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Tag: SapientNitro

  • British Airways Indian campaign wins Hollywood award

    British Airways Indian campaign wins Hollywood award

    NEW DELHI: The “Fuelled by Love” campaign created by SapientNitro for British Airways has become the first Indian campaign to have won an award under the online video category at the A-list Awards, Hollywood. 

    British Airways “Fuelled by Love” – the bronze champion is an ad campaign for the Indian market, highlighting the airline’s sense of love, respect and sincerity to their association with India.

    The A-List Hollywood Awards are one of the first creative competition of its kind in Hollywood, honouring excellence and innovation intersecting between advertising and entertainment across all platforms.

    The video has crossed over 1.8 million views on Youtube till now and showcases the story of how a British Airways crew member falls in love with India during her first visit to the country and her emotional connect with one of the passengers.

    Directed by Neeraj Ghaywan, the critically acclaimed director of the Bollywood movie Masaan, the British Airways “Fuelled by Love” film went live in February this year, and follows the story of a young cabin crew member of British origin who is flying to India for the first time.

    “We are extremely proud to get acknowledged for our work done for British Airways, at highly reputed international platforms such as the A-list Hollywood Awards. At SapientNitro, we strive to create connections across the physical, virtual and emotional spaces to create heart touching campaigns. It’s a great honour and I extend my best wishes to everyone involved” said SapientNitro India Chief Creative Officer K.V Sridhar (Pops).

    Neeraj Ghaywan, Director of the film tweeted out to announce the news saying – “#FuelledByLove A campaign for @British_Airways that I had directed won a Bronze at the A List Awards, Hollywood. Thank you for the wonderful team! Agency @SapientIndia: @kvpops @endowscopy, Surjo Dutt, @theniketkumar, Tulika and Client: Priti Khurana!”

  • British Airways Indian campaign wins Hollywood award

    British Airways Indian campaign wins Hollywood award

    NEW DELHI: The “Fuelled by Love” campaign created by SapientNitro for British Airways has become the first Indian campaign to have won an award under the online video category at the A-list Awards, Hollywood. 

    British Airways “Fuelled by Love” – the bronze champion is an ad campaign for the Indian market, highlighting the airline’s sense of love, respect and sincerity to their association with India.

    The A-List Hollywood Awards are one of the first creative competition of its kind in Hollywood, honouring excellence and innovation intersecting between advertising and entertainment across all platforms.

    The video has crossed over 1.8 million views on Youtube till now and showcases the story of how a British Airways crew member falls in love with India during her first visit to the country and her emotional connect with one of the passengers.

    Directed by Neeraj Ghaywan, the critically acclaimed director of the Bollywood movie Masaan, the British Airways “Fuelled by Love” film went live in February this year, and follows the story of a young cabin crew member of British origin who is flying to India for the first time.

    “We are extremely proud to get acknowledged for our work done for British Airways, at highly reputed international platforms such as the A-list Hollywood Awards. At SapientNitro, we strive to create connections across the physical, virtual and emotional spaces to create heart touching campaigns. It’s a great honour and I extend my best wishes to everyone involved” said SapientNitro India Chief Creative Officer K.V Sridhar (Pops).

    Neeraj Ghaywan, Director of the film tweeted out to announce the news saying – “#FuelledByLove A campaign for @British_Airways that I had directed won a Bronze at the A List Awards, Hollywood. Thank you for the wonderful team! Agency @SapientIndia: @kvpops @endowscopy, Surjo Dutt, @theniketkumar, Tulika and Client: Priti Khurana!”

  • Cannes Lions programme adds new speakers & sessions

    Cannes Lions programme adds new speakers & sessions

    MUMBAI: More and more speakers have been confirmed for Cannes Lions this year, as the Festival’s programme continues to take shape. In the last week alone, nearly 50 new sessions have been added to the schedule of what’s on.

     

    Renowned scientist and broadcaster Professor Brian Cox will explore the key scientific principles that help unlock the mysteries around us before ZenithOptimedia will show how advertising is also a world underpinned by laws akin to scientific principles.

     

    Martha Stewart has been confirmed as a speaker this year, joining artist Emilie Baltz and wearable tech guru Billie Whitehouse as part of the Barbarian Group talk examining how creatives push themselves outside of their comfort zones to create new things in new mediums.

