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Tag: Sanjeev Bhargava

  • Byju’s launches #KeepLearning with TOI to empower parents, students, & teachers

    Byju’s launches #KeepLearning with TOI to empower parents, students, & teachers

    NEW DELHI: Times of India in association with BYJU’S has launched #KeepLearning campaign. The initiative intends to empower students, parents and educators with information and the best practices of online learning.

    With a key focus towards offering innovative, engaging and informative content for young students, the campaign platform will also offer guidance via discussions and one-on-one chats for parents and educators.

    The campaign will further delve into various topics, pertaining to education, curated by luminaries and stalwarts from the education sector including Artsphere & Soulsphere founder & director Anubha Doshi, Nehru World School director Arunabh Singh, Ophthalmologist Navin Sakhuja, Max Super Specialty Hospital  director and head Sameer Malhotra, Springdays School & Fountainhead Leaders co-founder Ramya Rajendiran among others.

    Some of the key topics include, new education policy, curriculum during Covid2019 and beyond, Blackboard to a digital screen, screen time – how much is too much, and many more.

    #KeepLearning is a holistic one stop platform solving all thee-learning pain-points faced by teachers, parents and students in today’s time. The platform includes: – 

    ·         Content on Online Education: Almost all topics related to online learning are covered through variety of articles, listicles and videos on the website

    ·         Discussion with Subject Matter Experts: There will be series of Webinars and Panel Discussions with subject matter experts on various topics throughout the 2 months duration of the initiative

    ·         One-on-One Connect with Experts: Registered users will also be able to connect one on one with key experts from multiple domains like Education System, Lifestyle Coaching, Child Psychology, Ophthalmology, Career Counselling etc. to answer their questions/queries

    ·         Discussion Forums: Registered users will also be able to participate in discussion forums on various topics and get perspective of top experts and other participants

    The campaign is also engaging with prominent celebrities and experts. The list includes known influencers like Rajiv Makhani, Anaita Shroff, Katerina Folkman, Momcom India and many others.

    TOI director brand Sanjeev Bhargava said, “The pandemic has brought about several drastic changes in the way we live our lives. One of the sectors that have seen sizeable change is the education sector, which has swiftly transitioned and adopted a digital approach. As a media platform, we have consistently been drivers of effective change in society, building and supporting movements; with this legacy, we bring an endeavour to empower parents and educators while providing them with the best guidance and knowledge in association with Byju’s. Bridging the gap between the knowledge of how to leverage the various digital learning tools that have been developed for us, #KeepLearning will help children, parents and educators alike.”

    TOI director response Sudha Natrajan has also shared a similar take on the initiative. She said, “Covid-19’s prevailing impact has forced people to live life indoors. The education sector has also moved from blackboards to digital screens, affecting the life of the students and forcing them to adapt to the digital way of learning. With TOI’s and Byju’s – #KeepLearning initiative, we aim to edify the parents and educators about how they can adapt to these changes and alsohelp students adapt to the changing times for a better future. By using different approaches and digital tools we intend to create a bridge between the parents and teachers to drive them towards a better future for the students.”

    Byju’s COO Mrinal Mohit said, “Learning and education are an important part of our lives. With the advancement of technologies and availability of several tools, it is necessary to expand the scope of learning at every stage and educate ourselves on how we can harness the presented opportunity. With the #KeepLearning campaign, in association with TOI, BYJU’S hopes to enlighten students, parents and educators about the ‘how-to’ of e-learning and bring about a change in the education sector.”

    Launched today, the campaign will garner a national presence via the media house’s extensive reach, further amplified digitally as well as with social media. Parents and children can visit the campaign microsite https://timeskeeplearning.com/ for a deep-dive into the world of e-learning.

  • The Times Of India’s #WantMyPaper Campaign Calls For Reclaiming Right To Knowledge With The Daily Newspaper

    The Times Of India’s #WantMyPaper Campaign Calls For Reclaiming Right To Knowledge With The Daily Newspaper

    New Delhi: Newspapers have established themselves as a crucial part of every Indian’s daily quota of information. Due to their strong editorial policies and fact-checking mechanisms newspapers help quell misinformation, thereby generating an exchequer of trust and accountability with their readership. Keeping this in mind, India’s largest media house, The Times Group has launched the ‘Want My Paper’ campaign to empower Indians to reclaim news authenticity by availing the trustworthy daily newspaper.

