ITV

Tag: Sapna Desai

  • Manipal Cigna lights Up Diwali with health focus

    Manipal Cigna lights Up Diwali with health focus

    MUMBAI: As homes glitter with lamps and families celebrate prosperity, Manipal Cigna Health Insurance has unveiled its festive campaign, ‘Health Insurance Jiske Paas, Lakshmi Maa Karein Waha Niwaas’, redefining the meaning of true wealth. The film underscores a simple truth, prosperity arrives with abundance, but it endures only when health is protected. 

    Against the backdrop of Diwali’s lights and rituals, the campaign highlights how health insurance safeguards families from financial distress, turning protection into a form of enduring wealth. Employing generative AI-powered storytelling, the film offers a unique perspective from Goddess Lakshmi herself, blending India’s cultural symbols with contemporary visuals and an unconventional musical score. 

    Manipal Cigna Health Insurance chief marketing officer Sapna Desai said, “We often pray to Goddess Lakshmi for prosperity but forget that good health is the foundation of wealth. Millions in India still rely on out-of-pocket medical expenses, risking financial strain. By connecting this reality with Diwali, we hope to inspire families to protect their health as an investment in true prosperity.” 

    To extend the festive reach, Manipal Cigna has partnered with Zepto, delivering flyers carrying the campaign’s message to homes across seven major cities. This is complemented by outdoor billboards and digital activations, making it a fully integrated campaign that marries cultural emotion with modern technology. 

    Through this initiative, Manipal Cigna continues to champion the idea that health insurance is not just an expense, but a meaningful investment in the well-being and security of every family.

  • ManipalCigna launches AI-powered Mini Mindful Moments for Yoga Day

    ManipalCigna launches AI-powered Mini Mindful Moments for Yoga Day

    Mumbai: ManipalCigna Health Insurance, a standalone health insurance company, announces the launch of its generative AI-powered guided meditation; Mini Mindful Moments in celebration of International Yoga Day.

    Mini Mindful Moments by ManipalCigna in collaboration with Terribly Tiny Tales (TTT) invites individuals to explore and connect with their unique idea of bliss. This initiative aims to encourage people to take a moment from the daily hustle-bustle, chaos and monotony and rejuvenate themselves or gift that moment of bliss to their loved ones. Through the #MiniMindfulMoments portal, users can access customized meditation experiences crafted using cutting-edge generative AI. Each video is uniquely tailored, ensuring a personalized journey towards relaxation and inner peace.

    ManipalCigna Health Insurance chief marketing officer Sapna Desai said “In this fast-growing hustle culture, finding calm in between chaos becomes a necessity. Studies show one in every third of Indians struggle with stress and anxiety. This International Yoga Day, we aim to make mindfulness more essential with our Mini Mindful Moments initiative. This AI-generated innovative experience offers personalized guided meditation videos that is tailored to an individual’s unique idea of bliss, showcasing that Health is the real Wealth.”

    The AI-powered ‘Mini Mindful Moments’ by ManipalCigna showcases that even embracing 60 secs of calm in this busy world can be blissful. The guided meditation based on the imagination of “What my happy place looks like” focuses on recharging your soul through a minute of mindfulness. The AI-generated personalised guided meditation pushes you to have some time of the day only for yourself, even if you must steal from your schedule.  

    On the microsite #MiniMindfulMoments www.minimindfulmoments.in. Users can create and gift a uniquely tailored meditation experience in just a few prompts, which will be transformed into a personalised mini meditation video. The personalized meditation will have a custom audio and name which will be created using generative AI technology. The output will then be shared with users, allowing them to listen and share with their family and friends.

    ManipalCigna Health Insurance will leverage this initiative through social media platforms for widespread promotion. Additionally, the company will be collaborating with multiple social media influencers, who will use the portal to create customized meditation experiences and express how they feel.

  • ManipalCigna launches ‘Mere Choice ka Health Insurance’ campaign

    ManipalCigna launches ‘Mere Choice ka Health Insurance’ campaign

    Mumbai: ManipalCigna Health Insurance has announced the launch of its latest campaign, “Mere Choice ka Health Insurance” (MCHI) to empower young adults in Navigating Adulthood with Financial Security of Health Insurance. As young adults embark on the journey of adulting, they are faced with a myriad of first-time experiences from budgeting and financial planning to experimenting, caregiving for parents, taking self-care and in this journey ManipalCigna is proud to stand alongside them as an expert partner as they take their first step into Health Insurance.

