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Tag: SARVA

  • SARVA makes top-level appointments

    SARVA makes top-level appointments

    NEW DELHI: SARVA, India’s fastest growing yoga-based wellness ecosystem, has brought onboard experts from various domains onto their global advisory board. The advisory team now includes Jen Yu, ex-head of product @Masterclass; Jeniffer Chang, ex digital media, Disney and Mayur Gupta, a marketing maverick, Ex Spotify, Freshly, Kimberly – Clark. Each of these domain experts will bring their unique skill sets to the table in helping the brand grow.

    With over 10 years working on technology design, user journeys and media, Jen Yu brings an immense pool of knowledge, experience and customer study to whatever she does. Her previous stints include director of product design at Masterclass, director of design at Emerald Cloud Club and she currently runs The Cusp, which she co-founded.

    Chang is a start-up veteran who has contributed to the success of over 20 early-stage start-ups. She founded TechSparks, a networking group and consultancy for early-stage companies and has also served as the head of operations for a start-up called FanBread where she worked with a lot of Hollywood celebrities and influencers. Some other brands that she helped establish were Perfect Market(Idealab), Haven & NEXT Trucking to name a few. She also co-founded two digital media brands Digital Media Management & SocialVision. A maverick at all things start-up related, Jeniffer gained a lot from her previous professional associations with best in class companies such as Apple, Disney & KPMG.   

    Gupta was the chief marketing officer at Freshly where he was leading a team of marketers to make Freshly an iconic brand and drive breakthrough growth; inspiring every household in America to bring a positive change in their lives by eating healthier each week. At Spotify, Mayur was responsible for growing the free and subscribed user base for the company with growth hacking and data-driven, always-on experiences; among other things. He has also been profiled by the Harvard Business Review (HBR) and the Economist as the model Chief Marketing Technologist in 2014 and was named the top 50 Marketers by Forbes in 2019.  

    SARVA co-founder Sarvesh Shashi said, “We’re at a stage in SARVA where quality growth is of utmost importance. Jen You, Jeniffer Chang and Mayur Gupta, each bring years of expertise, knowledge and growth-mindsets and are themselves powerhouses of talent. They each will be mentoring teams across different functions, all of which are pivotal to SARVA’s business. We believe their inputs and experience will not just help the team at Sarva amplify their efforts but also fuel it in the right direction.”    

    As a homegrown brand, SARVA has been going all-out to bring the benefits of yoga to everyone from Hollywood to Haridwar – in an all-new avatar. While the brand has already been instrumental in making yoga and mindfulness fun, it pivoted to newer heights with its initiatives recently. It is one of the only brands to have garnered global investor interest and support. SARVA is backed by global celebrities like Jennifer Lopez and well-known investors Mark Mastrov and Alex Rodriguez to celebrities, influencers, and experts like Malaika Arora, Aishwaryaa Dhanush, Shikhar Dhawan, Shahid Kapoor, etc.

    Adding further, Jen Yu, said, “I am excited to be part of a young and growing brand like SARVA which has emerged as a frontrunner in making yoga popular among millennials. Their initiatives in the wake of the pandemic and lockdown to offer live online classes are highly commendable. It is always a pleasure to work with brands that focus their work around customer pain points and come up with appropriate solutions. I hope to utilize my experience and help the brand catapult further.”

    "During a crucial time in human history, SARVA rose to the challenge and cemented its role in the post-Pandemic world as a leading provider of health and wellness. I decided to join SARVA – as a member as well as a business advisor – because I recognize the immense potential of this unique brand to deliver the benefits of yoga and mindfulness to a global audience," said Chang. 

    Gupta commented, “Driving growth for brands and improving experiences are two things that have always excited me. While SARVA is already a hugely successful brand in what it has been doing, I hope to help them take yoga and the resultant experience to every household pan India and globally. Their mindfulness and meditation services are also another area where I would focus on. I am happy to be a part of the team.”

