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Tag: Sanjeev Kapoor

  • Hungama Digital Media launches Sanjeev Kapoor’s recipes app

    Hungama Digital Media launches Sanjeev Kapoor’s recipes app

    MUMBAI: Culinary perfection now in your hands. Sanjeev Kapoor, the pioneer of Indian cooking shows launches an app containing his special recipes along with delectable delights. The app named ‘Sanjeev Kapoor’s Recipes’, features cuisines from India and the world. With a bundle of exciting recipes, cuisines & categories to awaken your inner chef, the ‘Sanjeev Kapoor’s Recipes’ app is sure to make everyone a hit in the kitchen. It is a complete cookery manual that goes everywhere with you to help you in the kitchen. Includes exciting features like ‘Shopping List’, ‘In Your Fridge’, ‘My Khana’, ‘Recipe Box’ and many more.

     

    The app offers a wide range of features developed by Hungama Digital Media Entertainment. With the ‘Sanjeev Kapoor’s Recipes’ app, users can access detailed recipes with pictures, special notes by Sanjeev Kapoor himself and some innovative new features. Users can also learn more about Sanjeev Kapoor in the ‘About Chef’ section of the app; they can locate the nearest Sanjeev Kapoor restaurant with the ‘Restaurant Locator’ feature. The ‘How to Use’ and ‘FAQs’ sections contain a plethora of information and tips regarding the exciting features of the app.

     

    Adding to the list of existing features, Hungama Digital Media Entertainment has included some industry-first special features called ‘In Your Fridge’ and ‘My Khana’. When you have only a few cooking ingredients to choose from, the ‘In Your Fridge’ feature allows users to select a category, add a list of ingredients they possess and look for recipes only as per the ingredients and category selected. The ingredient-based search is an innovation like no other. ‘My Khana’ allows users to submit recipes to the app and follow each other once they sign up. The app carries a gamification feature; users receive points on the recipes submitted. Users can view the top scores on the ‘Leaderboard’.

     

    Commenting on the launch of the app “If you ask me what’s happening in my world today, I would say it’s my new mobile app. Sanjeev Kapoor’s Recipes. With this app cooking becomes easy and fun. The app has everything from recipes for every day dining or festive dining or just cooking up a meal with whatever’s available in your fridge! Cherry on the cake, you can win points and thus exciting gifts by logging in. Now you and I come even more closer, with our common love, cooking!” said Sanjeev Kapoor

     

    Commenting on the features of the app, Neeraj Roy, MD and CEO of Hungama Digital Media Entertainment said, “We are delighted to partner with Indian culinary guru Sanjeev Kapoor to launch the ‘Sanjeev Kapoor’s Recipes’ app, which will assist users access scores of recipes with detailed descriptions and pictures. With the app we hope that we can make routine cooking a more fun and enjoyable experience for our consumers. The app will be available across Android, iOS and Windows platforms.”

  • ‘Masterchef’ awards Paneer Makhani as India’s favourite veg dish

    ‘Masterchef’ awards Paneer Makhani as India’s favourite veg dish

    MUMBAI: In an all India voting poll initiated by Star Plus, Paneer Makhani emerged as India’s favourite veg dish among the top 10 popular dishes suggested by MasterChef judges, Sanjeev Kapoor, Vikas Khanna and Ranveer Brar.

     

    The 10 dishes which included Rajma Chawal, Dum Aloo, Sarson Da Saag, Dal Makhani, Chana Masala etc. were shortlisted by the three judges, Chef Sanjeev Kapoor, Vikas Khanna and Ranveer Brar and the resultant most favourite dish was Paneer Makhani with a whopping 40 per cent votes. Now this winning dish is to be integrated in the on air show as one of the dishes to be made. This All India poll was not just supported by the Masterchef Judges but even the other actors of Star Plus voted for their favourite dish. Chef Sanjeev Kapoor said, “Everyone has a different choice when it comes to food, people, views but nobody has ever taken the initiative to find out what the majority stands with and Star Plus has done just that by taking a step to know India’s favourite Veg dish and surprisingly it is also my favourite dish – Paneer Makhani”.

