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Tag: Sanjeev Mantri

  • ICICI Lombard encourages women to #BajaoTaaliSehatWali at Kumbh Mela

    ICICI Lombard encourages women to #BajaoTaaliSehatWali at Kumbh Mela

    MUMBAI: To help the women in taking health matters in their own hands, quite literally, this Kumbh, ICICI Lombard launched a unique wellness-focused initiative #BajaoTaaliSehatWali.

    Targeted at women pilgrims participating in the ritual of bhajan-kirtan, ICICI Lombard came up with a unique idea of using the ‘clapping therapy’ as a medium of improving their overall health. To this extent, the insurer designed “Clapping Gloves”, an innovative product equipped with the protrusions on the inside that activated the acupressure points with every clap.

    As per the brand, the majority of these women attendees are either housewives or women involved in heavy manual labour for whom their own health is the last thing in the list of priorities. Many, due to sheer negligence of their health, suffer from rheumatic, coronary and several other diseases.

    Continuous clapping for 20 minutes, using these gloves equipped with protrusions, helps in improving overall blood circulation, digestion, eyesight, and other vital organ functions with the help of acupressure therapy. Additionally, the gloves also act as a good cover against the freezing weather at Kumbh.

    Speaking about this campaign, ICICI Lombard General Insurance executive director Sanjeev Mantri said, “Rural women in India are always occupied in tending to their kitchen, their children and their family thus seldom paying attention to their own health. Most of these women who visit holy places get an inadvertent break from these household chores. Under our overarching Wellness theme, we wanted to use this opportunity during the Kumbh Mela, to safeguard the health of millions of women. The idea was to convert a common act of clapping into a wellness deed. With the overwhelming response that we have received at Kumbh, we expanding this initiative to the rural areas of Gujarat and Rajasthan. What started off at Kumbh promises India’s women to get healthier with one clap at a time. We urge every woman to #BajaoTaaliSehatWali and live a happy and healthy life.”

    ICICI Lombard’s “Clapping Gloves” campaign is a part of the overall #DoTheDifficult initiative under the umbrella of the wellness program of the company, with the objective to promote, incentivize and reward the public at large by helping them adopt healthy behaviour.

  • iProspect conceptualises unique digital video for ICICI two-wheeler insurance

    iProspect conceptualises unique digital video for ICICI two-wheeler insurance

    MUMBAI: iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

    The two and a half minute video, captures the reactions of a handful of people from different age groups, genders and backgrounds, returning to a two-wheeler basement parking after a couple of hours only to see huge scratches on their respective bikes. They spend tense moments wondering how this happened and because of whom, and are shown to ask for the security guard to question him as anyone typically would in such a situation. They eventually breathe a sigh of relief later when they realize that it’s only a sticker pasted onto their two-wheeler and not a real mark – bringing a smile onto their faces. The message after removing the sticker is as below.

    The video has garnered over 3,14,418 views on YouTube and 13,30,807 views on Facebook, while the brand searches during this time increased by over 11%. Interestingly, the industry average for watching a full 2-minute digital video stands at around 7%, however, this video recorded a whopping 30 per cent plus rate.

    ICICI Lombard executive director Sanjeev Mantri said, “India has over 16 crore two wheelers registered with the transport authorities today. While this is an impressive number, nearly 70% of two-wheelers ply on roads without any insurance cover. At ICICI Lombard, we believe it is imperative for us to lead efforts towards addressing this issue of abysmally low insurance and ensure that vehicle owners are protected from any exigencies.”

    iProspect India CEO Vivek Bhargava said, “Digital as a medium grabs maximum eyeballs, more so with respect to generating shareable content that audiences can relate to and has scope to go viral. This not just leaves an impression on the viewer, but also helps in driving purchase intent. Digital has become the driver of most brand campaigns and this is only slated to grow.”

    “Instead of being preachy or informative, we thought of creating a moment of realization instead. When brands spend millions to advertise through a TVC, this tactical approach proved to be more effective and efficient. The fact that ICICI Lombard readily went with our vision for the campaign is much appreciated,” said iProspect India senior strategist Jahan Vandrevala.

  • iProspect conceptualises unique digital video for ICICI two-wheeler insurance

    iProspect conceptualises unique digital video for ICICI two-wheeler insurance

    MUMBAI: iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

    The two and a half minute video, captures the reactions of a handful of people from different age groups, genders and backgrounds, returning to a two-wheeler basement parking after a couple of hours only to see huge scratches on their respective bikes. They spend tense moments wondering how this happened and because of whom, and are shown to ask for the security guard to question him as anyone typically would in such a situation. They eventually breathe a sigh of relief later when they realize that it’s only a sticker pasted onto their two-wheeler and not a real mark – bringing a smile onto their faces. The message after removing the sticker is as below.

    The video has garnered over 3,14,418 views on YouTube and 13,30,807 views on Facebook, while the brand searches during this time increased by over 11%. Interestingly, the industry average for watching a full 2-minute digital video stands at around 7%, however, this video recorded a whopping 30 per cent plus rate.

    ICICI Lombard executive director Sanjeev Mantri said, “India has over 16 crore two wheelers registered with the transport authorities today. While this is an impressive number, nearly 70% of two-wheelers ply on roads without any insurance cover. At ICICI Lombard, we believe it is imperative for us to lead efforts towards addressing this issue of abysmally low insurance and ensure that vehicle owners are protected from any exigencies.”

    iProspect India CEO Vivek Bhargava said, “Digital as a medium grabs maximum eyeballs, more so with respect to generating shareable content that audiences can relate to and has scope to go viral. This not just leaves an impression on the viewer, but also helps in driving purchase intent. Digital has become the driver of most brand campaigns and this is only slated to grow.”

    “Instead of being preachy or informative, we thought of creating a moment of realization instead. When brands spend millions to advertise through a TVC, this tactical approach proved to be more effective and efficient. The fact that ICICI Lombard readily went with our vision for the campaign is much appreciated,” said iProspect India senior strategist Jahan Vandrevala.