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Tag: Sara Ali Khan

  • Kurkure redefines norms with the Chatpate Se Sab Patein campaign

    Kurkure redefines norms with the Chatpate Se Sab Patein campaign

    Mumbai: Kurkure, a snack brand unveils its latest positioning, ‘Chatpate Se Sab Patein’ as a stance against conformity, encouraging individuals to embrace their originality.  This positioning has been brought to life through a campaign a TVC spearheaded by its charismatic brand ambassador Sara Ali Khan. This campaign perfectly captures the essence of breaking conformity while maintaining the warmth and quirkiness that Kurkure has always been known for.

     

     

    Kurkure has always been a family entertainer and a household name in the country, infusing quirky masti through compelling storytelling and innovative products. Upholding this very spirit with ‘Chatpate Se Sab Patein’, the brand aspires to inspire individuals to liberate themselves from the pressures of a set culture and wholeheartedly embrace the freeing spirit of anti-hustle. Embracing a balanced lifestyle over relentless work, this culture reflects a collective desire for well-being and fulfilment, challenging traditional notions of success with a more holistic approach.

    The TVC kicks off with Sara as a bride, looking radiant on her wedding day, standing on the stage. When her boss, Sanjay, gets on the stage to congratulate her it results in a delightful exchange, he cheekily accuses Sara of not answering his phone in the morning. This elicits her witty “Sanjay” comebacks as she bites a pellet of Kukure. Transitioning into a flashback where she humorously cites examples of the different uncalled-for situations created by her boss and each of her family members comically contributing these instances to Sanjay with synchronized chants. Sara, in good spirits, jests about the reason her phone is always busy, the person who wishes her good morning before her mother, the person who keeps the chanting longer than her grandmother and the person who will unexpectedly be third wheeling on her honeymoon with Sanjay being at the epicentre of all these situations. The revelation of Sanjay as her boss results in a playful interaction, leaving the wedding guests in laughter. The TVC concludes with Sanjay claiming that he’s just her boss and only wants ‘kaam’ with a swift and witty reply from Sara- That’s right Sir, CalmDown! The scene effortlessly transitions to the satisfying crunch of Chatpate Kurkure, emphasizing the tagline – ‘Chatpate Se Sab Patein’.

    Sharing her thoughts on the campaign, brand ambassador Sara Ali Khan said, “What is life without a harmonious work-life balance? Honestly, for me, it is nothing! Kurkure’s ‘Chatpate Se Sab Patein’ brilliantly takes on the cause of championing a balanced life with a twist of humour and relatability. I truly enjoyed playing a part in such a strong and often ignored narrative taken up by Kurkure. I’m sure our viewers will resonate with the feeling of having a ‘Sanjay’ in their life and my one mantra to all of them will be- Stay calm, bite into your favourite Kurkure and let the fun unfold.”

    Expressing her excitement, PepsiCo India category lead, Kurkure, Aastha Bhasin, “Kurkure, India’s cherished snack brand, has woven itself into the fabric of Indian households through its quirky taglines and compelling narratives over the years. As a brand that strives for a close connection with its consumers, we realised the challenges that come with conformism and a fast-paced hustle culture. Backed by this very insight, we’re thrilled to introduce our fresh positioning – ‘Chatpate Se Sab Patein’. Infused with a dash of humour and cheek, this positioning encourages individuals to liberate themselves from the shackles of conformity and embrace a balanced life. Rooted in Kurkure’s creative essence, our campaign film, starring Sara, masterfully captures the heart of this narrative. She not only impeccably embodies the protagonist’s role but also infuses authenticity and relatability into the storyline, staying true to Kurkure’s distinctive and flavorful identity.”

    Vikram Pandey (Spiky), National Creative Director, Leo Burnett said, “Kurkure as a brand has always encouraged its consumers to make brave choices albeit with its signature quirky humour. With this film, we wanted to use this humour to land an important message against toxic conformity. One such example that our film brings to life is that of toxic bosses. Often working long hours has been seen as a badge of honour, but in reality, it takes away from precious family time. Kurkure encourages everyone to break these toxic cycles as #ChatpateSeSabPatein”

  • Sofy and Sara Ali Khan unite to redefine confidence in period management

    Sofy and Sara Ali Khan unite to redefine confidence in period management

    Mumbai: Sofy, a feminine hygiene brand by Unicharm, is delighted to onboard popular Bollywood celebrity Sara Ali Khan as its new brand ambassador. This partnership aims to resonate with the aspirations of GenZ girls who seek confidence, comfort, and worry-free periods in their fast-paced lives.

