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Tag: Sarthak Entertainment Group

  • Ollywood TV to become satellite channel, September onwards

    Ollywood TV to become satellite channel, September onwards

     KOLKATA: Early this month, Odisha-based Sarthak Entertainment Group, launched general entertainment channel, Ollywood TV. While the 24×7 cable channel reaches almost all cable TV homes in Odisha, the group is now looking to make it a satellite channel starting September this year.

     

    “We have got all approvals for setting up the satellite channel from September this year,” confirmed Sarthak Entertainment Group marketing manager Debi Prasad Padhi.

     

     Meanwhile, Ollywood TV isn’t the only GEC from the group; another GEC, Sarthak TV, completed four years since its inception and has to its credit three mega serials, reality shows like Rajo Queen and Gruha Laxmi, and lots of new and entertaining content to satiate the Odiya TV viewer. “We are available across the country through different DTH platforms like Tata Sky, Airtel, Videocon and Dish TV. We aim to come up with many more entertaining programmes in the days to come,” said Padhi about Sarthak TV.

     

    Quoting from the latest, week 16 report released by TAM on GECs in Odisha, Padhi said that Sarthak TV had gained big by reporting a gross rating point (GRP) of 207 points. While in the week 15, the GRP reported was 204 points.

     

    Why another GEC when Sarthak TV is doing well as compared to other GECs in Odisha? “We want to launch new reality shows and serials apart from airing our own serials. We have more than 250 Odiya movies in our library. If there is anyone who can win in the GEC space in Orissa, it is the one who can entertain audiences via innovative formats,” said Padhi. “We are far ahead of others in the genre. In terms of content, people want soaps, drama, aspirational and progressive shows.” He further cited examples of serials doing well as ‘To Aganara Tulasi Mu’, ‘Pari’, ‘Badhu’, ‘Mahadev’, and ‘Prithviraj Chauhan’.

     

    Three decades ago, there was very little scope for entertainment for the people of Odisha, but that has changed now. “We are the only organisation in Odisha equally successful in TV broadcasting, producing movies and music. We will continue to entertain Odiya speaking people even more in the years to come,” Padhi signed off.

  • More regional TV channels join the petition in TDSAT against the TRAI adcap

    More regional TV channels join the petition in TDSAT against the TRAI adcap

    NEW DELHI: Some more channels today joined the large number of news and general entertainment channels whose matters challenging the issues relating to the adcap sought to be implemented by the Telecom Regulatory Authority of India (TRAI) will be heard by the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) on 31 October.

     

    Member Kuldeep Singh of TDSAT tagged along with the other cases those by Eenadu group of Andhra Pradesh and the Sarthak Entertainment group of Odisha.

     

    While TDSAT had on 1 October listed all matters to come up on 21 October, it had deferred this date to 31 October following a mention by News Broadcasters Association (NBA) who had earlier been given the date of 11 November for hearing the petition challenging the constitutional mandate of TRAI in the matter of adcap.

     

    TDSAT had earlier accepted an assurance by TRAI not to take any coercive action against the channels.

     

    Counsel for TRAI Saket Singh had told TDSAT in an earlier hearing that an anomalous situation had been created with some channels having accepted the adcap with effect from today, 1 October. It was therefore requested that the matter be resolved once for all.

     

    The Tribunal had earlier said that while the channels will maintain weekly records of the advertising time per hour on a weekly basis, they will not be required to submit this to the regulator. Unlike the current practice, the records will only be submitted to TDSAT at the time of the hearing of the case.

     

    At that time, Counsel A J Bhambani for the NBA had said that a delegation of the Indian Broadcasting Foundation (IBF) had submitted a formula to the regulator but that did not preclude the broadcasters from challenging the validity of the regulations.

    He also said that this was only a compromise reached between the broadcasters and the regulator and could not form the basis of penal action since it was not a regulation or legal provision.