    KPH Dream Cricket Ltd CEO Satish Menon said, “This is a wonderful initiative, and we are delighted to do our part in enabling equal opportunities to each one. We are confident that we will be able to help those in need, and we hope to create a society where all girls can spread their wings and achieve their dreams.”

    M3M Foundation chairperson and trustee Dr Payal Kanodia said “As stewards of progress and champions of change, we acknowledge that educating girls is pivotal in building a thriving society. We are happy that together, we are trying to pave the path towards a future where every girl, irrespective of her background, is empowered through education to reach her fullest potential and illuminate the world with her brilliance. With deep appreciation, we extend our gratitude to Shikhar Dhawan Foundation and Punjab Kings for their invaluable partnership in advancing girl child education with us through this initiative.”

  • Top five IPL teams sign playR as their official global exclusive merchandise partner

    Top five IPL teams sign playR as their official global exclusive merchandise partner

    Mumbai: playR, one of the world’s leading sports and lifestyle brands has partnered with Chennai Super Kings, Mumbai Indians, Rajasthan Royals, and Punjab Kings to provide exclusive global merchandise for season 2023 onwards and Kolkata Knight Riders from season 2024 onwards. playR is also the kitting and clothing partner for Punjab Kings for season 2024.  

    The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams.

    playR co-founder and iCOREts Pvt Ltd director Ravi Kukreja expressed his excitement and said, “We are thrilled to announce our association with the CSK, MI, RR, PBKS and KKR and thank them for believing in us year after year. Each team has a different strategy of communicating with its loyal fan base and we respect each and every team fan and playR is diligently working towards catering to each and every fan both domestic and international. From Team-wear Jersey, Fan-wear, Cricket Gear, Fitness and accessories products playR strives to create an almost exhaustive range of products that a Fan can experience as part of their daily life, year-round. Kudos to IPL and its teams that has revolutionised an almost non-existent sports merchandise market in India.”

    A Mumbai Indians spokesperson said, “As we continue to grow globally it is imperative to build a wide range of merchandise that fans will cherish to own. We are happy to partner with playR to serve both current and new fans.”

    Chennai Super Kings Cricket Ltd CEO Kasi Viswanathan said “We are delighted to have signed up playR as our Global Official Merchandise Partner. We are confident that with playR we can provide our legion of fans exciting and quality CSK merchandise that they can proudly sport.”

    Punjab Kings CEO Satish Menon stated, “We are extremely pleased to welcome playR as the global official merchandise partner.” We chose playR after months of study and careful consideration because it matches our principles and dedication to quality. What’s intriguing is the fact that playR as an organisation already has a variety of clothing and cricket equipment, and the company understands our needs and works to ensure that our brand is visible across platforms.

    Rajasthan Royals chief marketing officer Zameer Kochar said, “One of the core values at the Royals that we believe in is to cater to the needs of our supporters, and this global partnership will enable us to offer them a specially curated range of merchandise which they can proudly don while they cheer for the team.”

    playR is a leading sport and lifestyle brand founded in 2021 and strives to provide customers with unique and edgy apparel, sports equipment, bicycles and accessories that celebrate their style and encourages them to express themselves. It also retails from its dedicated e-commerce store, as well as on multi-brand online stores. playR provides a wide range of products that include t-shirts, jackets, shorts, tracksuits, bats, balls, leg guards, gloves, bicycles, bags, yoga mats, bottles, etc., as well as limited-edition items. playR’s mission is to inspire customers to be creative, confident, and fearless by providing them with a unique and fashionable style. Their goal is to be one of the world’s leading providers of lifestyle, sports and service management.

    playR also strives toward building long-term relationships with their customers and employees; they promote community service, and encourage the additional constant education of their employees. They feel it is extremely important to give back to the community that supports the operations, while also maintaining an atmosphere where the employees have the opportunity to improve as individuals.

     

  • Stylam associates with Kings XI Punjab for IPL 2020

    Stylam associates with Kings XI Punjab for IPL 2020

    NEW DELHI: Stylam, a leading laminate company, has come onboard as Associate Sponsor for Kings XI Punjab for the upcoming season of the Dream11 Indian Premier League (IPL). 

    Stylam’s logo will feature on the trousers of the team for the duration of the tournament. Over the course of the season, Stylam and the Kings XI Punjab will also launch multiple campaigns to promote their partnership and engage with fans of the franchise across India.

    Stylam Industries director Manav Gupta says, “We’re thrilled to announce our role as Associate Sponsor of the Kings XI Punjab for the upcoming season. For almost 30 years, Stylam has been committed to representing all that is best about Punjab – boldness, passion, a sense of fair play, and a commitment to winning – to both India and the world. In the Kings XI Punjab, we have found a partner with a shared heritage and mindset. Just as the fantastic team at the Kings XI Punjab constantly strive to be the best, Stylam also strives for perfection. And nothing represents that better than our TouchMe line of anti-fingerprint laminate. Together, we look forward to breaking both records and trends. We wish them all in the best in their quest to bring the trophy home this year.”