    Unicharm, a global leader in the field of hygiene products, stands at the forefront of innovation and quality, catering to diverse needs in the personal care category. As the driving force behind Sofy, Unicharm has continuously met the evolving demands of consumers, particularly in the realm of feminine hygiene. From manufacturing products for both period and non-period days, Sofy sells top-quality sanitary napkins, tampons and pantyliners all around the world.

    Sara Ali Khan, known for her dynamic presence and relatable persona, is all set to represent Sofy AntiBacteria range in a captivating new TVC. The commercial, showcasing a day in Sara’s life, emphasizes her hectic routine, effortlessly balancing professional commitments and personal life. Sofy’s long-hour leakage protection ensures that Sara can conquer each day without the concern of leakage, smell, or bacteria.

    Unicharm managing director Vijay Chaudhary expressed his enthusiasm about the collaboration, stating, “We are excited to have Sara Ali Khan as the face of our brand, empowering young girls to relentlessly pursue their dreams. At Unicharm, we have pioneered advancements in research and technology over years, positioning us as a trusted ally in promoting health and comfort in everyday life. The collaboration with Sara Ali Khan as the brand ambassador for Sofy further underlines Unicharm’s dedication in meeting the hygiene needs of girls during periods by offering them the highest product standards.

    Sara Ali Khan shared her excitement about the partnership, stating, “In a world where every step counts, I believe in living life without compromises. Sofy supports my long day shoots, prevents leaks, and ensures hygiene throughout the day. Every girl deserves a partner that understands her dreams and supports her journey, and Sofy has always been my trusted partner. With this association, I take pride in endorsing a product that aligns with the aspirations of the youth today to embrace a lifestyle that’s ambitious and fearless.”

    The TVC spotlights on the unique features of Sofy AntiBacteria XL+, promising deep absorption, and extra protection from leakage and smell. The highly differentiated Sofy antibacteria product ensures hygiene from bacterial infection due to an innovative antibacterial sheet. The plus 30 per cent deep absorption power prevents leakage while the infusion of natural herbs prevents smell while maintaining hygiene during periods. Sofy stands out as a reliable solution, offering the confidence and comfort that modern, active girls seek thus making it the ideal choice for staying worry-free and confident during their periods. As the brand says, “hum aage aage duniya peeche peeche,” Sofy remains dedicated to supporting girls on their journey to greatness.

    Talking about the campaign VML India Sr VP & EBD Bhavana Dogra said: “We are proud to have worked with team Sofy on their latest campaign with Sara Ali Khan. Sara represents the young girl of today who is confident, aspirational and can’t let fear of periods come in the way of achieving her dreams.  Sara Ali Khan delivers the brand message well and is someone the girls look upon.”

  • Ferrero India’s star-studded Christmas season

    Ferrero India’s star-studded Christmas season

    Mumbai: Ferrero India Private Ltd, part of Ferrero Group, one of the world’s leading manufacturers of sweet-packaged products is set to dazzle this holiday season with two enchanting Christmas campaigns featuring Hindi film actors, Hrithik Roshan for Ferrero Rocher and Sara Ali Khan with Ferrero Rocher Moments.

    The two new digital films, each starring an Indian luminary, capture the magic and warmth of the holiday season. The campaigns are meticulously crafted to resonate with the festive spirit and highlight the brand’s commitment to making every Christmas moment extraordinary with your loved ones.

    In the Rocher Christmas film, the charismatic Roshan invites viewers into his festive haven, adorned with Christmas decorations. Expressing his family’s deep love for Christmas, especially for gifts, Hrithik reveals the perfect gift to light up their Christmas with Ferrero Rocher. He is seen savouring the exquisite taste of Ferrero Rocher, emphasizing that “Roshans love Rocher.”

    For Ferrero Rocher Moments, Khan takes centre stage in #Makethemmmmomentperfect Christmas campaign, which revolves around the theme of creating perfect moments with loved ones this festive season. The campaign film begins with Sara asking the viewers if they wish to know how they can make their Christmas perfect. She reveals her secret to a perfect Christmas, by sharing the Ferrero Rocher Moments. Sara is also seen savouring the tantalizing creamy hazelnut and cocoa filling inside a crispy shell with crunchy cocoa sprinkle. The film ends with Sara asking the viewers to be a Santa for your special people with Ferrero Rocher Moments.

