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Tag: Sanya Malhotra

  • Sanya Malhotra dazzles as showstopper for Godrej Professional’s ‘Dimension Ombreyage Collection’

    Sanya Malhotra dazzles as showstopper for Godrej Professional’s ‘Dimension Ombreyage Collection’

    Mumbai: Godrej Professional, a professional hair brand with products in  hair care, colour, styling, and keratin from Godrej Consumer Products Ltd (GCPL),  participated in the Professional Beauty India trade show with Jawan actor Sanya Malhotra gracing the ramp as the showstopper. Sanya’s look was accentuated by shades from the ‘Dimension-Ombreyage Collection’ hair colour range, which reflects the brand’s commitment to embracing acceptance, inclusivity, and self-expression through vibrant hair colours. The Dimension-Ombreyage collection features four captivating hair colour looks such as Sandstone Ombreyage, Auburn Ombreyage, Crimson Ombreyage, and Pearl Square. The lineup also featured models showcasing the exquisite styles from this collection.  

    The Professional Beauty India trade show took place at the Bombay Exhibition Centre in Goregaon. In addition to participating in the show, Godrej Professional hosted an insightful masterclass. Renowned celebrity hairstylists and technical ambassadors, Sylvia Chen, Ryan  Rozario, and Najeeb Rehman, shared their expertise, unveiling the latest trends, techniques,  and innovations in the dynamic realm of hair and beauty.

    Sharing her experience flaunting these bold colours, actor Sanya Malhotra said, “I am  absolutely thrilled to don Godrej Professional’s Dimension-Ombreyage collection. As an  Indian brand, they understand the unique haircare needs of every individual, even my curls.  This collection offers stunning hair colours and sends a powerful message, which I truly  believe in, of embracing diversity and inclusivity. My hair colour is an expression of my true  self and reflects my inner vibrancy and individuality. “

    Godrej Professional’s vision is to revolutionize the salon and beauty industry. This partnership  serves as a dynamic platform uniting salonists, beauty professionals, enthusiasts, and brands,  fostering a vibrant ecosystem of collaboration, education, knowledge exchange, and a  profound celebration of the artistry within the salon and beauty community.

    Commenting on the brand’s participation in this prestigious trade show, Godrej Consumer Products Ltd (GCPL) general manager Abhinav Grandhi said, “As a brand, we have always believed that our products are for all. We are one of the foremost brands in the professional hair and beauty space trusted by both consumers and salon professionals. The Professional  Beauty India Expo 2023 featured the latest collection ‘Dimension-Ombreyage Collection’  along with our hair colour and care products. It is a great platform to engage with the salon industry. We made this engagement more special by roping in actress Sanya Malhotra for our hair show. Dimension features a prismatic and diverse take on colours and cuts for every hair type and persona. We are further committed to undertake more such initiatives highlighting  our range of hair colour, care, styling, and keratin products.”

    Celebrity hair stylists Sylvia Chen, Ryan Rozario and Najeeb Rehman conducted an exclusive masterclass showcasing this collection. The session commenced with an informative talk by the stylists on trending haircuts and the four hair colouring techniques. They then highlighted the hair colour; cutting and styling techniques live on stage – revealing all the tips and tricks to stylists to recreate these looks in their salons.

    Godrej Professional offers a colour range consisting of 34 stunning hair colour shades. Apart from its exceptional hair colour range, Godrej Professional offers a wide array of styling products, along with transformative treatments like keratin treatments. Additionally, they provide a range of hair care products, including shampoos, hair masks, and serums, catering to diverse hair needs.

  • Zomato introduces unique foodie face-off

    Zomato introduces unique foodie face-off

    Mumbai: Zomato is introducing a unique game show where Sanya Malhotra will be seen chatting with a special foodie in each episode. This foodie face-off is divided in two parts, where in the first half they share about their lives and answer interesting questions they pick from a fish bowl. In the next section, they will go head-to-head in some fun and engaging games (like ‘speed-o-meter’, ‘guess the dish?’, etc). Points are awarded after each round to decide the winner. The show lasts for 10 minutes, making it a quick and enjoyable experience.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SanyaM (@sanyamalhotra_)

     

  • Shoppers Stop unveils the new Fratini collection with brand ambassador Sanya Malhotra

    Shoppers Stop unveils the new Fratini collection with brand ambassador Sanya Malhotra

    Mumbai: In line with the continued focus on private brands; the key strategic pillar of growth, this season, Shoppers Stop launched their new Fratini collection with their newest campaign ‘Live Epic’ with their brand ambassador, Sanya Malhotra.

