MUMBAI: IPG Mediabrands has appointed Alok Sinha as chief strategy officer in line with the agency’s transformational vision merging legacy with new-age dynamism. In his new...
MUMBAI: Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, has announced a major elevation and restructuring. Initiative COO Vaishali Verma has been promoted...
MUMBAI: The Broadcast Audience Research Council (BARC) is all set for 2015, as it will hold roadshows in February on the GUI (Graphical User Interface) in...
MUMBAI: The Broadcast Audience Research Council India (BARC India) is ensuring that it accurately captures ‘what India watches’ and hence is putting in resources to cover...
MUMBAI: The media industry went into a tizzy last week when the union cabinet accepted the Ministry of Information and Broadcasting (MIB)’s proposed regulatory framework for television rating agencies...