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    “The world has been faced with an immense challenge since the beginning of this year. Although there have been many obstacles delaying the start of this year’s tournament, we’re excited to have played a part in presenting the world’s biggest cricketing event to its fans,” he adds.  

    “We are privileged to be associated with Stylam, a product that is novel in its category and world class. Given its rich heritage and approach to the market we find ourselves in august company and the fact that it is a brand that was born in the same State (Punjab), as us, we find a lot in common that we share. We see them as our partners, understanding and building on each other’s strength leading to a winning combination” comments Kings XI Punjab CEO Satish Menon.

    The shift to an international location will serve to highlight Stylam’s recognition as an export house by the Government of India, and strengthen its reputation as a global powerhouse with a presence in over 65 countries. 

  • Mirum India wins digital mandate for Geojit

    Mirum India wins digital mandate for Geojit

    NEW DELHI: A WPP full-service digital agency, Mirum India has won the digital mandate for Geojit, a leading financial services company in India. The account was won following a multi-agency pitch. As part of the mandate, Mirum will be responsible for managing social media marketing for the company. Mirum will also be offering creative services for developing mainline and offline communications. The account will be serviced from Mirum India’s Mumbai office.

    Geojit Financial Services executive director Satish Menon said, “The present times have brought on newer challenges and this requires innovative thinking and creativity. We look forward to working with Mirum to reach out to a wider cross section of people in our endeavor to help them achieve their financial goals and create wealth.”

    Mirum India  Joint CEO Hareesh Tibrewala said, “We are delighted to win the Geojit business. Mirum has a good track record of working with finance-related clients over the last 10 years. We are confident of enabling the best solutions for new customer acquisitions and brand engagement, for Geojit. We are looking forward to a long fruitful partnership.”   

  • Beardo to groom Kings XI Punjab

    Beardo to groom Kings XI Punjab

    MUMBAI: Beardo, one of India’s leading luxury grooming products for men, has partnered with Kings XI Punjab as it kicks off its campaign to win the 2019 edition of the IPL. Beardo will be the official ‘Grooming Partners’ for the Kings XI Punjab this season as it hunts for its maiden title.

    The unmistakable Beardo logo will prominently feature on all caps and helmets of all players of the Kings XI Punjab.

    Beardo co-founder Ashutosh Valani said, "We’re thrilled to be the grooming partners for Kings XI Punjab. They’re one of the most exciting teams in the league that have a united legion of devoted fans across generations and cultures. Keeping in sync with Beardo’s continuous effort to introduce new innovative product to our men’s grooming range, the association gives us a chance to showcase our merchandise at one of the biggest sporting events in the world.”

    Kings XI Punjab CEO Satish Menon commented, “I welcome Beardo to Kings XI Punjab, knowing that we have the right partner with whom we can create a unique future with new ideas. We’re positive that this association will offer something new to our fans and also help us connect with new cricket enthusiasts. We look forward to a successful partnership with Beardo."

  • ItzCash associates with Kings XI Punjab

    MUMBAI: ItzCash has announced its association with Kings XI Punjab team as its official principal sponsor and payments partner.

    Kings XI Punjab team mentor and franchise’s brand ambassador Virendra Sehwag unveiled ItzCash’s branded head gear for the players. The company which is celebrating its 10 years journey of pioneering and driving the digital growth path for India is proud to be a part of the 10th season of the most awaited Indian Premiere League (IPL). ItzCash will be present on the leading side of the helmet and the corresponding side of all other official headgear.

    ItzCash chief growth officer Bhavik Vasa stated, “This is the first year and we are excited to announce our partnership with Kings XI Punjab, as both have been playing strongly on the front foot for 10 years. The energy and passion that cricket brings forth in its fans resonates with ItzCash’s core values and will enable the company to connect the unconnected from all walks of life.”

    On ItzCash being principal sponsor and official payment partner, ItzCash managing director Naveen Surya said, “Cricket is one sport that relates with every Indian. So is the case with ItzCash, thanks to our Omni-channel business model.”

    Kings XI Punjab chief executive officer Satish Menon stated, “It’s a fresh start for the team and we are glad to commence with new players and partners on board. We have tremendous faith in Sehwag and his ability to shape the team together. Indore has been very warm to us and we are thrilled to be beginning our season in the city.”

    Sehwag stated, “The players are in a great headspace, and the energy around the franchise is very positive. We hope to have some fantastic games ahead and I feel with the talent and chemistry this team is building, it will hold us in a good position for this season.”