    The ‘Live Epic’ campaign encapsulates the spirit of the Fratini girl, who exudes confidence and effortlessly expresses her unique style. It introduces a stylish and trendy smart casualwear collection designed to inspire individuals to live life to the fullest and with confidence.

    The Fratini campaign portrays Malhotra as the cheerful and confident, Fratini girl who wants the best of both worlds. The woman of today, who wants to live life to the fullest, without making any choices. Her vibrant personality shines through as she embarks on thrilling adventures, shares meaningful moments with her mother, explores her passion for travel, pursues her career, and seeks love in her friend. Accompanied by an upbeat soundtrack, the advertisement effectively conveys the message of living an epic life without compromises.

    The new Fratini collection offers an extensive range of dresses, modern workwear and relaxed casual ensembles in a delightful spectrum of colors and silhouettes. This collection aims to cater to the diverse preferences of today’s women, providing a wide array of fashion to choose from.

    Speaking about the campaign, Shoppers Stop customer care associate & chief of marketing & communications Shwetal Basu said, “At Shoppers Stop, we are always committed to inspiring and engaging our customers, and we believe that self-expression lies at the heart of fashion. The ‘Live Epic’ campaign for Fratini underscores the brand’s dedication to inspiring people to live life to the fullest and with confidence. Why just live, when you can Live Epic.”

    Malhotra expressed her excitement saying, “I am so happy to be a part of Fratini’s latest campaign and to represent Shoppers Stop, one of the most loved fashion and beauty destinations in India. Fratini’s collection beautifully blends style and a liberated fashion narrative. The ‘Live Epic’ campaign captures me making life choices in different situations. I am especially excited about the creative expression that has been given to this campaign.”

  • Signify launches new festive campaign ‘Smarter Generation ki smart lights’ featuring Sanya Malhotra

    Signify launches new festive campaign ‘Smarter Generation ki smart lights’ featuring Sanya Malhotra

    Mumbai: Signify on Monday announced the launch of its new festive campaign “Smarter Generation ki smart lights” for its Philips smart wi-fi LED lighting range, featuring actor and Philips brand ambassador Sanya Malhotra.

    The peppy 40-second film, designed by Hashtag Orange, features a catchy soundtrack and highlights the remarkable features of Philips smart wi-fi LED lights, such as dimming, pre-set modes, voice and app control, and 16 million colour options to create the perfect ambience during the festive season.

    The TVC will play on primetime TV slots across leading general entertainment, movies, and news channels across India, in addition to YouTube and social media channels.

    The TVC begins with Sanya’s younger cousin asking her what’s new this Diwali, to which Sanya responds by turning on the magic of Philips smart wi-fi LED lights. By tapping on the multiple colour options on the WiZ app, she is able to transform the mood and ambience of the room completely, eliciting a sense of wonder from her young cousins who are dancing alongside her. She also shows them its multiple pre-set modes and smart dimming features. The film ends with a naughty twist, as Sanya uses the voice control feature to instantly change the colours of the room from party to Diwali scene when their parents walk in.

    Embed Link: https://fb.watch/fhWcWZt_m_/

    Speaking about the new campaign, Signify Innovations India head of marketing and integrated communications and commercial operations Nikhil Gupta said, “Smart lighting is a new yet rapidly growing category in India, with the demand driven by young consumers who prefer home devices that are smart, convenient, and innovative. Our latest TVC highlights how smart LED lights can completely transform the ambience and mood of a room, and the campaign tagline “Smarter Generation ki Smart Lights” aptly positions the new Philips smart wi-fi LED lights as the perfect lighting option for the modern tech-savvy generation. We are the global leader in lighting and the film reiterates our technology leadership in the LED lighting segment.”

    Commenting on the idea behind the campaign, Hashtag Orange co-founder and chief creative officer Amit Shankar shared, “There couldn’t have been a better brief for Diwali than Philips smart wi-fi LED lights. When we researched the product and all the offerings that come with it, our entire team got excited knowing that these LED lights are wi-fi enabled with voice commands and have a customised WiZ app that lets you switch between millions of colours based on your mood.”

    He added, “To showcase these lights, we decided to craft a film with a contemporary take on Indian festivities. We married choreography with the various functionalities of the lights, which work wonderfully through voice and app control. We highlighted the playfulness of young members of the family and how well these smart LED lights could change the entire setting based on their various moods. For us at Hashtag Orange, we had a blast filming and editing this peppy, energetic, and truly Diwali film. After this wonderful film, we have come to realise that when it comes to smart lighting, it has to be Philips.”

