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  • Ad cap & linked case put off to Sept; court to hear plea against stay order

    Ad cap & linked case put off to Sept; court to hear plea against stay order

    NEW DELHI: With no resolution in sight to the imbroglio relating to adcaps on television channels, the Delhi High Court has adjourned the hearing one more time, this time to September 29, 2016.

    The matter had earlier been put off on May 13, 2016 to today by chief justice G Rohini and Justice Jayant Nath as they did not have time to hear the matter in view of part-heard cases.

    When the case comes up next, court is also expected to take up an application by intervenor Home Cable Network Pvt Ltd seeking vacation of the order staying action against violating television channels.

    In the hearing on March 29, 2016, a plea was made on behalf of the Ministry of Information and Broadcasting (MIB) that a proposal was being contemplated to amend the relevant provision relating to limiting ads to 12 minutes an hour.

    On May 13, 2016, the court had agreed to take up at the next hearing for vacation of stay. The court had on February 11, 2016 had also agreed to take up the application by Discovery Communications to intervene on the matter.

    Earlier on November 27, 2105, the court chaired by the chief justice, had said the matter had been pending for some time and, therefore, it would hear and conclude the case in the next hearing. On that day, MIB had informed the court that it was in talks with the News Broadcasters Association (NBA) and other stakeholders on the issue of the advertising cap of 12 minutes per hour. This was the first time that the ministry had put in an appearance in the petition filed by the NBA against the Telecom Regulatory Authority of India (TRAI) and others.

    The case, filed by NBA and others against TRAI and the Union Government, has so far been adjourned from time to time on the plea that the government and the broadcasters are in talks on this issue.

    The court has already directed that the order that TRAI would not take any action against any channel pending the petition would continue. In an earlier hearing, the court had, at the regulator’s instance, directed that all channels keep a record of the advertisements run by them.

    The NBA had challenged the ad cap rule, contending that TRAI does not have jurisdiction to regulate commercial airtime on television channels. Apart from the NBA, the petitions have been filed by Sarthak Entertainment, Pioneer Channel Factory, E24 Glamorus, Sun TV Network, TV Vision, B4U Broadband, 9X Media, Kalaignar, Celebrities Management, Eanadu Television and Raj Television.

    Meanwhile, the separate petition filed in the High Court by Vikki Choudhry and Home Cable Network Pvt Ltd., which too will be heard on the next date in September, seeks to charge MIB with dereliction of its duties to take action against offending pay TV broadcasters for violating the terms and conditions of the licenses/permission for Uplinking and Downlinking.

    The Court had in June asked the Ministry to file its reply in four weeks. Notice was issued only to the Ministry, although the petition also listed several other broadcasting companies as respondents.

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    Ad cap case put off to 1 August, court to hear plea challenging stay order

    Ad cap case adjourned till 15 July

  • Ad cap & linked case put off to Sept; court to hear plea against stay order

    Ad cap & linked case put off to Sept; court to hear plea against stay order

    NEW DELHI: With no resolution in sight to the imbroglio relating to adcaps on television channels, the Delhi High Court has adjourned the hearing one more time, this time to September 29, 2016.

    The matter had earlier been put off on May 13, 2016 to today by chief justice G Rohini and Justice Jayant Nath as they did not have time to hear the matter in view of part-heard cases.

    When the case comes up next, court is also expected to take up an application by intervenor Home Cable Network Pvt Ltd seeking vacation of the order staying action against violating television channels.

    In the hearing on March 29, 2016, a plea was made on behalf of the Ministry of Information and Broadcasting (MIB) that a proposal was being contemplated to amend the relevant provision relating to limiting ads to 12 minutes an hour.

    On May 13, 2016, the court had agreed to take up at the next hearing for vacation of stay. The court had on February 11, 2016 had also agreed to take up the application by Discovery Communications to intervene on the matter.