    Both films not only capture the premiumness of Ferrero Rocher and Ferrero Rocher Moments but also echo the sentiment that every moment can be made perfect for loved ones.

    Speaking on the campaigns, Ferrero India marketing head, pralines, Zoher Kapuswala said, “Christmas is a time of joy, love, and sharing precious moments with our dear ones. Ferrero Rocher and Ferrero Rocher Moments has always stood for premium gifting, and our Christmas campaigns featuring Hrithik Roshan and Sara Ali Khan embody these values. The essence of the brand aligns seamlessly with the festive season, making Ferrero Rocher and Ferrero Rocher Moments the ideal choice for gifting, while celebrating the precious relationships we cherish.”

    The overarching theme of the campaign is to fortify Ferrero Rocher’s position as a premium brand, emphasizing it’s role as a natural choice for consumers seeking to gift moments of delight to their loved ones.

  • Lee onboards Sara Ali Khan as its brand ambassador in India

    Lee onboards Sara Ali Khan as its brand ambassador in India

    Mumbai: Iconic denim brand Lee has announced that it has onboarded Sara Ali Khan as its brand ambassador in India. It has also launched a new brand campaign titled “Lee: Home of the Real Denim” that aims to enhance Lee’s reputation as the preferred denim brand for young audience.  

    Lee, the legendary denim brand has maintained its strong connect with the millennials and Gen Z. Today, it is synonymous with denim and serves as both a symbol of globalization and a youthful spirit. Ever since 1889, Lee has always stood for its pioneering spirit and innovation, such as the world’s first-ever zip fly jeans – 101Z in 1927, iconic ‘Hair-on-hide’ leather label and ‘Lazy S’ back pocket stitching. The legendary denim brand has thus transformed from a practical-and-durable-workwear maker to a contemporary-and-trendy fashion giant.

    Denim never goes out of style and through the two ad films, Lee highlights the narrative “If it’s not Lee, it’s not Denim”. The campaign focuses on holistic and self-deprecating humour with stylish, fun and modern women in the forefront. Sara making an entrance embodying fashion police and donning the ever-so-easy and comfortable denims from Lee makes the audience question their fashion choices and make a mental note to switch over to Lee. Sara, with her magnetic presence, brings the films the required flavour and attitude.

    Below is the link to the first film that will go live on Facebook, Instagram, YouTube and Google apart from OTT platforms on 10 December 2023.

    The first film will run for a month and the second film will go live in January 2024.

    Commenting on the campaign, ace turtle CEO Nitin Chhabra said, “We are delighted to have Sara Ali Khan as the brand ambassador of Lee in India. Sara embodies the spirit of Lee with her authenticity and flair. Lee’s legacy extends to over a century combining the heritage of denim with the contemporary ethos of embracing one’s true self. We are confident that the campaign will help to build on Lee®’s brand equity and help us drive more customers to our retail stores and online channels. We aim to significantly grow Lee’s business in India by the end of the current fiscal year.”

    Expressing her excitement, Sara Ali Khan said, “The brand’s rich heritage, coupled with its contemporary edge, resonates with my personal sense of fashion. I am delighted to be part of Lee’s narrative, embracing its legacy and, more importantly, fuelling a new denim fervour among the vibrant and diverse young consumers of India. It’s not just about fashion; it’s about connecting with the spirit and style of today’s generation, creating a statement that transcends time.”

    ace turtle is the exclusive licensee of Lee in India and other South Asian markets. Lee is currently available at exclusive brand outlets and leading departmental store chains such as Lifestyle, Shoppers Stop, Pantaloons and Centro among others. The legendary global denim brand is also available online at its dedicated webstore www.lee.in along with popular online marketplaces such as Amazon, Flipkart, Myntra, Ajio, Tatacliq and Nykaa.