    To combat the rise in fake news generation and distribution, and to provide greater insights about a variety of topics, ToI’s ‘Want My Paper’ Campaign asks the Indian audience to reclaim their right to legitimate and thoughtfully crafted information, and support expert journalism which is axial to maintain the nation’s democratic decorum.

    Over the 179 years of its illustrious history, the Times of India has established itself as India’s most-read English daily, upholding the trademark values that have helped weave newspapers into the cultural fabric of the country. Not only do newspapers help establish accountability through incisive reportage, they also propagate information heterogeneity. Unlike with digital media, newspapers do not ration news categories for people by placing filters, they place daily information spanning multiple genres directly in the hands of the readers, providing them the opportunity to be informed without virtual barriers or preference-based censorship.

    Additionally, their non-intrusive nature leaves no room for unwanted data-mining, provides greater contextuality and drives a seamless experience by obliterating pop-ups and banners.

    Times Of India, director- Sanjeev Bhargava said, “Newspapers are the guardians of democracy – they keep the public well informed about the important goings on, and help shape public opinion on key ongoing issues of national interest. With growing scientific evidence that newspapers are safe, and that there’s really no risk of catching an infection from them, our #WantMyPaper campaign is aimed at nudging our ardent readers about what they’re missing out without their trusted newspaper in their hands.”

    India’s most-read English daily in the country, the Times Of India has been the source of the most authentic and reliable news, offering latest and unparalleled views, honest facts, incisive reportage and more, over its illustrious 179 years of legacy. As normalcy returns to the country, the celebrated and widely group aspires to be a positive change agent and a window to limitless opportunities for its ardent readers.

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  • J Walter Thompson creates #LostVotes campaign for Times of India

    J Walter Thompson creates #LostVotes campaign for Times of India

    MUMBAI: J Walter Thompson has conceptualised and created a nationwide campaign ‘Lost Votes’, which calls for policy and electoral reforms to bring in the vote of Indian migrants, for Times of India (TOI).

    Elaborating the idea behind the campaign, JWT mentioned in a statement that considering today’s India’s countless population is on the move for work or education, or marriage, the right to vote should also move along just like the mobile phone numbers, PAN and Aadhar details, and bank accounts. The basic concept is to turn these lost votes into votes that count because they can shape the destiny of our nation.

    Commenting on the campaign, TOI brand director Sanjeev Bhargava said, “We are the largest democracy in the world. But are we the most robust? To strengthen our democracy, it is important that the right to vote and the facility to vote both be made available to the entire voting population.”

    J Walter Thompson chief creative officer Senthil Kumar said, “The idea of the film is to evoke the voice of the lost vote. A voice that amplifies the angst and echoes the emotion of over 20 crore Indians losing their vote. To play the voice of the lost votes on loud speakers and yet feel the voice being drowned by the distance, lost in the middle class multitudes out there. Losing your right to vote is like that fading homing signal. It’s like missing the last train home and losing the hope of making a difference in your hometown from your distant work station. Mera haq kahin pe kho gaya.”

    J Walter Thompson national creative director Sambit Mohanty added, “When we started working on the ‘Lost Votes’ campaign, I knew the film had to be poignant and soul-stirring. It needed to capture that ineffable feeling of being a stranger in a strange land. One who has to deal with the pain of not just losing touch with his roots but also not mattering in the larger scheme of things, because he/she is unable to vote (despite having the right to.) Whether you’re a face in the crowd or the crowd itself, nobody is immune from this pain. The ‘Lost’ poster-frame is meant to be symbolic of this feeling of becoming insignificant.”

