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Tag: Sanjeev Churiwala

  • Myntra debuts on IPL, joins Royal Challengers Bangalore

    Myntra debuts on IPL, joins Royal Challengers Bangalore

    NEW DELHI: Myntra has partnered with Royal Challengers Bangalore (RCB), to be their exclusive fashion partners for the T20 cricketing event. As part of this association, Myntra’s logo will be displayed on the upper right chest of RCB’s jersey throughout the tournament.

    This is the first time Myntra is partnering with any T20 team and will be one of the top three partners for RCB, making it an important step in the brand’s marketing efforts so far. The T20 league is scheduled to be held between 19 September and 10 November in the UAE, owing to the disruption caused by the Covid2019 pandemic.

    With this partnership, Myntra aims to be the one-stop destination for cricket fans to cheer throughout the biggest sporting event, with a host of interactive engagements –  virtual meet and greet with RCB marquee players for Myntra Insiders (members of Myntra’s loyalty program) and customers of Myntra, on-app gamification, fan contests, social media engagements, and more. Myntra will also host a range of the latest cricket merchandise on the store, and give ardent fans a chance to get their hands on the latest RCB jersey to join the excitement.

    Speaking on the association, Myntra CEO Amar Nagaram said, “The appeal for fashion and sports cuts across geographies. This powerful convergence is set to bring style and fashion to one of the most glamorous sporting events, like never before. It gives us the perfect platform to connect with a varied set of audiences who bond over the spirit of T20 cricket that is considered a festival in itself. This is definitely going to be a special season as it is one of the biggest annual sporting events happening since the pandemic started. This event marks an opportune occasion to reaffirm our marketing efforts and drive strong salience among fans as one of the leading brands for fashion and lifestyle.”

    Speaking of the partnership, Royal Challengers Bangalore chairman Sanjeev Churiwala said, “We are delighted to partner with Myntra, the leading e-commerce platform for fashion in India. RCB shares the same ethos of being a cutting edge lifestyle brand and this association further helps enhance the proposition.”

  • Max Life Insurance announces partnership with Royal Challengers Bangalore

    Max Life Insurance announces partnership with Royal Challengers Bangalore

    MUMBAI: Max Life Insurance has announced its partnership with Royal Challengers Bangalore for the upcoming T20 season. As a part of the partnership, Max Life Insurance will be the official life insurance partner of the Bengaluru team for T20 League.

    Speaking on the partnership, Max Life Insurance managing director and CEO Prashant Tripathy said, “India is a young country and T20 offers a great platform to connect with the youth. The partnership of Max Life with Royal Challengers Bangalore is aimed at reaching out to the youth in an impactful manner through their diverse and dynamic fan base. The recent India Protection Quotient survey conducted by with Kantar IMRB across India has revealed that only 17 per cent of youth own term insurance, which is one of the cheapest forms of life insurance. As life insurance partners of the team, we hope to increase awareness around protection with the youth and drive the message to build a more protected nation.”

    Royal Challengers Bangalore chairman Sanjeev Churiwala stated, “While protection of players is taken care of in many ways, the financial manifestation is something that needs to be given equal thought to. We are happy to be partnering with Max Life Insurance, a life insurer that also has one of the best claims paid ratio currently in the country. We aim to drive the message of the importance of financial protection through this partnership.”

    The partnership between Max Life and Royal Challengers Bangalore aims to draw the attention of fans and public alike, to the importance and criticality of financial protection in today’s world. Royal Challengers Bangalore will play Chennai Super Kings at the MA Chidambaram Stadium on 23 March to kick start the 12th edition of Indian Premier League.