  • Ferrero India’s Diwali campaign with Hrithik Roshan and Sara Ali Khan

    Ferrero India’s Diwali campaign with Hrithik Roshan and Sara Ali Khan

    Mumbai: Ferrero India Pvt Ltd, part of Ferrero Group, one of the world’s leading manufacturers of sweet, packaged products is set to make this Diwali an episode to remember. The company has announced two captivating campaigns featuring two of Bollywood’s most loved stars, Hrithik Roshan and Sara Ali Khan. The #LightupyourDiwali campaign with Hrithik Roshan and the #MakeDiwaliMommmentsPerfect campaign with Sara Ali Khan is designed to reinforce Ferrero Rocher and Ferrero Rocher Moments as the ultimate gifting choice for consumers during this festive season.

    The “Light up your Diwali” campaign by Ferrero Rocher is about fostering heartfelt connections between our loved ones. As part of this initiative, Ferrero Rocher has launched a unique Light Up Your Diwali Greetings platform where people can create and share “Customised Diwali Greetings” for their loved ones. Not only this the Light Up Your Diwali campaign has a contest leg as well where people can participate in the contest and 100 lucky winners stand a chance to win the iconic Ferrero Rocher Pyramid containing 96 golden-wrapped Ferrero Rocher, adding a touch of excitement to this year’s Diwali celebrations.

    In a display of elegance and indulgence, the brand has come up with a campaign film, where Hrithik Roshan gracefully articulates the desire to light up Diwali for his family. He unveils that Ferrero Rocher is the Golden Secret to light up his family’s Diwali.

    In the #MakeDiwaliMommmentsPerfect campaign, everyone’s favourite Sara Ali Khan takes the spotlight. In the brand film, Sara revealed how Diwali celebrations are always spectacular at her home thanks to Ferrero Rocher Moments. She also highlights the sentiment of how one could make every Diwali moment into an unforgettable and dhamakedar occasion with the affordable premium Ferrero Rocher Moments.

    Speaking upon both campaigns, Ferrero India Marketing head Zoher Kapuswala said, “Diwali is a time of joy, togetherness, and making cherished memories. With our #LightupyourDiwali and #MakeDiwaliMommmentsPerfect campaigns, we aspire to establish Ferrero Rocher and Ferrero Rocher Moments as the go-to choice for consumers who seek to infuse elegance and luxury into their festivities. We share a long-standing relationship with Hrithik and Sara and their appearance amplifies the festive spirit, making Diwali a truly unforgettable experience. We encourage everyone to light up their Diwali with the magic of Ferrero Rocher and Ferrero Rocher Moments.”

    Ferrero Rocher and Ferrero Rocher Moments have been a symbol of perfection and indulgence, making it the preferred choice for special occasions and gifting. This Diwali, get ready to celebrate in style and elevate your festive moments with Ferrero Rocher and Ferrero Rocher Moments.

     

     

     

     

  • Kurkure unveils TVC with Sara Ali Khan for the new Kurkure Chaat Fills

    Kurkure unveils TVC with Sara Ali Khan for the new Kurkure Chaat Fills

    Mumbai: Kurkure, one of India’s most loved snack brands, has launched a rib-tickling new TVC campaign to introduce its new innovative offering, Kurkure Chaat Fills. Titled “Maal Andar Hai”, the TVC takes consumers on a chatpata journey that stars Bollywood celebrity and brand ambassador, Sara Ali Khan. The TVC is Sara’s first television debut as the newest member of the masaledaar Kurkure family.

    Inspired by the vibrant and diverse flavours of Indian street food, Kurkure Chaat Fills comes with a centre filling in two flavours, Papdi Chaat Twist and Bhel Chutney Twist. Kurkure Chaat Fills combines the essence of chaat in a convenient, ready-to-eat format, providing consumers with a delicious and multi-textural snacking experience.

    The humorous TVC features Sara Ali Khan in an entirely new and unexpected role – as the sinister leader of a gang of misfits. Set inside an abandoned warehouse, we are introduced to one of her informants, Guddu, who claims to possess crucial information about the elusive “maal” hidden inside a cupboard. Initially sceptical of Guddu and his intel, Sara demands that the cupboard be opened. To her surprise, it reveals a packet of Kurkure Chaat Fills. Believing this to be another one of Guddu’s failures, she prepares to pull the trigger. However, her demeanour quickly changes when she takes a bite of Kurkure Chaat Fills and is captivated by its flavourful filling. In this moment, Guddu’s life is spared, and Sara exclaims, “maal to je ke andar hai!”