    Earlier on November 27, 2105, the court chaired by the chief justice, had said the matter had been pending for some time and, therefore, it would hear and conclude the case in the next hearing. On that day, MIB had informed the court that it was in talks with the News Broadcasters Association (NBA) and other stakeholders on the issue of the advertising cap of 12 minutes per hour. This was the first time that the ministry had put in an appearance in the petition filed by the NBA against the Telecom Regulatory Authority of India (TRAI) and others.

    The case, filed by NBA and others against TRAI and the Union Government, has so far been adjourned from time to time on the plea that the government and the broadcasters are in talks on this issue.

    The court has already directed that the order that TRAI would not take any action against any channel pending the petition would continue. In an earlier hearing, the court had, at the regulator’s instance, directed that all channels keep a record of the advertisements run by them.

    The NBA had challenged the ad cap rule, contending that TRAI does not have jurisdiction to regulate commercial airtime on television channels. Apart from the NBA, the petitions have been filed by Sarthak Entertainment, Pioneer Channel Factory, E24 Glamorus, Sun TV Network, TV Vision, B4U Broadband, 9X Media, Kalaignar, Celebrities Management, Eanadu Television and Raj Television.

    Meanwhile, the separate petition filed in the High Court by Vikki Choudhry and Home Cable Network Pvt Ltd., which too will be heard on the next date in September, seeks to charge MIB with dereliction of its duties to take action against offending pay TV broadcasters for violating the terms and conditions of the licenses/permission for Uplinking and Downlinking.

    The Court had in June asked the Ministry to file its reply in four weeks. Notice was issued only to the Ministry, although the petition also listed several other broadcasting companies as respondents.

    ALSO READ

    Ad cap case put off to 1 August, court to hear plea challenging stay order

    Ad cap case adjourned till 15 July

  • Ad cap case put off to 1 August, court to hear plea challenging stay order

    Ad cap case put off to 1 August, court to hear plea challenging stay order

    NEW DELHI: There is clearly no indication to an early resolution to the controversial issue of adcaps on television channels, with yet one more adjournment of the petitions pending before the Delhi High Court, this time to 1 August.

    The matter was put off by chief justice G Rohini and justice Jayant Nath as they did not have time to hear the matter in view of urgent cases.

    When the case comes up next, it is expected to take up an application by intervenor Home Cable Network Pvt Ltd seeking vacation of the order staying action against violating television channels.

    In the hearing on 29 March, a plea was made on behalf of the Information and Broadcasting ministry that a proposal was being contemplated to amend the relevant provision relating to limiting ads to 12 minutes an hour.

    However counsel Vivek Sarin of Home Cable counsel pressed for early hearing of his application for vacation of stay. Thereupon, counsel for Discovery Communications said it wanted to press its application to come in as intervenor. The court had on 11 February agreed to take up the application by Discovery Communications to intervene on the matter.

    Earlier on 27 November last year, the court chaired by the chief justice had said the matter had been pending for some time and therefore it would hear and conclude the case in the next hearing. On that day, the I and B Ministry had informed the Court that it was in talks with the News Broadcasters Association and other stakeholders on the issue of the advertising cap of 12 minutes per hour. This was the first time that the ministry had put in an appearance in the petition filed by the News Broadcasters and others against the Telecom Regulatory Authority of India and others.

    Home Cable Network Pvt. Ltd had been permitted to intervene on 5 January and the Court had agreed to consider contentions on whether pay channels should be permitted to carry commercials in view of subscription fee charged by them. Home Cable Counsel Vivek Sarin had told the court that the petitioners had not disclosed that broadcasters had given their consent to observe the 10+2 ad cap rule under the Cable Television Network Regulation Rules 1994 and the Act that followed a year later and also under the Uplink and Downlink Guidelines. He also said pay TV broadcasters should not be allowed to take ads as they charged subscription fee.

    The case, filed by News Broadcasters Association and others against the Telecom Regulatory Authority of India and the Union Government, has so far been adjourned from time to time on the plea that the government and the broadcasters are in talks on this issue.

    The court has already directed that the order that TRAI would not take any action against any channel pending the petition would continue. In an earlier hearing, the court had, at the regulator’s instance, directed that all channels keep a record of the advertisements run by them.