     

    Vikas Khanna, the Michelin Star Award winner said, “I value vegetarian food more after living in the States and you will be mighty surprised to know that a lot of foreigners as well support vegetarianism…as veg food too has several choices and flavours. I am glad that this not just another research because this initiative will be taken a step forward by the MasterChef kitchen by including the dish in our show”.

     

    Star plus is championing the growing food culture through Masterchef and this is a one of its kind initiative to bring to limelight the fandom behind veg food like Paneer Makhani.

  • Star Plus commemorates the spirit of Mumbai Dabbawalas

    Star Plus commemorates the spirit of Mumbai Dabbawalas

    MUMBAI: Mumbai’s dabbawalas are as important to the city as its lifeline, local trains. In recognition of their services in delivering with precision freshly made food to customers across the maximum city, Star Plus is undertaken a first of its kind initiative for dabbawalas. 

     

    Through a unique initiative, Sanjeev Kapoor and Team MasterChef India served a delicious treat to Mumbai’s dabbawalas as a token of their appreciation. 

     

    Kapoor, who is also the judge of MasterChef India-4, conferred the title of ‘Pyaar Ke Postmen’ upon the Mumbai dabbawalas and redefined the role played by them in the food industry. “Star Plus is the pioneer in bringing food on the forefront of Indian television and I am extremely happy with the initiative that Star Plus took in acknowledging the Dabbawalas for rendering a valuable service to the society. I only make food but the other part of my job is done by these Dabbawalas who make our food reach the mouths of the people. Dabbawalas are not just the carriers of food but also do the task of spreading joy and smiles. They are the ones who add true value to the food we cook. These Dabbawalas are the backbone of the population of Mumbai and may they continue to be for a lifetime. Star Plus and the MasterChef India team salute their undying spirit and hard-work,” he said.

     

    Chef Ranveer Brar, who is also the judge on MasterChef India-4, added, “Food has always been an integral part of every relationship in the Indian cultural context and the Masterchef India team showed its appreciation for the role these Dabbawallas play in binding the family together through food. Unfortunately, due to prior commitments I could not be a part of the activity but I am thankful to the Mumbai Dabbawalas for making delivering the food cooked for loved ones on time.”

     

    The Dabbawalas were delighted by the initiative of Star Plus appreciating their role in the food industry. “We, the dabbawalas, are highly motivated because we believe that delivering food to Mumbaikars is like a service to God, similar to giving medicine to the sick. We are thankful to the MasterChef India team for recognizing our efforts,” said a dabbawala.

  • One-in-four digitally connected Indian will ensure growth of medium: IAA

    One-in-four digitally connected Indian will ensure growth of medium: IAA

    MUMBAI: The International Advertising Association (IAA) India Chapter conducted its 12th Webinar on 19 December 2014 as part of the ‘World Goes Digital’ webinar series.

     

    GroupM South Asia, veteran digital media specialist and managing partner, Tushar Vyas was a guest speaker in this series of the webinar.  As part of the GroupM South Asia ExCo, Vyas leads the digital media practice for GroupM South Asia. He is also responsible for investments and corporate business development.

     

    Commenting on the importance of the digital medium, Vyas said “The number of people who have embraced digital as a medium is a testimony to its growth and importance. There are 5 million smartphones being bought every month in India, which has ensured that 25 per cent of the Indian population is digitally connected.”

     

    IAA India Chapter & vice president, development (Asia pacific region) Srinivasan K Swamy commented, “Having experts like Tushar Vyas, ensures that our members and the fraternity in general gets the latest and most authoritative view on the digital media.”

     

    The Free Press Journal director and Webinar Series chairman Abhishek Karnani said “We were delighted to have Tushar Vyas addressing the 12th in the series of ‘World Goes Digital’ Webinar series hosted by the IAA India Chapter. These sessions go a long way in spreading the awareness of the digital media.”

     

    The International Advertising Association (IAA) India Chapter has hosted speakers like Citi India CMO Sanjeev Kapoor, Bookmyshow.com founder and CEO Ashish Hemrajani, Google India managing director Rajan Anandan, Linkedin India managing director Nishant Rao, Rediff.com founder Ajit Balakrishnan SAP chief story teller Julie Roehm, Hungama Digital Media managing director and CEO Neeraj Roy and mCordis co-founder & managing partner (EMEA) Paul Berney.

