ITV

Tag: Santoor

  • Mahindra Marazo & Dept of women & child devp most advertised in BARC week 39

    Mahindra Marazo & Dept of women & child devp most advertised in BARC week 39

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 22-28 September 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 39 of 2018.

    Top Advertisers:

    For week 39, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,41,477 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Far behind HUL, in terms of ad insertions, Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with a mere 70,382 ad insertions.

    Kolkata based ITC Ltd retained its third position with mere 34,532 ad insertions. ITC has a diversified business that includes Fast-Moving Consumer Goods (FMCG), hotels, paperboards and packaging, agri business and information technology.

    Amazon Online entered the top 5 list in week 39 with 31955 insertions, followed by Marico with 25994 ads.

    It is noteworthy that last week, the e-commerce platform stood at ninth position with only 22930 insertions.

    Top Brands:

    Ministry of Women and Child Development entered the top 10 list of advertisers and with a bang! It became the most advertised brand with 15367 as insertions.

    Mahindra Marazzo that was launched in September 2018, suddenly decided to go big on television advertising. The brand was the second most advertised in week 39 with 12067 ad insertions.

    Toilet cleaner Harpic, from the house of Reckitt Benckiser that was the top advertised brand last week, slipped to third position with 10,771 insertions followed by Hotel searching website, Trivago at 10130 insertions.

    policybaazar.com entered the top 5 list after a long hiatus and came in fifth with mere 9,763 ad insertions.

  • Berger Paints, Roop Mantra enter top 5 list in BARC week 38

    Berger Paints, Roop Mantra enter top 5 list in BARC week 38

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 15-21 September 2018.
    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.
    The data demonstrates ads that were inserted the most in week 38 of 2018.
    Top Advertisers:

    Berger Paints entered the eminent list of top 5 after several weeks whereas major advertiser and multinational company Procter & Gamble lost its long standing position in the top 5 and tumbled down to seventh position.
    For week 38, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,45,676 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.
    Running neck to neck with HUL, Reckitt Benckiser, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with 84,429 ad insertions.
    Kolkata based ITC Ltd retained its third position with mere 32,998 ad insertions. ITC has a diversified business that includes fast-moving consumer goods (FMCG), hotels, paperboards and packaging, agri business and information technology.
    Godrej Consumer Products entered the top 5 list in week 38 with 28180 insertions.
    Berger Paints entered the top 10 list after a hiatus of several months with 26,220 insertions.

    Top Brands:
    Toilet cleaner Harpic, from the house of Reckitt Benckiser topped the charts in week 37 and was advertised with 14,600 ad insertions.
    Hotel searching website Trivago climbed one position to become the second most advertised brand with 10,682 insertions followed by Santoor with 8,974 insertions.
    Ayurvedic products company Roop Mantra that stood at seventh position in week 37, climbed up to become the fourth most advertised brand on television with 8,440 insertions.
    Colgate dental cream, from the house of Colgate-Palmolive that was missing in the top 5 list for the last few weeks, entered at fifth position in week 38 but with only 8,433 ads inserted between the week of 15-21 September 2018.

  • Lizol most advertised brand; P&G enters top 5 advertisers’ list in BARC Week 36

    Lizol most advertised brand; P&G enters top 5 advertisers’ list in BARC Week 36

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 1-7 September 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 36 of 2018.

    Top Advertisers:

    Nothing much has changed this week in the advertising domain on television as most advertisers retained their last week’s position.

    For week 35, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,29,294 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Running neck to neck with HUL, Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick and Harpic retained its last week’s second position with 1,22,265 ad insertions.

    Procter & Gamble jumped up three positions and came in third with 31,035 insertions whereas Kolkata based ITC Ltd retained its fourth position with mere 28,010 ad insertions.

    ITC has a diversified business that includes fast-moving consumer goods (FMCG), hotels, paperboards and packaging, agri business and information technology.

    FMCG company Wipro dropped down from its last week’s third position to fifth position in week 36 with mere 26,942 ad insertions.

    Top Brands:

    Cleaning and disinfecting product Lizol climes up two positions and topped the charts in week 36 and was advertised the most in week 36 with 17,374 ad insertions.

    Toilet cleaner Harpic, from the house of Reckitt Benckiser entered the top 5 list and became the second most advertised brand with 14,072 ad insertions followed by Santoor sandal and turmeric soap with 14,025 ad insertions.