    The NBA had challenged the ad cap rule, contending that TRAI does not have jurisdiction to regulate commercial airtime on television channels. Apart from the NBA, the petitions have been filed by Sarthak Entertainment, Pioneer Channel Factory, E24 Glamoru, Sun TV Network, TV Vision, B4U Broadband, 9X Media, Kalaignar, Celebrities Management, Eanadu Television and Raj Television.

    Meanwhille, complaints against fifteen broadcasters by TRAI on the ad cap issue are also pending with the chief metropolitan magistrate in Delhi.

  • Ad cap case put off to 1 August, court to hear plea challenging stay order

    Ad cap case put off to 1 August, court to hear plea challenging stay order

    NEW DELHI: There is clearly no indication to an early resolution to the controversial issue of adcaps on television channels, with yet one more adjournment of the petitions pending before the Delhi High Court, this time to 1 August.

    The matter was put off by chief justice G Rohini and justice Jayant Nath as they did not have time to hear the matter in view of urgent cases.

    When the case comes up next, it is expected to take up an application by intervenor Home Cable Network Pvt Ltd seeking vacation of the order staying action against violating television channels.

    In the hearing on 29 March, a plea was made on behalf of the Information and Broadcasting ministry that a proposal was being contemplated to amend the relevant provision relating to limiting ads to 12 minutes an hour.

    However counsel Vivek Sarin of Home Cable counsel pressed for early hearing of his application for vacation of stay. Thereupon, counsel for Discovery Communications said it wanted to press its application to come in as intervenor. The court had on 11 February agreed to take up the application by Discovery Communications to intervene on the matter.

    Earlier on 27 November last year, the court chaired by the chief justice had said the matter had been pending for some time and therefore it would hear and conclude the case in the next hearing. On that day, the I and B Ministry had informed the Court that it was in talks with the News Broadcasters Association and other stakeholders on the issue of the advertising cap of 12 minutes per hour. This was the first time that the ministry had put in an appearance in the petition filed by the News Broadcasters and others against the Telecom Regulatory Authority of India and others.

    Home Cable Network Pvt. Ltd had been permitted to intervene on 5 January and the Court had agreed to consider contentions on whether pay channels should be permitted to carry commercials in view of subscription fee charged by them. Home Cable Counsel Vivek Sarin had told the court that the petitioners had not disclosed that broadcasters had given their consent to observe the 10+2 ad cap rule under the Cable Television Network Regulation Rules 1994 and the Act that followed a year later and also under the Uplink and Downlink Guidelines. He also said pay TV broadcasters should not be allowed to take ads as they charged subscription fee.

    The case, filed by News Broadcasters Association and others against the Telecom Regulatory Authority of India and the Union Government, has so far been adjourned from time to time on the plea that the government and the broadcasters are in talks on this issue.

    The court has already directed that the order that TRAI would not take any action against any channel pending the petition would continue. In an earlier hearing, the court had, at the regulator’s instance, directed that all channels keep a record of the advertisements run by them.

    The NBA had challenged the ad cap rule, contending that TRAI does not have jurisdiction to regulate commercial airtime on television channels. Apart from the NBA, the petitions have been filed by Sarthak Entertainment, Pioneer Channel Factory, E24 Glamoru, Sun TV Network, TV Vision, B4U Broadband, 9X Media, Kalaignar, Celebrities Management, Eanadu Television and Raj Television.

    Meanwhille, complaints against fifteen broadcasters by TRAI on the ad cap issue are also pending with the chief metropolitan magistrate in Delhi.

  • Ad cap case put off to 13 May, court to hear plea challenging stay order

    Ad cap case put off to 13 May, court to hear plea challenging stay order

    NEW DELHI: The ad cap case by television channels continues to linger on, with the Delhi High Court once again putting off the hearing to 13 May when it will hear an application by intervenor Home Cable Network Pvt Ltd seeking vacation of the order staying action against violating television channels.

