Tag: Saregama

  • Saregama launches Carvaan Malayalam

    Saregama launches Carvaan Malayalam

    MUMBAI: After weaving in a nostalgic music experience for its Hindi, Tamil, Punjabi, Bengali and Marathi music lovers, Saregama launches Carvaan Malayalam with pre-loaded 5000 evergreen songs classified into artistes, devotional and carnatic.

    Carvaan Mini Malayalam is a treat for all Malayalam and carnatic music lovers. It offers music by legendary artists like Prem Nazir, Yesudas , M.S.Subbulakshmi, Sikkil Sisters, N. Ramani, Dr.M. Balamuralikrishna, Kunnakudi Vaidyanathan amongst many others. One can easily choose between favourite artistes, move to Carnatic music or simply play devotional songs depending on the mood and time of the day. No internet is required to play the songs and there are no ad breaks to interrupt the listening experience.

    Apart from offering 5000 pre-loaded songs, it comes with other features like AM/FM, Bluetooth, AUX, and USB. This all-in-one product innovation offers a long lasting battery of up to 5 hours along with a one year warranty. With its premium retro look, extensive content library and ease-of-use, it’s surely is a best gift for the loved ones. At competitive price of only Rs. 6190, the device the is available on https://www.saregama.com/carvaan/malayalam

  • Saregama ventures into the live events space with their first ever stage musical – Disco Dancer

    Saregama ventures into the live events space with their first ever stage musical – Disco Dancer

    MUMBAI: Creating a massive hankering for all things retro, Saregama brought to life everybody’s favorite digital music player – Carvaan in 2017. Ever since, bringing back a strong wave of nostalgia and always taking consumer feedback into consideration, India’s largest and oldest music label has ventured into many new domains, with an eye to innovate and entertain. Now Saregama has ventured into the live events space, by launching their first ever stage musical – Disco Dancer… Live on Stage – the stage adaptation of B Subhash’s cult classic film of the same name, that starred Mithun Chakraborty and had chartbusting iconic songs by Bappi Lahiri. This has been launched under the aegis of Carvaan Musicals which is a natural brand extension of Saregama’s flagship product, Carvaan. The digital audio player with 5000 preloaded evergreen Hindi songs, stands as a perfect icon for all things retro, and the stage production of Disco Dancer, falls in line with what the brand has come to signify. Within the next year, Carvaan Musicals is all set to launch the stage the adaptation of Karz – the iconic musical blockbuster of Subhash Ghai, as well as premium live musical events are on the anvil. 

    Spreading across two cities, Disco Dancer Live on Stage premieres in Mumbai on 26th March to 29th March, followed by a run in Delhi from 17th to 19th April.

    With the iconic tunes of the original, re-imagined by Salim-Sulaiman for its stage version, the inimitable Aditi Mittal donning the role of the narrator and Rajiv Goswami choreographing  and directing the show, Disco Dancer … Live on Stage is touted to be India’s biggest stage play of a Bollywood film. It promises to be a riot of colour, gloss and glamour , with power-packed performances with over 40 artists, elaborately choreographed dance routines, live singing, stunning retro costumes, innovative production design, aerial acts and a musical score that sees all the classic songs of Bappi da recreated with a brand new sound. The disco era of 80’s will come alive in an exhilarating live two hour act on stage. Disco Dancer.. Live on Stage  promises to be an evening of unhinged entertainment, and one that you wouldn’t want to miss.

  • Saregama announces an extensive Content Partnership Program for Carvaan 2.0

    Saregama announces an extensive Content Partnership Program for Carvaan 2.0

    MUMBAI: Saregama Carvaan took a technology and content leap with Carvaan 2.0 by giving consumers access to over 200 podcast stations along with 5000 pre-loaded songs. Continuing on its promise  of widening the content offering, the company is now throwing open its Carvaan platform to content creators  who can use it as an effective platform to distribute their audio content across homes in India and abroad.

    Under the Content Partnership Program for Carvaan 2.0,  the company offers potential content partners a chance  to license their  existing content or create new one  for Carvaan 2.0. This can cover a diverse set of genres ranging from Devotional, Mythology, Entertainment, Lifestyle, News & Current Affairs, Technology, Kids Content, Education, Fitness, Motivational,  Mental health or something which is absolutely new & unique. What more? Each of the selected content will get its own dedicated station and will be promoted on Carvaan 2.0, across all the other channels & social media platforms like Facebook, Instagram & YouTube. This new initiative by Saregama allows anyone and everyone to come forward and embrace the inner artist in them. Following its 100 year musical legacy of sharing revenues with the artistes, the company will share with the content creator 40% of the net revenue that the company will earn from advertising and subscription from the content creator’s channel.

