Tag: Sarfaraz Khimani

Starcom co Performics.Convonix bags Aditya Birla Health SEO mandate

MUMBAI: Continuing its successful account wins, Performics.Convonix has won the SEO duties on Aditya Birla Health Insurance. Performics.Convonix is the digital end- to- end solutions company under Starcom India.

Sarfaraz Khimani, Co-CEO, Performics.Convonix says, “This is a significant addition to our roster and we look forward to developing and implementing a cohesive strategy on Search for Aditya Birla Health Insurance. An area such as health insurance faces a shortage of clear, concise information. We hope to enhance brand visibility, website traffic and ultimately increase ROI significantly through SEO. SEO is an area which has a huge bearing on business deliverables and our data and insight-driven approach to SEO backed by our strong background in technology will go a long way in achieving both the client and our joint objectives.”

Aditya Birla Health Insurance Co Ltd. is a 51:49 joint venture between Aditya Birla Group and MMI Holdings. This partnership between a Fortune 500 Indian Group and one of South Africa’s largest insurance companies aims to revolutionise the Indian health insurance industry with a unique offering for customers.

Powered by a team of over 350 young and energetic digital marketing professionals Performics.Convonix is one of the foremost integrated digital marketing solutions provider in India. Starcom is a renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions.

August 1, 2017
Starcom’s Performics.Convonix becomes digital & SEO partner of Jeep India

MUMBAI: Performics.Convonix, part of Starcom India, has won the additional SEO mandate of Jeep India. Jeep belongs to the Fiat Chrysler Automobiles (FCA) India portfolio. Starcom has the mandate for the media duties of FCA.

Sarfaraz Khimani, Co-CEO, Performics.Convonix, says,” This is a significant win for us. Performics.Convonix will enhance brand visibility, website traffic and will optimise business through online channels for Jeep India. The digitally astute auto-buyer wants to judge for himself. With realms of information available online, consumers are inundated and it is important to put what is relevant upfront. Our approach is to marry search with insights and analytics and to build for Jeep India a cohesive strategy so that consumers can discover useful information about the brand and access thumb-stopping content. A sound SEO strategy goes a long way in achieving business objectives.”

Rahul Pansare, Head of Marketing, FCA India response to the SEO mandate was, “Performics.Convonix has a deep instinctive understanding of the Jeep brand and what auto-buyers are looking for online. Their analytical thinking and fresh approach to search will give the brand a greater edge versus competition. More and more consumers are going online for information today and SEO gets the business found and noticed. Also, with Starcom as a media partner and Performics.Convonix as our Digital and SEO partner, we expect greater synergies in our offline and online communications.”

Jeep India, part of the Fiat Chrysler Automobiles (FCA) India portfolio, officially entered in the India market in August 2016 with the three global icons as part of the product range i.e. the legendary Jeep Wrangler Unlimited, the Jeep Grand Cherokee & the Jeep Grand Cherokee SRT.

FCA India Automobiles Pvt Ltd is a wholly-owned subsidiary of Italian-American auto maker Fiat Chrysler Automobiles (FCA). The Compass is the first model from the Jeep range to be produced in India.

July 27, 2017
Starcom co Performics.Convonix wins PharmEasy paid media mandate

MUMBAI: Performics.Convonix, part of Starcom India, in a significant development, has won the digital duties of pharma aggregator PharmEasy as part of a multi-agency pitch. The mandate involves all of paid media.

PharmEasy is a digital facilitator and helps patients connect with local pharmacy stores and diagnostic centres. It serves over 5 lakh families in India and is operational in seven cities, namely Mumbai, Delhi, Bengaluru, Kolkata, Pune, Jaipur and Ahmedabad. It has over 150 partner vendors.

Dharmil Sheth, Co-Founder of PharmEasy, said, “We provide consumers with quality health products and services at a click of a button and give them the highest possible savings in the shortest possible time. Performics.Convonix, like us is agile, ambitious, spirited and has a body of good solid work and rich insights on the pharma category. They are a great strategic partner to bring on board and their experience and expertise will give us maximum consumer connect across platforms and bang for the buck. While we reviewed several agencies, Performics.Convonix scored because of their strategic vision and thought-leadership on the category and the brand. It’s wonderful to have them on board to further fuel our expansion plans.”

Sarfaraz Khimani, Co-CEO Performics.Convonix, said, “This is a great win for us. PharmEasy is a brand that empowers consumers, and makes the best and most reliable health products and diagnostic services accessible to all. This is a brand built on trust, confidence, quality of service and excellence in product and we are pleased to partner with them in building the category. Healthcare is the largest utility vehicle and the digital healthcare industry in India is all set to boom, with a growing number of consumers opting to buy medicines the e-way. We look forward to making a significant difference to the PharmEasy brand. This will be a long and fruitful association.”

In the last financial year, PharmEasy has grown more than 200 %, with a growth rate of 15% month on month. PharmEasy has recently raised a Series B funding of $16 million in a round led by Bessemer Venture Partners and Orios Venture Partners.

July 19, 2017
SMG Convonix appoints Surajendu Sinha as VP & business head

MUMBAI: SMG Convonix has appointed Surajendu Sinha as vice president and business head (west & south).

Sinha will be responsible for overseeing all key client relationships and will lead the media team in these regions.

SMG Convonix CEO Vishal Sampat said, “SMG Convonix has always focused on providing real-time and meaningful digital solutions. We have always believed in staying ahead of the curve and Surajendu’s addition to the media team will allow us to do that by embracing changes in media and mobile faster. We’re focused on attracting reputed and experienced hands to lead our media teams and further bolster our offering. Surajendu fits the bill perfectly, and we’re glad to have him on board.”

SMG Convonix COO Sarfaraz Khimani added, “Media consumption trends clearly indicate the increasing skew to digital and mobile. Surajendu’s addition to the leadership team at SMG Convonix is a reflection of the evolution of the medium and its consumption, and to ensure that our solutions to clients are always impactful and leading-edge.”

Sinha has over a decade of experience in digital media planning and buying in companies like Neo@Ogilvy and Mindshare (Group M). In his last role at Mindshare, Sinha was senior director – digital media buying for Mindshare (west). He was responsible for growing digital revenues, rate benchmarking and driving annual strategic partnerships. He has handled clients like Kellogg’s, ICICI Bank, Idea Cellular, Ultratech, Birla White, Videocon d2h, HDFC Bank, Diageo, Tata Motors among others.

Sinha said, “The decision to join SMG Convonix was easy based on the great work done by the team on digital including SEM, SEO, SMM, Display, ORM and analytics for its various clients. It will be great to be working with a passionate bunch of people with a focus on strengthening the paid media and mobility functions armed with award winning, innovative media offerings and the addition of new revenue streams and benchmarking ensuring better value to be passed on to clients.”

April 29, 2014