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Tag: Sapna Arora

  • OLX Autos bats for consumer preference

    OLX Autos bats for consumer preference

    NEW DELHI: OLX Autos has roped in Yuvraj Singh, cricketer, humanitarian and entrepreneur for its new marketing campaign. The digital, social and in-store offline campaign launches today, just ahead of Diwali to heighten OLX Autos’ resonance, recall and preference for the brand during this festive season, that is seeing heightened demand for pre-owned automobiles. 

    The rising concerns around personal hygiene, the need to maintain social distance and the continuing economic uncertainty has heightened demand and preference for pre-owned cars. As per a recent OLX India survey, 61 percent of respondents plan to buy a car in the next 3 months between November and January. The demand for pre-owned cars has shot up 133 percent and supply is up by 112 percent on the platform, states the report. 

    OLX Autos offers customers an end to end solution to buy and sell a pre-owned car, either online or at an offline store, as per their preference. It provides a full host of services including financing, verified inventory of cars, after-sales support, a dedicated dealer financing option and more. The marketing campaign taps into Yuvraj’s charisma and appeal and the popularity of cricket to speak to its audiences – customers online and offline who will visit OLX Auto stores, and dealers via a multi-channel campaign. 

    OLX Autos CMO (India) – regional head Sapna Arora said “We see tremendous value especially during this festive season in associating with a loved celebrity like Yuvraj Singh for unparalleled reach and engagement. We want to break through the clutter with this campaign and reach our customers who may be considering the purchase or sale of an automobile to prioritize OLX Autos for the best value, service and experience”. 

    The marketing campaign has been developed in-house.

  • OLX India appoints Sapna Arora as chief marketing officer

    OLX India appoints Sapna Arora as chief marketing officer

    MUMBAI: OLX India has appointed Sapna Arora as its new chief marketing officer. In her new role, she will be responsible for leading the brand marketing initiatives of the company. Prior to joining OLX, Arora was a partner at Matrix Atlantic Capital, where she worked closely with entrepreneurs to unlock growth opportunities.

    An alumnus of St. Stephens College, Delhi University, Arora holds an MBA Degree from IIM Bangalore. She has extensive experience in leading major brands through a creative turnaround and in inspiring engagement with consumers in new ways and previously has served in various leadership roles at Procter and Gamble, Reckitt Benckiser, Nestle and Bennett Coleman and has extensive experience of nurturing billion dollar brands such as Pantene, Whisper, Tampax, Tide, Stouffer's, and Mortein, among others.

    OLX India general manager Sushil Kumar said, “As the brand takes the next big leap in its positioning in India, Sapna will spearhead the brand’s marketing journey with her accomplished vision and experience. She has worked on some of the most iconic brands in India and we look forward to her contribution in our next phase of growth.”

    “I admire OLX's strong brand recognition, high consumer awareness, and rich brand heritage. It's a product that can help consumers upgrade their lives within their means, builds upon the cultural shift of shorter ownership cycles while extending the product's life; thereby contributing in reducing the carbon footprint," Arora said.