    E-commerce major Amazon that was the most advertised brand in week 35 slipped down and came in third with 13567 insertions while Indian e-commerce giant Flipkart entered the top 5 list with 12,280 insertions at fifth position.

  • Amazon, Wipro enter top 5 in BARC advertiser data week 34

    Amazon, Wipro enter top 5 in BARC advertiser data week 34

    MUMBAI: It was an interesting week 34. A lot of positions changed, newer brands in the top list and some that topped last week, were out from the eminent list.

    The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 18 August to 24 August 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 34 of 2018.

    Top Advertisers:

    Nothing much has changed this week in the advertising domain on television as most advertisers retained their last week’s position.

    For week 33, Hindustan Unilever Ltd (HUL) retained its position as the top advertiser and led with 158242 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with 86768 ad insertions.

    Kolkata based ITC Ltd was at third position this week with 45703 ad insertions. ITC has a diversified business that includes fast-moving consumer goods (FMCG), hotels, paperboards and packaging, agri business and information technology.

    This was followed by Dairy Milk manufacturer Cadbury India with 28107 ad insertions

    FMCG company Wipro entered the top 5 advertisers list after a hiatus of several months. Wipro inserted its ads 25650 times in week 33.

    Top Brands:

    The Indian Ministry of Health and Family Welfare that been in the top two list for last few weeks, didn’t make it in the top 10 most advertised brand this week.

    Santoor sandal and turmeric soap retained its last week’s top position and was advertised the most in week 33 with 14085 ad insertions.

    E-commerce major Amazon entered the top 5 list to become the second most advertised brand ahead of the festive season with 12873 ad insertions.

    Toilet cleaner Harpic, from the house of Reckitt Benckiser entered the top 5 list and became the third most advertised brand with 11992 ad insertions followed by policybazaar.com with 11891 ad insertions.

    The state of Kerala that was heavily flooded over the last few weeks saw help coming in from all sectors and stature of people. Brands, networks, broadcasters, all came in with a lending hand to help the victims start a new life and raise donations. Star India collaborated with various actors to announce the help and urge people to join in and donate for #AllForKerala.

    The initiative ended up making Star network the fifth most advertised on television screens with ad insertions of 11138.

  • Trivago enters top 5 brands; HUL top advertiser again in BARC week 33

    Trivago enters top 5 brands; HUL top advertiser again in BARC week 33

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 11 August to 17 August 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 33 of 2018.

    Top Advertisers:

    Nothing really changed this week in the advertising domain on television as most advertisers retained their last week’s position.

    For week 32, Hindustan Unilever Ltd (HUL) retained its position as the top advertiser and led with 141492 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with 89404 ad insertions.

    Kolkata based ITC Ltd was at third position this week with 59253 ad insertions. This was followed by Dairy Milk manufacturer Cadbury India, that moved up a step and stood at fourth position this week with 32407 ad insertions.

    Procter & Gamble moved down from its last week’s number four position and became the fifth most advertised brand with 30007 ads. ITC has a diversified business that includes Fast-Moving Consumer Goods (FMCG), hotels, paperboards and packaging, agri business and information technology.

    Top Brands:

    Cleaning and disinfecting product Lizol that topped the charts last week and was the most advertised brand, didn’t make it in the top 10 most advertised brand this week.

    Santoor sandal and turmeric soap jumped from its week 31’s second position, was advertised the most in week 32 with a startling 13587 ad insertions.

    The Indian Ministry of Health and Family Welfare that been in the top two list for last few weeks, regained its position and became the second most advertised brand this week with 10699 ad insertions.

    Hotel searching website, Trivago that was missing in week 31 for most advertised brand, attained third position in week 33 with 10486 ad insertions. Trivago that seemed to be loosing its momentum on television screens dipping ad insertions, is getting back on screen with increased ad insertions.

    Reckitt Benckiser’s Dettol Liquid soap retained its last week fourth position with 9487 ad insertions followed by Colgate Dental Cream, a product by Hindustan Unilever Limited with 9271 ad insertions.

