Tag: Sarthak

Holi, elections rake in ratings for channels in week 11 of 2017

BENGALURU: Programmes during the Indian festival of colours and assembly elections results counting in five states of the country were television eyeball grabbers for a number of channels as per data released by Broadcast Audience Research Council of India (BARC) for week 11 of 2017 (Saturday, 11 March 2017 to Friday, 17 March 2017). The results of efforts to gain audience reaped fruit across genres – be it the Hindi speaking markets aka Hindi GECs’ and regional GEC’s, news channels in Hindi and English.

Here are some programmes, mainly from the Zeel stable of channels which aired those programmes that raked in ratings.

In the Hindi GEC space, BARC data for HSM 2+ years shows that a couple of programs from Zee Entertainment Enterprises Limited (Zeel) network channel &TV and one programme from Reliance Broadcast Network Limited (RBNL) Big Magic gained huge eyeballs around the time of Holi.

On Sunday, 12 March during the 20:59 to 23:24 hours primetime band Delhi-based Farhan Sabir won the singing reality show The Voice India Season 2 and walked away with a cheque of Rs 25 lakh and a Maruti Suzuki Alto K10. The Competition show on &TV garnered 1,557 Impressions (000s).

Hokar mast malang, manaiye ‘Rishton ke Rang, &TV ke Sang’ – this special Holi show on &TV managed 2,649 Impressions (000s) on Tuesday 14 March 2017 between 20:58 and 22:32 hours.

Rang Barse on Big Magic had 524 Impressions (000s) on Sunday 12 March 2017 during the 20:00 to 21:30 hours primetime band.

In the regional space, another Zeel network channel – Zee Telugu’s Holi celebration programme garnered a massive 3,208 Impressions (000s) on Sunday between 14:00 and 18:02 hours.

In the Odisha market Zeel’s Odia channel Sarthak TV saw two of its programmes on two consecutive days have big ratings gains. ‘Sarthak Holi Maha Utsab’ on Sunday 12 March 2017 during the 18:29 to 21:49 hours time slot gathered 1,018 Impressions (000s). On the following day – 13 March 2017, the launch episode of its serial ‘Jiban Sathi’ had a massive 1,943 Impressions (000s) during the primetime slot of 19:59 to 20:30 hours slot.

Another Odia channel Tarang TV which aired the world premiere of Odia film Love Pain Kuch Bhi Karega had 889 Impressions (000s) during the run time of 14:00 – 17:11 hours on Sunday 12 March 2017. Another programme – Holi Utsav on the same channel had ratings of 498 Impressions (000s).

Performance of News Genre on five states assembly elections result day also saw gains. The Hindi News genre in the HSM market 15+ years saw 365,586 Impressions (000s) Sums as per BARC Data. On the same day, the English News genre Sec (A+B) Male 22+ years saw ratings of 1,944 Impressions (000s) Sums.

ABP News led the Hindi News Genre with 65,555 Impressions (000s) Sums followed by Aaj Tak with 56,955 Impressions (000s) Sums.

Times Now led the English News genre by far on Assembly Elections result day with 858.57 Impressions (000s) Sums, followed by CNN News18 with 469.77 Impressions (000s) Sums.

March 28, 2017
BARC Week 49: Regional channels’ pecking order

MUMBAI: Star India’s regional channel Star Jalsha maintained its numero uno position in the Bangla regional genre, whereas amongst Bhojpuri regional channels Bhojpuri Cinema secured the leadership position.

Colors Kannada led the Kannada regional channels genre, while Asianet bagged the first spot in the Malayalam regional channels genre.

On the other hand, Zee Marathi continued to lead the genre, while ETV Telugu and Sarthak TV continued to dominate their respective genres in week 49 of Broadcast Audience Research Council (BARC) India, all India (U + R) data.

Bangla GECs

Star Jalsha continued to lead the genre and secured the first position with 228859 (000Sums) followed by Zee Bangla in the second berth with 162105 (000Sums) and Jalsha Movies on the third spot with 68361 (000 Sums). Colors Bangla with 37549 (000Sums) and Zee Bangla Cinema with 31155 (000Sums) bagged the fourth and fifth places respectively.

