ITV

Tag: Sarah Personette

  • Twitter ad sales chief Sarah Personette quits

    Twitter ad sales chief Sarah Personette quits

    Mumbai: Twitter ad sales chief and chief customer officer Sarah Personette has resigned.  She tweeted about it on Tuesday mentioning that her last day in the company was last week.

    In her tweet she mentions, “Hi folks, I wanted to share that I resigned on Friday from Twitter and my work access was officially cut off last night.”

    This move of hers is followed by the firing of CEO Parag Agrawal, chief financial officer Ned Segal and head of legal & policy Vijaya Gadde, when Elon Musk came on board.

    After showing Agrawal out of the door, Musk has roped in Sriram Krishnan – another Indian-origin man, who is assisting him with the refurbishment of Twitter. Krishnan’s tech career started in Microsoft in 2005.

    With the kind of senior executive churn that the social media company is undergoing, one tends to wonder what could actually be on Musk’s mind and how matters will take shape for it.

  • Twitter promotes Sarah Personette to chief customer officer

    Mumbai: Twitter Inc has announced the promotion of Sarah Personette to chief customer officer, effective 1 August. The current VP of global client solutions, Personette, succeeds customers lead Matt Derella who moved on from the company after nine years.

    Personette leads Twitter’s relationships with top marketers and ad agencies. In her new role, she will be at the helm of the company’s global ad sales, global content partnerships, and revenue operations, according to a Reuters report.

    Personette joined Twitter in October 2018. Before that, she spent over three years as VP of the global business marketing team at Facebook.

    Personette’s appointment comes as Twitter aims to double its annual revenue by 2023 and expand its advertising avenues to better compete with digital ad giants including Facebook Inc.

    She will report directly to CEO Jack Dorsey and oversee Twitter’s ’emerging businesses’, including MoPub, an advertising technology product that helps app developers and mobile publishers earn ad revenue, the company said.