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Tag: Sashi Kumar

  • Asiaville unveils game-changing AIGE

    Asiaville unveils game-changing AIGE

    Mumbai: Asiaville, a pioneering media-tech company renowned for its trailblazing digital ventures, proudly announces the launch of its patent-pending new content plus technology format: AyeVee Interactive & Gamified Experience (AIGE). This revolutionary platform positions Asiaville as the creator of India’s inaugural hyper-interactive content experience, seamlessly merging cinematic video content with interactive entertainment and gaming elements.

    From its inception, Asiaville has consistently disrupted the market by challenging traditional content creation methods. Today, Asiaville reaches over 150 million monthly users with its vernacular focused digital content for Gen Y and Z audiences, delivering over 80 million monthly video views. Their latest endeavour, AIGE, is set to redefine the content consumption landscape by transforming linear storytelling into an immersive, multi directional interactive experience.

    Historically, content consumption has followed a linear path, from print to big screen to small screen. Asiaville’s AIGE format disrupts this trajectory by making the audience an integral part of the storytelling process. This innovative approach fosters deeper engagement, allowing users to interact, make decisions, play games and influence the narrative, thereby creating a unique and personalized experience.

    Established in 2019 by Tuhin Menon and Sashi Kumar, Asiaville has become a leader in the IP-driven Media-Tech space. With a focus on native language content, Asiaville produces and distributes content across social and OTT platforms. Now, with the launch of AIGE on its app AyeVee, Asiaville is set to introduce a whole new category of entertainment.

    AyeVee has rolled out two shows, “Who Killed Kavitha?” and “Let Me Out!” utilizing the game-changing AIGE format. Both shows were fully sponsored before launch, reflecting strong brand affinity for this innovative format. This unique blend of entertainment and interaction promises to redefine media consumption, offering exciting possibilities for consumers and brands alike.

    Key features of AyeVee’s Interactive & Gamified Experience (AIGE) include:

    1   Gamified experiences: Users immerse themselves in a world where they play games, ranging from simple to sophisticated, to advance the live-action-led storyline. Leaderboards reflect critical metrics of user performance, with winners standing a chance to win attractive prizes from show sponsors.

    2   Hyper-interactive gameplay: Users experience real-time interactions, decision-making, and personalised storylines that respond to their actions within live-action video content.

    3   Seamless integration: A seamless blend of movie-like video entertainment anchors the story, while gaming and interactive experiences immerse viewers into the heart of the AIGE experience.

    Asiaville Interactive Pvt Ltd co-founder and CEO Tuhin Menon said, “The launch of AIGE marks a pivotal moment for Asiaville and, we believe, for the Indian media industry as a whole. This patent-pending format is a unique mix of cinematic entertainment, interactivity, and gaming, all blended into a seamless experience that puts the user at the heart of the storytelling experience. We believe AIGE heralds a storytelling and tech powered evolution in entertainment, enhancing the viewer’s connection and investment in  the content. Our focus remains on creating great IP that can migrate across social media, OTT, and now, with AIGE, into the interactive and gamified realm.”

  • #IndeedPeDhoondo on TikTok to help India Get to Work

    #IndeedPeDhoondo on TikTok to help India Get to Work

    Mumbai: Indeed, the world’s no.1 job site, has partnered with TikTok, world’s leading destination for short format videos to launch their new campaign #IndeedPeDhoondo. Targeted at millennials and Gen Z, this campaign aims to create awareness about how the job search experience can be a simple process on a platform like Indeed. If there is any job on the internet, you can find it on Indeed, and this is the proposition that the brand conveys through this tie-up.

    Set to a catchy rap verse, Indeed’s new campaign grabs the attention of potential job seekers and introduces them to the brand that can help them find their dream job. In line with its earlier campaigns, Indeed continues to work towards creating awareness among job seekers while strengthening its audience connect by leveraging newer channels that are native to the latest cohort to join the workforce.

    Indeed has teamed up with popular creators of TikTok to start conversations around #IndeedPeDhoondo. The creator community of the platform is coming together to spread awareness about the challenges one encounters when searching for a job, and how Indeed offers a one-stop job search solution. The campaign’s key message centres on urging the ‘new’ India towards employment, through Indeed’s seamless and user-friendly job search options.

