ITV

Tag: Sapne Suhane Ladakpan Ke

  • Zee TV extends early primetime with new show ‘Hello Pratibha’

    Zee TV extends early primetime with new show ‘Hello Pratibha’

    MUMBAI: Zee TV will be launching a new show called Hello Pratibha. The channel will extend its early primetime from 7 – 8 pm with this show, which is slated to go on air from 27 January.

     

    Five episodes have been canned as of now. The show will be aired from Monday – Saturday at 7.30 pm. This is the first time that the channel is experimenting with its fiction programs extending till Saturday.

     

    Zee TV’s fantasy series Maharakshak Aryan is nearing its end as it was commissioned for 13 episodes. The second story in the trilogy is slated to commence within four-five weeks.  Bandhan will continue to air on Saturdays too at 7 pm in place of Maharakshak Aryan. On the other hand, Sapne Suhane Ladakpan Ke show will see curtains down after a two-year long stint with the channel. It will be replaced by Hello Pratibha at 7.30 pm.

     

    Zee TV programming head Namit Sharma says that being a new show, the objective was to give it more exposure and ample room for growth and hence the channel decided to airing it from Monday – Saturday instead of the usual Monday-Friday format.

     

    Produced by Shakuntalam Telefilms, it will celebrate the journey of a woman. The story explores the protagonist’s journey of rediscovering her identity and gaining her lost confidence.

     

    Elaborating on the show, Sharma says, “It’s about everything and yet about nothing. The story is about ‘change’ and the protagonist represents every woman who, post-marriage, prioritises the needs of her family over her own.”

     

    Shakuntalam Telefilms founder and producer Shyamashis Bhattacharya says that the series is not a new concept that is being presented on television, but yet the story-telling is innovative and different.

     

    Bhattacharya believes that Indian audiences have often seen the kitchen politics women face but rarely have television soaps tapped into what a home-maker truly wants for herself.

     

    “Hello Pratibha offers just that – an intimate, up-close and personal look into the mind of a housewife who’s dedicated her life to family. And in the process, lost touch with the girl she once was before she tied the knot. With its differentiated content, the show will connect with thousands of housewives out there and hopefully set them thinking as to whether they should re-connect with who they once were before marriage,” Bhattacharya says.

  • Axe the tax, say DTH ops & MSOs

    Axe the tax, say DTH ops & MSOs

    MUMBAI: In the run up to Budget 2014, the DTH Operators Association and the MSO Alliance have joined hands with broadcasters to embark on an aggressive campaign (in the shape of a television promo or commercials)  to fight the heavy entertainment taxes levied on them by the various state governments.

     

    The TV commercial which stars Roopal Tyagi (Sapne Suhane Ladakpan Ke) and Surbhi Jyoti (Qubool Hai) has been running across all channels.  It makes an appeal to TV viewers to log on to http://entertainmenttaxappeal.com to pledge against rising entertainment taxes. It says that on an average a viewer spends approximately Rs 3000 on cable TV and DTH recharges annually. Almost half of this goes directly into the government’s kitty by way of taxes. Therefore, there is a need to put an end to it.

     

    “We will present the appeals from the people to the government and hope that they take note of it,” says newly-appointed DTH Operators Association of India president RC Venkateish. He added that the advertisement was timed to coincide with the upcoming budget session. 

     

    Entertainment tax is a state subject and hence, varies from state to state. In some, it is a fixed amount while in others the state exchequer carves it out as a percentage of the bill. 

     

     “The state of Maharashtra charges Rs 45 as entrainment tax. This is ridiculously high,” says an industry professional and adds, “High entertainment tax is one of the reasons why local operators don’t declare the number of viewers they have.”

     

    The campaign is expected to run for a month in order to build a ground swell of public opinion against the entertainment tax levies.  It seems to have got the Information & Broadcasting Minister Prakash Javadekar’s attention already. Speaking to PTI recently he assured industry that “the government is looking into the demands of the DTH operators and that the issue is with the Ministry of Finance.”

     

    “Industry has high hopes in the new Modi-led government. For several years, it has been appealing to the previous government to reduce the burden but to no avail.  High and multiple taxes have been crippling. Hopefully, the government will find a solution to this problems,” says a media observer. 

     

    It’s now over to Mr Arun Jaitley. 

     

    Click here to watch the commercial

  • A 5-day ‘Mahasangam special’ of Ek Mutthi Aasmaan & Sapne Suhane Ladakpan Ke

    A 5-day ‘Mahasangam special’ of Ek Mutthi Aasmaan & Sapne Suhane Ladakpan Ke

    MUMBAI: Adding an extra punch to the weekday primetime entertainment for its viewers, Zee TV brings a dhamakedar Mahasangam of two of its popular shows, Ek Mutthi Aasmaan & Sapne Suhane Ladakpan ke. In an interesting innovation in the GEC space, the Mahasangam will be a week-long special where the pivotal characters from both the shows will cross paths and the tracks of the two ongoing shows will seamlessly blend in to one. Promising to be a sheer delight & thorough entertainment for ardent viewers of both the shows, this Mahasangam will be replete with romance, misunderstandings, dilemmas, a search & startling revelations which will lead to a major turning point in both the shows. This week long amalgamation will be telecast for an hour daily from Monday-Friday at 7 pm only on Zee TV starting from May 5th.