     

    Recently, Ram Subramanian and Rajjat Barjatya were also invited as guests on ‘World Goes Digital’ webinar series.

  • Star Plus gears for ‘MasterChef India 4’

    Star Plus gears for ‘MasterChef India 4’

    MUMBAI: A necessity or a luxury, what we eat in our daily lives has turned around from something edible to ‘delicacies’ over the centuries.

     

    Taking into consideration the seriousness of this knack of cooking experience worldwide, right from the most secluded house where the artist is the woman of the house to the delights from the chefs of the best hotels in the world, Star Plus has brought this art into every kitchen with the launch of MasterChef India.

     

    Just when you thought the culinary juggernaut that is MasterChef couldn’t serve anything tastier, it goes and plates up perfection.

     

    After the immense success of the first three seasons and Junior MasterChef, Star Plus is back yet again to embark on a culinary journey to find India’s next MasterChef. Come January 2015, viewers will witness a journey of looking for ordinary Indians who can cook extraordinary food.

     

    Being produced by Colosceum Media, the series is known to help the ordinary Indian change their destiny and fulfil their dreams through food. While the fourth season is back, it comes with a twist.

    A source close to the development reveals that this season promises to draw on the success of the past three seasons, delivering even more stunning challenges, contestants that one can relate to and judges that one just won’t let go of.

     

    It will be judged by the biggest food icon of the country – Sanjeev Kapoor, Chef Vikas Khanna and Chef Ranveer Brar. The format remains the same with top 12 contestants competing against each other to win the title of MasterChef India – Kitchen Ke Superstar.  The only change that the season will undergo is that it goes ‘Vegetarian’.

     

    The same source further says that India has a rich heritage of vegetarian food which has not been celebrated so far. The current season will give chance to the vegetarian cooking enthusiasts who have not been able to participate in the last three seasons.

     

    Does that mean only vegetarians can participate? “No,” comes a quick reply from the same source. “Even non-vegetarians will get the opportunity to come and showcase their cooking skills in vegetarian food.”

     

    The audition phase has already been canned in 24 cities. It began from 16 October with Ranchi followed by several other cities like Udaipur, Dehradun, Rajkot, Bhopal etc with the last city being Mumbai on 16 November.

     

    After receiving entries of around a lakh from 24 cities, top 60 contestants have already been shortlisted and now the channel is making its way to find the top 12 cooking enthusiasts for the season. The shooting will begin from January 2015 first week at Filmcity, Mumbai. Though the time-slot and date is not yet finalised, the channel will continue to target it as a weekday property.  

  • FoodFood channel launched in the US

    FoodFood channel launched in the US

    NEW DELHI: The FoodFood television channel run by master chef Sanjeev Kapoor has been launched in the United States.

     
    The channel launch was hosted at Secaucus in New Jersey by the Varli group in an evening that included cooking demonstrations by Kapoor and Dhandu Ram, chef at Dhoom.

     
    Celebrity chefs, restaurateurs, and Sanjeev Kapoor fans from the tristate area gathered at Dhoom restaurant to celebrate the launch.

     
    The lifestyle channel was launched in India in January 2011, and is a joint venture between Astro All Asia Networks PLC (Astro), a Malaysian cross-media group, and Turmeric Vision (TVPL), the television company owned Kapoor.

     
    In the US, FoodFood is available on Dish channel 713 and DishWorld IPTV. The channel features Indian and global cuisines, fusion innovations and delicacies from across continents. Kapoor and his team will share popular shows like Sanjeev Kapoor’s Kitchen, Turban Tadka, Mummy Ka Magic and Health Mange More.

     
    Among attendees at the launch were Consul General of India in New York Dnyaneshwar Mulay, Fox anchor Kelly Wright and Secaucus Mayor Mike Gonnelli.

     

  • FoodFood ropes in Ruchir Joshi to head content

    FoodFood ropes in Ruchir Joshi to head content

    MUMBAI: FoodFood, food lifestyle channel, has got on-board a creative media professional Ruchir Joshi to head the content of the channel. Joshi’s role will be to conceptualise and execute the cutting edge content that speaks to a global audience.

    FoodFood CEO SK Barua believes that he comes with a proven track record of leadership and the company is pleased to have a content head with his experience to drive the channel’s growth and profitability. “We are extremely happy to have attracted a talented executive like Ruchir for programming, overlooking on air promotions and supporting new media. We look forward to his success in this new role.”