    Sharing her thoughts on the campaign, Sara Ali Khan said, “There’s so much that I love about the brand and its latest offering. Chaat isn’t just close to my heart but has captured the hearts of millions with its regional specialties, unique flavours and diverse ingredients. With Kurkure Chaat Fills, the brand has taken our love for street food and transformed it into an exciting savoury filled salty snack! I hope everyone enjoys the TVC film, and more importantly, the chatpata new Kurkure Chaat Fills!”

    Speaking on the campaign, PepsiCo India  Kurkure category lead Aastha Bhasin said, “With Kurkure Chaat Fills, we have brought the authentic essence of Indian street food by infusing our global technology to the local palates. We have carved out a new product format that responds to the growing consumer demand for chaat-flavoured snacks. The combination of its crispy outer layer and burst of chaat flavours inside have inspired our unique “Maal Andar Hai” proposition. Our latest TVC featuring Bollywood ambassador, Sara Ali Khan, stays true to our humorous and chatpata andaz, and captures the essence of our newest offering perfectly. We are confident that our consumers will enjoy the film and our all-new Kurkure Chaat Fills, that is sure to satisfy their chatpata cravings!”

    Leo Burnett national creative director Vikram Pandey (Spiky) said, “When we started working on this campaign, we had a breakthrough moment when one of the team members came up with the line ‘Asli Maal Andar Hai’. A perfect way to highlight the distinctive new feature of the latest offering from Kurkure – a flavourful filling inside the Kurkure pellet. And keeping with the light-hearted quirky tonality that is associated with the brand, our film exemplifies this concept literally.”

    Kurkure Chaat Fills comes with paste-like fillings inside, which is designed to deliver a satisfying and delightful taste to complement the different chaat flavour profiles, Papdi Chaat Twist and Bhel Chutney Twist. Each bite offers a consistent and enjoyable taste experience, fulfilling the impulsive chatpata cravings of consumers anytime, anywhere. Kurkure Chaat Fills is available at Rs 10 and Rs 20 across all leading retail and e-commerce platforms in India.

    With the new launch, Kurkure now offers 14 variants, including Kurkure Sizzlin’ Hot, Kurkure Playz Puffcorn, Kurkure Playz Puff Masala Munch, Kurkure Masala Munch, Kurkure Green Chutney Style, Kurkure Solid Masti etc., providing a wide range of snacking options to the consumers.

  • Korean beauty meets Alkaline Hydration Laneige and Evocus team up for a refreshing partnership

    Korean beauty meets Alkaline Hydration Laneige and Evocus team up for a refreshing partnership

    Korean Skincare brand Laneige and Evocus clear alkaline mineral Water have collaborated to redefine how we approach holistic hydration. This innovative partnership brings the best of both worlds – Laneige’s expertise in skin hydration and Evocus’s revolutionary approach to body wellness create a comprehensive solution for all-around hydration and well-being.

    Laneige is well-known for its emphasis on skin hydration and has been conceptualised with the core purpose of promoting proper hydration for healthy and radiant skin. On the other hand, Evocus has gained recognition for its groundbreaking approach to maintaining body hydration.

    By merging these two areas of expertise, the collaboration aims to create a comprehensive solution that addresses hydration and well-being from a holistic perspective. The primary objective of this partnership is to underscore the importance of proper hydration, not just for the skin but for overall well-being.

    Many influential people, including, David Warner, David Miller, Sara Ali Khan, Malaika Arora, Karan Johar, Manish Malhotra, Gauri Khan, Kajal Aggarwal, Shruti Haasan, Dinesh Karthik, Sai Sudharsan and a few other celebrities & athletes, have also been seen spotted and praising Evocus Alkaline Water due to its health benefits.

    “This collaboration is an exciting fusion of our shared values and expertise. We believe that true beauty and wellness radiate from within, and with EVOCUS, we can now provide a comprehensive solution that caters to the hydration needs of our consumers from head to toe said AmorePacific Group assistant director and head of marketing and training Mini Sood Banerjee, ’’.

    “We are thrilled to join forces with Laneige for this remarkable collaboration. Together, our brands bring an unparalleled fusion of skincare expertise and hydration innovation. Get ready to elevate your skincare and hydration journey like never before, said PR, Evocus head of digital marketing & Zulkarnain Shaikh,’’.