    The matter was put off by chief justice G Rohini and justice Jayant Nath as they did not have time to hear the matter in view of urgent cases. In the last hearing on 29 March, a plea was made on behalf of the Information and Broadcasting ministry that a proposal was being contemplated to amend the relevant provision relating to limiting ads to 12 minutes an hour.

    However counsel Vivek Sarin of Home Cable counsel pressed for early hearing of his application for vacation of stay. Thereupon, counsel for Discovery Communications said it wanted to press its application to come in as intervenor. The court had on 11 February adjourned the hearing to today when it had agreed to take up the application by Discovery Communications to intervene on the matter.

    Earlier on 27 November last year, the court chaired by the chief justice had said the matter had been pending for some time and therefore it would hear and conclude the case in the next hearing. On that day, the I and B Ministry had informed the Court that it was in talks with the News Broadcasters Association and other stakeholders on the issue of the advertising cap of 12 minutes per hour. This was the first time that the ministry had put in an appearance in the petition filed by the News Broadcasters and others against the Telecom Regulatory Authority of India and others.

    Home Cable Network Pvt. Ltd had been permitted to intervene on 5 January and the Court had agreed to consider contentions on whether pay channels should be permitted to carry commercials in view of subscription fee charged by them. Home Cable Counsel Vivek Sarin had told the court that the petitioners had not disclosed that broadcasters had given their consent to observe the 10+2 ad cap rule under the Cable Television Network Regulation Rules 1994 and the Act that followed a year later and also under the Uplink and Downlink Guidelines. He also said pay TV broadcasters should not be allowed to take ads as they charged subscription fee.

    The case, filed by News Broadcasters Association and others against the Telecom Regulatory Authority of India and the Union Government, has so far been adjourned from time to time on the plea that the government and the broadcasters are in talks on this issue.

    The court has already directed that the order that TRAI would not take any action against any channel pending the petition would continue. In an earlier hearing, the court had, at the regulator’s instance, directed that all channels keep a record of the advertisements run by them.

    The NBA had challenged the ad cap rule, contending that TRAI does not have jurisdiction to regulate commercial airtime on television channels. Apart from the NBA, the petitions have been filed by Sarthak Entertainment, Pioneer Channel Factory, E24 Glamoru, Sun TV Network, TV Vision, B4U Broadband, 9X Media, Kalaignar, Celebrities Management, Eanadu Television and Raj Television.

    Meanwhille, complaints against fifteen broadcasters by TRAI on the ad cap issue are also pending with the chief metropolitan magistrate in Delhi.

  • Ad cap case put off to 13 May, court to hear plea challenging stay order

    Ad cap case put off to 13 May, court to hear plea challenging stay order

    NEW DELHI: The ad cap case by television channels continues to linger on, with the Delhi High Court once again putting off the hearing to 13 May when it will hear an application by intervenor Home Cable Network Pvt Ltd seeking vacation of the order staying action against violating television channels.

    The matter was put off by chief justice G Rohini and justice Jayant Nath as they did not have time to hear the matter in view of urgent cases. In the last hearing on 29 March, a plea was made on behalf of the Information and Broadcasting ministry that a proposal was being contemplated to amend the relevant provision relating to limiting ads to 12 minutes an hour.

    However counsel Vivek Sarin of Home Cable counsel pressed for early hearing of his application for vacation of stay. Thereupon, counsel for Discovery Communications said it wanted to press its application to come in as intervenor. The court had on 11 February adjourned the hearing to today when it had agreed to take up the application by Discovery Communications to intervene on the matter.

    Earlier on 27 November last year, the court chaired by the chief justice had said the matter had been pending for some time and therefore it would hear and conclude the case in the next hearing. On that day, the I and B Ministry had informed the Court that it was in talks with the News Broadcasters Association and other stakeholders on the issue of the advertising cap of 12 minutes per hour. This was the first time that the ministry had put in an appearance in the petition filed by the News Broadcasters and others against the Telecom Regulatory Authority of India and others.

