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Tag: Sasha Chhetri

  • Airtel’s new postpaid campaign urges customers to ‘Waste Nothing’ and make the most of their mobile expenditure with MyPlan

    Airtel’s new postpaid campaign urges customers to ‘Waste Nothing’ and make the most of their mobile expenditure with MyPlan

    MUMBAI: Sasha Chhetri, the Airtel 4G Girl, is back once again and this time she is telling customers to stop wasting the benefits that come with traditional postpaid mobile plans and move to Airtel MyPlan to get the best value for their monthly mobile spends.

    Commenting on the launch of new marketing initiative, Mr. Srini Gopalan, Director – Consumer Business, Bharti Airtel said, “Airtel MyPlan is designed to simplify the postpaid customer experience and offers them the flexibility to create their own plans. The new campaign is based on a simple consumer insight – that a lot of postpaid mobile users end up with plan benefits that they never fully utilize and end up wasting these benefits month on month. MyPlan addresses this problem by giving customers the freedom to choose what they actually need in their postpaid plans and gives them absolute value for their spends by eliminating any wastages.”  

    With traditional postpaid plans offering pre-defined voice/data/SMS benefits, customers end up wasting some of these benefits as their actual usage/requirements may be very different.

    *For example, if a Delhi customer is primarily using mobile apps like WhatsApp/Hike etc. for texting, why have hundreds of free SMS in the plan. Why not have the option of trading the free 200 SMS of the existing plan for 90 local minutes or 120 MB 4G/3G data?

    *Also, if one is a heavy data user and hardly talks, why have too many free calls in the plan? What if the Mumbai customer gets an option for trading the extra 450 Local minutes of their plan for 600 MB 4G/3G data? 

    *Customers also have the flexibility of changing their MyPlan whenever they want. If they are going for a vacation, they can always switch calls to data so that they have ample data to navigate, find the best restaurants or just upload vacation pics in real-time. Again, helps optimizing phone bills every month and waste nothing.

    *Not just that, under the plan, customers can also share the extra benefits with their family by getting one member connection at a nominal rate of Rs. 199/year. No separate rental is charged for the member connection.

    (*The above mentioned plans are purely for illustrative purposes. For more information on plans, per your requirements, please log on to www.airtel.in/myplan and click ‘My Plan’)

     

  • Airtel’s new postpaid campaign urges customers to ‘Waste Nothing’ and make the most of their mobile expenditure with MyPlan

    Airtel’s new postpaid campaign urges customers to ‘Waste Nothing’ and make the most of their mobile expenditure with MyPlan

    MUMBAI: Sasha Chhetri, the Airtel 4G Girl, is back once again and this time she is telling customers to stop wasting the benefits that come with traditional postpaid mobile plans and move to Airtel MyPlan to get the best value for their monthly mobile spends.

    Commenting on the launch of new marketing initiative, Mr. Srini Gopalan, Director – Consumer Business, Bharti Airtel said, “Airtel MyPlan is designed to simplify the postpaid customer experience and offers them the flexibility to create their own plans. The new campaign is based on a simple consumer insight – that a lot of postpaid mobile users end up with plan benefits that they never fully utilize and end up wasting these benefits month on month. MyPlan addresses this problem by giving customers the freedom to choose what they actually need in their postpaid plans and gives them absolute value for their spends by eliminating any wastages.”  

    With traditional postpaid plans offering pre-defined voice/data/SMS benefits, customers end up wasting some of these benefits as their actual usage/requirements may be very different.

    *For example, if a Delhi customer is primarily using mobile apps like WhatsApp/Hike etc. for texting, why have hundreds of free SMS in the plan. Why not have the option of trading the free 200 SMS of the existing plan for 90 local minutes or 120 MB 4G/3G data?

    *Also, if one is a heavy data user and hardly talks, why have too many free calls in the plan? What if the Mumbai customer gets an option for trading the extra 450 Local minutes of their plan for 600 MB 4G/3G data? 

    *Customers also have the flexibility of changing their MyPlan whenever they want. If they are going for a vacation, they can always switch calls to data so that they have ample data to navigate, find the best restaurants or just upload vacation pics in real-time. Again, helps optimizing phone bills every month and waste nothing.