  • News channels rake in advertising on budget day

    News channels rake in advertising on budget day

    BENGALURU: Normally, the days leading up to, during and following the state and national elections and election result day are when news channels rake in the moolah. Another important day for news channels for attracting advertisers is the day the national budget is announced. This budget day was no different – advertisers flocked news channels.  Here is a list of top five advertisers and brands on news channels on 1 February 2018 according to Broadcast Audience Research Council (BARC):

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    Channels: CNBC Awaaz;   CNBC Bazar;   CNBC TV 18;   CNBC TV 18 Prime HD;   Zee Business;   ET Now;   BTVI

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    Channels: Aaj Tak;   Zee News;   India TV;   News18 India;   India News;   News Nation;   News 24;   Zee Hindustan;   Tez

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    Channels: Republic TV;   Times Now;   Times Now HD;   India Today Television;   CNN News18;   NDTV 24×7;   Mirror Now;   News X;   NewsX HD

    As is obvious from the above charts, the top five advertisers and brands were across verticals – be it infrastructure, finance, insurance, home décor, lighting, pharmaceutical, etc. Baba Ramdev’s Patanjali Ayurved was the biggest advertiser among the top five lists and that too across just one genre of news – Hindi business news.
    A number of these players are normally not present in BARC’s weekly lists of top 10 advertisers and bands in terms of insertions. Here are BARC’s lists of the top 10 advertisers and brands in week 5 of 2017 (Saturday, 27 January 2018 to Friday, 2 February 2018).

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    Also Read :

    Demystifying news television viewership in 2017

    BARC segments viewership data for South regional news from GECs

    BARC panel tampering: first arrests made

  • Kasthuri to air grand finale of ‘Chinnadha Bete’ on 21 November

    Kasthuri to air grand finale of ‘Chinnadha Bete’ on 21 November

    BENGALURU:  8 pm, Friday, 21 November will be a day when it will rain gold on the participants at grand finale of the flagship show of Kasthuri TV – Chinnadha Bete (Gold Hunting). During the three hours, winners from a bevy of celebrities, film stars, television artistes and the general public who made it to the finals of each week as well as four people selected by the lucky draw will vie for 100 grams of gold or settle for second best with 50 grams of the noble metal.

     

    Kasthuri TV has done well to rope in Sudarshan Jewellers as title sponsors and big brands as programme sponsors. These include Lake, TVS, Castro, Pantene, Dettol, Santoor, besides a host of advertisers for the show, reveal sources at the channel.

     

    Chinnadha Bete, a home grown production, has been the top performing show in Kasthuri TV’s kitty and has managed to reach respectable ratings in the Kannada GEC space that has had big games shows like the Kannada editions of KBC and Bigg Boss on air.

     

    Chinnadha Bete is a game show for female participants with a difference. It runs Monday to Friday every week for 90 minutes during primetime. Each week different tasks or contests as well as the luck of the draw help select the winner. In all, this season will clock 65 episodes including the grand finale to be aired this Friday.

     

    Some of the tasks and contests include Joker Game, Pool Board Game, Fish Tank Game, Ragi and Golden Coins Game, Caterpillar Game, Boxing Ring Game, Gym Ball Game and so on.

     

    On Monday, film stars compete for the small finale that is held on Friday. On Tuesday, it is the turn of television artistes from the Kannada GEC space. Wednesday is the turn of the public that are selected through auditions and Thursday, it is celebrities that take part. Winners of the daily episodes compete with each other on Friday and the weekly winner goes onto participate in the grand finale or the fourth month.

     

    Among the film artistes and celebrities that have taken part in Chinnadha Bete include crooner Supriya Lohith, news anchors  Prathima Bhat and Navitha Jain – news anchor, RJ Nethra , Soumya  -a model, female actors Deepika , Ramya Barna, Tejaswini, Sindhu Loknath, Poornima, Sanathani, Rekha Das, Apoorva, Jeevika, Neha Patil, Roopashri, Mytreya and Karunya.

     

    TV artistes from other channels that have participated in the game show this season include Yamuna, Nagashree, Kavitha Kambhar, Aruna Balraj, Nandini Vallish, Jayashri, Padmakala, Meghashri, Shwetha Rao and Shobha Shetty among others.

     

    The channel sponsor has been rewarding participants quite well too-winners from Monday to Thursday episodes are given 2 grams of gold, the weekly winners 4 grams, and winners who compete in the mega finals will be given 5 grams of gold, besides the 100 grams of gold for the finale winner and the 50 grams of gold for the runner-up.

     

    Among the weekly celebrity winners for the first season are female lead actors Neha Patil, Roopashri, and Shruthi a public contestant selected through auditions.

