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Tag: Sanya Malhotra

  • Joy spreads fresh glow with Sanya’s cream comeback

    Joy spreads fresh glow with Sanya’s cream comeback

    MUMBAI: Now that’s what you call a glow-up! Joy Personal Care has rolled out a refreshing new campaign for its much-loved skin fruits moisturising cream, bringing actor Sanya Malhotra back to the spotlight as the face of its legacy moisturiser. The breezy film breathes new life into a household classic while keeping its trademark warmth intact.

    The TVC flips the traditional ‘bride-seeing’ moment into a modern-day social media scene. When Sanya is quizzed by a prospective groom’s mother, she turns the living room into a mini influencer studio, ring light and all, to shoot her quirky “OG product” review of Joy Skin Fruits Moisturising Cream. What follows is a mix of humour, confidence and family charm that ends in a cheerful dance, all wrapped in Joy’s signature message, ‘beautiful by nature.’

    Blending nostalgia with gen z flair, the ad celebrates a product that’s been hydrating Indian skin for generations. Enriched with apple and jojoba oil, the cream promises 48-hour moisturisation, radiant softness and zero stickiness, making it as relevant for today’s users as it was for their mums.

    “Joy Skin Fruits has always been part of households that trust what works,” said RSH Global co-founder and chairman Sunil Agarwal. “With this TVC, we wanted to highlight timeless relevance in a fun, contemporary way.”

    Chief marketing officer Poulomi Roy added that the film reflects changing skincare preferences, “Younger audiences value authenticity and effectiveness, and Sanya’s relatability bridges our heritage with their aspirations.”

    For Sanya, the collaboration felt like home. “Joy Skin Fruits has always been my go-to for deep moisturisation,” she said. “This campaign’s playful twist made it such a joy to shoot.”

    The film is being amplified across TV, Youtube, and social media, ensuring that Joy’s creamy charm continues to shine through generations, one glowing face at a time.

  • Philips hits the right note with Sanya Malhotra in festive light-up campaign

    Philips hits the right note with Sanya Malhotra in festive light-up campaign

    MUMBAI: When the beat drops and the lights glow, the vibe is pure celebration. This festive season, Signify (Euronext: Light), the world’s leading lighting company, has rolled out its new campaign starring actor and brand ambassador Sanya Malhotra, putting the spotlight on Philips Smart and Deco lighting.

    Titled Light Up Every Day, the campaign taps into the way Gen Z is remixing festive traditions pairing classic tunes with ambient lighting, and turning their homes into mood boards of music, light and joy. The film follows a young couple vibing through the day, where lighting doesn’t just brighten spaces but becomes an extension of self-expression.

    “With Gen Z fast becoming significant buyers of premium products, the campaign reflects their demand for personalisation, mood-setting and experiences,” said Signify head of marketing for strategy govt. affairs and CSR Nikhil Gupta. “Through lighting, we’re not just enhancing spaces, we’re shaping moods and memories.”

    Sanya Malhotra echoed the sentiment: “Festivals have always held a special place in my heart. Light sets the mood, expresses style, and creates lifetime memories. That’s why I’m so excited to be part of this campaign with Signify.”

    The campaign goes beyond screens too. With 500 plus lighting designs spread across 300 plus Philips Smart Light Hubs in India, consumers can step into experiential spaces to explore setups, get expert recommendations and discover how smart lighting transforms their homes.

    Shot with actor Rohan Gurbaxani, choreographed by Karishma Chavan and set to music by Aman Pant, the film pulses with energy, curated by creative agency FCB Kinnect. It will shine across Youtube, Instagram, Facebook, OTT platforms and social media throughout the season.

    By fusing sound, style and smart design, Signify makes a simple promise: when light matches your vibe, every day is a festival

     

  • Dandiya dazzle as Hindi cinema joins Falguni Pathak fun

    Dandiya dazzle as Hindi cinema joins Falguni Pathak fun

    MUMBAI: Talk about a Hindi cinema beat! The Radiance Dandiya Navratri Utsav 2025 with Falguni Pathak turned Mumbai into a whirlwind of music, colour, and star-studded glamour as the cast of Sunny sanskari ki tulsi kumari: Varun Dhawan, Janhvi Kapoor, Rohit Saraf, Sanya Malhotra and Maniesh Paul, took to the stage on Sunday night.