Bhojpuri GECs

Bhojpuri Cinema led the Bhojpuri genre with 20488 (000Sums) followed by Big Magic Ganga in the second spot with 17196 (000Sums), whereas Dangal TV was perched on the third spot with 9517 (000Sums). Dabangg with 5728 (000Sums) and ETV Bihar Jharkhand with 3201 (000Sums) were placed at the fourth and fifth spots respectively.

Kannada GECs

Colors Kannada continued to lead the genre and took its place in the first position with 302974 (000Sums) followed by Suvarna in the second spot with 1541271 (000Sums) and Udaya Movies in the third berth with 130501 (000Sums). Zee Kannada grabbed the fourth place with 125042 (000Sums) while Udaya TV bagged the fifth place with 118442 (000Sums).

Marathi GECs

Zee Marathi continued to lead the genre with 145301 (000Sums) followed by Colors Marathi in the second place with 80690 (000Sums) with Zee Talkies placed in the third position with 57811 (000Sums). Star Pravah with 41435 (000Sums) and DD Sahyadri with 19008 (000Sums) grabbed the fourth and fifth slots respectively.

Oriya GECs

Sarthak TV secured the leadership position in the genre with 113465 (000Sums) followed by Tarang TV in the second spot with 58075 (000Sums) and Colors Oriya in the third place with 20289 (000Sums). Odisha TV with 15850(000Sums) and Prarthana with 12351 (000Sums) grabbed the fourth and fifth berths respectively.

Telugu GECs

ETV Telugu secured the leadership position with 420239 (000Sums) followed by Zee Telugu in the second spot with 340131 (000Sums), while Maa TV was on the third spot with 339978 (000Sums). On the other hand, Gemini TV with 255875 (000Sums) and Gemini Movies with 180736 (000Sums) grabbed the fourth and fifth berths respectively.

Malayalam GECs

In week 49, Asianet continued to lead the genre with 376542 (000Sums) followed by Mazhavil Manorama in the second place with 99395 (000Sums) and Surya TV was placed third with 80013 (000Sums). Flowers TV with 68404 (000Sums) and Asianet Movies with 53985 (000Sums) grabbed the fourth and fifth slots respectively.

December 17, 2015
Cutthroat sets new crowdfunding record

MUMBAI: Adding an important landmark to the ever-evolving crowdfunding potential in India towards supporting independent films, Cutthroat – a film to be based on real life in a Business School – announced that it has managed to raise Rs 5.94 lakh in a span of last eight weeks.

Directed by Sarthak Dasgupta of The Great Indian Butterfly fame, the film was seeking pre-production funds through Catapooolt, an industry-backed crowdfunding platform. The collection makes it the highest ever amount crowdfunded for a film project on any Indian crowdfunding platform.

The total budget the project is seeking is Rs10 lakh.

Commenting on this feat, Sarthak Dasgupta who recently received the Sundance Global Filmmaker Reward 2013, said, “I’m really humbled and honored with this extensive support and recognition that my proposed script Cutthroat has received so far. I always believed that this film should be made on basis of community support – and I’m glad that with Catapooolt – I’ve got the right team and platform to take this project to the desired communities. I’m sure that with this continuing momentum and interest in this film, we should be able to achieve the set crowndfunding target.”

Recognising this step as a key indicator of growing interest and trust in crowdfunding in India, Catapooolt MD Satish Kataria said, “Globally, crowdfunding has been accepted as the new future of funding creativity and independent projects – and through Catapooolt – we continuously endeavour to populate this empowered way to support upcoming talent in India. We are ensuring that we don’t only stop ourselves as a platform, but go beyond and completely work hand-in-hand with project managers to help them achieve their desired targets.”

So far, more than 50 contributors, from across the world, have come forward and lend their support for the film which is based on how things change during the placement season in a B School and how the peer pressures can play with dreams of the management students.

Furthermore, as a part of really innovative exercise, Catapooolt along with the Syndenham Institute of Management Studies – has brought together more than 163 teams from leading management institutions to compete and draft the best possible marketing and outreach strategy for this film.

September 20, 2013