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Tag: Sathyamurthy Namakkal

  • Cipla hands over media duties to OMD Mudramax

    Cipla hands over media duties to OMD Mudramax

    MUMBAI: Following a multi-agency pitch, OMD Mudramax has bagged the media duties of Cipla Health.

    OMD Mudramax will be partnering with the brands under Cipla Health in its consumer engagement initiatives across mass media / digital and below-the-line promotional efforts. The account will be managed out of the agency’s Mumbai office.

    Cipla Health is working towards fulfilling its vision of becoming the most preferred consumer healthcare company in India. In its quest to create innovative health solutions for consumers, it has launched many consumer-need-centric healthcare products.

    Cipla Health CMO Himava Nath says, “We at CHL aspire to have exponential growth in the consumer healthcare OTC segment in the coming years. We needed an agile agency partner who can work closely with our brand marketing team to facilitate much greater consumer traction for our brands. We feel that OMD MudraMax can help us achieve this goal.”

    OMD MudraMax president Sathyamurthy Namakkal adds, “This is a prestigious win for us and we love to work with clients who embrace agencies as their partners. Working with good brands and a great set of people at CHL, we look forward to creating impactful business solutions through interesting customer initiatives”.

  • DDB Mudra Group makes senior appointments

    DDB Mudra Group makes senior appointments

    MUMBAI: The DDB Mudra Group has appointed 22feet Tribal Worldwide MD Vineet Gupta as its chief digital officer and, its planning head Aditya Kanthy as chief strategy officer. Gupta and Kanthy will be reporting directly to Group CEO & MD Madhukar Kamath.

    Also joining DDB Mudra Group is an industry veteran and OOH specialist, Gour Gupta. He takes over DDB MudraMax’s portfolio of OOH, Events and Experiential as its CEO. Gupta will also be an Executive Director of the DDB Mudra Group.

    “In our endeavour to partner our clients towards profitable growth, we have observed that every aspect of the DDB Mudra Group’s work from brand building to promotions design, from developing media strategies to event management is being transformed. These appointments recognize the strategic importance of data and digital technologies to our business. Vineet and Aditya will now work with me alongside Sathyamurthy Namakkal, President, DDB MudraMax Media and my other senior colleagues to build the organization for a future where business results, data and digital are at the heart of creativity, strategy and execution.” said Kamath.

    Quoting on his new role, Aditya Kanthy said, “Digital technologies are transforming every aspect of our client’s business from brand building to buying. I’m looking forward to help build the DDB Mudra Group for the future, where Data and Digital are at the heart of creativity and strategy. We’re already seeing glimpses of this in the composition, structure and work of our teams that are partnering J&J, Royal Enfield, VW, Future group, SAP and USL among others. As a Group, we are constantly exploring new ways of working together and learning new skills. It’s a massive opportunity and we’re ready to take it.”

    Gupta, who will be taking up his new role as CDO, in addition to his existing position as 22feet Tribal Worldwide MD said, “Data & Digital offer tremendous growth opportunities for our own business and for our clients. I look forward to collaborating with teams across the DDB Mudra Group to help identify and strategically scale these opportunities. The DDB Mudra Group is well poised to offer a strong and differentiated point of view and I am excited.”

    Gour Gupta said, “DDB Mudra Group is truly a well-diversified Marketing Services Group. The growth plans for the OOH, Events & Experiential businesses are both interesting and challenging. In Sanjay Shukla, the President in DDB MudraMax, I have a very able ally. I look forward to leading a very strong and committed team that is already in place. This is one journey that I will cherish.”

    Madhukar Kamath added “Gour Gupta started his agency career with Mudra. I am thrilled to welcome him as the ED of the DDB Mudra Group and the CEO of our OOH, Events & Experiential businesses. He has been a wonderful partner in our Joint Venture. With the entrepreneurial zeal and experience of Gour in the OOH business and with the proven expertise of Sanjay Shukla in the Events and Experiential space, DDB MudraMax will be a formidable agency to reckon with. Welcome Gour.”

  • DDB Mudra Group makes senior appointments

    DDB Mudra Group makes senior appointments

    MUMBAI: The DDB Mudra Group has appointed 22feet Tribal Worldwide MD Vineet Gupta as its chief digital officer and, its planning head Aditya Kanthy as chief strategy officer. Gupta and Kanthy will be reporting directly to Group CEO & MD Madhukar Kamath.

    Also joining DDB Mudra Group is an industry veteran and OOH specialist, Gour Gupta. He takes over DDB MudraMax’s portfolio of OOH, Events and Experiential as its CEO. Gupta will also be an Executive Director of the DDB Mudra Group.