  • TOI’s #NoConditionsApply campaign wins big at Cannes Lions 2018

    TOI’s #NoConditionsApply campaign wins big at Cannes Lions 2018

    MUMBAI: Times of India recently won four honours at Cannes Lions International Festival of Creativity for its campaign #NoConditionsApply that was launched in 2017 to shed light on the disparity with the female gender in modern society.

    It focussed on Shindoor Khela, a 400 year old traditional followed in the Bengali culture where on the 10th day of Durga Pujo, married women would celebrate sisterhood by applying vermilion on each other. As a part of the campaign TOI joined hands with Tridhara Sammilani, one of the prestigious Durga Pujo organisers in Kolkata, to host an all-inclusive Shindoor Khela celebration. 

    #NoConditionsApply was conceptualised by FCB Ulka India and created a wave across digital and social media transcending the boundaries of caste and culture becoming a national force which voiced the same message social inclusion for all women. The celebration was captured as a shot film by Bakery Film Productions and the communication amplification was managed by Moe’s Art.

    The campaign that sparked a revolution has received the top honour at Cannes Lions 2018 by winning a gold Lion in Glass, The Lion for Change category that celebrates culture shifting creativity. It has also won a gold Lion in Direct Lions: Excellence in Single Country. The campaign also picked up two bronze Lions one in Direct Lions, excellence in Low budget/high impact campaign and marketing category another in brand experience and activation Lions.

    TOI brand director Sanjeev Bhargava said, “When it comes to campaigns for social good, usually communication provokes action by a thoughtful spotlighting of the issue. The #NoConditionsApply Shindoor Khela campaign went a little further and there lies the power of the idea. This realisation and its amplification by simply inviting the marginalised sections of society to participate equally in the festival and investing a new symbol of womanhood with the two dots created an emotional significance in Bengali society that women are an absolute entity and not dependent on their male counterparts for either validation or special privileges.”

    “While the initiative started off with one Puja Pandal in the city, the amplification of the initiative in various media has brought us a tremendous response and going forward, we intend to spread what is likely to snowball into a movement to multiple festivities all over the country and help establish a strong symbol of gender equality with our brand of newspaper reiterating its influence as a change maker in the country,” he added

    FCB Ulka India national creative head Swati Bhattacharya said, “I’m absolutely overjoyed with the success of the campaign at Cannes, but more so, with the fact that there were so many women from the world over, who resonated with the campaign. In a world, which is full of rage and anger, this women’s movement is born out of love, joy, friendship and dancing. This initiative doesn’t turn to men either to make them change their mind or to recalibrate their views of women. This campaign was accepted as the movement owned and led by the women. This reaffirms our belief that we can improve things for ourselves if we come together as one – as sisters.”

    #NoConditionsApply was the most trending campaign on social media and had a reach of over 20 million when it was launched.

  • Pune Times joins hands with the Pune Police to launch the ‘City Safe’ app, as part of #MakeMyCitySafe initiative

    Pune Times joins hands with the Pune Police to launch the ‘City Safe’ app, as part of #MakeMyCitySafe initiative

    MUMBAI: Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer for everyone. This campaign will also be promoting the new City Safe app by Pune Police, through which the user can signal a SOS when in distress. The key highlight of the app is that it doesn’t require an active internet connection and aims to serve as an important tool in ensuring that one always feel safe in the city. Pune Times has stepped in to raise awareness surrounding women’s safety and spread the word about the app with its 360 degree approach.

    Pune Times has initiated conversations in the city by using the campaign hashtag – #MakeMyCitySafe – to shed light on the high-priority issue of women’s safety. Driving conversations across the city dwellers, Pune Times will reach out to the youth across the city, engaging in college debates, capturing video messages from public figures in the city, dignitaries and police authorities, which will be shared across social media platforms. Videos teaching self-defence to women will also be created in partnership with Pune Police to ensure that they are aware about the immediate steps to be taken to protect themselves.

    Speaking about the initiative, Brand TOI, Director, Sanjeev Bhargava said, A smart city needs to be safe city too. With more millennials and women in the workforce, it is important that one feels safe always – in office, while traveling, and even in late hours.  As the leading newspaper of the city, we feel our participation in this effort is essential. We are proud to partner with Pune Police to promote their City Safe app. It will enable the Puneites to always have a direct line to the Pune Police. Through multiple initiative in print and digital, we will engage the readers to share their feedback on safety issues and drive awareness on using technology and the app to make the city safer.”    