     

    Next up, AOL is bringing its “Digital Prophet” to Cannes Lions this year, with David Shing ready to argue that the power of creative storytelling is now more important than ever.

     

    Tencent’s SY Lau has already been named as Cannes Lions Media Person of the Year. He will also speak at a session covering exactly what’s happening right now in China’s digital landscape.

     

    Musician Pharrell is joining iHeartMedia for a conversation about how he’s been able to create hyper-successful constellations across media, entertainment and fashion by blending, art, science and instinct to redefine culture and commerce.

     

    Finally, SapientNitro has revealed that it will bring the founder of dating app Tinder to Cannes Lions. Sean Rad will take to the stage to tell the audience exactly how Tinder overturned the established order and radically changed the dating game. 

  • Kyoorius opens call for entries for 2015 Kyoorius Advertising & Digital Awards

    Kyoorius opens call for entries for 2015 Kyoorius Advertising & Digital Awards

    MUMBAI: Entries to the 2015 Kyoorius Advertising & Digital Awards will open on 2 March 2015.

     

    This year the Kyoorius Advertising & Digital Awards introduce a series of new categories that acknowledge emerging and under-recognised areas in advertising and digital communication. These include Branded Film Content & Entertainment, TV Cinema & Title Sequences, Show Programme Promotion, and Tactical Advertising for Press & Film. Recognizing the popularity of last year’s Design for Good category, Kyoorius has created Advertising for Good, to recognize campaigns and movements aimed at promoting social awareness. A complete list of categories and pricing is available at awards.kyoorius.com.

     

    Kyoorius also revealed the jury for the 2015 Advertising & Digital Awards. These include a diverse mix of the top creative minds from international, regional and Indian agencies. Voting is always done in private, never by a show of hands, and unlike other advertising awards, all jury members gather in India to review, discuss and elect the best of the best over an intensive three-day session in Mumbai which will be open to the public.

     

     

     

    Advertising

     

    Jury Foreman: Nils Leonard – Chairman & Chief Creative Officer, GREY London

     

    Andy Greenaway – Executive Creative Director, SapientNitro APAC

     

    Arun Iyer – National Creative Director, Lowe Lintas & Partners

     

    Bobby Pawar – Director, Chief Creative Officer, Publicis South Asia

     

    Joji Jacob – Group Executive Creative Director, DDB Group Singapore

     

    Juhi Kalia – – Executive Creative Director, JWT Singapore

     

    Malvika Mehra – National Creative Director & Executive Vice President, GREY India

     

    Nik Studzinski – Executive Creative Director, Droga5

     

    Rajiv Rao – National Creative Director, Ogilvy & Mather India

     

     

    Digital

     

    Jury Foreman: Andy Sandoz – Creative Partner, Havas Work Club / Deputy President of D&AD

     

    Kunal Jeswani – Chief Executive Officer, Ogilvy & Mather India

     

    Melanie Clancy – Creative Director, BBDO Proximity Singapore

     

    Tim Doherty – Chief Creative Officer, Isobar China

     

    Vassilios Alexiou – Creative Partner, DARE

     

    Rajesh Kejriwal, Founder CEO of Kyoorius, commented: “The Kyoorius Awards recognize the wealth of talent that exists in the country. Last year we were overwhelmed by the support from the creative communications and digital industries. In 2014, the Kyoorius Awards received 2131 entries across all categories. This year, we hope to see a wider participation, with many more innovative and impactful campaigns and ideas from all sizes of agencies and all corners of the country. Show us what creativity can do!”

     

     

    Key dates for Advertising & Digital Awards

     

    Call for Entries open: 2 March 2015

     

    Call for Entries close: 10 April 2015

     

    Jury Session: 29 April – 2 May 2015 in Mumbai

     

    Awards Night: 22 May 2015 at NSCI Stadium, Mumbai

  • FCB Ulka Digital appoints Anushree Ghosh as strategic head

    FCB Ulka Digital appoints Anushree Ghosh as strategic head

    MUMBAI: FCB Ulka Digital has appointed Anushree Ghosh as digital strategic head.

