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Tag: Sanjeev Jasani

  • Cheil India hires Sudhir Das as senior executive creative director

    Cheil India hires Sudhir Das as senior executive creative director

    Mumbai: Cheil India, an advertising agency has announced the appointment of Sudhir Das as Sr executive creative director. He will be responsible for overseeing the creative output of a segment of Samsung mobile business and Samsung exclusive stores.

    In his current role, Sudhir will be reporting to Cheil India CCO Vikash Chemjong and will be based out of the agency’s Gurgaon office.

    Sudhir has been in advertising for two-plus decades, in agencies like Publicis, McCann, Leo Burnett, and Dentsu WebChutney, winning around 100 national and international awards along the way. His previous role was group executive creative director at Dentsu Creative.

    Sudhir has created advertising for some of India and the world’s most popular brands including Coca Cola, Nestle, Apple, Google, Airtel, LinkedIn, Tanishq, ITC and Uber. Along the way, he has been part of campaigns like ‘Ras-Ras mein India’, ‘Me and Meri Maggi’, ‘Spicejet Democracy’, ‘Cardekho Back-Off’, ‘Airtel 175 Replayed’ and ‘Motorola Deep Connect’ – covering the gamut from large, populist, TV-led campaigns to documentary-style film-making to social and tech innovations.

    A proud geek, he is extremely interested in tech and using it new and interesting ways to create social conversations.

    Cheil India CCO Vikash Chemjong said, “Sudhir when you meet him, seems alike a misfit in advertising. He doesn’t drink! Is not trying to run off to the hills/beach every chance he gets because he hates travelling! And he is a little anti-social, preferring the company of his cats more than the company of most people [but seeing the type of people surrounding us most days, I have begun to see the wisdom in it.

    But dig a little deeper and one begins to see the many reasons for the multi-award winning adman that he is. He is a gamer.  A lover of all things tech. A self-professed nerd. An encyclopedia of advertising trivia. Plus a great cook! Not just in what he whips up in the kitchen but what he manages to concoct every time you sit down with him, for work or otherwise. Be it stories. Strategies. Interesting theories. And of course, great advertising ideas! We’re lucky to have him join the Cheil fold. All set to mesmerize us and our clients with his unique and interesting way of telling the brand story.”

    Commenting about his appointment, Sudhir said, “This is actually my second stint at Cheil. And it took literally a 15-minute conversation with Vikash to decide that I wanted to be back here. What really attracted me was the hunger to really explore the bleeding edge of creativity, and perhaps more importantly, this hunger was married to a scale and depth of integrated talent that actually manages to get things done. I have a feeling I’m really going to enjoy my time here.”

    Cheil SWA group COO Sanjeev Jasani added, “I am happy to welcome Sudhir to Cheil India. He has a much-deserved reputation for being a creative maestro with a penchant for everything that is tech. His repertoire of work is amazing and eclectic in equal measures. I look forward to the unique perspective and ideas that Sudhir brings to the table, which will positively inform our campaigns.”

  • Cheil India unveils mixed reality print ad for Samsung Galaxy S24 series

    Cheil India unveils mixed reality print ad for Samsung Galaxy S24 series

    Mumbai: Presenting a perfect fusion of the physical and digital world, Cheil India has launched a ground-breaking print ad for the Galaxy AI powered Galaxy S24 Series. This innovative campaign transcends the boundary of traditional advertising, leveraging mixed reality tech to bring the power of circle to Search right into your hands.

    Innovating beyond screen

    This latest marketing marvel featuring in leading national dailies – The Times of India and Hindustan Times – is designed for users to get a hands-on experience of the ground-breaking feature. By simply scanning a QR code on the print ad from any smartphone, users are transported into a unique and immersive world where the Circle-to-Search feature comes to life.

    A marketing marvel

    In an effort to pioneer creative solutions that resonate with the audience while elevating the brand story, for a feature as revolutionary as Circle to Search, Cheil India conceptualized a large-scale immersive experience. This print innovation is more than just a glimpse into the future of advertising. It is a spectacular showcase of technology and creativity that encourages users to engage more deeply with content, making them an integral part of the experience.

    A celebration of Indian diversity

    The campaign dives deep into the rich intriguing stories of India, bringing together the joy of discovering India with the magic of Circle to Search. As users interact with the ad, they are taken on a journey through India’s cultural magnificence with a simple circle on their smartphone.