    Speaking about the partnership, Pune City Police Commissioner Rashmi Shukla said, “We are proud to associate ourselves with Pune Times to highlight the need of the hour – women’s safety in the city. We believe our City Safe app will be important in enabling youngsters feel safer and alert police immediately in case of trouble. It is a matter of utmost importance to us and we are taking a 360-degree approach to ensure that the message and gravity of this issue is communicated to every individual in the city. Together, we can make our city safer for all of us. Do join in the campaign and spread the message.”    

    Pune Times will take things a step ahead with on-ground activities in colleges as well as an engaging social media campaign to reach out to millennials in the city and inform them about the initiative. The messaging is being amplified through hoardings across key locations and traffic junctions in the city. The city’s police will support the campaign by sporting jackets with branding.    

  • Oppo & Times ask — What’s your Fresh Factor?

    MUMBAI: The Times of India in collaboration with Oppo brings the 10th edition of the most coveted personality and talent hunt across colleges in India, Oppo Times Fresh Face 2017. The property has been a calendar event among collegians since its inception as it brings together students, from different cities, showcasing their unique talents. Celebrating a decade of this property in 2017 and taking the competition a step further this year, a new concept has been introduced – the Fresh Factor. This time around, to win applause, the candidates will not only have to make heads turn with their charming spunky personalities, but also will have to present their talent innovatively. Adding an element of excitement, candidates will be awarded extra points on virality of their performances and their influence on social media. Almost 200 audition events will be hosted across colleges; and the on-ground audition phase will witness the Oppo Times Fresh Face 2017 team chanting their new slogan – What’s your Fresh Factor?

    The hunt for this edition’s fresh face is being held in phases across 11 cities, with the competition commencing in the city of Nagpur. Candidates can also apply for auditions online on the Times Fresh Face 2017 website. Oppo Times Fresh Face will host several rounds of auditions across colleges and other venues in Mumbai, Delhi, Pune, Chandigarh, Nagpur, Chennai, Kolkata, Hyderabad, Bangalore, Ahmedabad and Indore. The shortlisted candidates will then perform at the City Finales; and City winners will compete nationally at the Grand Finale, which will be hosted in Mumbai. The two winners will be awarded an Oppo Selfie Expert F1s and an international trip.

    Speaking about the contest, Sanjeev Bhargava, Director, Brand TOI said, “The Times of India has always taken the lead in initiatives that help in empowering the nation, specially the youth. Oppo Times Fresh Face is one such important initiative and we are excited to celebrate a decade of success of this property with our 10th edition planned across 11 cities in India. We have the largest college audition footprint across the country; our team travels far and wide to scout for the freshest talent to bring them together at the national platform. This year we are scaling up the competition and enabling it digitally by introducing new rounds. Oppo Times Fresh Face contest has now become a platform to showcase talents in colleges; along with a means for young collegians, within each city, to interact with one another. We hope that this year as well, we can create a fun and interactive platform for students to express themselves.”

    Commenting on the association, Will Yang, Brand Director, Oppo India, said that “We are thrilled to associate with Times Fresh Face once again. This is our second year in the association and have received massive response from the audience. Oppo has always struck a chord with its young consumers and is reaching out to them through the right mediums. Times Fresh Face is one such platform which give the opportunity to the youth to showcase their talent to the world”. He further added, “Oppo is reaching out to different genres which interests the youth and Fashion is one of them. Through this platform we want our audience to explore the segment and showcase their ability with Oppo F3 and take their selfie experience a notch higher by clicking gorgeous & stylish selfies & group selfies and create beautiful memories. This platform is apt for reaching out to our right set of audience.’’