    Joshi, who comes with a 17 years experience, stated that the opportunity to head the channel content interested him. He feels the key is to discover what food lifestyle means in its cultural context and then be able to make original content that is not a poor ‘me too’ of the west.

     
    Prior to this, Joshi was a co-founder and promoter of ‘Via Earth’ that made TV shows that have aired on broadcasters like BBC, CNN and Discovery. He has also done shows for channels such as Zee Cafe, Star One and Filmy. Having a vast experience of over 17 years, he has led all aspects of programming including acquisition, commissioning, syndication, scheduling and production.

     

  • New ‘gourmet category’ coming soon on Snapdeal

    New ‘gourmet category’ coming soon on Snapdeal

    MUMBAI: Continuing its category expansion spree, Delhi-based e-retailer Snapdeal.com has become the first online major to enter into non perishable food category. In a deal with the veteran chef Sanjeev Kapoor, the e-commerce company will soon offer a gourmet section to its customers.

     

    The industry pioneer, also known to author various cookbooks will be working closely with the website to launch the category.

     

    Talking about his latest venture with Snapdeal.com, Kapoor said, “This collaboration will bring good quality products to India at par with the rest of the world. People here find it difficult to find good gourmet products, through this tie-up, we will be able to provide excellent products to the customers.

     

    “All my endeavors are in line with the aim to glorify the richness of our food culture and to keep alive the traditions of the Indian kitchen. This new association with Snapdeal.com will now enable people across the country to order products like snacks, confectionery, international groceries, exotic dry fruits and nuts at their doorstep just with a simple click of a button,” he added

     

    The gourmet category will launched with chef’s brand WonderChef which already sells some of its products on the site.

     

    The section will include assortment of food products and beverages including ready to cook items, spreads and jams, wide range of Indian and international groceries, confectionery, chocolates and desserts.

     

    Snapdeal VP fashion Amit Maheshwari said, “This launch will further strengthen Snapdeal’s leadership as a marketplace and a destination of choice for all kind of products across categories which fulfill customers’ both home and business requirements.”

     

    The chef added, “We have been dealing with Snapdeal at a strategic level with our brand WonderChef which has seen huge success on the portal. So when they approached us this new deal and we jumped on board.”

     

    Even though the chef did not comment on how much the deal is worth, he added that if someone as credible as Ratan Tata is trusts the site, it’s not tough to take that extra leap of faith.

     

    Recently Snapdeal also tied up with Tata homes to sell houses online and also entered into a partnership with Croma to sell its electronics products online. Ratan Tata, the former chairman of salt-to-steel Tata conglomerate also bought a stake in the online retailer.

  • FoodFood travels to US

    FoodFood travels to US

    MUMBAI: Today, food is not just a necessity but has become a passion. Everyone wants to create a magic in their kitchens. However, not everyone is gifted and wants a “helping hand.”

     

    FoodFood, a specialty channel, wants to be that guiding light to help people cook food with passion and enjoy it too. And soon, the viewers of Dish and DishWorld IPTV in the US will be able to do just that.

     

    “After Canada, US was the next logical step. With the growing popularity of the Indian food, the channel is bound to attract a lot of audiences apart from the Indian residents there,” says channel promoter Sanjeev Kapoor. However, it wasn’t an easy task. Kapoor recalls that he had to travel to and fro many a times to finally sign the deal to include the channel in the Hindi mega pack.

     

    “It took us around two years to manage to crack the deal, but we are happy now that we will be available on Dish which has the largest selection of international programming among major pay-TV providers in the US,” he adds.

     

    The channel will be available on LCN No 713 on the network and will for now showcase Indian programmes.  But, if all goes well it will also air original content. “Yes, of course creation of original content is on the cards but first we have to build it and get more advertisers on board,” says Kapoor.

     

    The channel is already available outside India in Qatar, UAE and Canada and next on agenda is UK, Africa along with the south east Asian countries as well as Australia. “Internationally, people want specialised content and we will give them what they need. We plan to take the channel overseas and it doesn’t limit us to television alone,” points out Kapoor who believes that the world going digital is a boon for specialised content.