  • Fastrack onboards Sanya Malhotra as brand ambassador to launch its new ad campaign for Reflex Play+

    Fastrack onboards Sanya Malhotra as brand ambassador to launch its new ad campaign for Reflex Play+

    Mumbai: Fastrack has roped in Sanya Malhotra as its new brand ambassador with the launch of a new campaign for Fastrack Reflex Play+.

    Conceptualised by Lowe Lintas Bangalore, the brand’s latest campaign “#DoMoreWithYourHands” features Sanya Malhotra and Rohit Saraf.

    The recently released film showcases the duo having a fun, flirty conversation seamlessly through their new Fastrack Reflex Play+ smartwatch, bringing alive the proposition that the watch lets you live your life hands-free with its BT calling features.

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Fastrack (@fastrackworld)

     

    In association with Malhotra, the brand aims to amplify fun and edgy narratives with someone who personifies these qualities.

    Commenting on the association with Malhotra, Fastrack marketing head Ajay Maurya said, “We are thrilled to have Sanya Malhotra on board for our brand’s new campaign. Sanya has never failed to make her vibrant presence known among the audience, and her strong and fun cinematic depictions of her characters always strike a chord. Fastrack is a brand that represents the young and their evolving styles. We are confident that Sanya would increase our brand’s resonance with our audiences and we are looking to make some iconic pieces of communication with her.”

    Speaking of her association, Malhotra commented, “I am super excited about this partnership with Fastrack. It’s an iconic brand that I’ve loved for a long time. I’m looking forward to creating some fun stuff! Fastrack has always led conversations around youth culture, and I’m stoked to be a part of it. “

    Talking of the creative side, Lowe Lintas regional creative head Shayondeep Pal added, “Fastrack has always stood for being youthful and quirky. These days, youngsters multitask. This film understands this Gen Z personality trait really well and seamlessly ties this in with the messaging: “#DoMoreWithYourHands.” There couldn’t be a better brand ambassador than Sanya Malhotra to convey the brand messaging forward!”

  • Shoppers Stop ropes in Sanya Malhotra as brand ambassador for private labels

    Shoppers Stop ropes in Sanya Malhotra as brand ambassador for private labels

    Mumbai: Fashion and beauty brand Shoppers Stop has roped in Bollywood actor Sanya Malhotra as brand ambassador for select private brands, to further emphasise on the continued focus on its private brands as an important strategic pillar. This is in sync with Shoppers Stop’s strategy to strengthen engagement with women shoppers and simultaneously build its private label portfolio.

    “Sanya’s cheerful, warm, welcoming, and vibrant personality resonates well with Shoppers Stop’s brand positioning. Sanya’s social presence, her playful and cheerful personality coupled with her style quotient, will help Shoppers Stop connect better across various geographies via its private labels,” said the statement.

     “Private brands continue to be a strategic pillar for Shoppers Stop. We maintain a significant emphasis on increasing our private brands share,” said Shoppers Stop MD and CEO  customer care associate Venu Nair. “We are confident that having Sanya Malhotra for our private brands will help create a better resonance with our consumers. She beautifully fits in with the brand’s ethos and has a great persona to connect with the customers across geographies.”

    Speaking on the brand association, Sanya Malhotra said, “The endeavor of my first ever association with Shoppers Stop for its private brands, is to authentically connect with my fans with the style that I believe in. This is a brand I have grown with and loved. I look forward to showcasing their best collection for the year.”

  • Nestle launches KitKat Moodbreaks range in fruity flavours

    Nestle launches KitKat Moodbreaks range in fruity flavours

    Mumbai: Nestle’s Chocolate wafer bar KitKat has introduced its ‘MoodBreaks’ range with two new flavours and multi-coloured KitKat fingers in fruity flavours.

    The new range of colourful KitKat fingers has a mixed-fruit flavour with vibrant pink and brown colours and Mango flavour with bright yellow and brown colours, which people can choose from to brighten their moods in everyday breaks. 

    “We wanted to bring in some color into people’s breaks and offer a new taste sensation with this innovation. KitKat moodbreaks range is not only visually appealing but will offer a delicious, new taste experience with a delicious, smooth combination of fruity flavors of Mixed Fruit and Mango,” said head – confectionery business Rupali Rattan, commenting on the new launches.

    The brand is also looking to release two TVCs developed by creative agency Wunderman Thompson, with Bollywood actors and brand ambassadors Ayushmann Khurrana and Sanya Malhotra.