    Don’t miss out on this one-of-a-kind print ad experience. Scan the QR code, experience the circle-to-search feature firsthand, and witness the magic of circle to search come to life. Just scan it, circle it, and find it.

  • Is AI becoming a better friend to the youth than humans: Cheil India’s new report

    Is AI becoming a better friend to the youth than humans: Cheil India’s new report

    Mumbai: Artificial Intelligence is dawning a new digital age, and the Indian youth are leading the charge, reveals a new report by Cheil India. The report, titled ‘Generation AI – Exploring the dual role of AI in Indian youths’ lives and its implications for brands, dives deep into AI usage by Gen Z students (aged 16 to 25) in India, covering their academic and personal uses of AI tools on an everyday basis. It includes quantitative and qualitative research findings from over 1200 students across the country.

    Cheil SWA president and CEO Limseob Chung said, “Over 68 per cent of the youth have a more positive perception of AI now than last year. Brands must adapt to this new reality where LLMs are the new best friends that the youth seek advice from. The caution regarding AI adoption is giving way to more optimism as the once-sceptics are turning into super users.”

    “We found 73 different usage scenarios for AI and this is just the tip of an iceberg yet to emerge” said Cheil SWA COO Sanjeev Jasani. “While it’s no surprise that more students are motivated to utilise AI for learning purposes, their personal uses are way more varied and interesting, ranging from daily life hacks to creativity to connecting with others.”

    Cheil India chief strategy officer Sourav Ray explained, “AI plays two roles: as the Liberator in academics, freeing students from the constraints of traditional education, and as the Conqueror in personal life, helping the youth seize new opportunities and face their fears.”

    AI as the liberator from traditional education

    On the academic side, there are six segments of AI usage by the youth:

    1. Troubleshooter: 33 per cent of students use AI to solve academic problems, mainly male students in schools and undergraduate studies. This liberation from academic grunt work is being sought majorly by around 54 per cent male students.

    2. Automator: 16 per cent automate school work and assignments, focusing more on co-curricular activities. This segment consists largely of college and university students.

    3. Instructor: 77 per cent believe AI enables self-paced learning, acting as a non-judgmental, tireless private tutor. Students appreciate this freedom to learn at their own pace.

    4.    Navigator: 15 per cent use AI as a scheduler or time-manager, especially before exams. STEM (29 per cent) and Business (27 per cent) students are the most common users in this segment.

    5. Explorer: Eight per cent use LLMs to explore new topics outside their current field of study, seeing AI as a career counsellor and guide.

    6. Mentor: Six per cent use AI as a co-builder of new ideas or ventures, they are mostly STEM (31 per cent) and Business (24 per cent) students. This segment is not just using AI; they are also creating future applications and businesses around AI.

    AI as the conqueror in personal life

    Gen Z has found an ally in AI, which shape-shifts into trusted confidants, creative collaborators, and relationship coaches. The 5 segments identified are:

    1. Genie: 31 per cent use AI for daily life hacks, from suggesting home décor tips to travel itineraries.

    2. Savant: 31 per cent expect AI to provide expert advice, replacing visits to specialists. This includes medical diagnosis, legal advice, astrology, make-up tips, coding help, and more.

    3. Co-creator: Many use AI as creative partners, generating inspiration for ideas or bringing those ideas to life with simple prompts. The most commonly used AI creative tool is Canva, followed by other tools like Designs.AI, Adobe Firefly, Figma and DallE.

    4. Wingman: Eight per cent seek AI’s help in social situations, particularly introverts or youth with social anxiety. This segment has 54 per cent male users, who are primarily residing in Metros.

    5. Buddy: While 72 per cent believe AI will soon understand them better than many people, there are few who are using it to conquer loneliness (11 per cent). This segment actively seeks a friend or a therapist in AI, discussing personal issues or having intimate conversations. The report calls this “human-machine symbiosis” once only shown in sci-fi movies, but now happening in real life.

     

    The flipside: A cautionary tale of over-dependence on AI

    However, not everything is rosy in ‘AI-land’. The report also highlights the rising concerns among the youth. 41 per cent fear that overdependence on AI will reduce creative or critical thinking skills. Nearly 40 per cent doubt the quality of AI-generated outputs, calling them too generic or superficial. In academic spheres, while there is broader acceptance of AI in everyday learning, 56 per cent still hold the conventional view that using AI is a form of cheating.

    If AI is affecting the way we think independently, the question, therefore is: Will the famous Descartes quote “cogito ergo sum” still hold true in the age of AI?

