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Tag: Santanu Hazarika

  • Cheil India’s campaign for the Samsung Galaxy Book4 series unites art and music

    Cheil India’s campaign for the Samsung Galaxy Book4 series unites art and music

    Mumbai: Cheil India has released a captivating new campaign for the Samsung Galaxy Book4 series. The campaign film highlights the unique and collaborative journey of popular artists Santanu Hazarika and Medha Shankr, as they use Galaxy Book4 and Galaxy ecosystem devices for work, ideation and content creation.

    The film opens with Santanu Hazarika and Medha Shankr brainstorming ideas and refining their creations using the Galaxy Book4 series laptops and Samsung’s AI-powered ecosystem. The popular artists can be seen sharing ideas in seconds, using AI-powered Galaxy devices to enhance their artwork and ideating on multiple screens, effectively having an entire studio in the palm of their hands.

    “Collaboration between people and devices is important for success. With the Galaxy ecosystem, you get seamless integration between devices to complete your work effortlessly. This, in essence, is Samsung’s commitment to innovation that brings ease to your life. Our latest Galaxy Book4 campaign demonstrates how the Galaxy ecosystem comes together to enable artists to merge distinct art forms. Whether it’s utilizing the smartphone as a webcam or continuing your work on a second screen, the Galaxy Book4 series provides you a personalised AI-powered Galaxy ecosystem that is truly one of a kind,” said Samsung India vice president, MX Business Aditya Babbar.

    Boosted with AI, the Galaxy Book4 series comes with features like assisted image editing to deliver immersive visuals, turning big ideas into reality. Enabling users to extend their PC screens and connect across Galaxy devices, users may also effortlessly upgrade video calls from the laptop webcam to a Samsung Galaxy smartphone as a connected camera.

    Speaking on the campaign, Cheil India CCO Vikash Chemjong said, “With the new campaign film, we aim to communicate the boundless creative potential of the Samsung Galaxy Ecosystem. Shifting the focus from technical specifications through a captivating blend of art and music, the film demonstrates how the AI-integrated Galaxy Ecosystem empowers our protagonists to bring their ideas to fruition.”

    Commenting on the campaign, Cheil SWA COO Sanjeev Jasani said, “The campaign film showcases how users can unleash their creativity, collaborate effortlessly, and take productivity to unprecedented levels. Our focus lies on telling the youth how Galaxy Book4, clubbed with AI and the Galaxy Ecosystem, can help them demonstrate their limitless potential.”

  • Mahindra, Santanu Hazarika & Nought One collab to showcase XUV 3XO inspired streetwear collection

    Mahindra, Santanu Hazarika & Nought One collab to showcase XUV 3XO inspired streetwear collection

    Mumbai: Mahindra & Mahindra Ltd, India’s leading SUV manufacturer, has  teamed up with artists Santanu Hazarika and Abhishek Paatni of Nought One to showcase a streetwear collection that draws inspiration from the design and colours of the Mahindra XUV 3XO. The collection was introduced at the XUV 3XO ‘Tech Fashion Tour’, an exhibit property,  held in Mumbai, showcasing Mahindra’s innovative approach to connecting with new-age customers.

    Design elements from the XUV 3XO, like its distinctive diamond inserts and logo, have been creatively adapted into the apparel, linking the pieces directly to the SUV’s aesthetic. This  collection is targeted to attract young consumers who appreciate both modern fashion and  innovative car design.

    Mahindra & Mahindra Ltd chief design and creative officer Pratap Bose said, “Today, we are  excited to showcase a collection that brings together our passion for innovation across our authentic  SUV range with the dynamic world of fashion. The new XUV 3XO is the latest expression of Mahindra’s HEARTCORE Design philosophy. Designed to stand out from the crowd, the XUV 3XO takes the  premium compact SUV to new heights of design, technology, and innovation. This collection not only  reflects the bold and distinctive features of the XUV 3XO but also complements the lifestyle and values  of our younger consumers. Through this collaboration with Santanu and Nought One, whose work is  always at the cutting edge of design and fashion, we are reaching out to new audiences and exploring  new forms of expression.”

    Santanu Hazarika and Abhishek Paatni said, “We are thrilled to partner with Mahindra on this  unique project. This collaboration with the XUV 3XO is a perfect blend of our streetwear aesthetic with  the standout design of this modern SUV. It’s an exciting challenge to translate automotive innovation  into fashion, and we believe our customers will appreciate the creativity and authenticity behind each piece. This partnership reflects futuristic, functional clothing which blends with the aesthetics of the  new age and a progressive future.”

    This collaboration with Santanu Hazarika and Abhishek Paatni represents a new direction for  Mahindra, connecting with a broader audience through fashion and lifestyle.
     