    “KitKat has been a true mood uplifter for generations. We all need a break time and again to bring some excitement and colour to our lives. This truly unconventional innovation surely got me excited!” said Ayushman Khurrana.

    Talking about her association with the brand, Sanya Malhotra added, “Every bite of the KitKat Moodbreaks range brings memories of sunshine and mango. The novelty of this product is unmatched. It made me take a break from the usual dullness of everyday and brightened up my day!”

  • Bewakoof.com ropes in Sanya Malhotra for new campaign

    Bewakoof.com ropes in Sanya Malhotra for new campaign

    MUMBAI: D2C fashion brand Bewakoof.com has roped in Bollywood actor Sanya Malhotra for promoting the brand across all digital platforms. 

    Sanya will be the face of its latest marketing campaign flaunting a range of fashion as she makes the statement, “boring kapdo mein abhi bhi ho atke, phone uthao, and try something hatke,” the brand said. The actor is fiercely independent and appeals to the millennials and GenZ and has a point of view on the world. She makes for a perfect choice to represent the brand, it added.

    Bewakoof co-founder & CEO Prabhkiran Singh said, “As a brand, we have carved a space in the minds and hearts of the millennials with our fashion range of Apparel, Backpacks, Flip Flops, and Mobile covers. We understand our customers well, feel the solutions they need for different occasions, are a vehicle for their expression, speak their language tone and tenor. We get them. We recently launched a digital marketing campaign with Rajkummar Rao and our customers gave it a big thumbs up. Sanya brings out our brand ethos as her journey is inspiring and her achievements are extraordinary. She is Hatke Apun Jaisai. Bewakoof wants to connect with and via celebrities who are fearless and unapologetic about their choices. For our brand, Sanya is the perfect representation of what Bewakoof is.”

    Talking about her association with the brand, Sanya said, “I am happy to be part of the Bewakoof family. Bewakoof has all the fun and quirk that I always look forward to when I indulge in a brand.”

  • Meet a witty Aamir in Koffee with Karan

    Meet a witty Aamir in Koffee with Karan

    MUMBAI: After a brilliant start to the #KoffeeCentury with the Khan brothers; Karan Johar keeps the celebrations going by inviting Bollywood’s Mr. Perfectionist and acting powerhouse, Aamir Khan in Koffee with Karan. He will be accompanied by his onscreen daughters from his upcoming movie Dangal, Fatima Sana Shaikh and Sanya Malhotra. The episode will air on Star World and Star World HD on Sunday at 9 pm.

    The usually elusive and restrained Khan will be seen getting unabashed, witty and cool. From admitting that he would most definitely succumb to a beautiful woman’s charms to pulling Johar’s leg when he states that he only pretends to like Koffee with Karan, Aamir is candid in a never before seen avatar.

    He also goes on to confess to being so emotional that he cried while watching the trailer of Dangal on YouTube for the first time and also reveals his hidden talents when he cheekily states that all a girl needs to do is get close to him to impress him and he will do the rest.

    Shaikh and Malhotra join in the banter as they claim that Khan has no friends except them. They also go on to accuse Khan of stealing their answers in a bid to win the Koffee hamper in the Rapid Fire Round.

    Link to sneak peek: https://www.facebook.com/StarWorldIndia/

  • Meet a witty Aamir in Koffee with Karan

    Meet a witty Aamir in Koffee with Karan

    MUMBAI: After a brilliant start to the #KoffeeCentury with the Khan brothers; Karan Johar keeps the celebrations going by inviting Bollywood’s Mr. Perfectionist and acting powerhouse, Aamir Khan in Koffee with Karan. He will be accompanied by his onscreen daughters from his upcoming movie Dangal, Fatima Sana Shaikh and Sanya Malhotra. The episode will air on Star World and Star World HD on Sunday at 9 pm.

    The usually elusive and restrained Khan will be seen getting unabashed, witty and cool. From admitting that he would most definitely succumb to a beautiful woman’s charms to pulling Johar’s leg when he states that he only pretends to like Koffee with Karan, Aamir is candid in a never before seen avatar.

    He also goes on to confess to being so emotional that he cried while watching the trailer of Dangal on YouTube for the first time and also reveals his hidden talents when he cheekily states that all a girl needs to do is get close to him to impress him and he will do the rest.

    Shaikh and Malhotra join in the banter as they claim that Khan has no friends except them. They also go on to accuse Khan of stealing their answers in a bid to win the Koffee hamper in the Rapid Fire Round.

    Link to sneak peek: https://www.facebook.com/StarWorldIndia/