    Thousands of fans in vibrant festive attire cheered as the stars grooved alongside Falguni Pathak to the chartbuster anthem ‘Bijuria’, breaking into the hook step and creating a magical fusion of Hindi cinema sparkle and Dandiya tradition. The cast also performed a high-energy dance to the peppy track ‘Panwadi’ from their upcoming film, with fans singing along and waving to the rhythm.

    Falguni Pathak’s evergreen hits and signature Garba beats kept the crowd dancing through the night, while a wave of patriotic cheer swept the arena as Team India clinched the Asia Cup 2025. Over seven nights, the festival transformed the Jio World Convention Centre into a hub of devotion, music, and celebration, with special private pods adding a touch of exclusive fun for close groups.

    The event also drew celebrity guests including Dilip Joshi, Divyanka Tripathi, Rupali Ganguly, Orry and Viraj Ghelani, soaking in the festive spirit. Produced by Tribevibe Entertainment, a Bookmyshow company, and Purple Blue Events & Ideas, the Utsav showcased a seamless blend of tradition and modernity, setting a new benchmark for Navratri celebrations in Mumbai.

    With more energetic performances and timeless music to come, Falguni Pathak’s Navratri nights promise to keep the city dancing and celebrating long into the festival season.

  • HMD and Sanya Malhotra ring in a new era of self-expression

    HMD and Sanya Malhotra ring in a new era of self-expression

    MUMBAI: HMD has turned up the volume on self-expression with its new ‘Issa vibe’ campaign, starring actor and brand ambassador Sanya Malhotra. The spotlight? The stylish new HMD Vibe 5G: a smartphone designed less for numbers on a sheet and more for personality on the street.

    Launched in Mumbai, the campaign marks a bold brand refresh for HMD in India. With the rallying cry “Claim your vibe,” the company is shifting gears from the usual spec-heavy smartphone chatter to something gen z craves more: authenticity, individuality and a touch of flair.

    “HMD is moving the conversation from megapixels to meaningful moments,” said HMD, ceo & vice president, India & APAC, Ravi Kunwar. “It’s about how the device enhances life, not just its features. With Sanya and the Vibe 5G, we’re celebrating young India’s energy, confidence and creativity.”

    The campaign film brings this ethos to life through Sanya’s dynamic presence, blending everyday moments with expressive style. “Claiming your vibe is about owning who you are with comfort and confidence,” said Malhotra. “For me, the Vibe 5g isn’t just a phone, it’s a creative partner.”

    Crafted by And And Brand Partners, the film pulses with youthful energy. Creative director, Rajesh Minocha explained, “We wanted every frame to feel like a heartbeat of self-assurance. Sanya carried that effortlessly, inspiring audiences to own their identity.”

    Beyond the screen, the campaign takes a 360-degree route: splashing across TV, print, digital, social, and even retail spaces. From bold digital storytelling to vibrant point-of-sale displays, HMD is ensuring the vibe is everywhere, right where young Indians are.

    For a brand known globally as Human Mobile Devices, the message is clear: HMD isn’t just selling phones, it’s selling a feeling. And with the Vibe 5G, it’s loud, proud, and unapologetically stylish.

  • Power Shift as She Shakti 2025 celebrates women driving Bharat forward

    Power Shift as She Shakti 2025 celebrates women driving Bharat forward

    MUMBAI: Who runs the world? At She Shakti 2025, the answer was loud and clear women, and on their own terms. News18 flagship platform, presented by Lions International, returned in Delhi with its grand finale under the theme “From Breaking Barriers to Building Bharat.” From policy corridors to cinema screens, women leaders, changemakers and stars gathered to showcase how they’re rewriting India’s growth story.

    The line-up sparkled with names across domains Smriti Irani, former cabinet minister and founder of The Alliance for Global Good; Nidhi Khare, secretary at the department of consumer affairs; Lindy Cameron, British high commissioner to India; Mallika Srinivasan, chairman & MD of Tractors and Farm Equipment; actors Kriti Sanon and Sanya Malhotra; JNU vice-chancellor Santishree Dhulipudi Pandit; and playback legend Kavita Krishnamurti Subramaniam, among others.

    President Droupadi Murmu set the tone with a powerful video message: “As scientists, engineers, doctors, soldiers, artists, entrepreneurs, athletes, academicians, social workers, policy makers, and in many other roles, women are consistently reaching new heights… In reality, this is not just a change, but a revolution.”