     

    “There is a reason why people are moving towards digital and consuming what they want, wherever they are,” he adds while emphasising on the fact that though Indian media houses are not recognising this, the scenario is quite the opposite worldwide. He believes that Indian broadcasters are very generic in their approach and that’s why one can see series of general entertainment channel launches every now and then.

     

    Another issue hindering the growth of niche channels which aren’t a part of large media houses, according to Kapoor is carriage fees. “Almost 25 per cent of our total cost goes into carriage fees and to top it further, cable and DTH operators increase the fee irrationally,” he says agitatedly and adds, “Distribution is still a monster.”

     

    He believes that the industry and the regulatory bodies need to come forth to provide viewers the content they want to watch and move beyond just one measurement currency. “There is no respect for expertise,” he says.

     

    When asked his views about ad cap, he says that it is a global phenomenon and will only help the channel to innovate. “Helios is doing a very good job and is taking the whole ad sales to another level,” points out Kapoor while adding that the concept has helped them innovate and integrate with brands beyond the 10 second slot. Talking of one of the innovation he says, “We integrated a brand of oil into our shows to help people understand about a healthy heart.”

     

    FoodFood is also focusing on its content. The channel launched a new campaign in April, this year, with a lineup of shows like K for kids, Pure Sin catering to various age groups. However, the biggest launch for the channel would be Kapoor’s travel culinary show shot in Australia for which the blueprint is ready.

     

    In June, the channel which strongly believes in the digital power launched an e-commerce section to bring a variety of selective quality products from kitchen appliances, kitchen accessories and lifestyle products all shown on the television shows.

     

    “Internet is already helping us when it comes to content consumption and through the e-commerce section we will be giving the community a dedicated shop,” he says.

     

    With an optimistic approach, the channel, which is a joint venture between Astro Overseas (Astro), Master Chef Sanjeev Kapoor and Sandeep Goyal owned Mogae Consultants, hopes to see better days ahead as the promoters are set to meet soon to decide their next step.

  • FoodFood launches new campaign with a fresh new lineup

    FoodFood launches new campaign with a fresh new lineup

    MUMBAI: India’s food lifestyle channel, FOODFOOD, a single channel entity, reaches across 35 mn households in India. In addition to key MSOs across the country, the channel is available on all major DTH platforms – Videocon d2h, Airtel Digital TV and Tata Sky and digital platforms pan India. The brand today is one of the most popular and talked about channels, in its genre, across the country.

     

    The channel is all set to  break its new campaign, on April 14th ,with a lineup of shows–an ode to home makers, concentrating on driving excitement and reinforcing the new positioning and statement that the  channel is clearly differentiating itself from the plethora of ‘me too’ channels.

    The campaign breaks with an array of fresh programming– India Unlimited, Pure Sin, K for Kids, Cook Smart, Oriental food among others. It is complementing the channel’s stand of being a food lifestyle channel, with innovative content, creating a “wow” factor through the new line up. India Unlimited is food from various parts of India, in one platter; Pure Sin, a celebration of making desserts, which has been a part of our culture & traditions from time immemorial. From healthy deserts to desserts for occasions to all time favorite, this food genre is something exclusive for the viewers; K for Kids, is filled with adventure, fun and sparks from enthusiastic kiddy chefs on the show, churning out winning recipes; Cook Smart another master stroke from the Master Chef Sanjeev Kapoor; and introducing sumptuous mouth watering oriental dishes, the all time favorite with Indians.

    Explaining the reason behind the campaign burst SK Barua of FOODFOOD channel said, “With the new campaign we are redefining the philosophy, positioning and the tagline that speaks volumes about the specially targeted content, across food genre. Our efforts are to reiterate our authority on food   and reach out to our target audiences. This is the first campaign and going forward we want to continue to give best of food to our viewers.”

    The campaign will address the youth and the matured viewers, and not to forget our die hard loyal viewers. Though Young in its looks, it can entice a whole generation with its mantra to learn easy-to-make food and enjoy food.

    The 45 days campaign burst in Mumbai & Delhi, from April 14, will be across various media—outdoor, radio, digital, print, MSOs, social media…. With the new campaign the channel promises to attract, allure and engage the viewers – through social media, on-ground activities, on radio and television.