  • Global Esports & Santanu Hazarika collab to design an exclusive Valorant Championship Tour jersey

    Global Esports & Santanu Hazarika collab to design an exclusive Valorant Championship Tour jersey

    Mumbai: Breaking barriers between art and gaming, a leader in South Asia’s gaming scene, Global Esports (GE) and established multidisciplinary artist Santanu Hazarika have come together to design a one-of-its-kind jersey for GE’s Valorant Championship Tour (VCT) roster. This exclusive limited-edition jersey drop is set to mark a digital renaissance in the dynamic Indian art and gaming landscapes.

    The collaboration between the esports organisation and the artist is an endeavour to break the norms and reinvent the idea of how an esports jersey should look. It showcases Santanu elevating the typical plain, functional ‘team uniform’ for GE’s VCT squad by adding a distinct style quotient to it. The new jersey design perfectly embodies the convergence of art and the esports revolution of India.

    Global Esports CEO and founder Rushindra Sinha mentioned, “Our jersey design has been based on our brand colours for the last decade. Generally, jerseys are looked at from the perspective of it being a uniform, and no one has really thought about disrupting it. However, we wanted to do something different. We wanted it to be a work of art while also looking at adding an element of fashion. That’s where Santanu stepped in to add his unique layer of art.”

    He further added, “What makes this collaboration even more exciting is that this is perhaps an opportune way to own an exclusive Santanu Hazarika artwork. I believe this adds an evolutionary value to our jerseys!”

    For designing the jersey, Santanu primarily drew inspiration from the ‘GE Lion’ depicted in Global Esports’ VCT Player Card. The ‘GE Lion’ has now been transformed into a visceral, sublime and surreal form of clothing piece in the three GE colours, reflecting the artist’s signature style. Furthermore, the jersey is representative of the team reinventing their gameplay as well as their ethos, vision and victory.

    Commenting on the collaboration, Santanu Hazarika said, “I have always been inspired by gaming as an artist since I was a child. And I am a gamer myself! I instantly connected with the GE team as we both have a common ground when it comes to pop culture and gaming. They enabled me to explore a whole new world of how big esports is, which helped me incorporate elements of gaming, fashion and art together for a jersey different from anything else the esports world has ever seen.”

    The specially created jersey is a testimony to GE’s commitment to pushing the envelope across diverse aspects of gaming and building an enduring esports legacy on the world stage. The limited edition jerseys are priced at Rs 1299/- and are available for purchase at https://gefighting.com/.

  • Weekend Unwind with visual artist Santanu Hazarika

    Weekend Unwind with visual artist Santanu Hazarika

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that delve into the minds of digital content creators through a fun lens, aiming to understand the person behind the creative journey a little better.

    In this week’s session, we have Santanu Hazarika. Hazarika is a multidisciplinary autodidact visual artist based in Mumbai. He is a video gamer and an illustrator. He dropped out of engineering to become the first ever Redbull World Doodle Art Champion in 2014 in Capetown, South Africa.

    So without further ado, here it goes…

    Your mantra for life

    You should be experimental and always be curious, you should also question everything and create things to surprise yourself. Not the people around you.

    A book you are currently reading or plan to read

    The book that I am reading is “Gödel, Escher, Bach” by Douglas Hofstadter. It’s a book that tries to go into the science of creativity. The book includes Physics text, old science, and new science including logic.

    Your fitness mantra

    Well, my fitness mantra is pretty simple: workout, run and eat as much as required.  This is what I feel is important because overeating and overindulging causes stress. It doesn’t matter what you are eating, but the right proportion of food is important.

    Your comfort food

    Rice and Aloo Pitika l Assamese style mashed potatoes, with Assamese chicken curry and also there is a thing called Khar, it’s a special thing made by chat banana leave and water.

    A quote or philosophy that keeps you going when the chips are down

    Everything changes and you should always have hope.

    The last time you tried something new

    I can’t recall exactly when was the last time I tried something new, but more or less I am up for everything. I have mostly tried everything except for skydiving. That is something that I really wanna try.

    A life lesson you learned the hard way

    I have learned that you cannot be impatient and everything will happen in its due time. There are always things that are beyond your control so you shouldn’t get anxious or drive yourself crazy by thinking that you can control everything around you.

    What gets you excited about life

    Meeting new people, having experiences, and obviously enjoying life in a way where I get to do things that I’ve always dreamt of as a kid, so I think right now I am just trying to fulfill all the things that I couldn’t do as a child. That is what is exciting for me at the moment.

    What’s on top of your bucket list

    I really want to settle down in Japan. Have my own house in a quiet old town in the countryside in Japan and just be happy there.

    If you could give one piece of advice to your younger self, what would it be

    Practicing more art. I wish I had started at a very young age to draw and sketch and was more focused as a teenager or a kid then, I might have had more skills to express myself more diligently and accurately.