    The Mahasnagam will start with Kamla Tai (Shilpa Shirodkar) & husband Vitthal (Mohit Dagga) of Ek Mutthi Aasmaan searching for the engagement ring they lost for Kalpi’s fiancé. Gunjan (Roopal Tyagi) of Sapne Suhane Ladakpan Ke helps them find it. Gunjan who has come to Mumbai in search of Pihu (Akansha Gilani) who has been kept captive by her stalker, Vicky, comes to the chawl with Kamla Tai on her invitation…Amidst all this, kamla and family have been thinking of Sammy as the groom for kalpi which is later revealed and shocks the entire Jadhav family that kalpi’s groom is none other than Raghav Singhania. Kamla is caught in a dilemma of choosing the happiness of Kalpana & Pooki but with the timely intervention of Shail (Vaishanavi Mcdonald) & Gunjan, she is convinced that Raghav & Kalpana truly love each other and should get married. The celebrations of Raghav (Ashish Choudhary) & Kalpana’s (Rachna Parulkar) Sakharpuda ceremony are in full swing. In the meanwhile, Gunjan gets some clues about Pihu’s whereabouts but will she make it in time to find her and save Pihu from her captor, Vicky?

    The much in love couple Raghav-Kalpi manage to surpass the odds and finally look forward to tie the nuptial knot with everyone’s blessings. The Jadhav household is gearing for their marriage and there’s naach gaana galore…But there is no love story which is completed without its fair share of complications…as you head into the finale of this Mahasangam week, the audiences are in for a surprising turn of events that they would not have imagined in their wildest dreams!

    With so many parallel stories and nail biting twists & turns happening in each of the character’s lives, viewers can look forward to some high octane drama for a week with their favorite characters.

    On being a part of the Mahasangam Shilpa Shirodkar says “I was extremely thrilled to shoot for the week long Mahasangam that brings together artistes from two shows, blending their tracks in an interesting manner. It is the first time that I am a part of something like this and I am thoroughly enjoying shooting with the star cast of Sapne Suhane Ladakpan Ke. I hope viewers will enjoy the double dose of entertainment”

    An equally excited Roopal Tyagi says “This Mahasangam will spell entertainment galore for the audiences as they will witness the intersection of the two most intense gripping tracks from two of Zee TV’s popular shows. The fact that it will not be executed for just a stand-alone episode but run for a week is surely going to enhance the entertainment quotient for the viewers. I had an amazing time shooting with the cast of Ek Mutthi Aasmaan”
    Will Gunjan succeed in her search for Pihu and save her from Vicky’s clutches or will she return empty handed? What surprise fate has in store for Raghav & Kalapana…Will this celebration culminate in a blissful marriage for the couple?

    Watch your favorite actors coming together in a unique Mahasangam of Ek Muthi Aasmaan & Sapne Suhane Ladakpan Kefrom Monday-Friday only on Zee TV at 7-8pm.

  • Star Plus and Zee TV’s election mantra

    Star Plus and Zee TV’s election mantra

    MUMBAI: In today’s time, elections are not limited to open ground speeches. Political parties are finding innovative ways to persuade the voter; from TV to social media, nothing has been spared.

     

    If one takes the general entertainment channels (GECs) into account, one can see hundreds of ad spots being bought by the political parties to showcase their agenda to the common man.  However, the leaders in the GEC space i.e. Star Plus and Zee TV have taken a step further and have incorporated the message of voting in their programmes.

     

    The two channels want their viewers to go out and vote for the 16th Lok Sabha elections and in order to spread the word, they have dedicated special tracks on the matter.

     

    Talking about Zee TV, three of its shows have integrated the ‘Power of 49’ in their storyline. The channel has leveraged some of its protagonists like Shilpa Shirodkar from Ek Mutthi Aasman, Roopal Tyagi from Sapne Suhane Ladakpan Ke and Neha Marda from Doli Armaanon Ki to drive in the message of how precious every woman’s vote is.

     

    For instance, in Doli Armaanon Ki the lead Urmi drags eve teasers, who were harassing her sister-in-law in a mall, to the jail. Just as Urmi files a FIR against them, a politician walks in commanding the release of the eve teasers since they are related to him. Urmi then drags the politician to the court and gives out the message of ‘Power of 49’.