    How should brands navigate this new AI world order

    The report also provides specific insights for brand builders and business leaders on navigating the future:

    1.  High-involvement experiences: Brands need to understand the level of AI involvement among youth before creating AI-enabled solutions. The report shows how the needle needs to move from ‘transactional exchanges’ in low-involvement users to ‘relational experiences’ in highly-involved ones.

    2.  To each their own brand: Customers are becoming so AI-dependent that their purchase journeys are beginning with a prompt. Brands might soon need to achieve AI-enabled hyper-personalization, creating distinctive new identities and offerings for each consumer.

    3.  Brands as AI: Brands that have traditionally focused on building a personality over time need to now start thinking about ‘brand personification’. Future consumers will prefer interacting with brands as if they are friends or mentors. Imagine a 16-year-old asking Nike about weight loss or asking Dove about building confidence. This might be the right time to start developing “brand LLMs”.

    4.  Empathy is the key: AI solutions must act with empathy, addressing human vulnerabilities to either liberate youth from their issues or help them conquer new frontiers. The question every brand need to ask is: What will we as a brand do with AI that either liberates or conquers?

  • Cheil India’s campaign for the Samsung Galaxy Book4 series unites art and music

    Cheil India’s campaign for the Samsung Galaxy Book4 series unites art and music

    Mumbai: Cheil India has released a captivating new campaign for the Samsung Galaxy Book4 series. The campaign film highlights the unique and collaborative journey of popular artists Santanu Hazarika and Medha Shankr, as they use Galaxy Book4 and Galaxy ecosystem devices for work, ideation and content creation.

    The film opens with Santanu Hazarika and Medha Shankr brainstorming ideas and refining their creations using the Galaxy Book4 series laptops and Samsung’s AI-powered ecosystem. The popular artists can be seen sharing ideas in seconds, using AI-powered Galaxy devices to enhance their artwork and ideating on multiple screens, effectively having an entire studio in the palm of their hands.

    “Collaboration between people and devices is important for success. With the Galaxy ecosystem, you get seamless integration between devices to complete your work effortlessly. This, in essence, is Samsung’s commitment to innovation that brings ease to your life. Our latest Galaxy Book4 campaign demonstrates how the Galaxy ecosystem comes together to enable artists to merge distinct art forms. Whether it’s utilizing the smartphone as a webcam or continuing your work on a second screen, the Galaxy Book4 series provides you a personalised AI-powered Galaxy ecosystem that is truly one of a kind,” said Samsung India vice president, MX Business Aditya Babbar.

    Boosted with AI, the Galaxy Book4 series comes with features like assisted image editing to deliver immersive visuals, turning big ideas into reality. Enabling users to extend their PC screens and connect across Galaxy devices, users may also effortlessly upgrade video calls from the laptop webcam to a Samsung Galaxy smartphone as a connected camera.

    Speaking on the campaign, Cheil India CCO Vikash Chemjong said, “With the new campaign film, we aim to communicate the boundless creative potential of the Samsung Galaxy Ecosystem. Shifting the focus from technical specifications through a captivating blend of art and music, the film demonstrates how the AI-integrated Galaxy Ecosystem empowers our protagonists to bring their ideas to fruition.”

    Commenting on the campaign, Cheil SWA COO Sanjeev Jasani said, “The campaign film showcases how users can unleash their creativity, collaborate effortlessly, and take productivity to unprecedented levels. Our focus lies on telling the youth how Galaxy Book4, clubbed with AI and the Galaxy Ecosystem, can help them demonstrate their limitless potential.”

  • Cheil X hires Anurag Tandon as chief growth officer

    Cheil X hires Anurag Tandon as chief growth officer

    Mumbai: Anurag will lead the newly opened Mumbai office in addition to the growth charter. He is a seasoned business leader with more than twenty years of experience having successfully led large and marquee business units like DDB Mudra West, and WT, Mumbai where he was responsible for managing the P&L, key client relationships and topline growth. His other stints include Ogilvy and Leo Burnett. He also has extensive brand management experience having worked across multiple categories with large global brands like UL, Volkswagen, McDonald’s and J&J to name a few. As a chief growth officer, Anurag will spearhead efforts to expand Cheil X’s business operations in the city. Cheil X is an independent full-service agency under the Cheil SWA group to manage the fast growing new client mandates in India.