    Home Cable Network Pvt. Ltd had been permitted to intervene on 5 January and the Court had agreed to consider contentions on whether pay channels should be permitted to carry commercials in view of subscription fee charged by them. Home Cable Counsel Vivek Sarin had told the court that the petitioners had not disclosed that broadcasters had given their consent to observe the 10+2 ad cap rule under the Cable Television Network Regulation Rules 1994 and the Act that followed a year later and also under the Uplink and Downlink Guidelines. He also said pay TV broadcasters should not be allowed to take ads as they charged subscription fee.

    The case, filed by News Broadcasters Association and others against the Telecom Regulatory Authority of India and the Union Government, has so far been adjourned from time to time on the plea that the government and the broadcasters are in talks on this issue.

    The court has already directed that the order that TRAI would not take any action against any channel pending the petition would continue. In an earlier hearing, the court had, at the regulator’s instance, directed that all channels keep a record of the advertisements run by them.

    The NBA had challenged the ad cap rule, contending that TRAI does not have jurisdiction to regulate commercial airtime on television channels. Apart from the NBA, the petitions have been filed by Sarthak Entertainment, Pioneer Channel Factory, E24 Glamoru, Sun TV Network, TV Vision, B4U Broadband, 9X Media, Kalaignar, Celebrities Management, Eanadu Television and Raj Television.

    Meanwhille, complaints against fifteen broadcasters by TRAI on the ad cap issue are also pending with the chief metropolitan magistrate in Delhi.

  • Adcap case put off to 29 March; Discovery moves for intervention, Home Cable seeks early hearing

    Adcap case put off to 29 March; Discovery moves for intervention, Home Cable seeks early hearing

    NEW DELHI: The Delhi High Court today adjourned the hearing of the adcap (advertising cap) challenge to 29 March, when it will also take up the application by Discovery Communications to intervene in the matter.

    While the matter was listed for today, it was put off to another date in view of pending cases before the court.

    In the last hearing on 27 November, the Court chaired by Chief Justice G Rohini said the matter had been pending for some time and therefore it will hear and conclude the case in the next hearing.

    On that day, the Information and Broadcasting Ministry had informed the Court that it was in talks with the News Broadcasters Association (NBA) and other stakeholders on the issue of the advertising cap of 12 minutes per hour. This was the first time that the Ministry had put in an appearance in the petition filed by the NBA and others against the Telecom Regulatory Authority of India (TRAI) and others.

    On an oral plea by intervenor Home Cable Network Pvt Ltd counsel Vivek Sarin for early hearing, the Court directed him to file a written application with the relevant contentions for early hearing, saying that the court would consider it.

    Even as Discovery Communications sought to press its plea for being impleaded as an intervenor, the Court said this would also be considered at the next hearing.

    Home Cable Network was permitted to intervene on 5 January and the Court had agreed to consider contentions on whether pay channels should be permitted to carry commercials in view of subscription fee charged by them. Sarin had told the court that the petitioners had not disclosed that broadcasters had given their consent to observe the 10+2 ad cap rule under the Cable Television Network Regulation Rules 1994 and the Act that followed a year later and also under the Uplink and Downlink Guidelines.

    He also said pay TV broadcasters should not be allowed to take ads as they charged subscription fee.

    The case, filed by 9X Media, NBA and others against TRAI and the Union Government, has so far been adjourned from time to time on the plea that the government and the broadcasters are in talks on this issue.

    Indiantelevision.com has learnt that this comes in the wake of a statement made by Minister Arun Jaitley in January last year that there should be no ad cap in the print or electronic media. However, no instructions have been issued in this regard by the Minister so far.

    The Court has already directed that the order that TRAI will not take any action against any channel pending the petition will continue. In an earlier hearing, the Court had, at the regulator’s instance, directed that all channels keep a record of the advertisements run by them.

    The NBA had challenged the ad cap rule, contending that TRAI does not have jurisdiction to regulate commercial airtime on television channels.

    Apart from the NBA, the petitions have been filed by Sarthak Entertainment, Pioneer Channel Factory, E24 Glamoru, Sun TV Network, TV Vision, B4U Broadband, 9X Media, Kalaignar, Celebrities Management, Eanadu Television and Raj Television.

