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Tag: Sardar Singh

  • Watch India’s finest athletes recognized at Indian Sports Honours 2019 on Star Sports network

    Watch India’s finest athletes recognized at Indian Sports Honours 2019 on Star Sports network

    Mumbai: Over the last several years, Indian athletes have been showcasing their potential and talent on the global front by leading the way in many different sporting genres. Indian Sports Honours recognized and applauded for India’s finest athletes for their contribution and commitment to driving Indian sport to where it is today. The awards will be broadcasted on the Star Sports Network on October 4th& October 5th, 2019, giving fans an opportunity to witness a gala awards evening celebrating India’s finest athletes.

    As a nation, we need to come together to recognize the efforts of these athletes and the finest sportsmen & sportswomen our country has to offer and support #bluerising. Indian sportspersonshave been leaving their mark across the world stage by winning prestigious tournaments and bringing home a significant amount of hardware. Not only has this opened the eyes of the world to the inherent sporting potential in the country, it has also garnered a newfound respect and admiration for Indian athletes from across the globe. The winners of 11 categories were decided by ISH jury members comprising of sporting legends like Pullela Gopichand, Abhinav Bindra, Sardar Singh, Mahesh Bhupathi, PT Usha and Anjali Bhagwat.

    The grand awards gala was hosted and graced by the presence of living legends and stalwarts from the Indian entertainment and sports industry. Indian captain Virat Kohli, Yuvraj Singh, Sania Mirza, Satnam Singh, Sardar Singh and DipaKarmarkar represented the crème-de-la-crème of Indian sports while superstar Amitabh Bachchan, Anushka Sharma, Priyanka Chopra, Rahul Bose, Arjun Kapoor and others were present from the entertainment industry. The gala event saw the celebrities appreciating and motivating young athletes to be more confident and work towards better performances. The Indian Sports Honours represents and recognizes Indian sportsmen and women who have braved through hardship and challenges to make their dreams come true and their country proud. These illustrious athletes have found ways to beat the odds and battle the world’s best time and again, proving their mettle by becoming world champions.

    Fans can support the #bluerisingby tuning into Star Sports 1, Star Sports 2 and Hotstar to watch Indian Sports Honours 2019 on October 4-5, 2019.

    Indian Sports Honours 2019 (promo link)

    Sr. No

    Date

    Day

    Event

    Channel

    Timing

    1

    5-10-2019

    Saturday

    Red Carpet

    Star Sports 1, Star Sports 2 & Hotstar

    5PM & 10 PM

    2

    6-10-2019

    Sunday

    The Honours

    Star Sports 1, Star Sports 2 & Hotstar

    5PM & 10 PM
  • Star launches emotional TVC to rejuvenate hockey

    Star launches emotional TVC to rejuvenate hockey

    MUMBAI: India’s national sports hockey is losing its relevance in the country in terms of viewership, ground interaction and brand endorsements despite registering strong performances in recent times. In order to rejuvenate the below par statistics, Star Sports, which will be telecasting Hockey World League matches, has launched a TVC in association with Opticus to secure emotional connect with the Indian audience.

     

    The league will be telecast from 20 June to 5 July.

     

    The 45-second ad opens with the Indian hockey team along with coach Paul Van Ass fielding questions at a press conference before leaving for Belgium. Highlighting the lack of interest, only a handful of journalists have turned up and most of the seats are empty. The question-answer round starts with a journalist skeptically asking what is the future of Indian hockey. Led by Captain Sardar Singh and coach Paul Van Ass, the players list out the present set of achievements by the team. 

     

    “The world knows about it but India doesn’t,” Van Ass says, referring to the lack of awareness in the country about their national team’s successes.

     

    Another journalist asks if Pakistan will be at the semi-finals in Belgium. In response Singh reminds the assembled media that they had defeated Pakistan to win Gold at the Asian Games, pointing out that that victory made India the first team to qualify for the 2016 Olympics in Rio. 

     

    “Par kya fayda (but what’s the point),” Akashdeep Singh asks before team-mate Gurbaj Singh adds, “India ke dil mein qualify nahin kar paye (we couldn’t win India’s heart).”

     

    The film ends with Sardar Singh saying the team will now head to Belgium and play for the nation, #DeshKeLiye, as they always have. 

     

    Speaking exclusively to Indiantelevision.com the director of the TVC Sanjay Shetty says, “The brief and the list of the players was given by Star and we drew the concept on the basis of their brief. The main motto was to keep it simple and leave a mark on viewers’ mind.”

     

    It was a single camera setup and was shot at Dhyan Chand National Stadium. “We wanted it to look like an actual press conference and covey the message that while Indian Hockey is garnering recognition globally on the basis of their performance India is oblivious about it,” he adds.

     

    Hockey registered an abysmally low cumulative reach in 2013 with only 53 million. The figures saw some respite in 2014 as it ascended to 107 million. Now it remains to be seen if the national sport of the country manages to improve the figures and Star manages to spell success with the TVC.

     

     

    Credits

    Production House: Opticus Inc 

    Producer: Varun Shetty  

    Director: Sanjay Shetty

    DOP: Demant Vyas

    Editor: Vishal Kharat

    SVP-Marketing head: Shubhranshu Singh

    AVP-Marketing: Jarmanjeet Singh Randhawa

    Concept and Story: Vikas dubey

    AVP-On Air Promotions: Vaibhav Chib 

    In-house team: Prashant Pawar and Saikat Sengupta

  • Jaypee Cement signs hockey trio as ambassadors

    Jaypee Cement signs hockey trio as ambassadors

    MUMBAI: Corporate India is slowly beginning to take note of India‘s national sport. The latest to join the bandwagon is Jaypee Cements, which has signed on hockey players Sandeep Singh, Sardar Singh and Shivendra as brand ambassadors.

    The trio have been signed for a period of two years and will be paid Rs 2.5 million each year as endorsement fee.

    Together, the three hockey players will be paid Rs 15 million for a two-year period.

    The hockey players have joined the likes of Sachin Tendulkar and Sania Nehwal as brand ambassadors.

    “We have just started to support hockey, the national sport. More will be done in future. We have started with these players, because they are the face of Indian hockey,” PTI quotes Jaypee Cements EVP Shiva Dixit as saying.