    Talking about his appointment, Anurag Tandon said, “Cheil’s ambition to grow its new business and build a creative reputation promises to be a journey filled with challenges and opportunities in equal measure. I’m excited to be part of building a new business ground up and I know I have the support to help realise this ambition. I believe we have the vision, the expertise and the plan to quickly carve out a meaningful share of the market and establish ourselves as a key player. I am looking forward to this journey of collaborating with like-minded individuals, leveraging our collective creativity and drive to rapidly propel the Cheil X brand forward”.

    Cheil SWA COO Sanjeev Jasani commented, “We are thrilled to welcome Anurag as he takes over the reins of our Mumbai office. Anurag is a well-known name in the industry with a reputation for delivering benchmark worthy work for clients across a wide range of industries. He is a valuable asset to the organization and we look forward to working with him”.

  • Cheil India inspires students to ‘Show Them How It’s Done’

    Cheil India inspires students to ‘Show Them How It’s Done’

    Mumbai: Cheil India has launched a new campaign for Samsung’s ‘Back to Campus’ Offer, aiming to inspire students as they prepare to return to campus after the summer holidays. The campaign, named ‘Show Them How It’s Done’, emphasizes the versatility of the Samsung Galaxy device ecosystem that propels ambition and creativity for the younger generation.  With exclusive student offers and discounts on Galaxy products, Samsung encourages students to access the latest technology to help pursue their dreams.

    At the heart of this campaign is the brand film that follows the journey of three students – a podcaster, a DJ, and a designer. Enabled by the limitless capabilities of the Samsung Galaxy ecosystem, these students overcome obstacles and unleash their creativity to follow their passion. Shunning all societal doubts and pressure, the budding artists use Samsung’s AI features to fuel their fire, emerging as examples of resilience and success.

    “Today’s youngsters have an unquenchable thirst to learn more, do more and be more. In their stride to pursue their passion, these go-getters need the technology which helps them unleash creativity, enhance productivity, and express themselves fully. With Samsung’s new ‘Back to Campus’ campaign, we are democratizing the connected power of Samsung Galaxy ecosystem for students across India. As the new generation of ambitious students work towards their dreams, Samsung equips them to keep pushing boundaries and show the world how it’s done,” said Samsung India VP, MX Business, Aditya Babbar.

    Powered by features like multi-device control, quick share, note assist and connected camera amongst others, the Samsung Galaxy ecosystem supports creative and productive exploration.

    Speaking about the campaign film, Cheil India CCO Vikash Chemjong said, “The Gen-Z’s and Gen-Alpha’s of the world, today, are putting their talent on display. Therefore, when the world doubts their determination, they go out and “Show Them How It’s Done”. By displaying the creative potential of the Galaxy ecosystem in our films, we aim to communicate how students can bolster their productivity and explore to make a mark.”

    “The exciting campaign films attempt to render how young students are zealously pursuing their passion these days. By showcasing the journey of three students with diverse backgrounds and interests, we are depicting the impact that Samsung’s connected ecosystem of Galaxy devices bring to the table. Our focus lies in inspiring students to take the leap of faith towards their passion and “Show Them How It’s Done”, said Cheil SWA COO Sanjeev Jasani.

  • Cheil India unveils campaign for Samsung Galaxy A55 5G & A35 5G

    Cheil India unveils campaign for Samsung Galaxy A55 5G & A35 5G

    Mumbai: Cheil India has launched a campaign that aims at brightening every moment through the awesome features of Galaxy A55 5G and A35 5G. The campaign films featuring the dynamic duo of Shanaya Kapoor and Rohan Gurbaxani encapsulate the spirit of generation Z in today’s swift socialising scenario.

    Galaxy A55 5G and Galaxy A35 5G combine the users’ personality and lifestyle with iconic design and advanced technology. Galaxy A55 5G and A35 5G come with innovative features such as object eraser and nightography for flawless shots. These smartphones focus on what Gen Z values most and empower users to express themselves. The new Galaxy A55 5G and Galaxy A35 5G perfectly align with their fast-paced, connected lives, providing them with the tools to create and share their stories effortlessly.

    Commenting on the campaign, Samsung India VP MX business Aditya Babbar said, “Galaxy A series democratizes innovations by making them accessible to all. With the introduction of Galaxy A55 5G and Galaxy A35 5G, we are democratizing flagship-level features, experiences and affordability. In our new campaign, we are proud to showcase how Galaxy A55 and A35 5G continue to push boundaries, delivering cutting edge technology that empowers creativity and elevates user experience.”