    Prior to this, Ghosh was with SapientNitro where she was leading the strategy function. Ghosh has worked on a gamut of brands such as Nestle, eBay, ITC, GSK Horlicks and MTV, among many others in her previous avatars.

    Her expertise lies in decoding the digital consumer behaviour with over 12 years of varied experience and brings with her deep knowledge of digital strategy and brand management, which ensures deep consumer understanding and engagement.

    FCB Ulka Interactive senior VP Satish Ramachandran said, “We have had a great year, we have won quite a few large new business, we have won over 14 prestigious awards. We have been consistently investing in talent and technology to ensure we are ahead of the curve. Anushree’s experience will take FCB Ulka Digital to greater heights.”

    On her new role, Ghosh said, “FCB Ulka Digital has some great accounts and has been doing clutter breaking work. They have consistently won awards over the last two years from IAMAI, Afaqs, Indian Digital Media Awards, DMAi, etc. I feel proud to join a talented team of digital mavens and look forward to adding powerful and impactful insights.”

    FCB Ulka  Digital client list includes Amul, TCS, Tata Chemicals, Abbott Healthcare, Wipro, ITC, Bausch & Lomb, Nerolac, ICICI Bank, World Vision and Tata Housing to name a few.

     

  • KV Sridhar joins SapientNitro

    KV Sridhar joins SapientNitro

    MUMBAI: World is surely moving towards digital, maybe that’s why KV Sridhar (Pops) decided to join digital agency SapientNitro.

     

    Very excited to join this new breed of agency which is redefining storytelling, he wrote on his facebook page. He will join the agency as chief creative officer in India, starting 1 July.

     

    After spending 17 years in Leo Burnett, his exit left everyone shocked. A t the time of leaving the agency Pops had said, “It has been a purposeful journey for me at Leo Burnett, growing with and having a chance to play a key role in shaping the agency’s creative prowess. I have had the opportunity to work with and get to be friends with some of the brightest creative minds in the world, work on some of the most exciting campaigns, with some of the most amazing clients. I wish Saurabh Varma (CEO of the agency in India) and Leo Burnett great success.”

     

    His current move has left everyone surprised as well. On his appointment, he said, “I am excited about joining SapientNitro, it allows me to connect with the new generation. This is something completely future facing, there are very few senior guys actually embracing new media today.”

     

    Leo Burnett recently replaced Pops with BBDO’s RajDeepak Das, who will head the agency’s creative function across India.

     

    SapientNitro, part of Sapient, is a USA-based agency with interests in what it calls integrated, omni-channel commerce. The agency has offices in 31 cities spread across The Americas, Europe and Asia-Pacific.

     

    Globally, the agency has over 1,000 clients including names such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone.

  • SapientNitro acquires 81% in Brazilian digital agency

    MUMBAI: SapientNitro, an interactive marketing, creative design, and technology services agency, has acquired 81 per cent of Brazil-based independent digital agency iThink.

    The move into Brazil marks the expansion of SapientNitro into the Latin American market, strategically rounding out the agency‘s global footprint to include all of the BRIC countries, and expanding its ability to help clients around the world.

    According to the company statement, Latin America is a strategic and rapidly evolving market for SapientNitro and its clients. Expansion into this region is in response to client demand for SapientNitro‘s combination of brand, digital and commerce service offerings in the market, particularly as global marketers gear up for Brazil‘s hosting of the 2014 FIFA World Cup and 2016 Olympics.

    Led by Marcelo Tripoli, iThink was founded in 2002. iThink‘s team services a multi-national client base that includes Castrol, Johnson & Johnson, Kraft, Google, and Samsung.

    Sapient president and CEO Alan J. Herrick said, “As the changing consumer continues to disrupt the way companies and brands interact with their consumers, we see more and more clients looking for better RoI and more innovative experiences around brand, digital and commerce that can be leveraged globally. Our move into Latin America with the addition of iThink as one brand, one culture and one P&L, furthers our role as a new breed of agency unlike any other in both capability and global footprint.”

    iThink CEO Marcelo Tripoli said, “Our culture has always been about transforming our clients‘ businesses by creating engaging interaction between their brands and consumers. In SapientNitro, we found a kindred spirit that recognizes that digital is not just one more outlet, but increasingly the center of a consumer‘s behavior. Reaching today‘s evolved consumer involves creating multi-dimensional experience spaces that connect to human emotions.”