     

    “As one of India’s most responsible broadcasters, Zee has constantly mirrored the emerging realities of the society we live in, highlighting a variety of burning issues that merit public mind space,” points out Zee TV programming head Namit Sharma.

     

    Sharma adds: “Just like our festivals, in today’s time, elections are more of a celebration with all the fanfare around the campaigns. We will also be integrating this aspect of the election campaigns in our shows in the coming episodes.”

     

    Similarly, in Ek Mutthi Aasman, the track was designed in a way that spreads the message that women play an important role in deciding who will be the next ruling party of India and that they should utilise this power in a right way.

     

    The plot was altered to convey the message. In the show, Kamla Bai, comes to know that a girl in the neighbourhood has been stopped by her mother to attend school because she thinks that it is not an appropriate place for girls, she immediately makes the mother understand the strength of women in today’s society. She states many examples of how women run the society.

     

    Similarly, in Sapne Suhane Ladakpan Ke, the protagonist Gunjan was seen giving out the information on ‘Power of 49’ conveying the helpline number and urging women to call and address their grievances to the government through the helpline.

     

    Chart topper, Star Plus, is also leaving no stone unturned to spread the word. The channel believes in the philosophy – ‘Youth karega apne vote ki value… Tabhi badhegi Desh ki value!’

     

    With the thought of mobilising the youth and taking its Nayi Soch agenda forward, the channel has introduced an initiative to encourage first time voters to register for the upcoming general elections. Led by its popular face and youth icon, Veera, the campaign started in February and has created series of public service messages, prompting young viewers to register, vote and make a difference.

     

    This year, with the number of potential first time voters being estimated to be 12 crore, the channel wants to spread the awareness about the voting rights through the campaign. 

     

    “We want to encourage them to exercise their vote and contribute to the country’s progress. However, a lot of them are still not aware that the registration is an important prerequisite to voting. This first phase of our campaign aims to address that,” Star Plus senior vice-president marketing and content strategy Nikhil Madhok.   

     

    Moreover, Star network, this month also brought back the righteous popular talk show, Satyamev Jayate. It’s no coincidence that the show came back at a time when the country is gearing up for the general election to be held in April-May.

     

    With passions riding high and everyone out to prove their political credentials and concern for the country, the new season was aptly themed ‘Jinhe desh ki fikr hai’ (those who are concerned about India).

     

    The channels are doing their bit, now will have to wait and watch how many will go out and vote.

  • Zees DID, Buddha get takers at Mipcom

    Zees DID, Buddha get takers at Mipcom

    MUMBAI: It’s time for broadcasters to take stock of business at the recently concluded Mipcom 2013 and Zee TV, it seems, has emerged a winner.

    The formats were the highlights for Zee at Mipcom says Sunita Uchil

    Not only is the channel’s Dance India Dance a topper in terms of ratings, the show featured prominently on buyers’ lists at the content festival.

    “It is the only dance format show, which is home grown. The dance format was largely viewed by buyers who came to our booth with the prospect of using the concept,” says Zee global head syndication Sunita Uchil.

    Apart from DID, Zee’s new series Buddha struck a chord with international buyers. “We had a lot of inquiries even for the new series, which has never been made,” says Uchil.

    The historical series Jodha Akbar too found resonance among buyers. “Historicals are always popular. Last year, Jhansi ki Rani was the talking point for buyers and this year, it was Jodha Akbar. It is known and liked because of the images, characters and shots,” says Uchil.

     

    It was a busy MIPCOM for Zee, which had close to 90 meetings during the four-day fest. “The formats were the highlights for us,” exults Uchil and adds: “So while there were takers for Dance India Dance from Japan, the Asia Pacific region and Europe; the historical series got preference from the Middle East and Africa region. And, there were takers for our drama scripts from the Latin American market.”

    Additionally, the Zee booth had buyers looking for bulk purchase of drama series such as Pavitra Rishtaa, Punar Vivaah, Sapne Suhane Ladakpan Ke and Badalte Rishton ki Daastan. “All these drama shows are a part of anybody’s buy. So when buyers consider us, they look at us with the bulk of our shows,” says Uchil. 

    Just how many deals has Zee cracked at Mipcom? “We are still talking to the buyers, but will soon close the deals,” says Uchil without really answering our question…

  • Zee TV’s &pictures launch to be followed by GEC Anmol

    Zee TV’s &pictures launch to be followed by GEC Anmol

    MUMBAI: Earlier this week, media offices went into a tizzy when a small pouch containing a fortune cookie and a chocolate box arrived at journos tables with just a tag ‘& coming soon.’ Additionally, an anonymous email arrived saying that &pictures has bagged the broadcast rights of upcoming film Chennai Express. No one knew who it was from; everyone was kept guessing.

    On 1 August, the anonymous sender’s identity was revealed. A press release arrived from Zee TV proclaiming that it is launching a new movie channel christened &pictures. And it gave sparse details about the channel.