    Talking about the campaign, Cheil India CCO Vikash Chemjong said, “We believe that everyone deserves awesome—whether it’s awesome meetings, awesome memories, awesome ambitions, or simply an awesome life. And, when you finally get an awesome phone, you get one step closer to achieving the rest.”

    The Galaxy A55 5G and A35 5G campaign film, highlighting the awesome camera, will be amplified across all digital and social media platforms, as well as in retail stores.

    Speaking about the campaign, Cheil India COO Sanjeev Jasani said, “Social media is an active part of today’s Gen Z lives. Our Galaxy A55 5G and A35 5G films for Samsung are targeted at them as we highlight the awesome experiences of the device as it empowers Gen Z to level up their world, one awesome Galaxy A Series feature at a time.”

    Galaxy A55 5G and Galaxy A35 5G come with an iconic design featuring a linear camera layout encased in an elegant glass back and a ‘key island’ frame design for an easy and intuitive grip. The Galaxy A55 5G is available in Awesome Ice Blue and Navy Blue, providing a modern and cool color palette that appeals to a wide range of users. Meanwhile, the Galaxy A35 5G comes in three striking colors—Awesome Ice Blue, Navy Blue, and Lilac — giving users more options to express their personal style. Customers can own the Galaxy A35 5G at just Rs 1723 per month and Galaxy A55 5G at just Rs 1792 per month through Samsung Finance+.

  • Cheil India appoints Sourav Ray as chief strategy officer

    Cheil India appoints Sourav Ray as chief strategy officer

    NEW DELHI: Cheil India has appointment Sourav Ray as chief strategy officer (CSO). He will advance the integrated planning and strategy for the company.

    Ray is being promoted internally and will be succeeding Atika Malik with immediate effect.

    He brings over 20 years of strategic planning and brand-building experience to his new role. He has a strong track record in stewarding brands in India, Hong Kong, and China across leading agencies like Ogilvy, Leo Burnett, Bates 141, and Havas Worldwide. He has worked on a diverse set of clients covering FMCG/CPG, mobile devices, finance, media, pharmaceuticals, lifestyle, travel, B2B technology, and the social sector.

    Cheil India COO Sanjeev Jasani said, “We wanted to hand-pick someone who had the balance of a classic strategy background and the ability to formulate a strategy that’s relevant for today. Sourav is that person. He has a depth of experience which, together with his curiosity and understanding of the new nuances of today’s marketing landscape, will elevate our strategic offering. I look forward to some great work from him.”

    “Cheil is a unique agency with a hugely diverse set of minds. I don’t need to point out the uncertain times that we all are in. This organisation can harness the power of diversity and create connected experiences that matter and provide positive value to our clients. I have been deeply interested in work that drives change; brand/business transformations, behavioural change, or even social change. In my new role, I look forward to helping clients integrate the idea of the brand with the digital reinvention of people and businesses to tell great stories,” added Ray.

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  • OgilvyOne shines for India at DMA Echo International Awards

    OgilvyOne shines for India at DMA Echo International Awards

    Mumbai: At a gala ceremony held in San Diego on October 28, the world’s best marketing campaigns fought for what many consider the ultimate prize in result and data driven marketing – the International Echo Awards 2014. And OgilvyOne led the way bagging 4 (1 silver, 3 bronze) of the 9 metals that came India’s way. The DMA Echo awards are ranked among the oldest and most revered effectiveness awards on the international marketing calendar.

    An elated Vikram Menon, President and Country head, OgilvyOne India:This is wonderful not only for OgilvyOne but for India. What’s most delightful is that the wins have come for exciting work on some of our biggest clients – DuPont, Vodafone, Unilever and American Express. And we owe a large part of these wins to them.

     

    Sanjeev Jasani, Sr Vice President and Head of Office, OgilvyOne Delhi:The reason for our wins on both DuPont and Amex are the result of some inspired new-age thinking combined with truly old-fashioned collaboration and hard work. Lots of effort has gone into both campaigns and for them to get recognized internationally is amazing.

    Burzin Mehta, Sr Creative Director, OgilvyOne, Mumbai:An Echo win is extra special because of the rigorous nature of judging and the caliber of its international jury comprising marketing experts, clients and creative gurus. Few things are as rewarding as recognition from clients and peers alike.

    Commenting on India’s performance, Vatsal Asher, CEO DMA India:India’s strong showing at this year’s awards is a matter of pride for all of us. And like last year, OgilvyOne has lead the way