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Tag: satellite radio

  • Worldspace launches Marathi radio station Surabhi

    Worldspace launches Marathi radio station Surabhi

    MUMBAI: Worldspacer Satellite Radio salutes the aura of the Maratha culture and pays tribute to one of the richest languages in India, through the first ever 24-hour national Marathi radio channel, “Surabhi.”

    Channel number 110 on the Worldspace Satellite Radio Network, ‘Surabhi’ offers listeners more than just foot-tapping Marathi music, it also presents a slice of Marathi culture and literature in an exciting magazine format that brings alive the diversity and heritage of Maharashtra, informs an official release.

    Radio ‘Surabhi’ captures the cultural ethos of the legendary Maratha tradition and the interests of Maharashtrians in poetry, literature and theatre. The channel recognises the various aspects of Marathi music that has a strong repertoire of film and non-film music with various genres enjoying equal popularity, the release adds.

    The channel will also have special shows for Bhaavgeet (songs with ‘bhaav’ – emotions), Abhangas (devotional songs), Powadas (patriotic songs), Natyasangeet (songs used in plays), Lavani and Lokgeet (folk songs) among several other sub-genres.

    Worldspace India’s MD Shishir Lall says, “‘Surabhi’ is our latest offering and the country’s first-ever 24-hour Marathi channel. At Worldspace we take great pleasure in celebrating the rich musical diversity of India and this forms an integral part of our strategy to create unique platforms that nurture regional music and culture. Our refreshing advertising-free format enables music aficionados to quench their thirst for quality radio programming in virtually any part of the country, thereby creating a truly pan-Indian radio experience.”

  • The Art of Living Foundation & Worldspace present Radio Art of Living

    The Art of Living Foundation & Worldspace present Radio Art of Living

    New Delhi, Feb. 14, 2006: Worldspace Satellite Radio, one of the world leaders in satellite-based digital radio services, and The Art of Living Foundation today announced that Radio Art of Living will broadcast the Foundation’s Silver Jubilee celebrations from February 17th – 19th. Radio Art of Living (station no. 604), an exclusive radio station aimed at extending the reach of the renowned spiritual leader Sri Sri Ravi Shankar to listeners across India, showcases the teachings of Sri Sri that bring together ancient wisdom and modern science for the first time on radio.

     

    Worldspace will provide near-to-live radio telecasting of the Foundation’s Silver Jubilee proceedings for subscribers across India, from Feb. 17th-19th. The Worldspace telecast enables Art of Living Foundation members who are also Worldspacer subscribers to hear Sri Sri Ravi Shankar’s address uninterrupted and with digital-quality sound from virtually any part of India.

     

    During the Silver Jubilee Satsang in Bangalore, Sri Sri Ravi Shankar will be addressing approximately 2.5 million people and nearly 1,000 global spiritual leaders. Worldspacer’s Radio Art of Living will feature all the special discourses by spiritual leaders, vedic chanting and instrumental performances by members, meditation sessions lead by Sri Sri Ravi Shankar, seminars, discussions and a host of cultural presentations. Between 9:45 p.m. and 11:15 p.m. daily, Radio Art of Living will also broadcast performances by the 3800-member South Indian symphony.

     

    Noah Samara, Worldspacer Chairman and Chief Executive Officer said, “WorldSpace is delighted to partner with the Art of Living Foundation and to present Sri Sri’s inspirational teachings to our listeners. In Radio Art of Living, we seek to create a unique radio community for people of all backgrounds and cultural traditions, where they come together in the spirit of service and celebration. We are proud to bring the Silver Jubilee celebrations to all Worldspace listeners and devotees who cannot be in Bangalore to participate in the festivities. We are pleased to help them enjoy the celebrations in their own homes.”

     

    Radio Art of Living has been created to provide a compelling gamut of programmes that inspire and rejuvenate the body, mind and spirit. Built around the basic tenets of the Art of Living, Radio Art of Living offers a combination of Silence, Sadhana (Meditation), Satsang (Celebration) and Seva (Service). Radio Art of Living has been designed to create a sense of belonging and help practitioners integrate the wealth of wisdom that the Art of Living Foundation represents. Exclusive discourses by Sri Sri, guided meditations, soulful bhajans, a wealth of holistic information from experts and motivational interviews and discussions featuring senior faculty from the Art of Living have been woven into the programming. Available exclusively on the Worldspace satellite radio network, Radio Art of Living encourages listeners to delve deeper into themselves and refresh their bodies, minds and spirits.