    Speaking about the partnership, Sashi Kumar, Managing Director, Indeed India said, “Our mission is to help people get jobs, and we work consistently to empower job seekers to find the job that is best suited to them through our offerings. With a platform like TikTok that hosts a varied and expansive user base comprising millennials and Gen Z, it is the perfect place for us to engage with job seekers. Indeed understands the requirements of the Indian job seeker, and aims to engage with the digital natives on their preferred platform.”

  • Asiaville, Sashi Kumar’s new digital venture launched

    Asiaville, Sashi Kumar’s new digital venture launched

    MUMBAI: Asiaville, a Multi-Lingual, Multimedia and Multi Platform digital media venture focused on producing original content across Indian languages is now live across digital media platforms. Backed by veteran media practitioner Sashi Kumar, Founder of Asianet and the Asian College of Journalism; and Tuhin Menon, Former President, Culture Machine, the company seeks to reimagine journalism for a new generation audience. Asiaville produces content in multimedia formats, with equal emphasis on Video, Audio and Text.

    Asiaville has launched its websites and is across all social media platforms. The four language websites are: https://www.asiavillenews.com, https://hindi.asiavillenews.com, https://tamil.asiavillenews.com and https://malayalam.asiavillenews.com. Asiaville has offices in Chennai, Delhi and Kochi, with each office housing state-of-the-art integrated studio’s equipped to output multimedia content formats in short spans of time for a digital first audience. Live streaming will be a prominent feature of the Asiaville stable, helping redefine the concept of prime time on traditional media. With a strong focus on product and technology, Asiaville intends to leverage the latest advances in Machine Learning to deliver highly personalized content to end users across languages.

    At the occasion, Asiaville also announced their associations with Twitter and IIT Madras. Asiaville is teaming up with Twitter on a series of Live streams in English, Hindi and Tamil in the run up to the 2019 general elections. Leveraging its strength in producing original content across languages, Asiaville will be conducting live discussions with Twitter influencers. The Tamil live streams will be hosted weekly on Fridays from Asiaville's studio in Chennai; and the English and Hindi bi-lingual livestream will be broadcast from its Delhi’s office on Wednesdays. 

    Asiaville is also working with researchers at IIT Madras to build out their machine learning capabilities, with the objective of targeting users across languages with a great degree of personalization. This tie-up would enable Asiaville to build personalized original content driven user feeds for each of the languages, part of its core mission to build product offerings around the core users taste profile.

    Sashi Kumar, Chairman & Editor-in-Chief, Asiaville said “The news media today are at crossroads. They are facing new challenges – technological, political and commercial. There is a fatigue operating on the mainstream media which find themselves buffeted by the freewheeling social media on the one hand and the technology platforms purveying media on the other. It is therefore time to reimagine and reinvent journalism, particularly for the millennial who engages less and less  with the legacy media. Asiaville, with its multimedia, hybrid heterodox approach, hopes to meet that growing demand of the near and medium term future.”

    Online media consumption in India is going through a phase of tremendous growth. Digital and  mobile devices are now the preferred medium of data consumption online. The smartphone market has seen unprecedented growth over the last 5 years, its penetration in India is expected to touch 470 million by the end of 2019. India currently has the second largest internet user base of 566 million in the world and is growing exponentially. Internet adoption in the country is now propelled by rural India which registered a 35% growth over the past year and is expected to reach 290 million users by the end of 2019.

    According to Tuhin Menon, CEO, Asiaville, “With 9 out of 10 new internet users likely to be an Indian language user over the next five years, Asiaville seeks to address this burgeoning audience that is coming online through an innovative mix of original content formats that are native to digital platforms. We believe we have the right mix of original content expertise and product acumen to build a pan-Indian language network that is focused on the millennial. We are excited to have embarked on this journey and see great potential for scale and engagement with our digital first audience going forward”.

    Asiaville’s ‘Journalism reimagined’ project  leverages the new and emerging digital technology to provide better context, perspective and experiential understanding of the developments that inform and transform our times and our lives. It puts the millennial at the centre of its process of making meaning of our world. It is not about breaking news; it’s about fixing broken news. It is not about news as product; it’s about the process of news generation for the new generation.