    SARVA recently launched its digital offering, currently divided into 2 categories: Body and Mind. The 3rd category to be launched soon is called Nourish. SARVA’s offerings address millennial fitness needs and the brand is working towards connecting 7 billion breaths. Its recent cool and fun campaign called Yoga+ showcases yoga as a seamless part of various lifestyles, individuals, and professionals.

    Through its powerful network of influencers, SARVA has been instrumental in engaging people virtually through various interactive sessions and immunity booster modules in 25 countries including the US, UK, and Italy. SARVA and its women-centric arm DIVA Yoga have a global digital reach of over 200 million. The brands have set out to help people across different countries connect with this holistic practice and achieve the associated benefits.

  • Brands keep up positivity during Covid-19 pandemic

    Brands keep up positivity during Covid-19 pandemic

    MUMBAI: As millions of people across the world are isolating themselves inside their homes to fight the spread of novel coronavirus, the need for positivity assumes far more significance. This might look like an unusual time to talk about positivity. Nevertheless, positivity remains the main ingredient to create a healthy recipe of not giving up in crisis.

    People posting messages on social media brands are coming forward to bring a positive sentiment among people during these troubling times. And amidst the global challenges posed by COVID-19, brands are trying to spread positivity through various campaigns.
    Mankind Pharma has come up with #Thanksforbeingmyfamily – a short film that showcases the hard work done by doctors and medical staff for the society.

    Mankind Pharma CEO Rajeev Juneja says: “With the exponential rise in coronavirus cases in our country, we should acknowledge our medical fraternity like doctors, nurses and paramedics for their fighting spirit and selfless services. Let’s all of us follow required guidelines and help them by taking care of our own self.” 

    #Thanksforbeingmyfamily resonates everyone's thoughts of saluting the medical personnel, who are not giving up even in the adverse situation.

    The COVID19 virus has been affecting hundreds of thousands of people and is having a growing impact on the global economy.

    Says Metro vice president – marketing and e-commerce Alisha Malik: “At Metro Brands, the safety of our customers and employees is at the top of the priority list. All necessary safety measures like regular cleaning, sanitization, creating awareness among staff, work from home, setting up helplines internally and many other measures have been taken to ensure the safety of employees. We have also implemented all the best-known safety guidelines available for both employees and customers. It’s extremely important to keep employees motivated as well. Hence, we have been constantly motivating our employees, working from home, to utilise this time to enhance their own skills.”

    Private radio network 93.5 RED FM has launched an on-air initiative ‘Care Karona’ that puts the spotlight on spreading authentic information about Coronavirus. Amidst the ongoing global health crisis, it has become more important to protect and safeguard everybody irrespective of their professions. With a similar vision, RED FM is encouraging its listeners to become facilitators of correct information by educating their maids, and drivers who are in direct contact with people to contain the ripple effect of virus.

    Sarva founder and Diva Yoga co-founder Sarvesh Shashi said, “The Coronavirus outbreak has left many of us worried and restricted to our homes. Although our physical studios are currently non-operational, we have launched special online classes and a gratitude feature for those who wish to stay at home and practice. The classes are not only meant for our members but anyone and everyone who wants to continue their fitness regimen despite being unable to venture out. These are aimed at three things – physical fitness, immunity building and anxiety management. Both SARVA and DIVA yoga are utilising technology in the best possible way to help people achieve this and tide over the crisis.”

    Housejoy CEO Sanchit Gaurav has launched a Virus Fumigation Service for offices and homes. “The products we use have proven to be highly effective in curbing the spread of 65 strains of viruses, 400 strains of bacteria and 100 strains of fungi. We are currently providing free services to a few old-age homes and hospitals and in the process of creating a brief guideline for anyone wanting to sanitize their homes."  

