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Tag: Sankar Chatterjee

  • Decathlon scores big for Women’s Day with ‘Play Your Own Way’ campaign

    Decathlon scores big for Women’s Day with ‘Play Your Own Way’ campaign

    MUMBAI: Who says an athlete must fit a mould? This International Women’s Day, Decathlon is shattering stereotypes with the third edition of its Play Your Own Way campaign, a bold call for women to embrace movement on their own terms, without rules, labels, or limitations.

    The campaign delivers a powerful message saying that sport doesn’t define athletes by gender, it defines them by grit, passion, and the will to push forward. Whether sprinting, swimming, stretching, or scaling new heights, every woman who moves is an athlete, plain and simple. The centrepiece of the initiative is an inspiring film showcasing women owning their space in sport like running, lifting, and leaping without constraints, proving that the real game-changer is mindset, not muscle.

    Decathlon India CEO Sankar Chatterjee stated, “‘Play Your Own Way’ isn’t just a campaign; it’s a movement. We want every woman to feel seen, heard, and empowered in sports and beyond. Alongside this, our internal initiative HeroesofDecathlon celebrates the incredible women who lead our teams and inspire us daily.”

    Decathlon’s commitment to inclusivity extends beyond the campaign. The brand recently earned the prestigious EDGE Move Certification for gender equality, making it the first sports brand to achieve this milestone. With fair pay practices, equitable opportunities, and a culture that champions diversity, Decathlon continues to set the gold standard for inclusivity.

    As Play Your Own Way rolls out across platforms, the message is clear this Women’s Day, it’s time to play, move, and break the rules that never should have existed in the first place!

  • Decathlon teams up with Myntra for wider sportswear reach

    Decathlon teams up with Myntra for wider sportswear reach

    Mumbai: Decathlon the sports products brand, announces a association with Myntra. The association will make Decathlon’s premium range of sportswear, footwear, accessories, and more accessible in tier 1, 2 & 3 cities, covering nearly 98 per cent of the Myntra’s serviceable pin codes, with a strong focus on growing sports markets like Northeast, India.  

    As specialised sportswear and athleisure continue to grow in demand, Myntra’s customer first approach and widespread reach, will power Decathlon’s mission of providing an enhanced and integrated shopping journey that seamlessly blends physical and online shopping experiences.

    From sports apparel such as t-shirts, shorts, jackets, and leggings to sports shoes, backpacks, and many more sports essentials covering more than 40 sports like hiking, trekking, fitness, training, swimming, surfing, badminton, tennis, football, basketball, running among others, the availability of Decathlon’s products on Myntra will ensure customers from metros to the remotest corners of India have high-quality sports essentials at their fingertips.

    “We are thrilled to announce our strategic association with Myntra as this a significant step in enhancing our e-commerce presence and also represents our efforts to reach a much larger audience across India,” said Decathlon India CEO Sankar Chatterjee. “Myntra’s wide network presence and huge base of premium customers will enable us to showcase our diverse range of sports and fitness products to millions of shoppers, allowing us to inspire more individuals to embrace an active lifestyle and stay true to our purpose of moving people through the wonders of sports in India.”

    Further commenting on this announcement, Myntra chief business officer Sharon Pais said “Our latest association with Decathlon will synergise to make a wide array of sports products more accessible to those seeking to nurture their passion for fitness as well as specialised sports. With a strong focus on emerging regions that earlier did not have such access for their sport of interest , this collaboration underscores our commitment to supporting brands on a mission propelling active lifestyle and fitness adoption in the country.”

    As Decathlon looks to provide greater access to sports, Myntra’s emphasis on a seamless shopping experience, coupled with its strong footprint in fashion and lifestyle, makes it the ideal platform for Decathlon’s entry into this new digital frontier. Decathlon’s alignment with Myntra will not only increase the brand’s visibility but also provide a quicker, more reliable service to customers across India.

    To build excitement around this launch, Decathlon’s Myntra store will enjoy prime visibility on the app throughout the launch period. Additionally, Decathlon will drive engagement through targeted social media campaigns across social media channels to reach a wider audience.

  • Decathlon and Zepto partner to deliver sports goods in 10 mins

    Decathlon and Zepto partner to deliver sports goods in 10 mins

    Mumbai: Decathlon India, a sports products brand, and Zepto, known for its rapid delivery service, have announced a strategic partnership to improve access to sporting goods across India. This collaboration represents a notable development in India’s quick commerce sector, enhancing the availability of high-quality sports and fitness products.

    Starting in September, users in 16 cities, including Mumbai, Bengaluru, Delhi-NCR, Chennai, and Hyderabad, can shop Decathlon’s range of sporting goods through the Zepto platform. Customers will have access to a variety of sports products, including fitness equipment, running shoes, and yoga mats, enabling them to easily obtain the gear needed for their active lifestyles.

    On the announcement, Zepto CEO Aadit Palicha shared, “We are thrilled about Decathlon being a part of the Zepto family and I thank our sellers for having enabled this. We believe in promoting an active lifestyle and are excited about the opportunity to work with our sellers to make fitness products more accessible to millions of Indians.”

    Further commenting on this announcement, Decathlon India CEO Sankar Chatterjee said, “We are excited to collaborate with Zepto to bring greater access to a wide range of sports products for our fellow Indians. As the demand for an active lifestyle in the Country continues to grow, we are committed to being part of this journey. This partnership further strengthens our mission to move people through the wonders of sport by quickly and efficiently delivering sporting products and equipment directly to their doorsteps.”

    This announcement follows Decathlon’s recent move to enhance the shopping experience by integrating physical and online retail. As Decathlon seeks to expand access to sports, Zepto is emerging as a key player in the quick commerce sector for established brands. By partnering with Decathlon, Zepto underscores its commitment to delivering both quality and convenience. Fitness enthusiasts and sports lovers can now access Decathlon’s products with the speed and reliability Zepto is known for.