    *Not just that, under the plan, customers can also share the extra benefits with their family by getting one member connection at a nominal rate of Rs. 199/year. No separate rental is charged for the member connection.

    (*The above mentioned plans are purely for illustrative purposes. For more information on plans, per your requirements, please log on to www.airtel.in/myplan and click ‘My Plan’)

     

  • Airtel’s 4G girl is back in a new avatar at ICC World T-20 Cup

    Airtel’s 4G girl is back in a new avatar at ICC World T-20 Cup

    MUMBAI: The ubiquitous Airtel 4G girl is back in a new avatar starting today as she goes on a vacation with her friends. Airtel’s new campaign around its 4G services starring Sasha Chhetri goes on air today during the India-New Zealand match of the ICC World T-20 Cup.

    Airtel has led the proliferation of 4G services in India and has the widest 4G footprint in the industry with services available in over 350 cities and towns across the country. The new campaign, which has been conceived by Taproot Advertising, is positioned on Airtel being the widest 4G network in the country with unmatched coverage.

    The campaign will have a total of 5 films, each one different from the other in terms of the visual beauty of the location. It will have support legs in outdoor, print and digital mediums which will play a big role in delivering the message to the online audience, in particular the youth.

    Since August 2015, when Airtel’s disruptive 4G ‘Challenge’ went on air, Sasha Chhetri has become the synonymous with 4G in India and has established herself as the confident go-getter who can deliver the brand’s message with panache.  

    On the new campaign, Bharti Airtel (India & SA) CBO Rajiv Mathrani says, “Airtel’s 4G campaigns have redefined communication around high speed mobile data services and the brand has powerfully surged ahead. With the expansion of Airtel’s 4G network across India, the campaign showcases the network in some of the most picturesque locations and is delivered in a casual yet persuasive tonality. We will see Sasha in a refreshingly new avatar as she continues to build a strong youth connect for Brand Airtel”

    Taproot-Dentsu’s Agnello Dias says, “The Airtel 4G girl has built a powerful 4G association with Airtel. For this campaign, we have taken a different spin on her character while driving home a strong network message”

    India is witnessing explosive growth in the mobile data category. As the 4G device ecosystem matures, and 4G enabled handsets are available at affordable price points, high speed data services are expected to see considerable uptake across India.

  • Airtel’s 4G girl is back in a new avatar at ICC World T-20 Cup

    Airtel’s 4G girl is back in a new avatar at ICC World T-20 Cup

    MUMBAI: The ubiquitous Airtel 4G girl is back in a new avatar starting today as she goes on a vacation with her friends. Airtel’s new campaign around its 4G services starring Sasha Chhetri goes on air today during the India-New Zealand match of the ICC World T-20 Cup.

    Airtel has led the proliferation of 4G services in India and has the widest 4G footprint in the industry with services available in over 350 cities and towns across the country. The new campaign, which has been conceived by Taproot Advertising, is positioned on Airtel being the widest 4G network in the country with unmatched coverage.

    The campaign will have a total of 5 films, each one different from the other in terms of the visual beauty of the location. It will have support legs in outdoor, print and digital mediums which will play a big role in delivering the message to the online audience, in particular the youth.

    Since August 2015, when Airtel’s disruptive 4G ‘Challenge’ went on air, Sasha Chhetri has become the synonymous with 4G in India and has established herself as the confident go-getter who can deliver the brand’s message with panache.  

    On the new campaign, Bharti Airtel (India & SA) CBO Rajiv Mathrani says, “Airtel’s 4G campaigns have redefined communication around high speed mobile data services and the brand has powerfully surged ahead. With the expansion of Airtel’s 4G network across India, the campaign showcases the network in some of the most picturesque locations and is delivered in a casual yet persuasive tonality. We will see Sasha in a refreshingly new avatar as she continues to build a strong youth connect for Brand Airtel”

    Taproot-Dentsu’s Agnello Dias says, “The Airtel 4G girl has built a powerful 4G association with Airtel. For this campaign, we have taken a different spin on her character while driving home a strong network message”

    India is witnessing explosive growth in the mobile data category. As the 4G device ecosystem matures, and 4G enabled handsets are available at affordable price points, high speed data services are expected to see considerable uptake across India.