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Tag: Sathiyan Gnanasekaran

  • IndianOil Ultimate Table Tennis launches ‘Time To Turn The Tables Around’ OOH campaign

    IndianOil Ultimate Table Tennis launches ‘Time To Turn The Tables Around’ OOH campaign

    Mumbai: IndianOil Ultimate Table Tennis (UTT) has teamed up with the official outdoor partner Mera Hoardings for the innovative ‘Time To Turn The Tables Around’ outdoor campaign as it gears up for the upcoming fifth season, to be held at the Jawaharlal Nehru Indoor Stadium in Chennai from 22 August to 7 September.

    As part of the campaign, striking inverted hoardings, featuring table tennis stars Achanta Sharath Kamal, Manika Batra, Harmeet Desai, Sathiyan Gnanasekaran and Manav Thakkar, are spread across Chennai from today, captivating both locals and visitors. These eye-catching displays showcase the Indian table tennis icons upside-down against the city skyline, delivering a compelling message: It’s time to ‘turn the tables’ and shift the perception of India from being a cricket-centric nation to one that celebrates a vibrant and diverse sporting ecosystem.

    “Our players are making their mark at the Paris Olympics, garnering much-deserved spotlight for the sport with Manika Batra and Sreeja raising their game. To complement their efforts, our OOH campaign aims to package the sport innovatively at the right time to reach a larger audience,” said UTT promoters Vita Dani and Niraj Bajaj.

    This inventive ‘inverted’ OOH campaign not only amplifies the game’s visibility but also highlights UTT’s transformative impact over the past five years. As table tennis has grown from a niche sport to a significant discipline within India’s sporting landscape, the league has been one of its most passionate advocates and prominent contributors.

    Extending their commitment to promoting Indian table tennis, UTT recently caught the attention of the global audience with the help of Mera Hoardings when the league’s promotion was featured on the iconic Times Square billboard in New York.

    The IndianOil UTT 2024 is the biggest edition of the league as, for the first time since its inception in 2017, eight teams will fight for the crown, with Ahmedabad SG Pipers and Jaipur Patriots joining PBG Bengaluru Smashers, Chennai Lions, Dabang Delhi TTC, Goa Challengers, U Mumba TT, and Puneri Paltan Table Tennis. The league is promoted by Niraj Bajaj and Vita Dani under the aegis of the Table Tennis Federation of India.

    The league’s last season garnered an astounding 55.2 million views and achieved a reach of 62.1 million across digital platforms. The engagement was equally remarkable, with 1.2 million fan interactions throughout the event. The total media sponsorship value soared to 55.8 crore (6.7 million), underscoring the sport’s growing prominence. Viewership was robust with 195 million minutes watched in just 18 days. The live broadcasts attracted six million viewers, while an additional nine million tuned in through non-live content, reflecting the widespread and enduring interest in table tennis.

    This dynamic and innovative month-long campaign will coincide with the much-anticipated fifth edition of the league which is set to witness high-voltage action with the participation of star Indian paddlers, including Manika Batra, Sharath Kamal, Sreeja Akula, and Sathiyan, alongside some of the world’s top players such as world number 13 Bernadette Szocs and Nigerian legend Quadri Aruna.

  • Fast & Up ropes in table tennis marvel Sathiyan Gnanasekaran on it’s fit squad

    Fast & Up ropes in table tennis marvel Sathiyan Gnanasekaran on it’s fit squad

    MUMBAI: Fast&Up has announced the signing of highly celebrated Indian Table Tennis Player Sathiyan Gnanasekaran as a new member of its ‘Fast&Up – Fit Squad’. This collaboration has taken place at a time when Fast&Up is on the cusp of its next phase of growth focusing on a larger share of the fast-moving healthcare goods business in India while associating and supporting many young sportspersons coming from different experiences and backgrounds.

    Being the only Indian to have won two ITTF Pro Tour titles, Sathiyan had a spectacular international streak in 2018. He won three medals on debut in India's historic performance at the Commonwealth Games and played a crucial role in bringing home an elusive Asian Games medal. On home ground, he was awarded with the prestigious Arjuna Award. He currently stands in top 25 in world ranking which makes him India’s highest-ranked player in the latest International Table Tennis Federation rankings.

    Fast&Up has invariably supported sportspersons, athletes and fitness enthusiasts, to promote active living and the importance of nutritional supplements for enhanced performance. Under the aegis of ‘Fast&Up- Fit Squad’ the brand has actively focused on nurturing top quality athletes representing various sports. The Fast&Up- Fit Squad is currently supporting over 100+ athletes across the country.

    Vijayraghavan Venugopal, CEO, Aeronutrix Sports Products Private Limited, Co-Founder Fast&up while sharing his thoughts said,” Sathiyan Gnanasekaran is an exceptionally talented athlete who has brought a lot of pride to the country and we are glad that he is a part of our Fit Squad family now. At Fast&Up, sports is our passion and we strive to identify and encourage talented athletes in their sports journey by ensuring their nutritional needs are met. We believe that Sathiyan has all the qualities to continue his top performer streak for Indian table tennis and we look forward to his engagement with Fast&Up."

    Talking about his association with Fast&Up, Sathiyan Gnanasekaran said, “It’s quite important to consume the right nutrition to achieve optimum performance and stay longer in the sport without injury. It is an honour for me to partner with Fast&Up which has a range of top quality nutrition products that will form an integral component in my training, my favourite being Fast&Up Reload – Berry Flavour.”