  • Consumers ‘quickly’ embrace radio’s digital platforms; Study

    Consumers ‘quickly’ embrace radio’s digital platforms; Study

    MUMBAI: The proliferation of digital broadcast platforms such as Internet radio, satellite radio, HD and podcasting is a testament to the popularity of radio programming in US.

    The Infinite Dial: Radio’s Digital Platforms, a new study by Arbitron Inc. and Edison Media Research, explores this expansion of the radio market and its implications for advertisers and media planners.

    “Consumers are quickly embracing radio’s digital platforms and this new research reveals that these advertising vehicles are becoming increasingly viable,” said Arbitron Sr VP marketing Bill Rose.

    “Our research shows that regardless of the platform consumers see all these options as merely being new forms of ‘radio’” said Edison Media Research president Larry Rosin. “This report provides crucial measurement on the development of radio as it is consumed in new and different ways.”

    The findings reported here are based on a 13 January – 12 February, 2006 telephone survey of 1,925 people who were interviewed to investigate Americans’ use of various forms of traditional, online and satellite media.

    Growth of Internet Radio
    Internet radio is growing rapidly. The monthly audience age 12+ now tops an estimated 52 million; an increase from an estimated 37 million people in 2005. The weekly Internet radio audience also increased 50 percent over the past year, with 12 percent of the US population age 12+ (an estimated 30 million) having listened to Internet radio in the past week, up from 8 percent in 2005, according to the findings.

    Advertiser highlights: Online radio reaches nearly one in five (19 percent) persons per week aged 18-34 and 15 per cent of persons aged 25-54. Weekly Online radio listeners are 36 percent more likely than the average consumer to live in a household with an annual income of more than $100,000.

    Satellite Radio In 2006, awareness of XM and Sirius satellite radio has reached equal levels of 61 percent awareness each among those aged 12 and older. Nearly one in five non-subscribers to satellite radio say they are ‘very’ or ‘somewhat’ likely to subscribe to satellite radio in the next 12 months.

    Advertiser highlights: Twenty-seven per cent of satellite radio subscribers live in households with an annual income of more than $100,000, nearly double the percentage of all households (14 per cent).

    Podcasting When asked to define podcasting in their own words, there was some confusion among respondents regarding the differences among podcasting, Internet broadcasting and downloadable music. When read a definition, eleven percent of Americans say that they have ever listened to an audio podcast.

    Advertising highlights: Podcasting attracts a youthful audience: one out of five who have ever listened to an audio podcast are 12-17 years old, and more than half (53 percent) are under the age of 35.

    HD Radio More than one-third of Americans say they are ‘very’ or ‘somewhat’ interested in HD Radio; more than 40 percent of satellite subscribers say they are interested in HD Radio as well.

    More than one-third of those who said they were interested in HD Radio say they would be likely to purchase an HD Radio receiver at a $100 price point, and 58 percent of those interested say they would be likely to purchase at $50.

    AM/FM Radio While there has been tremendous growth in usage of radio’s new digital platforms, AM/FM radio does not appear to be losing Time Spent Listening (TSL). Daily radio TSL is 2 hours 45 minutes for the average consumer, compared with 2 hours 48 minutes among those who listen to digital radio.

    Seventy-seven per cent of Americans say they expect to listen to AM/FM radio as much as they do now despite increasing advancements in technology. The same holds true for Internet radio listeners (77 per cent) and those who have tried audio podcasting (73 per cent). Satellite radio subscribers showed slightly less dedication to traditional broadcasting, with 64 per cent saying they plan to continue listening to the same amount of AM/FM radio.

    This study, as well as previous studies, may be downloaded free of charge via the Arbitron and Edison Media Research Web sites at www.arbitron.com and www.edisonresearch.com.