    One thing you would like to change about the world

    I want to see people have more empathy towards each other. I would like to see people be more kind towards each other. I think that is something that we lack and forget, which is being kind to others and yourself.

    An activity that keeps you motivated and charged during tough times

    I love watching anime and every time I’m going through something really hard. I rewatched some of the old anime that I always used to watch while growing up like Naruto or Dragon Ball Z. It motivates me.

    What lifts your spirits when life gets you down

    Hope- because everything changes and the fact is I have started from zero and come this far, then I could do it again and I think that lifts me up.

    Your go-to stress buster

    Traveling, going out, being in nature, or playing video games throughout the day.

  • Artist Santanu Hazarika’s sneaker collaboration sells out rapidly

    Artist Santanu Hazarika’s sneaker collaboration sells out rapidly

    Mumbai: In an unprecedented phenomenon, renowned artist Santanu Hazarika and homegrown lifestyle brand Comet’s latest collaboration – a capsule collection of 300 pairs of sneakers – rapidly sold out within only two hours of its drop, marking the very time a homegrown sneaker collaboration has sold out in record time!

    Comet, a trailblazing force in the sneaker industry, is renowned for its bold designs and innovative approach to footwear. With a commitment to pushing boundaries and embracing creativity, Comet has carved a distinct identity in the world of streetwear. Their collaboration with renowned artist and sneakerhead Santanu Hazarika signifies a fusion of rebellious expression and artistic vision. Through this partnership, Comet continues to redefine the sneaker landscape, offering consumers a unique blend of style, substance, and self-expression.

    A name synonymous with the sneaker culture in India, Santanu had recently joined hands with Comet for the sneaker line. The collaboration was not just cool kicks but embodied the dynamic convergence of underground art, pop culture, and the sneaker revolution married with rebellion and expression. Taking inspiration from punk, heavy metal and anti-establishment sentiments, where the shoes featured vivid colours and design elements like thorns, a shooting star with an eye, and collar tabs that spelt out ‘Silent’ and ‘Scream’ to symbolise voices that have always echoed in silence. The line perfectly reflected Santanu’s sketchbook style and a disciplined expression that harmonised the silence of rebellion with a loud, unapologetic scream, striking a chord with the audience.

    The sneaker line went live last Thursday on the brand’s website and was off the shelves in a record time of two hours, thereby underscoring the audience’s anticipation for the collection.

    Talking about the success of this drop, Santanu shared, “As an artist, having my sneaker line was on my bucket list, so this is like my childhood dream come true! During the designing process, I had complete creative liberty. But naturally, there was some nervousness about this first-time collaboration. So, a complete sellout in only a few hours was definitely surprising! This has made me truly believe in the power of community.”

    “We are thrilled and humbled by the overwhelming response to our collaboration with Santanu Hazarika. The lightning-fast sellout of our limited edition drop in just two hours is a testament to the acceptance we as a brand have received from the vibrant community we are building with Comet. We are honoured to see the enthusiasm and passion our customer base has created for self-expression and creativity. This achievement only strengthens our commitment to nurturing a community where authenticity thrives and consumers are encouraged to embody our brand ethos of “Never Shy, Never Sorry’,” remarked Comet founder Utkarsh Gupta.

    BigBang.Social chief executive officer Anurag Iyer, added, “BigBang Social is proud to be the force to facilitate this association between Santanu and Comet, an ultimate combination of an extraordinary artist and a sought-after homegrown brand. Through the creator economy, we’re unleashing a tidal wave of creativity and innovation that knows no bounds. In this new-age digital economy where creators play an integral part in shaping culture, inspiring change, and building communities, we believe in empowering them to own their language and monetising their passions that foster a richer, more diverse cultural landscape.

    Santanu intends to foray into the gaming industry and tech merchandise with his designs. The artist plans to launch esports jerseys, gaming gear, and all sorts of electronic gadgets.

  • Comet collabs with Santanu Hazarika for limited edition sneaker

    Comet collabs with Santanu Hazarika for limited edition sneaker

    Mumbai: In the dynamic intersection of pop culture, art, and the sneaker revolution, Comet and Santanu Hazarika converge to unleash the ultimate collaboration: a symphony of rebellion, expression, and unbridled artistry. As a brand, Comet is inspired by its namesake – an unstoppable, focused and hard-to-ignore object that breaks the conformity and monotony of the solar system. The brand’s latest drop is in collaboration with the renowned artist and sneaker culture pioneer Santanu Hazarika, who is synonymous with the evolution of sneaker art in India. He lends his creative prowess to Comet with this limited-edition release that stands as a testament to the marriage of underground art and pop culture and symbolizes a fusion of voices that have always resonated in silence.