    “In our endeavour to partner our clients towards profitable growth, we have observed that every aspect of the DDB Mudra Group’s work from brand building to promotions design, from developing media strategies to event management is being transformed. These appointments recognize the strategic importance of data and digital technologies to our business. Vineet and Aditya will now work with me alongside Sathyamurthy Namakkal, President, DDB MudraMax Media and my other senior colleagues to build the organization for a future where business results, data and digital are at the heart of creativity, strategy and execution.” said Kamath.

    Quoting on his new role, Aditya Kanthy said, “Digital technologies are transforming every aspect of our client’s business from brand building to buying. I’m looking forward to help build the DDB Mudra Group for the future, where Data and Digital are at the heart of creativity and strategy. We’re already seeing glimpses of this in the composition, structure and work of our teams that are partnering J&J, Royal Enfield, VW, Future group, SAP and USL among others. As a Group, we are constantly exploring new ways of working together and learning new skills. It’s a massive opportunity and we’re ready to take it.”

    Gupta, who will be taking up his new role as CDO, in addition to his existing position as 22feet Tribal Worldwide MD said, “Data & Digital offer tremendous growth opportunities for our own business and for our clients. I look forward to collaborating with teams across the DDB Mudra Group to help identify and strategically scale these opportunities. The DDB Mudra Group is well poised to offer a strong and differentiated point of view and I am excited.”

    Gour Gupta said, “DDB Mudra Group is truly a well-diversified Marketing Services Group. The growth plans for the OOH, Events & Experiential businesses are both interesting and challenging. In Sanjay Shukla, the President in DDB MudraMax, I have a very able ally. I look forward to leading a very strong and committed team that is already in place. This is one journey that I will cherish.”

    Madhukar Kamath added “Gour Gupta started his agency career with Mudra. I am thrilled to welcome him as the ED of the DDB Mudra Group and the CEO of our OOH, Events & Experiential businesses. He has been a wonderful partner in our Joint Venture. With the entrepreneurial zeal and experience of Gour in the OOH business and with the proven expertise of Sanjay Shukla in the Events and Experiential space, DDB MudraMax will be a formidable agency to reckon with. Welcome Gour.”

  • DDB MudraMax realigns biz units; announces new leadership structure

    DDB MudraMax realigns biz units; announces new leadership structure

    MUMBAI: In line with the changing consumer, market dynamics and the imperative need to offer seamless consumer engagement solutions to clients, DDB Mudra Group has realigned its media, OOH, experiential and retail businesses that are offered under the DDB MudraMax brand.

     

    DDB Mudra Group executive director and DDB MudraMax Media (including digital) president Sathyamurthy Namakkal will now additionally take charge of the DDB MudraMax OOH business.

     

    This consolidation bolsters the multi channel media offerings of the group and will help clients benefit with access to the entire gamut of services in data analytics, media planning and buying across all media touch points. Both units have grown aggressively over the past three years and this consolidation is the next step in achieving exponential growth.

     

    DDB Mudra Group executive director and DDB MudraMax head of ideas Aneil Deepak (popularly known as Andee) will now take charge of the DDB MudraMax experiential business as well.

     

    Deepak has taken the lead in delivering path breaking campaigns for clients in the experiential and engagement space viz. Health Cha Shree Ganesh, The Misunderstood Scoreboard, Eye for an Eye. With the experiential business added to his portfolio, the group looks to build innovative and engaging brand experiences that deliver business growth for all clients.

     

    TracyLocke head business and operations Sameer Mehta will take independent charge of the business and will now report directly to DDB Mudra Group CEO and MD Madhukar Kamath. He has been instrumental in delivering technology led solutions for clients to help grow their business in the field marketing, shopper marketing and the retail space.

     

    Kamath said, “Partnering our clients in solving their business challenges and rewarding top performers in the group have always been top priority for us. Realigning the DDB MudraMax business helps us achieve both these objectives. We will also see several young and deserving talent in the group grow into positions of responsibility aligned to our constant endeavour of building an agile organisation.”

  • DDB MudraMax ropes in Kavita Sadana as group account director

    DDB MudraMax ropes in Kavita Sadana as group account director

    MUMBAI: DDB MudraMax has appointed Kavita Sadana as group account director. She will be spearheading DDB MudraMax’s Ahmedabad operations and businesses including experiential, media, outdoor and retail.

     

    Sadana said, “Ahmedabad and Gujarat contain clients, who are mostly entrepreneurs and owners. They prefer a single window solution from their partner agency. Hence, offering all the four services under single identity will be our biggest strength. This market operates on a lot of trust and DDB MudraMax enjoys the finest reputation here. With this combined advantage, we can surely look at excellent business volumes and putting DDB MudraMax Ahmedabad as a strong player on the national map. I am very proud to be associated with the agency and I look forward to working under the leadership of Sathyamurthy and Mandeep.”

     

    Sadana joins DDB MudraMax with over two decades of experience in the marketing communications fraternity. She has worked across platforms and sectors with organisations from media publishing, entertainment and advertising functions. Her experience includes working at strong and innovative organisations like Asian Age, Radio City, Amagi Media Labs, Fun Multiplex and Freihert Mydia to name a few.