    This Collaboration will feature the Laneige Water Bank Collection along with  Evocus alkaline clear mineral water. Evocus alkaline mineral water represents a remarkable blend of enhanced minerals and alkaline water, meticulously crafted to achieve a unique composition.

    Meanwhile, the Laneige Water Bank Collection is infused with mineral-enriched water, strategically formulated to restore and balance the skin’s inherent moisture barrier. This results in a complexion that is revitalised, supple, and radiant. Offering an array of products, including moisturisers, serums, and masks, the Laneige Water Bank range presents an ideal solution for those seeking to replenish their skin’s hydration and attain a vibrant, luminous appearance. Elevate your skincare regimen today with the exclusive range.

  • Mamaearth launches TV commercial with Sara Ali Khan & Vihaan Samat

    Mamaearth launches TV commercial with Sara Ali Khan & Vihaan Samat

    Mumbai: Mamaearth has rolled out a new TVC the Onion range with Sara Ali Khan & Vihaan Samat. The TV commercial highlights the brands’ ideology of bringing the traditional efficacy of onions as the best natural solution for hair fall.  

    Conceptualized by Korra Worldwide, the TVC highlights the benefits of onion in its shampoo. The TVC is a 35 second video that iterates the brand story in a crisp and impactful  manner.

    The ad film is a simple yet  powerful representation of the brand’s philosophy and product proposition of goodness inside.

    It opens with Sara entering and seeing her friend, played by Vihaan, sitting at the dining table with a lot of onions in front of him. She  mockingly calls him ‘Onion ki Dukaan’ referring to the quantity of onion around him. Fussing and complaining about hair loss and concluding that he has performed an extensive search for the solution  and onions are the most effective solution for hairfall. Sara interjects appreciatively saying, ‘Maa ka  nuskha’ (Moms recipe) and Vihaan adds that he will make a hair mask out of the onions and apply that  on his hair along with onion juice. Sara confidently takes out the Onion Shampoo from her bag and  gives it to him. She then moves to the benefits of Mamaearth Onion Shampoo with the claim of  reducing hairfall upto 60 per cent in four weeks.

    Commenting on the campaign, Mamaearth co-founder and CIO Ghazal Alagh said, “Onions  extract has been an age-old remedy for hair fall and has been used in our household for generations.  While traditional ingredients have great benefits, the process of DIYs can be extremely tedious and  cumbersome. At Mamaearth, we realize the importance of these traditional recipes and are bringing  together the best of nature and science, in convenient yet effective solutions for skincare and haircare  needs. The film reflects this exact proposition. We hope this thought resonates with the millennials and  they come forward and choose nature’s goodness with us and our products.”

    Speaking of the campaign, Korra founder and director Gaurav Nabh said, “It’s not every day that one  gets to work on ideas where the main protagonist is not just the celebrity but the ingredient, in this  case, the Onion. Our latest work on MamaEarth Onion Shampoo helps build on this insight through an  everyday slice of life story, where consumers struggle to find practical & doable solutions to their hair  loss problems, told beautifully by Sara Ali Khan. With this campaign, we continue to showcase  MamaEarth’s promise of bringing to life age-old and proven natural solutions passed on from  generations yet delivered in a modern avatar. Looking forward to more great work together and  helping MamaEarth build a deeper connection with the consumers.”

    Korra CCO Deepak Kumar added, “They say best friends are people who make your problems, their  problems. And you always trust your friend for that. With Sara, we are appealing to a much younger  and very aware audience. So, we wanted to make the film as simple and relevant as the panic call you make to your best friend when you need a solution when everything else fails. It’s a light-hearted conversation between two friends, showing the modern take on Onion as the obvious solution to hairloss.”

  • Purplle launches new campaign featuring Sara Ali Khan

    Purplle launches new campaign featuring Sara Ali Khan

    The leading beauty e-commerce platform Purplle.com has launched its latest brand campaign featuring bollywood actress Sara Ali Khan. With this campaign the brand aims to position itself as “Har Indian Ka Beauty Destination”. With this it Purplle repositions itself from mass, premium, to super-premium beauty solution for every Indian skin tone and skin type!

    The new campaign brings alive this proposition by showcasing a diverse group of friends, from across the country, who find their perfect match on the beauty e-commerce platform. Brand ambassador Sara Ali Khan, dressed in a Manish Malhotra outfit, encourages girls to fearlessly explore their beauty needs and embrace their diversity.