    Expressing his views actor and singing fame Ayushmann Khurrana said, “I am extremely honored to flag off this initiative that aims to showcase the young talent and bring out the best in them. Times Fresh Face is providing a perfect platform to the collegians to think different and present their talent with a fresh twist. I would also take this opportunity to urge the millennials to come forward and be a part of this fun and engaging contest and express themselves. If you think you have the Fresh Factor, this is the platform for you.”

    Oppo Times Fresh Face has become an expansive talent-pool where each year students have showcased some exceptional skills while following the theme of that edition. This year, the property hopes to scale up the participation and find a fresh take to talent.

  • Ten Sports’ broadcast facility gets facelift by Imagine Communications

    Ten Sports’ broadcast facility gets facelift by Imagine Communications

    MUMBAI: Imagine Communications has completed a major broadcast facility upgrade at Ten Sports, which is part of Zee Entertainment Enterprises Ltd (Zeel).

     

    Ten Sports’ new broadcast facility, recently relocated from the UAE to India, relies on an end-to-end sports production and playout solution, and supports the production and distribution of its entire family of channels.

     

    The solution includes the Imagine Communications D-Series automated content management and distribution system controlling Nexio playout servers running Nexio Motion and Insight software that create automated processes to move and manage media. Ten Sports executes ingest, asset management and playout on a Nexio Farad high-performance online storage network with intrinsic mirroring for absolute content security.

     

    Ten Sports vice president of engineering Sanjeev Bhargava said, “Our existing IT infrastructure was dated and consisted of independent islands of storage, which lacked fast throughput – slowing the entire ingest to playout process. We selected Imagine Communications to enable us to build a more efficient workflow capable of handling the demands of modern day sports production, from ingest through to playout and archive. Furthermore, as our parent company, Zee Entertainment, is also an Imagine Communications’ playout solutions customer, we knew this solution was robust enough to meet our exacting requirements.”

     

    “The Nexio IconMaster is a key component of the system and is exclusively used by our sports channels, streamlining the function of fade-in/out during live switching from one event to another – a feature that is extremely important in a sports production environment,” he added.

     

    “There are many factors to consider during any relocation and upgrade. For Ten Sports, this included the ability to work with a single supplier to provide the end-to-end technology and have this underpinned with local support. For a group that has eight sports channels covering regional and international sporting events, keeping the facility on air during the relocation and upgrade process was critical,” added Imagine Communications regional sales manager for South Asia Raj Yadav.

     

    Imagine Communications also provided the core infrastructure at Ten Sports, including the Nexio IconMaster branding and master control switcher.

  • Askme appoints JWT as creative agency; sets aside Rs 350 crore marketing budget

    Askme appoints JWT as creative agency; sets aside Rs 350 crore marketing budget

    MUMBAI: Askme has appointed J. Walter Thompson as its creative agency to help the brand strengthen its leadership in the Indian digital platform and e-commerce space.

     

    With ATL and Digital marketing spends of Rs 350 crore, initially for one year, this contract will entitle J. Walter Thompson for all the creative and digital duties of Askme including Askme Bazaar and Askme Freeads.

     

    Askme had called for a multi-agency pitch where several agencies participated over three months. J. Walter Thompson was entrusted with creative duties for the next marketing campaign basis the creative ideas presented to the team.

     

    Getit Infomedia group head, marketing and digital products Manav Sethi said, “We launched Askme brand last year and have witnessed significant consumer uptake and others in app and digital ecosystem following the suite in trying to launch similar integrated services across search, deals, classified and commerce. We remain focused on our growth story and have been continuously working towards developing an enriching platform for end users and SMEs. We are confident that creative team at J. Walter Thompson India will help position Askme brand as a destination of choice across our target consumers in this already cluttered market.”

     

    J. Walter Thompson, Delhi managing partner Sanjeev Bhargava added, “J. Walter Thompson has a tremendous track record of creating brand value through advertising that catches the imagination of the people. In the e-commerce space, we are excited to partner with a brand on its journey to success and leadership in the face of intense competition. We are happy to be selected for our demonstrated prowess in strategic thinking and creative abilities that bested some worthy competitors. And we hope to live up to and exceed the expectations of leadership at Getit Infomedia.”