  • Zee Kannada launches two new shows

    Zee Kannada launches two new shows

    MUMBAI: Starting today, 14 April, one whole hour of primetime slot on Zee Kannada will be replaced with two new shows. As Kannada viewers will be treated to Onde Goodina Hakigalu at 8:00 pm and Sagara Sangama at 8:30 pm.

     

    Onde Goodina Hakigalu will replace Athi Medhura Anuraga and Sagara Sangama will replace Purshottama.

     

    While the former is the story of a broken family with three generations where the female protagonist binds the family, the latter is a love story between two protagonists with different personalities. 

     

    Produced by Jaibhuvi Combines, Onde Goodina Hakigalu is a 260 episode series, of which 10 episodes have already been shot. The commissioned show is being shot at Malleshwaram in Bengaluru in standard definition (SD). It is the first time that the house is creating a show for the channel, and has already bagged Nisargalaya Roop Nisarg as its title sponsor. 

     

    Sagara Sangama has been produced by Ashu Bedra Ventures that has in the past created several other shows for the channel such as Radha Kalyana, Oggarane Dabbi and Baduku Jataka Bandi. This will also be a 260 episode series, the set for which has been put up at Chandra Layout in Bengaluru. Shot is SD, the title sponsor for the new series will be Santoor. 

     

    A huge marketing campaign has been undertaken by the channel to create a buzz for the new shows. Both the series are being promoted together by the channel across mediums. A print ad in newspapers such as Vijay Karnataka (all editions), Prajavani (Bengaluru edition) and Udayavani (Manipal edition) can be seen, starting today. The next two weeks will see promos of the show on Public TV with nearly 30 spots per day along with regular promotion on Zee Kannada.

     

    That apart, 100 hoardings have been bought across the state with 50 in Bengaluru and rest spread across Mysore, Mangalore, Hassan, Davengere, Hubli, Dharwad, Hospete, Raichur, Gadag and Gulbarga, in order to reach out to the audience. Additionally 20 state buses will carry the creatives as well.

     

    Radio spots have been bought in Bengaluru, Mangalore and Mysore with 10 spots per day promoting the two shows together. BTL activity, in the form of leaflet distribution, will also be carried out along with van announcement. The new shows will also feature on the channel’s website and facebook page.

  • Draftfcb+Ulka creates a TVC for Wipro’s Santoor PureGlo

    Draftfcb+Ulka creates a TVC for Wipro’s Santoor PureGlo

    MUMBAI: Wipro has re-launched Santoor Glycerine bathing bar as Santoor PureGlo, with a new TVC created by Draftfcb+Ulka.

    The key issues kept in mind while executing the TVC was that it had to drive the message that skin gets dry during winters and makes you look dull. As a research revealed that women generally experience skin dryness and dullness during winters and glycerine is seen as a moisturising agent that helps keep skin soft and supple. Hence, the new Santoor PureGlo (a special soap for winters) helps you keep your skin moisturized and gives a youthful glow even in winters.

    Dwelling upon the thought process behind the creative, Draftfcb+Ulka creative director Dharmesh Shah said, “The creative idea is one of surprise. How an admirer is surprised by Santoor woman’s glowing skin even in winter, as winter tends to leave one’s skin dry and dull. Along with this the challenge was to embed it in the core of Santoor, which is the secret of younger looking skin”. 

  • Draftfcb Ulka rolls new campaign for Santoor

    Draftfcb Ulka rolls new campaign for Santoor

    MUMBAI: Wipro Enterprises, a consumer care company, has entered the body lotion category with the launch of Santoor Body Lotion.

     

    Santoor, the flagship brand of the company, started its journey a quarter century ago as ingredient focused sandal and turmeric soap. Over the years, Santoor has grown and become a brand offering a range of products catering to multiple personal care needs.

     

    The latest offering, Santoor body lotion, carries forward the promise.

     

    Draftfcb+Ulka Bangalore, has created a TV commercial announcing the launch of Santoor body lotion.  Speaking about the TV commercial, Draftfcb+Ulka, vice president – Bangalore Dennis Koshy said, “The challenge was not just to stand apart in a cluttered category, but also to communicate the promise of fast absorption in an engaging manner.”

     

    On the idea behind the TV commercial, Draftfcb+Ulka Advertising – Bangalor creative director Dharmesh Shah, said, “The film shows a young woman getting ready for work being bugged by her little sister. A very playful scenario where the product effortlessly becomes integral to the fun-n-play. Since it is the launch, attempt was to have the product integrated through the film without it being a hardworking storyline. It makes the film watchable again and again.”