    Commenting on the introduction of this new program, Mr Vikram Mehra, Managing Director, Saregama India, said, “This is the next step in brand Carvaan’s journey of moving from a Product to Platform, offering its customers a wide range of content appealing to every member of the family. We want to partner with the talented audio content creators on this journey creating a win-win for everyone; customers get diverse content; creators get a chance to showcase their content to the most premium homes and also earn money; Carvaan moves from a one-time sale mode to an ongoing relationship with its customers.”  

  • Saregama dedicates Carvaan to the bravehearts of our country

    Saregama dedicates Carvaan to the bravehearts of our country

    Mumbai: No sacrifice is bigger than theirs, No courage is bolder than theirs, No duty is greater than theirs. On the occasion of the 71st Indian Republic day, Saregama launches a limited edition Carvaan dedicated to the real heroes of our great nation.  

    Carvaan salutes the undying spirit of the armed forces with Carvaan Camouflage Green. A classic camouflage green body, 5000 pre-loaded evergreen Hindi songs, power-packed with features like Bluetooth, AUX, AM/FM and Made in India, this Carvaan represents the patriot in every Indian.  

    Commenting on the launch of this limited edition, Vikram Mehra, Managing Director, Saregama India said, “We want to salute the real heroes of our country in our own way. On the occasion of 71st Indian Republic day, we launch this limited edition of Carvaan – Camouflage Green. A colour that personifies patriotism”.

    Priced at INR 6490, Carvaan Camouflage Green is available on www.saregama.com

  • Play By The Rules With PPL India

    Play By The Rules With PPL India

    Phonographic Performance Limited (PPL) is India’s largest organization licensing and monetising ‘Public Performance rights’ and ‘Radio Broadcasting rights’ for over 3 million national and international songs across 340+ top-notch music labels like Aditya Music, Anand Audio, Lahiri Music, Muzik 247, Saregama, Sony Music, Speed Records, SVF Music, Times Music, T-Series, Universal Music, Venus to name a few.

    Each year the music industry produces hundreds of songs, many of which resonate with the audience and become a part of our cultural ethos. In the last few years, there has been an intense drive to increase compliance from users of copyrighted sound recordings for public performance purposes. Enforcement authorities as well as judiciary have played a major role alongside simplification and rationalization of tariffs by PPL. 

    The implementation of digital initiatives such as PLUS have speeded up the process of obtaining a license and the response from businesses and event management companies has been heart-warming. India is now at par with some of the most developed markets in terms of copyright compliance and is seeing this revenue go back into the development of artists and repertoire.  In its endeavour to further increase compliance, PPL is consistently taking efforts to identify defaulters and ensuring that they are dealt with, under the relevant provisions of law.

    Commenting on the same, Rajat Kakar, MD & CEO, PPL India said, “I am delighted that there has been a huge surge in establishments taking on performance licenses for both background music and events. I am thankful to the users of sound recordings for coming forward to obtain licenses in large numbers. Also, I would like to take this opportunity to thank the enforcement teams across the country for ensuring that the rightful earnings of owners of sound recording are being protected. 

    The technology initiatives and professional work processes, at PPL, are ensuring that right owners are being fairly compensated. India is being seen as a shining example of copyright compliance and ethical practices by international agencies that seek to protect intellectual property rights. I urge the few misguided non-compliant users to come forward to obtain a license for usage of sound recordings for public performance and play music by the rules.”

    Under the Copyright Act 1957, each and every establishment or individual must obtain consent from the copyright owners of the music before they intend to play it publicly. PPL by virtue of controlling over 3 million songs, makes this process a simplified one by offering a single window license for usage of all its members’ works. 

    PPL’s dominant share of International, Hindi and Regional music is available to users for Public Performance and Radio Broadcast. 

    PPL encourages all users to procure the requisite License to avoid legal proceedings against them. As any offence under Section 51 & 63 of the Copyright Act of 1957, is an infringement of PPL’s copyright and punishable by law.

  • Saregama launches Carvaan Mini Legends – Assamese

    Saregama launches Carvaan Mini Legends – Assamese

    MUMBAI: Venturing into the state of incredible cultures and landscapes – Assam, Saregama is all set to embark on yet another musical journey by launching Carvaan Mini Legends- Assamese pre-loaded with 351 superhit evergreen Assamese songs. Saregama has earlier launched various regional variants under its popular Carvaan Mini Legends series like Bengali, Kannanda, Tamil, Telugu and Malayalam.    

