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Tag: Sanrio

  • Real Madrid forays into India with Dream Theatre partnership

    Real Madrid forays into India with Dream Theatre partnership

    MUMBAI: Dream Theatre, a leading licensing business developer, has announced a new collaboration with Legends, acting as an official business development partner for Real Madrid CF in India. This strategic alliance, facilitated by global premium experiences company Legends, aims to bolster the club’s global licensing programme, ensuring Real Madrid fans worldwide can readily acquire their preferred official club products.

    With Real Madrid’s formidable legacy and burgeoning global popularity, this partnership is set to enhance the club’s presence across the region while offering fans access to authentic, high-quality, licensed merchandise.

    “We are thrilled to partner with Legends and bring the iconic Real Madrid CF closer to its Indian fans,” stated Dream Theatre founder & chief executive Jiggy George. “This partnership marks a significant milestone in our efforts to cater to the growing demand for premium sports merchandise in India.”

    Legend s licensing manager Victoria Alba added, “Legends is excited to collaborate with Dream Theatre to bring Real Madrid’s licensing programme to new heights in India.”

    Dream Theatre specialises in leveraging licensing to create, represent, and distribute iconic brands across south Asia, spanning entertainment, sports, lifestyle, and corporate sectors. Its portfolio includes The Pokémon Co, Sanrio, Mattel, and Little Singham for licensing and merchandising in India and south Asia. The company also represents ChuChu TV, a popular children’s YouTube channel, for its global licensing and merchandising, alongside managing content syndication for key brands and retailing products through Dream Theatre group companies.

    Founded in 2008, Legends is a global premium experiences company that collaborates with prominent brands in sports and entertainment. It offers partners a comprehensive, data-driven service solution platform designed to drive revenue, elevate brand presence, and execute their vision. Legends is a leader in designing, planning, and delivering exceptional experiences across professional sports, collegiate, attractions, entertainment, conventions, and leisure.

  • Hello Kitty rolls into India with cute new wheels for kids

    Hello Kitty rolls into India with cute new wheels for kids

    MUMBAI: Sanrio’s global pop icon Hello Kitty just got her own ride in India, and it’s got kids buzzing. In a purr-fect collaboration, tech-enabled Indian manufacturer Bidso has launched a new line of Hello Kitty-themed 3-wheeler scooters, designed for safety, fun, and some serious playground style.

    The range includes three delightfully designed SKUs that blend the charm of Hello Kitty with durable, child-friendly engineering. Manufactured in India and priced to please—starting at just Rs 899—the scooters promise quality without breaking the piggy bank.

    Now available exclusively on Flipkart, the launch makes it easy for families across the country to bring home some Hello Kitty joy, with doorstep delivery options and a seamless checkout experience.

    Bidso co-founder & head, Aditya Krishnakumar shared, “Partnering with Hello Kitty, a brand with a joyous global presence is an honor. At Bidso, we’re passionate about creating innovative, high-quality products, and this collaboration allows us to offer something truly special to families in India. We’re excited that these scooters will capture the hearts of both children and parents.”

    Bidso’s latest move signals its intent to become a key player in the child mobility segment, with a sharp focus on fun, affordability, and homegrown manufacturing. For Hello Kitty fans, it’s time to scoot in style.

  • Sanrio launches three Hello Kitty Youtube channels for Indian fans

    Sanrio launches three Hello Kitty Youtube channels for Indian fans

    MUMBAI: Sanrio, has launched three dedicated Youtube channels in Hindi, Tamil, and Telugu, bringing the beloved characters closer to Indian fans. With this expansion, audiences can now enjoy Hello Kitty and Friends episodes and exclusive content in their preferred language.

    This initiative highlights Sanrio’s commitment to inclusivity, ensuring Hello Kitty’s magical adventures reach a broader audience across India. By offering content in three regional languages, Sanrio is making its timeless stories of friendship and kindness more accessible and engaging.

    The Hello Kitty and Friends Youtube channels will feature a variety of content, including full episodes, special features, and exciting programming such as Hello Kitty and Friends Supercute Adventures. This fan-favourite animated series follows Hello Kitty alongside My Melody, Kuromi, Bad Badtz-Maru, Cinnamoroll, and Pompompurin on fun-filled, heartwarming adventures. With themes of friendship, kindness, and positivity, the series continues to captivate fans of all ages worldwide.

    Sanrio’s latest move reaffirms its dedication to creating meaningful, multilingual entertainment, ensuring that Hello Kitty’s charm reaches every corner of India.