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Tag: Saridon

  • Zepto zips into 10-minute medicine service

    Zepto zips into 10-minute medicine service

    MUMBAI: Zepto is betting that Indians want their paracetamol as fast as their groceries. On 7 August Aadit Palicha, chief executive of the quick-commerce firm, announced the launch of Zepto Pharmacy on LinkedIn. 
    The service promises to deliver common medicines—from headache tablets like Saridon to antibiotics—within 10 minutes.

    But the rollout is cautious. The pharmacy service is live only in select areas of Mumbai, Bengaluru, Delhi NCR and Hyderabad. Palicha said his team has spent 12 months perfecting “the customer experience, supply chain, and compliance at a small scale” before this limited launch.

    “Our objective is to keep operational standards extremely high and not scale too rapidly given the complexity of this category,” he explained. The measured approach reflects the regulatory hurdles and safety concerns inherent in medicine delivery—a stark contrast to Zepto’s typically aggressive expansion in groceries.

    If executed well, Palicha believes the service could “seriously improve the lives of millions of customers across the country and help make important medicines easier to access when we need them the most.”

    The move marks Zepto’s latest attempt to diversify beyond groceries, where it competes fiercely with rivals like Blinkit and Instamart. Whether Indians will embrace ten-minute medicine delivery with the same enthusiasm they have shown for rapid grocery runs remains to be seen.

  • Boomlet and Saridon set Guinness record with No Pain Period campaign

    Boomlet and Saridon set Guinness record with No Pain Period campaign

    MUMBAI: In a historic achievement for Indian marketing, Saridon and Boomlet Group have earned a Guinness World Record for their bold and socially driven campaign, ‘No Pain Period’. Recognised as the largest online video album of people expressing period pain, the campaign turned a hushed topic into a national and global conversation—powered by the voice of thousands.

    With a staggering 5,189 influencers activated over 30 days, the campaign shattered expectations. Delivering an average of 172 videos per day and seven videos per hour, it wasn’t just about scale it was about substance.

    “What made this campaign special wasn’t just the numbers, though those were phenomenal; but the mission,” said Boomlet Group co-founder & managing director Preety Singh. “Period pain is a reality for millions of women and yet remains a topic that is not openly discussed. We are honoured that the Guinness World Records has recognised this bold campaign as a moment of global marketing innovation.”

    The campaign brought together over 8,000+ longlisted creators, using a strategic blend of digital and offline execution to ensure diversity, authenticity, and gender balance. At its heart was a commitment to real stories told by real women, navigating cultural boundaries to spark meaningful change.

    “At Bayer, we remain deeply committed to empowering women by providing effective solutions for menstrual pain relief,” said Bayer Consumer Health Division marketing head Ritu Mittal. “The No Pain, Period campaign and this Guinness World Record mark a significant step forward in breaking taboos and fostering open conversations about period pain.”

    Unlike conventional campaigns focused purely on reach, No Pain Period integrated precision influencer targeting, community sensitivity, and impactful storytelling. The success is a testament to Boomlet’s expertise in managing large-scale influencer operations with finesse.