    Carvaan Mini Legends – Assamese comes pre-loaded with 351 superhit songs right from ‘Koa Na Kar Ma Tumi’ to ‘Prabhu Mor’, and ‘Prabhati Pakhiye Kiyo’ to ‘Laj Laj’ by legends like Bhupen Hazarika, Jayanta Hazarika, Dipali Borthakur, Khagen Mahanta, Pratima Pandey and many more. Along with retro superhits, it also offers other power packed features like AM/FM, Aux, Bluetooth and USB allowing its users to enjoy their personal collection of music as well! This all-in-one portable player is the perfect companion with a long-lasting battery life of up to 4 hours and a six months warranty.

    Vikram Mehra, Managing Director, Saregama says, “Carvaan Mini Legends- Assamese is the latest edition to our Carvaan Mini Legends series. We are happy to bring out this offering for all the fans of Assamese music and legends like Bhupen Hazarika, Jayanta Hazarika, Pratima Pandey amongst many others. We are sure that people will enjoy this handpicked collection from the repository of thousands of songs”

    Carvaan Mini Legends: Assamese will be available on www.saregama.com and all key stores in Muga Beige colour at an economical price of Rs 2490 /-.

  • Saregama reinvents Carvaan with hundreds of Podcasts

    Saregama reinvents Carvaan with hundreds of Podcasts

    Saregama Carvaan takes a technology and content leap with Carvaan 2.0 by giving access to hundreds of daily updated Wi-Fi based audio stations along with 5000 evergreen pre-loaded songs. Like the original version, Carvaan 2.0 also stands by its promise of simplicity, nostalgia and a lean back listening experience. The device now comes with a fourth category named “Wifi” along with Artistes, Specials and Geetmala.

    The pre-loaded 5000 songs continue to be accessed anytime without internet along with other features like FM/ AM, USB & Bluetooth. In addition, the customer can now one-time connect her Carvaan 2.0 to home wifi using free companion app, and then access hundreds of audio stations including specially curated playlists offering 20k Hindi songs. A lot of care has been taken to keep the connectivity and content access process simple and intuitive. This stations cover genres like Devotional, Entertainment, Music , Health and wellness , kids, Sports, News , lifestyle. Some of the prominent stations are Bhagwad Geeta ka Saar, Sampoorna Sundarkand, Nani Maa ki Nuskhe, Musafir hoon Yaaron, Wordgram, Open Mike (poetry), Bachchon ki Kahaniyan, Bedime stories, Stock Market updates etc. Each of these 150+ stations is updated regularly, and can be accessed on-demand and maintains bookmark. With so much high quality podcasting content being created, we believe that the available number of stations will touch 1000 within a few months.

    Talking about the latest launch, Mr Vikram Mehra, Managing Director, Saregama India said, “Carvaan 2.0 is our response to consumer feedback about widening the content offering on Carvaan. The list of new audio stations cut across the age groups and offers something to every member of the family. Next few months will see us enhancing the content offering by working with a wide range of content creators who see Carvaan as an effective platform for disseminating their audio content”

    Carvaan 2.0 is available in Classic Black and Emerald Green at Rs 7990. The same has been launched in Gold variant as well with iconic Harman Kardon speakers in two colors – Champagne Gold and Rose Gold at Rs 15990. Carvaan 2.0 has a rechargeable battery lasting up to 5-6 hours and promises 1 year door step warranty backed by an all India service network.

    Both the newly launched variants are available on www.saregama.com

  • Saregama Caravan asks to ditch the ‘Shor’ this Diwali

    Saregama Caravan asks to ditch the ‘Shor’ this Diwali

    MUMBAI: Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

    Diwali advertising over the years has been high decibel and mostly about deals. Synthetic families wearing silk garments and plastic smiles are seen in almost every Diwali ad. You do get a campaign here and there that tugs at the heart through emotional stories. But rarely has any brand brought in a point of view to our way of celebrating India’s biggest festival that resonates.

    In comes Saregama Carvaan, the new music player with 5000 of the choicest classic Bollywood songs pre-loaded that has taken India by a mini-storm. A small brand with big ambitions, Carvaan doesn’t have millions to spend like other mega brands, so instead has chosen to integrate its message with a point-of-view on the way we celebrate Diwali.

    Saregama India VP sales and marketing Ajit Kumar says, “Diwali is the gifting season of India and Carvaan is a perfect gift which young people can give to their parents and elders during this season. Our brief to The Womb team was to create an ad which is clutter breaking and have the essence of huge nostalgia which the product carries.”