    Pátria Investimentos and Blackstone Advisory Partners acted as the financial advisors to Sapient in connection with the transaction.

  • SapientNitro appoints Andy Greenaway as ECD – APAC

    MUMBAI: SapientNitro, an interactive marketing, creative design, and technology services agency has appointed Andy Greenaway as executive creative director for the Asia Pacific (APAC) region.

    Greenaway will assume the role in February and will be based in Singapore. Till recently, Greenaway was the regional creative director of Asia Pacific for Saatchi & Saatchi.

    He will report to worldwide chief creative officer Gaston Legorburu and work alongside APAC business unit lead Christian Oversohl as a member of the APAC leadership team.

    Oversohl said, “With his extensive experience in the Asian market and his unique creative voice, Andy will be instrumental in our ability to serve the growing client demand for truly integrated services. We believe there is a fundamental shift taking place in marketing. Brands are recognising the need to start and maintain meaningful relationships with their customers, across multiple devices and channels, in an always-on world. Having senior industry leaders like Andy realise and embrace this industry shift is a powerful endorsement of our vision and strategy.”

    “The company‘s focus on merging tremendous creative talent with the innovative use of technology allows SapientNitro to tell immersive stories for the brands it represents. I‘m looking forward to contributing to the company‘s creative ambitions and next phase of growth in this region,” Greenaway said.

  • SapientNitro appoints Sushobhan Mukherjee as VP- strategy APAC

    SapientNitro appoints Sushobhan Mukherjee as VP- strategy APAC

    MUMBAI: SapientNitro, an interactive marketing, creative design, and technology services agency, has appointed Sushobhan Mukherjee as vice president- strategy for Asia Pacific.

    Based in Singapore, Mukherjee will report to SapientNitro senior vice president Christian Oversohl.

    He will help expand the company‘s strategic capabilities and thought leadership across SapientNitro‘s offices in the Asia-Pacific region, including Australia, China, India and Singapore.

    Oversohl said, “With his well rounded marketing experience across cultures, agencies and brands, Sushobhan was a great choice for this role. He will help clients create innovative brand experiences through insightful understanding of consumer behaviour and emotions, leveraging SapientNitro‘s connected capabilities across the communications and commerce continuum. This appointment represents a critical piece in our APAC growth strategy.”

    Mukherjee added, “Consumers across Asia Pacific are embracing digital to change their lives fundamentally. Brands and consumers are now fellow travellers in a journey mediated by devices, interactions and platforms. SapientNitro is best positioned to help clients understand and navigate this fantastic journey, which is why I am excited to be here.”

    Mukherjee has over 20 years of experience. He has worked across the marketing spectrum — from research to strategy to brand management. Prior to joining SapientNitro he had also worked with agencies like R/GA, JWT, and Publicis.

  • Shubhradeep Guha named as India country manager for Sapientnitro

    Shubhradeep Guha named as India country manager for Sapientnitro

    MUMBAI: SapientNitro, part of integrated marketing company Sapient, today named Shubhradeep Guha as its India country manager.

    Guha will be involved in leading SapientNitro’s marketing services business in India and will report to Global marketing services lead Bob Van Beber.

    He is also the global capability lead at SapientNitro and replaces Ramswaroop Gopalan, who moves on from the firm to pursue personal endeavours.

    In his new role, Guha will focus on building capabilities across the marketing and digital space as well as engage with key global and Indian brands. Alongside his duties as country manager, Guha will retain his current responsibilities and continue to be a part of SapientNitro’s European and Asian leadership teams.

    Sapient India managing director Rajdeep Endow said, “Clients in India are increasingly looking at business partners to provide best-fit solutions to create outstanding customer experiences. Shubhra with his deep capabilities and experience in communications and commerce across multiple channels is best positioned to help them with this.”

    Guha said, “I firmly believe that in the current context of mobile web usage leapfrogging fixed-line, PC and TV penetration in India all (even digital) agencies have a shelf life, and I have been working closely with our clients and global teams to realise the model for a new breed of agency at SapientNitro.”