    Smriti Irani, recalling her rise to becoming the highest-paid television actor 25 years ago, urged women to “scream out loud” about their pay cheques. “Today, women don’t just want a seat at the table; they want the capital, the confidence, and a clear pathway to scale their capacities,” she said.

    Kriti Sanon brought an entrepreneurial lens, stressing women’s “problem-solving mindset” in business. Sanya Malhotra drew on her acclaimed film Mrs. to highlight the quiet but seismic fight for freedom at home. “The problem started when she wanted to do something else,” Sanya said of her character, “and wasn’t allowed to.”

    Over the years, She Shakti has grown into more than an event, it’s become a stage where stories of resilience, ambition, and leadership converge. This year’s edition underlined that gender diversity isn’t just about inclusion; it’s about powering Bharat’s future with grit, grace, and an unstoppable revolution.
     

  • Drama draws the crowd as Zee5 hits 105 billion streaming minutes in FY25

    Drama draws the crowd as Zee5 hits 105 billion streaming minutes in FY25

    MUMBAI: If content is king, then drama is the undisputed emperor of India’s OTT court. Zee5 has revealed its FY25 viewership numbers, clocking a colossal 105 billion minutes of watch time, with audiences binging on high-stakes drama and high-definition screens.

    Drama ruled the charts, pulling in over 40 billion minutes alone, proving that when it comes to streaming, heightened emotions and tangled plots still reign supreme. And where are viewers watching? A solid 64 per cent of premium content watch time came from smart TVs, making the living room the new theatre of choice for Indian families.

    Leading the charge in high-res viewing, South India accounted for 46 per cent of all 4K consumption. Tamil, Telugu and Kannada titles like Aindham Vedham, Paruvu, Thalaimai Seyalagam, and Vikkatakavi featured in the most-watched lists, while films such as Sankranthiki Vasthunam, Hanu-Man, and Identity dominated screens. Meanwhile, Bengali viewership surged, breaking into the top three languages across Hindi-speaking markets.

    Zee5 Originals also had their blockbuster moment. Mrs., starring Sanya Malhotra, shattered records with the platform’s biggest opening weekend ever over 150 million streaming minutes. The socially charged narrative around gender roles and individual agency resonated across metros and smaller towns alike.

    Hindi thriller Gyaarah Gyaarah led as the most-watched web series pan-India except in the South, where homegrown dramas continued to take the spotlight. Bingeing peaked between 5 pm and 11 pm, with half of total prime-time viewing happening post 7 pm.

    The report also flagged a doubling of 4K pack adoption in FY26, a clear marker of India’s pivot towards quality-led viewing. With regional storytelling, multi-language packs and big-ticket dramas leading engagement, Zee5’s language-first strategy is paying off delivering not just what India wants to watch, but exactly how and why they want to watch it.

  • Power play Delhi hosts grand finale of News18 Sheshakti 2025

    Power play Delhi hosts grand finale of News18 Sheshakti 2025

    MUMBAI: When women take the wheel, the road to Bharat’s future looks smoother and far more inclusive. After a dazzling debut in Mumbai, News18 Sheshakti 2025, presented by Lions International, is set for its grand finale in New Delhi on August 21 under the theme “From Breaking Barriers to Building Bharat”.

    What began as a regional showcase has quickly grown into one of India’s most anticipated forums for female leadership. The third national edition will see over 30 trailblazers from policymakers and entrepreneurs to actors, athletes, and activists sharing how they’re not just breaking ceilings but laying down the foundation for a stronger, self-reliant India.

    The power-packed speaker line-up reads like a roll call of influence: Delhi CM Rekha Gupta, former union minister Smriti Irani, British high commissioner Lindy Cameron, JNU vice-chancellor Santishree Dhulipudi Pandit, Supreme Court justice Hima Kohli, actors Kriti Sanon and Sanya Malhotra, playback legend Kavita Krishnamurti, racing driver Mira Erda, and Surgeon Vice Admiral Arti Sarin, among others. From boardrooms to battlefields, campuses to concert halls, the conversations promise to span every frontier.

    The scale matches the ambition. The initiative has already clocked two impactful national editions, with the 2025 Mumbai showcase marking the start of its 25th anniversary celebrations. Now, the capital takes centre stage as women from across industries share stories of innovation, grit, and transformation whether it’s shaping policy, building businesses, enabling grassroots change, or disrupting global sectors like AI, defence and healthcare.