    Meanwhile, according to information available with this website, the Chief Metropolitan Magistrate in Delhi is already hearing a case on this issue against 15 broadcasters. It is further learnt that officials of these channels have obtained bail and the matter is pending before the Magistrate.

  • Adcap case put off to 29 March; Discovery moves for intervention, Home Cable seeks early hearing

    Adcap case put off to 29 March; Discovery moves for intervention, Home Cable seeks early hearing

    NEW DELHI: The Delhi High Court today adjourned the hearing of the adcap (advertising cap) challenge to 29 March, when it will also take up the application by Discovery Communications to intervene in the matter.

    While the matter was listed for today, it was put off to another date in view of pending cases before the court.

    In the last hearing on 27 November, the Court chaired by Chief Justice G Rohini said the matter had been pending for some time and therefore it will hear and conclude the case in the next hearing.

    On that day, the Information and Broadcasting Ministry had informed the Court that it was in talks with the News Broadcasters Association (NBA) and other stakeholders on the issue of the advertising cap of 12 minutes per hour. This was the first time that the Ministry had put in an appearance in the petition filed by the NBA and others against the Telecom Regulatory Authority of India (TRAI) and others.

    On an oral plea by intervenor Home Cable Network Pvt Ltd counsel Vivek Sarin for early hearing, the Court directed him to file a written application with the relevant contentions for early hearing, saying that the court would consider it.

    Even as Discovery Communications sought to press its plea for being impleaded as an intervenor, the Court said this would also be considered at the next hearing.

    Home Cable Network was permitted to intervene on 5 January and the Court had agreed to consider contentions on whether pay channels should be permitted to carry commercials in view of subscription fee charged by them. Sarin had told the court that the petitioners had not disclosed that broadcasters had given their consent to observe the 10+2 ad cap rule under the Cable Television Network Regulation Rules 1994 and the Act that followed a year later and also under the Uplink and Downlink Guidelines.

    He also said pay TV broadcasters should not be allowed to take ads as they charged subscription fee.

    The case, filed by 9X Media, NBA and others against TRAI and the Union Government, has so far been adjourned from time to time on the plea that the government and the broadcasters are in talks on this issue.

    Indiantelevision.com has learnt that this comes in the wake of a statement made by Minister Arun Jaitley in January last year that there should be no ad cap in the print or electronic media. However, no instructions have been issued in this regard by the Minister so far.

    The Court has already directed that the order that TRAI will not take any action against any channel pending the petition will continue. In an earlier hearing, the Court had, at the regulator’s instance, directed that all channels keep a record of the advertisements run by them.

    The NBA had challenged the ad cap rule, contending that TRAI does not have jurisdiction to regulate commercial airtime on television channels.

    Apart from the NBA, the petitions have been filed by Sarthak Entertainment, Pioneer Channel Factory, E24 Glamoru, Sun TV Network, TV Vision, B4U Broadband, 9X Media, Kalaignar, Celebrities Management, Eanadu Television and Raj Television.

    Meanwhile, according to information available with this website, the Chief Metropolitan Magistrate in Delhi is already hearing a case on this issue against 15 broadcasters. It is further learnt that officials of these channels have obtained bail and the matter is pending before the Magistrate.

  • Adcap case to be heard on 11 February, MIB informs Court matter under discussion with broadcasters

    Adcap case to be heard on 11 February, MIB informs Court matter under discussion with broadcasters

    NEW DELHI, 27 November: The Information and Broadcasting Ministry today informed the Delhi High Court that it was in talks with the News Broadcasters Association and other stakeholders on the issue of the advertising cap of 12 minutes per hour.

     

    Consequently, the Court put off hearing of the matter to 11 February. This is the first time that the Ministry has put in an appearance in the petition filed by the News Broadcasters and others against the Telecom Regulatory Authority of India and others.

     

    The Bench observed that the matter had been pending for some time and therefore it will hear and conclude the case in the next hearing.

     

    Counsel for NBA Nisha Bhambhani also said that talks were on with the Ministry in this regard.