    The campaign went live across Sara Ali Khan’s social platforms and will be further amplified across languages and distributed via digital and social channels.

    With over sixty thousands products from over thousand brands, catering to the diverse needs of every Indian, the brand encourages women to indulge and add to their cart, everything they heart.

    It also allows consumers to avail personalised recommendations while shopping on Purplle.com. If needed, they can opt to return products through a unique two-day return policy.

    Today, women across the markets seek personalized beauty solutions that appeal to different skin tones and types.

    Purplle’s propriety Beauty Intelligence Suite uses artificial intelligence and machine learning to decipher thousands of keywords, which include brands, ingredients, skin types, benefits, categories, and special attributes. With this, Purplle has made trending beauty products accessible and affordable.

    At Purplle, there is a beauty product for every Indian, from mass, premium, to super-premium. Bringing this to life through the campaign, Purplle.com chief business officer Nippun Aneja said, “Beauty is very personal and exploratory. Different skin types, skin tones, weather conditions, and textures can influence a consumer’s journey. Today, with digital breaking access barriers, the beauty experience is full of personalized solutions.”

    “Powered by a strong technology backbone, Purplle caters to the many requirements of consumers with a plethora of offerings and trending products. Our strong positioning encourages women to explore the pleasures of beauty, with a wide range of genuine certified products delivered across eighteen hundered pin codes. With this, we truly are Har Indian ka Beauty Destination,” he added.

    Speaking at the launch of the campaign, brand ambassador Sara Ali Khan said, “The Purplle world is all about having fun with beauty, experimenting, and finding your perfect match. From luxury products to daily basics, I have always turned to Purplle for my beauty needs, and I am proud to say that Purplle sirf Sara ka hi nahi, Har Indian ka Beauty Destination hai! I hope many young girls can resonate with our campaign and, whatever their definition of beauty, they can truly indulge in all that they hear on Purplle. For the campaign, we brought alive the brand’s personality of being trendy, yet super fun and relatable”

     

  • Sara Ali Khan is taken by surprise in Flipkart Shopsy’s new TVC

    Sara Ali Khan is taken by surprise in Flipkart Shopsy’s new TVC

    Mumbai: Flipkart’s social commerce platform Shopsy has rolled out its latest campaign called ‘It happens only on Shopsy’ with Bollywood actor Sara Ali Khan.

    The campaign highlights the brand’s value proposition as a hyper value platform with unbelievably low prices depicted through its tagline ‘Shopsy Pe Prices Aise Lage Free Jaise.’ 

    Created by Tilt Brand Solutions, the campaign features two ad films that are based on the reality of the current market where customers are so accustomed to high prices that they are taken by surprise when they receive high value products at incredibly low prices. “The campaign aims to reach the masses specifically in tier 2 and beyond cities across the country,” said the brand in a statement.

    The two specially curated ad films are aligned keeping in mind Shopsy’s key value propositions – affordability and convenience. In the first one, Sara encounters with a delivery person who refuses to accept extra money for an item worth Rs five. She is awestruck by the price and her excitement soon turns into a dilemma as she cannot fathom the item being priced so low.

    In the second film, a woman, played by Ayesha Raza Mishra, is seen standing in the queue, when a girl, enacted by Sara, approaches towards her and requests the woman to hold her bag for a moment. It then suddenly turns into a conversation when the woman compliments the bag after which the girl offers to give her bag to the woman. The girl immediately empties her bag and gives it to the woman educating her about the unique offers and wide range of choices available on Shopsy.

    “Our priority with Shopsy since inception, has been to pay close attention to our customers’ nuanced needs and provide them with best offerings leveraging Flipkart’s established delivery networks, infrastructure and technology,” commented Flipkart SVP of growth and monetisation Prakash Sikaria. “Today’s shoppers prefer an expansive range of offerings that is both easily accessible and value driven. This campaign is yet another step towards establishing Shopsy as a one-stop destination that caters to customers’ various needs while committing to deliver value.”

    Commenting on the launch, Sara Ali Khan said, “I personally love to shop and can relate to the excitement of getting a good value deal. The youth of India are looking for accessible, trustworthy, and simple e-commerce solutions and Shopsy is the ultimate destination for every value shopper.”

    Launched in July 2021, Shopsy aims to make digital commerce accessible across India through a zero-commission marketplace to boost local entrepreneurship.