    “News18 Sheshakti has always been a platform to celebrate, empower and elevate dynamic women,” said Network18 (broadcast) CEO Avinash Kaul. His colleague Network18 Group chief strategy officer Puneet Singhvi added that women today are “leading in business, sports, education and beyond shaping New Bharat with inclusivity, compassion, and courage.”

    From 11 AM on 21 August, the stage will be buzzing with bold voices and big visions. If Mumbai was the warm-up act, Delhi promises the full crescendo, an ode to the women scripting Bharat’s next chapter, one breakthrough at a time.

  • Sanya Malhotra stirs up the wellness scene with Bree Matcha debut

    Sanya Malhotra stirs up the wellness scene with Bree Matcha debut

    Mumbai: Bollywood star Sanya Malhotra is swapping scripts for sips with the launch of Bree Matcha, her debut entrepreneurial venture in collaboration with wellness brand Essenzaa Nutrition. The new clean-label matcha brand aims to serve a ritual of calm and clarity, one cup at a time.

    Born out of a shared love for functional superfoods and mindful routines, Bree blends traditional Japanese tea culture with the pace and pulse of modern Indian life. The range includes Everyday Matcha, Ceremonial Matcha, and a full ceremonial kit — complete with a chasen, bowl, and spoon — designed to elevate the daily brew into an intentional ritual.

    Sourced from Kagoshima, Japan, and backed by Essenzaa’s 14-year legacy in clean nutrition, Bree boasts antioxidant-rich blends that energise without the crash.

    “At a time when everything feels urgent, Bree Matcha is my personal reminder to slow down and be intentional,” said Malhotra. “It’s a ritual I deeply believe in, and I’m extremely proud to be a part of something that  builds and supports natural energy and calm focus.”

    Essenzaa Nutrition, founded by Dr Kunal Shah and Siddharth Shah, brings its global credibility — exporting to 23 countries and specialising in clinically proven formulations — to the table. With Bree’s minimalist design and mindful messaging, the brand isn’t just selling tea; it’s serving a lifestyle.

    “We wanted to introduce a product that aligns with both health and lifestyle. BREE is not just about energy, it’s about how you choose to show up in your day,” said Shah.

    “We wanted to introduce a product that aligns with both health and lifestyle. BREE is not just about energy, it’s about how you choose to show up in your day,” said Dr Kunal Shah.

    “Bree Matcha is not just a beverage—it’s a movement towards conscious consumption and modern wellness,” said Siddharth Shah. “Our vision is to make matcha a part of everyday rituals for the new-age Indian consumer, blending ancient Japanese tradition with contemporary lifestyles.”

  • Zee5-Jio Studios join forces to launch Hisaab Barabar and Mrs.

    Zee5-Jio Studios join forces to launch Hisaab Barabar and Mrs.

    MUMBAI: Last year’s collaborations had the internet buzzing, and this year, the trend isn’t slowing down!

    Zee5, India’s beloved homegrown streaming giant, has joined forces with Jio Studios, the media powerhouse of Reliance Industries, to unveil not one but two exclusive cinematic gems.

    Get ready for a rollercoaster of emotions as Hisaab Barabar and Mrs. bring larger-than-life storytelling right to your screens.

    With Hisaab Barabar premiering on 24 January in Hindi, Tamil, and Telugu, and the release date for Mrs. just around the corner, this dynamic partnership promises to redefine entertainment for fans across India.

    Hisaab Barabar, a satirical social drama starring R. Madhavan, takes a hard-hitting yet humorous approach to the issue of financial fraud. The film follows a common man’s relentless fight to expose a corporate bank’s billion-dollar scam.

    Mrs., featuring Sanya Malhotra, explores the nuanced journey of a housewife navigating societal expectations and personal struggles, promising a poignant blend of drama and resilience.

    These films aim to elevate Zee5’s already robust portfolio of impactful and entertaining content.

    Zee5 chief business officer, Sivakumar Chinnasamy highlighted the platform’s commitment to offering premium content, “At Zee5, we are driven by the goal of providing high-quality and engaging content. Our partnership with Jio Studios brings two remarkable films—Hisaab Barabar and Mrs.—to our subscribers. These films embody meaningful storytelling that resonates deeply with audiences. We remain committed to expanding our rich content library and delivering innovative narratives.”