    Now indiantelevision.com would like to reveal more about the initiative to readers: &pictures is currently being led by Zeel chief content and creative officer Bharat Kumar Ranga and is expected to launch a fortnight from now. And the target audience, well, it’s going to be young India, namely the youth. Hence, the channel will run films which excite them and which are not more than a decade old.

    “But that doesn’t mean we will not show cult movies like Jo Jeeta Wohi Sinkandar. Even today youngsters can relate to movies such as these and enjoy them to the fullest. So, whatever our TG wants, we will give it to them,” clarifies the source.

    The network is currently promoting the channel digitally keeping in mind that the TG is normally online 24×7. However, large-scale promotions and marketing activities will start only after the first week’s ratings, elaborates the source.

    Indiantelevision.com has learnt that there is more in the offering from the Zee TV network. It is slated to launch another GEC in September called Anmol which is likely to be like Star Utsav, that plans to air re-runs of Zee TV shows like DID LiL Champs, Indias Best Dramebaaz, Afsar Bitiya, Sapne Suhane Ladakpan Ke, Punarvivah and Pavitra Rishta.

    Moreover, the test signals of the channel have already started. Anmol has been added on Dish TV, running on channel no 103 via DD Direct Plus and has replaced 9XM (now on 670). The new channel has also launched its official Facebook page.

  • Zee TV highest gainer in week 6 of 2013; Star Plus retains top spot

    MUMBAI: Zee TV was the only Hindi GEC with significant gains in week six of 2013 at 243 gross rating points (GRPs), allowing it to narrow the gap with leader channel Star Plus.

    Zee TV added 29 GRPs to week five’s 214 GRPs and maintained its No. 2 position in the Hindi general entertainment channel hierarchy. The jump is the combined result of all the regular shows (weekend and weekdays) gaining or maintaining the ratings and a fair performance of the weekend properties — English Vinglish 1.1 GRP for 12 noon airing and 1.6 GRP for 8.00 pm airing; Fear Files 1.2 GRP on Sunday and 2.3 on Saturday; and the Valentines Event that raked in 3.2 GRPs.

    Star India’s Hindi GEC Star Plus continued to lead the ratings race at 264 GRPs, though it did suffer a loss of 17 GRPs from the trailing week.

    There has been no change in the pecking order of GECs since last week as Colors takes the third spot with 206 GRPs (week five – 210 GRPs).

    Sony Entertainment Television gained one GRP to reach 160 GRPs and maintained its position at number four, according to TAM data (HSM including 5 new LC1 markets, C&S, 4+) for the week ended 9 February, sourced from a Hindi GEC.

    While last week saw Star Plus as a big leader with a lead of 67 GRPs, this week the gap between number one and number two narrowed to 21 GRPs. Consequently, the gap between the second and third place increased from four GRPs in week five to 37 GRPs in week six.

    Zee gained seven GRPs for the weekday primetime slot (7.00 pm to 11.30 pm) to collect a total of 115 GRPs from this band. In the weekday afternoon slot too, Zee was the highest gainer (four GRPs) at 27 GRPs as was the case in the weekend primetime slot where it gained four GRPs to collect 36 GRPs in all.

    Star Plus gained six GRPs in the weekday primetime slot (total 119 GRPs), two GRPs in the weekday afternoon slot (total 24 GRPS) and lost 16 GRPs in the weekend primetime slot (total 39 GRPs).

    In the case of Colors, the channel lost 12 GRPs in the weekday primetime slot (total 98), gained two GRPs in the weekday afternoon slot (total 18 GRPs) and gained 11 GRPs in the weekend primetime slot (total 40 GRPs).

    Sony remained more or less stable from week five to week six shedding just three GRPs in the weekday primetime band (total 45), gaining one GRP (total 13 GRP) and losing two GRPs (total 40 GRPs) in the weekday afternoon and weekend primetime segments respectively.

    Zee’s show Sapne Suhane Ladakpan KE was the highest rated show for week six at 4.3 TVR (3.8 TVR), followed very closely by Star Plus’ Diya Aur Bati Hum at 4.2 TVR (4.3 TVR). Star’s Saathiya Saath Nibhaana raked in 3.6 TVR (3.9 TVR) while Zee’s daily soaps Qubool Hai (3.1 TVR) and Pavitra Rishta (3.3 TVR) both got ratings of 3.3 TVR. CID continued to be Sony’s top performing show with 2.8 TVR, unchanged from week five. Star Plus’ dancing reality show Nach Baliye raked in 3.0 TVR (3.5 TVR) while Sasural Simmar ka on Colors earned 3.1 TVR (4.0 TVR).

    Star India’s second GEC Life OK gained three GRPs to reach 124 GRPs in week six (week five – 121 GRP) while Sab TV lost two GRPs to end up at 132 GRPs in week six.