     

    DDB MudraMax president and head Mandeep Malhotra said, “It’s great to have Kavita on board. Other than her experience, she brings a lot of joy and pride in working with great perseverance and professionalism. We are looking forward to her contribution in making Ahmedabad office a rocking and self-sustaining one.”

     

    DDB MudraMax-Media president Sathyamurthy Namakkal added, “She is an excellent addition to the team and fortifies our team in the Gujarat market.”

  • Integrated Marketing Communication is the future: John Zeigler

    Integrated Marketing Communication is the future: John Zeigler

    MUMBAI: The world is changing and it is the right time to understand the change and make a difference believes DDB Group Asia Pacific, India and Japan chairman and CEO John Zeigler.

     

    He along with Tribal Worldwide Asia president Jeff Cheong are in India to meet clients and converse about cross-pollination between Singapore, India and Sydney to help the region. The visit was planned to meet more talent from the region and get some collaborative work across the table informs Zeigler.

     

    It can be recalled that early this year DDB Mudra acquired 22Feet, a Bangalore based digital agency. The agency is aiming to get some great pieces of work out very soon. Cheong is of the opinion that, “India is a talent pool when it comes to technologists and the acquisition of 22Feet has helped us reach greater heights.”

     

    Zeigler who believes that ‘Integrated Marketing Communication is the future,’ also thinks adding human touch in advertising campaigns creates magic. “Creativity is our birth right, humanity is our inspiration and technology is our canvas,” says Zeigler proudly, while elaborating the mantra of the various innovative campaigns the group has done.  

     

    The ‘Sorry, I spent it on myself’ campaign done by adam&eveDDB for Harvey Nichols and Heineken Ignite, an experiential campaign launched at the Milan Design Week by Tribal DDB Amsterdam are just a few innovations done by the group to take the message beyond just advertising. “It needs to be about creating influence,” says Zeigler.

     

    In India, the ‘Push the pin’ campaign for Jaago Re before the 2014 general elections allowed users to voice relevant issues from their respective constituencies. Apart from that, the 52 week long campaign for Big Bazaar is a first of its kind marketing communication in the country wherein each week a new TVC is being launched focusing on various products offered.

     

    After its consistent good performance, the network in India is now taking the next step of collaboration and integration within the system.

     

    Given the new order of business and marketing challenges, increasing conversations and demands from a wide spectrum of collaborative and integrated solutions, the DDB Mudra Group, with its 10 agencies and operating units (DDB Mudra West, DDB Mudra South & East, DDB Mudra North, DDB MudraMax – OOH, DDB MudraMax – Experiential, DDB MudraMax – Media, TracyLocke, 22feet Tribal Worldwide, RAPP and DDB Remedy) have re-constituted its executive board.

     

    The new board will see the addition of five more members taking the total toll to eight. The members include: Madhukar Kamath, Sonal Dabral, Anurag Bansal, Sathyamurthy Namakkal, Aneil Deepak, Deepak Nair, Mandeep Malhotra and Rajiv Sabnis.

     

    “We are investing in people who will bring with them different kind of aspects and perspectives to the board,” says the group CEO and MD Madhukar Kamath on the backdrop of the various high management appointments.

     

    Apart from this, the group has also created a group creative council and a strategic planning council. The creative council will consist of Aneil Deepak, Brijesh Jacob, Rahul Mathew, Sambit Mohanty and Vipul Thakkar while the strategic planning council will have Aditya Kanthy, Amit Kekre, Pradeep Ramakrishnan and Ramraaj Raghunathan.

     

    The two councils will be headed by Dabral. “We have formulated the cross-section of talent and it will help us better our work,” he says while adding that soon the group will launch its own creative awards which are as of now tentatively named ‘Bernie’ on the group’s founder, the legendary Bill Bernbach.

     

    The executive council will meet once a month over video conferences and on quarterly basis in either of the offices or at an offsite.

     

    “It is the age of ‘influence’ and we believe in leading the change,” concludes Kamath.

  • Meghna Godkhindi joins DDB MudraMax as business director-digital (West)

    MUMBAI: DDB MudraMax has appointed Meghna Godkhindi as business director – digital (West).

    DDB MudraMax president Sathyamurthy Namakkal said, “Meghna‘s unique blend of experience has equipped her to understand the digital marketing space and to understand consumer behavior. With Meghna as the front runner and leveraging her domain experience we will be able to provide our clients with superlative digital marketing solutions. We are pleased to welcome Meghna to the DDB Mudra Group.”

    Godkhindi comes with over 15 years of experience in the area of digital marketing space.

    She has worked in various functions and capacities as a publisher, a client and as an agency member with organisations like Reprise Media (of Interpublic Group), Yahoo India, Tata AIG Life, WPP and Starcom.