    Jio Studios COO & CFO, Priyanka Chaudhary added, “We’ve had an exceptional 2024 and are thrilled to collaborate with Zee5 to bring cinematic gems like Mrs. and Hisaab Barabar to audiences. Mrs. has garnered acclaim at prestigious festivals, and Hisaab Barabar delivers a bold narrative on financial corruption. This partnership marks a new chapter in delivering high-quality, engaging content to viewers.”

    With rising demand for original and diverse stories, Zee5 continues to enhance its portfolio by collaborating with leading studios like Jio Studios. This partnership underscores Zee5’s role as a pioneer in delivering premium and thought-provoking entertainment to Indian viewers.

  • Sanya Malhotra, Medha Shankr and Mimi Chakraborty join forces in Joy Personal Care’s latest TVC

    Sanya Malhotra, Medha Shankr and Mimi Chakraborty join forces in Joy Personal Care’s latest TVC

    Mumbai: As winter draws near, Joy Personal Care, the Indian home- grown personal care brand, under the aegis of RSH Global, launched a new campaign for its flagship winter-care product Honey & Almonds Body Lotion. This new TVC features Bollywood celebrities and brand ambassadors Sanya Malhotra and Medha Shankr, with Bengali superstar, Mimi Chakraborty.

    In the new TVC, Sanya Malhotra basks in the winter sun, gently caressing her hands and feet, smiling at how soft her skin feels. Nearby, Mimi Chakraborty and Medha Shankr eagerly ask Sanya about her skincare secret. After some playful teasing and a light-hearted chase, Sanya finally reveals her secret: Joy Honey & Almonds Body Lotion. She explains how the perfect blend of 100% almond oil and honey deeply nourishes the skin, leaving it buttery smooth and non-greasy. The TVC concludes with the trio joyfully celebrating their experience. The film seamlessly showcases how the body lotion’s non-greasy formula works perfectly on the skin, keeping it nourished and hydrated throughout the winter season.

    The film will be further amplified across various media channels such as Television, YouTube, Social Media and other digital platforms.

    Commenting on the launch of the TVC, Joy Personal Care (RSH Global) founder & chairman Sunil Agarwal stated, “Winter season, especially in the North, is a critical time for skincare, as the dry air requires both nourishment and intense moisturization. This period, coinciding with the festive season, is also strategically important from a category perspective. Our flagship Honey & Almonds Body Lotion is highly cherished by customers across markets, and with this new campaign, we are confident it will further drive category growth and expand our reach. The refreshing appeal of our brand ambassadors in the TVC, combined with their authentic charm, perfectly reflects our brand’s core values of authenticity and inclusivity. We believe this collaboration will strengthen our connection with consumers, enabling us to build even deeper relationships with our audience.”

    Commenting on the new campaign, Joy Personal Care (RSH Global) CMO Poulomi Roy said, “We are excited to bring together our brand ambassadors for the TVC of our flagship winter product, Honey & Almonds Body Lotion. Honey and almonds have always held a special place in Indian culture and households, known for their deeply nourishing properties, which aligns perfectly with our proposition, ‘Beautiful by Nature.’ Collaborating with talented individuals like Sanya Malhotra, Mimi Chakraborty, and Medha Shankr allows us to reach a wider audience. This campaign not only highlights the benefits of our flagship product but also reinforces our brand’s presence in the market.”

    Sanya Malhotra shared, “Returning to shoot for Joy Personal Care is always such a pleasure! Working with the incredibly talented Mimi Chakraborty and Medha Shankr has made this experience truly special. The creativity and energy on set was truly inspiring, and as a brand ambassador, I’m super excited to be part of this campaign.”

    Medha Shankr expressed, “This campaign has been a fantastic experience for me. Partnering with Sanya and Mimi to promote Joy’s Honey & Almonds Body Lotion has been both enjoyable and rewarding. Honey & Almonds Body Lotion is ideal for the winter season for its perfect blend of 100% almond oil and honey.”

    Mimi Chakraborty remarked, “As the ambassador for the Honey & Almonds Body Lotion in West Bengal, working with Sanya and Medha has been a delightful experience. The TVC beautifully captures the essence of Joy’s flagship product Honey & Almonds Body Lotion, and I’m grateful to be part of this project.”