    The collaboration unfolds as a visual manifesto, featuring design elements inspired by heavy metal, vivid colours reflecting Santanu’s sketchbook style, and a disciplined expression that harmonizes the silence of rebellion with a loud, unapologetic scream. Santanu shared his vision behind the inspiration – “This art form is a scream which is well disciplined with silence. It’s omnipresent and in each one of us, motivating us to create, explore and experiment, to destroy, create, recreate, and voice out our thoughts and expressions.” He shared, “I grew up as a rebel and soon learnt to channel my voice through art, a silent form of the inner scream I had since childhood. I combined my silence and scream in these sneakers for Comet.” This product is not just cool kicks, it’s a canvas where art and rebellion converge. The product takes its design inspiration from punk, heavy metal, and anti-establishment sentiments, where the shoes feature thorns, a shooting star with an eye, and collar tabs that spell out ‘Silent’ and ‘Scream’

    Comet’s founder Utkarsh Gupta shared, “We’re really excited about Comet’s first collaboration and that too with an artist like Santanu. His story and his art form are the epitome of our brand’s ethos, ‘Never Shy, Never Sorry.’ This one is really the coming together of two distinct design visions that blend so seamlessly.”

    Available exclusively through Comet’s official website, the sneaker is not merely a purchase but a direct connection with the essence of Comet and Shantanu Hazarika’s art. As the collaboration unfolds, Santanu’s continued involvement will ensure that the journey doesn’t conclude with the sale but resonates in the hearts of those who wear this wearable piece of rebellious expression. Further, Santanu isn’t just a collaborator on the project. His belief in Comet’s growing mark in the Indian sneaker revolution will translate into him coming on board the brand as an investor.

    Step into a world where art, rebellion, and silent screams intertwine—a canvas of expression for those who dare to be bold, ‘Never Shy, Never Sorry’.

  • Zebronics collaborates with artist Santanu Hazarika

    Zebronics collaborates with artist Santanu Hazarika

    Mumbai:  Zebronics, an Indian brand in IT peripherals and audio systems with a vast catalog including lifestyle accessories, laptops and more, has collaborated with Santanu Hazarika, a multidisciplinary autodidact, a visual sorcerer and mysterious doodler. This collaboration is to introduce a capsule collection of doodle and abstract-art-covered products including audio, IT gadgets, smartwatches and more.

    A self-taught artist with multidisciplinary creativity, Santanu Hazarika has ventured across the globe, curating and displaying his art, from Mumbai’s bustling streets to the remote corners of Siberia. Hazarika played a role in India’s NFT evolution with a collaborative NFT release alongside Ritviz by selling out in an astonishing 37 seconds, a testament to his enigmatic appeal. The 3-time TEDx Speaker has several awards and accolades to his name including the Government of Assam (award) for contributions to the field of art, the Red Bull Doodle Art World Champion 2014, GQ’s best-dressed, among others.

    Speaking about the collaboration, Santanu Hazarika said, “I’m thrilled to be partnering with Zebronics, a brand that consistently pushes boundaries and embraces youthfulness, fun, and innovation. I believe that integrating the intricacy of doodle art aesthetics with Zebronics’ top-notch quality products will not only attract new consumers but also captivate existing ones with a range of trendy, fresh, and unconventional items. This collaboration is particularly special to me because it connects with my childhood memories of when I first got acquainted with the brand and developed a love for gadgets. Art is my passion, and by merging it with art-focused technology, we aim to transport people to an extraordinary world that I’m zealous to share.”

    Commenting on the collaboration, Zebronics co – founder director Rajesh Doshi said, “We are thrilled to form a partnership with the internationally acclaimed self-taught artist and illustrator, Mr. Santanu Hazarika. I personally admire and greatly appreciate contemporary and abstract art & it felt like a natural step to merge his creative expertise with our products. The result is a captivating and unique fusion of art and technology. These designs boast intricate details within their vibrant and funky patterns, paying homage to the rapidly growing global trend of doodle art that Santanu has mastered. Beyond their finesse and meticulous attention to detail, we firmly believe that our consumers will find themselves genuinely inspired by the rejuvenating designs and aesthetics of our product range, perfectly in line with our motto to be ‘Always Ahead’.

    The ‘Zebronics X Santanu’ collection, an eccentric new line, will debut on Flipkart, Amazon and shop.zebronics.com starting 13 Dec 2023. Zebronics commenced this launch with its flagship soundbar, the Zeb-Juke Bar 9400 Pro Dolby, along with a range of new gaming mousepads. Over the next six months, Zebronics can introduce products in various categories, including audio wearables, portable speakers, smartwatches, and IT & gaming products. These chosen products cater to a diverse, artistic, and fashion-forward audience of all ages. This collection seamlessly blends notable artistry with 21st-century tech, offering a fresh product lineup with inherent appeal.

    The products will be available on Amazon, Flipkart, shop.zebronics.com starting 13 December 2023