    Commenting on the new brand films, ManipalCigna Health Insurance chief marketing officer Sapna Desai said, “Health Insurance as a category typically targets families, individuals of a certain age, but there’s also a “New to Health” individuals, stepping into adulthood, who face significant decisions like purchasing health insurance amidst their daily responsibilities. Based on this insight we have launched our latest campaign Mere Choice ka Health Insurance or #MCHI. The campaign #MCHI (Mere Choice ka Health Insurance) as synonymous with ManipalCigna, aims to make ‘Health Insurance’ an intrinsic part of the adulting journey so young adults, who live in the fast lane, are better prepared. Desai further added, “Recent IRDAI data also highlights that Young Adults are much more financially savvy than previous generations and that 70% of young adults actually have financial security as one of their key life goals. Most likely, young adults understand that having a health insurance is a first step to adulting. With this campaign we want to communicate that investing in health insurance early in life is not just cool, but also the smarter thing to do, as it ensures lower premiums and broader coverage options, securing both health and financial stability in every step of the adulting journey.”

    21N78E Creative Labs chief operating officer Nikhil Shahane the agency behind the campaign, added, “In a category that is typically associated with T&Cs and belonging to “the parents” we wanted to find a way to be relevant to the young adults. And one need not look beyond their messages to see that Emojis and Acronyms are an integral part of our lives now. For a financially savvier younger generation, we wanted to make sure that our communication resonated with them in a nuanced and relevant manner. The answer was staring us in our face. And what better way to land everything that ManipalCigna has to offer than by inserting the brand into contextually relevant conversations, in a way that can be appropriated by the customers themselves.”

    The campaign Mere Choice ka Health Insurance features protagonist Hrishi and Mishi, a young couple aged between 25-28, who live together and skillfully navigate their journey to adulthood, with the safety and peace of mind provided by ManipalCigna Health Insurance. The four-part films highlight some of the key features that are available with the comprehensive products of ManipalCigna Health Insurance especially for the youth such as Cashless OPD, Global Cover, Preventive Health check-ups, Unlimited tele-consultations, Non-Medical Expenses and their quick and easy claim settlement. For couples planning parenthood, it provides cover for assisted reproductive treatment and newborn expenses such as maternity cover of a Sum Insured of Rs.1 lac and first-year vaccinations. It also highlights ManipalCigna’s expertise in the health insurance industry to provide high-quality healthcare experience to its customers.

    https://www.youtube.com/playlist?list=PLyX0pkblBuZkSl1mkHLf_Q_ENoT74cxjj

    The company has rolled the four brand films on all major digital platforms, and the films will also be leveraged on News television channels, and via Influencers on Instagram from various genres for maximum outreach across the country.

  • # say ‘YES’ to health campaign: Cigna TTK

    # say ‘YES’ to health campaign: Cigna TTK

    MUMBAI: Cigna TTK Health Insurance, a joint venture between U.S. based global health service leader, Cigna Corporation (NYSE:CI) and Indian conglomerate TTK Group, today unveiled the  # say ‘YES’  to health campaign.

    Improving the health, well-being and sense of security of the people we serve is an imperative at Cigna TTK Health Insurance. This is the underlying philosophy of everything we do. Right from the design of the products to the way we deliver them.  A deep dive into the consumer mindsets showed that when a consumer is planning to buy health insurance, there are many questions and apprehensions in their minds on the benefits of health insurance – leaving consumers with a feeling that when the moment of truth arrives they may not benefit. Cigna TTK’s brand strategy has been to partner their consumer in illness and in wellness. In this campaign the brand partners the consumers in the decision making process and builds a relationship that drives brand preference.

    Cigna TTK health insurance head, marketing and communications Sapna Desai, said, “Our new  # say ‘YES’ to health campaign is designed to infuse positivity and affirmation for the set of consumers who are aware of health insurance, and are considering buying but are unable to make the final decision. It is within this context that Cigna TTK has chosen to # say ‘YES’ to health – reassuring customers that at Cigna TTK their health and well-being will always come first. The campaign leverages the product and service truths to differentiate and provide exclusive value to our customers based on their diverse needs.”

    McCann national planning head Suraja Kishore, “In a country that’s witnessing a rise in health consciousness, subscribing to health insurance should be an obvious idea, but it’s clearly not the case. Consumer immersions we undertook revealed to us the reason for this gap. Consumer dissonance and confusion arising from hidden clauses in fine italics, and conditions-apply-asterix keep consumers away from buying into the category.”

    Cigna TTK # say ‘YES’ to health campaign is insightful and designed to assure and reinforce our promise of being a true partner in illness and wellness. The guiding philosophy is built around finding favorable product & service solutions at all times for example ensuring coverage worldwide in times of a medical emergencies, lowering premiums as a reward for staying healthy, restoring your sum insured to the full extent if it gets exhausted due to any other medical condition etc.”

    The approach of this campaign is to keep the communication simple and endearing. The campaign will focus on print as the lead medium, with the support of radio & digital. Social media will be deployed both for awareness and engagement, as an always-on approach.

    Give below is the link to the making of the # say ‘YES’ to health campaign with bytes from Sandeep Patel, CEO and MD, Cigna TTK Health Insurance and Sapna Desai, Head, Marketing and Communications, Cigna TTK Health Insurance.