     

    Meanwhile in an intervention MSO Home Cable Network (P) Ltd said it wanted to intervene as it was directly affected by the outcome of the present petition. Lawyer Vivek Sarin appearing for Home Cable said in the intervention application that “the ordinary subscribers are unduly burdened with unjustified charges when the cost of operating the channels can be recovered from the advertisement revenue. The said cost includes notional profits also.”

     

    The application wanted the NBA petition to be dismissed and added: “The Pay channel broadcasters are profiteering at the expense of subscribers and the DPO’s. There is no justification for changing monthly subscription when commercial advertisements are inserted. The Standards of Quality of Service (Digital Addressable Cable TV Systems) Regulations 2012 (with Amendments thereafter) is justified to the extent they are applicable to Pay Channels. The pay channel broadcasters cannot charge the subscription fee while inserting commercials into the content or in the alternative, the subscribers have to be compensated for the revenue earned on the basis of their being subscribers of the channels.”

     

    In the last two hearings on 8 and 23 September, the NBA had sought the adjournment on the ground that the matter was under discussion with the Ministry to seek certain clarifications.

     

    (It is learnt by indiantelevision.com that this comes in the wake of a statement made by Minister Arun Jaitley in January this year that there should be no ad cap in the print or electronic media, However, no instructions have been issued in this regard by the Minister so far,).

    The order that TRAI will not take any action against any channel pending the petition will continue. In an earlier hearing, the Court had, at the regulator’s instance, directed that all channels keep a record of the advertisements run by them.
      
    The NBA had challenged the ad cap rule, contending that TRAI does not have jurisdiction to regulate commercial airtime on television channels.
     
    Apart from the NBA, the petitions have been filed by Sarthak Entertainment, Pioneer Channel Factory, E24 Glamoru, Sun TV Network, TV Vision, B4U Broadband, 9X Media, Kalaignar, Celebrities Management, Eanadu Television and Raj Television.
     

    The news and regional broadcasters fear that the capping of commercial airtime will curtail their ad revenues. They also argue that the ad cap must be brought only after the benefits of cable TV digitisation start showing. 

     

     Meanwhile, TRAI had three months earlier released results of their records which show that around 36 news channels apart from 105 General Entertainment Channels are violating the ad cap by telecast ads of more than 12 minutes an hour.

  • Adcap case to be heard on 27 November, Court informed matter under discussion with MIB

    Adcap case to be heard on 27 November, Court informed matter under discussion with MIB

    NEW DELHI: The challenge to the advertising cap of 12 minutes per hour by the News Broadcasters Association (NBA) and others in the Delhi High Court will be heard on 27 November.
     

    The NBA sought the adjournment on the ground that the matter was under discussion with the Information and Broadcasting (I&B) Ministry to seek certain clarifications. On 8 September,  the matter was adjourned on the same plea.
     

    According to information available with Indiantelevision.com, this comes in the wake of a statement made by I&B Minister Arun Jaitley in January this year that there should be no ad cap in the print or electronic media. However, it is also learnt that Jaitley has given no such instructions in any order in the Ministry.
      

    The order that the Telecom Regulatory Authority of India (TRAI) will not take any action against any channel pending the petition will continue. In an earlier hearing, the Court had, at the regulator’s instance, directed that all channels keep a record of the advertisements run by them.

      
    The NBA had challenged the ad cap rule, contending that TRAI does not have jurisdiction to regulate commercial airtime on television channels.
     

    Apart from the NBA, the petition has been filed by Sarthak Entertainment, Pioneer Channel Factory, E24 Glamoru, Sun TV Network, TV Vision, B4U Broadband, 9X Media, Kalaignar, Celebrities Management, Eanadu Television and Raj Television.
     

    The news and regional broadcasters fear that the capping of commercial airtime will curtail their ad revenues. They also argue that the ad cap must be brought only after the benefits of cable TV digitisation start showing. 

     
    Meanwhile, TRAI recently released results of their records, which show that around 36 news channels apart from 105 general entertainment channels (GECs) are violating the ad cap by telecasting ads for more than 12 minutes an hour.