AMSTERDAM: Insight TV, the Dutch unscripted television channel operator, has unveiled World Storytelling Media Group (WSMG) to house its expanding empire after mopping up the distribution assets of bankrupt factual producer Off The Fence (OTF) this summer.
The newly minted parent company will corral both firms under one roof, merging their commercial teams into a unified sales force. WSMG will make its bow at next month’s Mipcom television market as Insight TV marks its tenth anniversary.
The tie-up creates a formidable catalogue spanning automotive, food and lifestyle programming from Insight TV alongside OTF’s factual fare—with promises of fresh genres to follow. Insight TV will continue expanding its stable of seven pay-TV and fast channels across global feeds, whilst centralising all intellectual property and rights investments within OTF’s operation.
The reshuffle places OTF’s acquisition team, led by Loren Baxter, at the heart of content buying for both the channels and third-party producers. She will work closely with , Insight TV’s director of programming and scheduling Sarah Reed, and global vice-president of fast and content Lisette Schlippe to feed the group’s growing appetite for unscripted shows.
Key Insight TV executives are joining OTF’s sales ranks. Sam Thomson becomes senior vice-president of content sales for North America and global networks, whilst former Fox hand Joanna Rowley takes charge of Asia-Pacific, Britain and Ireland. Inês Isidro will handle the Benelux, Brazil and Portugal territories.
“The launch of WSMG heralds a new era to better facilitate the discovery of high-quality IP for partners and audiences at this moment of seismic change in our industry,” said , Insight TV chief executive Viktoriia Tkachenko. The group aims to offer producers access to traditional linear channels, fast platforms, YouTube “and indeed whatever comes next”.
OTF chief executive Bo Stehmeier boasted of assembling “arguably the most experienced and largest factual commercial team under one roof”. The ambition, he said, is creating “a true one-stop shop for the global non-scripted storytelling community”