    The Womb co-founder Kawal Shoor adds, “Carvaan’s primary audiences are young, working sons and daughters – to buy Carvaan for their parents and elders. And the modern young workforce in India has a progressive mindset, unconstrained by the baggage of the past. To appeal to the young, Carvaan needed a young, progressive point-of-view. ‘Shor ya sangeet’ is our attempt to suggest that there can be a more meaningful way to connect with the young other than using yo-kids, high-fives, and all the stereotypes marketing uses to make brands youthful.”

    Nirvana Films Director Prakash Varma mentions, “Carvaan is a special product, and this one is a special film. To make a simple film is rare. I am blessed to have this opportunity. The idea is sensitive, but effective. And the choice of the dog makes it even more special, as ‘indies’ are truly beautiful, and need to be celebrated. A special thanks to Navin, Kawal, Akshat and Heval at The Womb. And none of this would be possible unless creative leaders like Vikram Mehra see the beauty in a simple, effective message.”

  • The Womb launches Saregama Carvaan’s first TV campaign

    The Womb launches Saregama Carvaan’s first TV campaign

    MUMBAI: Saregama has launched its first TV campaign for Carvaan–the new category-busting product that has already won rave reviews. 

    The campaign features three mother-child relationships across three TV spots. All of them bring alive the joy, the elderly recipients feel when they receive Carvaan as a gift from their children.

    Saregama CEO Vikram Mehra says, “We launched Carvaan last year, and the response from the market has been tremendous. This despite the fact that we were still building our distribution penetration. In fact, Carvaan’s early success has contributed to building our distribution infrastructure. And now that we are ready both on the supply side, as well as on the selling side, we wanted to start building nationwide awareness for what our little beauty can do for tired souls.”

    He adds, “And from day one, we have been clear about positioning Carvaan as a gift that today’s generation can give to their parents, and other elders in the family. And that was the brief that Saregama and The Womb jointly signed off on.”

    The Womb founding partner Kawal Shoor says, “Very simple and hopefully charming on the face of it, this campaign was actually tricky to conceptualise. We had to keep reminding ourselves that while we may be besotted by our magic machine, which had garnered humongous coverage on social media, the average person in small-town India was not even aware of Carvaan. So our launch campaign had to do justice to what Carvaan is, and can do. And when you have a truly interesting, one-of-a-kind product, you don’t need to get clever with the work. We simply wanted to bring alive the product effect, and through that demonstrate gratification – both for the giver and the receiver of this gift.”

    Chrome Pictures director Amit Sharma mentions, “Saregama Carvaan is such a product that it gives you ideas. When The Womb came to us with the scripts, I was excited to do the films. We knew it would work if we could reach out to every son and daughter in the country which meant the artists needed to have the warmth and innocence that you find in a mother and they had to be from the era the songs were from. We chose three very catchy songs of different tastes and energy and made an attempt to stitch the performance, song and the product together.”

  • Amazon Prime Music ties up with Saregama

    Amazon Prime Music ties up with Saregama

    MUMBAI: Amazon announced its partnership with Saregama to stream the label’s catalog of 117,000 tracks on Amazon Prime Music when the ad-free music streaming service launches in India.Saregama has one of the largest and the most coveted Indian music selections across multiple Indian languages. It offers a quintessential collection of classics with a catalogue dating back to the era of first talkie film – Raja Harishchandra. Prime members will soon be able to easily discover and listen to melodies on Amazon Prime Music from movies like Guide, Don, Kati Patang, Waqt, CID; contributions from legends like Lata Mangeshkar, Mohammad Rafi, Jagjit Singh, Ghulam Ali, M. S. Subbulakshmi, Asha Bhosle, R.D Burman, Kishore Kumar, and more artists; and have fun with songs like “Ek Chatur Naar” or fall in love with “Ajeeb Dastan hai ye”.

    Amazon Music India director Sahas Malhotra commented, “We are excited to partner with Saregama to add classics over the decades in several Indian languages to boost our always expanding Indian and International catalogue. At launch, Amazon Prime Music listeners will enjoy hundreds of especially hand-curated playlists across their favorite eras, genres, and artists”.

    Saregama India. MD Vikram Mehra said, “Music streaming has fast emerged as one of the foremost ways of consuming music in India. We are excited to partner with Amazon Prime Music, in bringing our extensive and rich catalogue of songs from our label – Saregama, to their platform, ensuring that we reach out to the fast-growing base of Prime members. We believe this digital experience would only enhance the level of popularity of our songs across a wide demographic of people in India.” 

    Saregama, with a catalogue size of more than 117,000 Tracks across 15000 albums, has one of the most comprehensive collections of evergreen songs, ghazals, regional classics, Hindustani, Carnatic and devotional music in India. It has an impressive repertoire across Hindi and regional languages such as Bengali, Tamil, Telugu and many more.