    “We at Munchilicious take this opportunity through our social media posts to create awareness and communicate directing our consumers to stay safe, stay at home and eat healthy. The major purpose is to focus on angles like social distancing, healthy eating and pro tips which are the most needed in this kind of pandemic. It also intends to provide a solution to the eating patterns for all those who are working from home because of this pandemic,” adds SOCH Foods LLP founder Rohit Pugalia

    Joining the bandwagon is Schindler India, a provider of escalators and elevators. It has launched an additional employee assistance programme called 'Schindler cares' – a wellbeing initiative.  

    Speaking about the initiative, Schindler India and South Asia chief people officer Shubha Arora says, “As a leader in employee engagement, we recognise the link between happiness, wellbeing and fulfilment for achieving productivity at the workplace. Schindler India values the wellbeing of its employees and we understand that preventive measures need to be taken to fight this current outbreak of COVID-19.

    “Our employees and their families through our Employee Assistance Programme ‘Schindler Cares’ can access wellbeing services confidentially. We are pleased to have partnered with Santulan, and their team of experts to help provide guidance and counselling to deal with life’s expected and unexpected events,” said Arora.

  • #ChooseLoveEveryday this Valentine’s Day with SARVA

    #ChooseLoveEveryday this Valentine’s Day with SARVA

    MUMBAI: This Valentine’s Day, SARVA, India’s fastest growing Yoga Studio Chain, is asking people to #ChooseLoveEveryday, in the smaller things of life. SARVA’s pack of love campaign talks about how love manifests itself in the smallest of gestures. The #packoflove consists of 52 cards with gestures that are either born of love, showcase love or invoke the feeling of love.

    The digital campaign is supported by over 35+ celebrities and influencers, including Amrita Arora, Kubbra Sait, Harleen Sethi, Yami Gautam, Gaur Gopal Das, Aditya Ghosh and our very own Malaika Arora(Co-Founder, SARVA/DIVA Yoga), who have a collective following of about 35 Million subscribers on digital platforms. All of them speak about what love means to them and the need to recognize, celebrate, and cherish it in different forms every day.

    Love is often underestimated, and people look for it in grand gestures and gifts. Somewhere between growing up and taking on life’s responsibilities, we miss out on appreciating the little things and forget to #ChooseLoveEveryday. SARVA’s campaign directs attention to this and the fact that even taking care of one’s health through yoga is also a way of self-love. To further encourage this, Malaika Arora will be sending The Box of Love to 100 of her friends, which comprises of some beautiful heartwarming surprises.

    Speaking about this, Sarvesh Shashi, Founder, SARVA/DIVA Yoga, said, “Love manifests itself in different ways. This Valentine’s Day, we are asking you to notice the smaller things that matter to you. This could be eating your favorite meal, looking at a throwback picture, playing with a puppy; or even better, taking care of yourself. All these moments are full of love. On this special day, SARVA wants to encourage people to understand this and  #ChooseLoveEveryday. Loving yourself also includes ensuring that your mental and physical health are in top shape – and yoga can help you do this. Indulge in self health through yoga and make Valentine’s Day even more special.”

    Adding further, Malaika Arora, Co-founder, SARVA/DIVA Yoga, said, “I strongly believe in loving yourself first before anyone else – and what better than Valentine’s Day to indulge. We often become so immersed in pleasing others and making them feel special that we forget to love ourselves including enjoying life’s intricacies. It is time to #ChooseLoveEveryday and notice the smaller gifts of life. Give your mind and body some love too with yoga and celebrate not just today but every day. It can certainly be a life changing experience.”

    A disruptor in the fitness and wellness category, SARVA is focusing on the millennial population. With 25 different forms of practices, the venture plans to make yoga popular amongst the urban youth. SARVA has rapidly grown since its inception and runs studios across two formats: Diva Yoga and Sarva Yoga.

    Founded in 2016 by Sarvesh Shashi, SARVA envisions to build a global community of physically, mentally and emotionally fit individuals, through yoga, mindfulness, movement and beyond. SARVA does this through two approaches: physical and digital. The physical approach includes the company’s state-of-the-art brick and mortar studios and lifestyle products. The accessible and interactive digital platform constitutes the digital approach.