ITV

Tag: Sanjeev Anand

  • IndusInd Bank reminisces its contribution to sports on National Sports Day

    IndusInd Bank reminisces its contribution to sports on National Sports Day

    Mumbai:  On the occasion of National Sports Day, IndusInd Bank takes a moment to reflect on its remarkable journey in supporting sports and athletes across diverse disciplines. Back in 2016, the Bank inaugurated its non-banking sports vertical, ‘IndusInd ForSports,’ with the vision of assimilating sports as a pivotal, inherent, and strategic component for both its internal and external stakeholders. Leveraging the unparalleled influence of sports to captivate, rally, and motivate, ‘IndusInd ForSports strives to unearth the finest aspects of sportsmanship—embracing human values, fostering inclusivity, and championing sustainability.

    ‘IndusInd ForSports’ encompasses various programs that empower Indian athletes and support inclusive sports, at large:

    Para Champions Programme –  The Para Champions Programme, launched in FY 2015-16 in partnership with GoSports Foundation to transform Para Sports in India, supports 45 para-athletes from 13 states and 3 union territories across 10 disciplines, providing comprehensive assistance for their sporting journeys, including equipment, training, sports science, nutrition, expertise and travel.

    IndusInd Blind Cricket Programme – In 2016, the Bank in partnership with CABI, the cricketing arm of Samarthanam Trust, commenced this programme supporting the Indian Blind Cricket Team and 700+ blind cricketers (men & women) at the State and District level.

    IndusInd Girl Power Programme – Launched in 2017 in partnership with Inspire Institute of Sport, this programme supports 31 woman athletes from 7 states in the field of Judo and has helped India win its first-ever gold medal at the World Judo Cadet Championships.

    IndusInd Athlete and Mentor Programme – Launched in 2019 in partnership with the Mann Deshi Foundation, this programme supports 60 athletes (from Nomadic tribes/backward castes) in Satara district in Maharashtra, across 3 disciplines (field hockey, athletics and wrestling). In FY 2023-24, the Bank will support 30 above-district-level female athletes in the field of wrestling, athletics, field hockey and swimming, with unparalleled sports training expertise and need-based interventions along with advanced training of 20 Physical Education teachers.

    IndusInd Inclusive Squash Programme – IndusInd Inclusive Squash program – Launched in 2023 in partnership with START Foundation, this program supports 25 Tribal girls in the sport of Squash. These athletes are from economically and historically disadvantaged communities.

    The Bank’s initiatives have met with significant success and have contributed to the growth of sports in India, inspiring a brighter and more inclusive future for athletes across disciplines. In the Tokyo 2020 Paralympic Games, the India contingent won a total of 19 medals, out of which eight medals were won by athletes supported under the Para Champions Programme presented/supported by the bank. The Bank is also proud to mention that both the Indian Blind Cricket Teams supported by the Bank continued their good run at the IBSA World Blind Games in Birmingham, UK. While the Women’s Team remained unbeaten to win Gold, the Men’s Team won Silver. Furthermore, recognizing the significance of physical well-being and its beneficial effects on people and the workplace, the Bank has actively promoted health and fitness within the organization. With its employee engagement initiative titled ‘Get Set Run’ launched in 2016, the Bank has endeavoured to inculcate an active lifestyle and promote running with the objective of having a healthy workforce and has witnessed encouraging participation from its employees.

    IndusInd Bank advocates both inclusivity and sporting excellence through its programs, encouraging diverse participation and supporting talented athletes across backgrounds. The Bank’s focus extends beyond promoting talent; it also strives to foster a sense of national pride through its sporting achievements. As National Sports Day is marked today, the Bank celebrates its contributions and reaffirms its commitment to elevating Indian sports, envisioning a future of flourishing athleticism and new horizons of achievement.

    IndusInd Bank  head – corporate, commercial & rural banking and also incharge of IndusInd ForSports Sanjeev Anand said, “At IndusInd Bank, National Sports Day holds special significance as it encapsulates our unwavering commitment to sports, inclusivity, and the indomitable spirit of athletes. Our ‘IndusInd ForSports’ initiative, which began in 2016, has been a journey of fostering values that extend beyond the field. As we empower athletes across diverse disciplines, we are reminded of the powerful impact that sports can have in contributing to a more sustainable world. Today, on National Sports Day, we salute the athletes who inspire us and reaffirm our dedication to nurturing a culture of excellence, unity, and pride.”

    IndusInd Bank head – portfolio management & CSR Roopa Satish said, “At IndusInd Bank, we recognize that our role extends beyond the financial domain, committed to uplifting both the economy and society. Through ‘IndusInd ForSports,’ we tap into the unique power of sports to inspire, unite, and motivate athletes, with a strong focus on embracing human values, fostering inclusivity, and advocating sustainability. We take pride in promoting inclusivity and sporting excellence, nurturing athletes from diverse backgrounds. On this National Sports Day, we want to emphasize our dedication to supporting Indian sports, imagining a future with strong athleticism and remarkable achievements.”

  • IndusInd Bank roots for Indian Blind WC T20 team

    IndusInd Bank roots for Indian Blind WC T20 team

    MUMBAI: IndusInd Bank, in association with Cricket Association for the Blind in India (CABI), has launched ‘TheOtherMeninBlue’ campaign for the IndusInd Bank Indian Blind Cricket Team under the World Champions Programme – Cricket for the Blind. Advocating the cause, IndusInd Bank aims to garner support for, and generate passion and visibility for the defending champions in the ongoing T20 World Cup Cricket for the Blind, which commenced in Delhi on 19 January, 2017.

    The campaign intends to showcase the fact that cricket as a religion needs to be all encompassing. While the nation focusses and cheers for mainstream cricket, that visually-challenged cricketers also make the country as proud, both on and off the field, and that they too require support and cheering, while they represent their country at the highest level.

    Through this campaign, IndusInd Bank strives to mobilize that support for the unsung heroes. IndusInd Bank has developed a dedicated microsite to encourage people to root for ‘TheOtherMeninBlue’. To make it more participative, the Bank has developed a unique game, with 3D sound technology, that provides users with a firsthand experience as to how the visually-challenged cricketers play the game. Users can click on the Play, Cheer and Share the Score options, which they can put up on Facebook to show solidarity with the team.

    A two-week long campaign on social and digital platform aims to garner goodwill and cheer for the Champions – the main highlights being a massive influencer campaign via social media, player profiles, thought provoking / did you know content, interactive contests and games which will make the overall experience highly participative and engaging.

    The campaign aims to put the spotlight on the team’s dedication, rigorous training and successful achievements on both the national and international stage. The campaign brings to the fore IndusInd Bank’s continuing endeavor to work with diverse communities to bring about positive change and improve lives.

    One of the major highlights of the campaign is the anthem ‘Shor Machayega Sara Mohalla’ as a part of cause marketing campaign – launched by Cricket Association for the blind in India (CABI) in association with IndusInd Bank – is an inspiring sixty second anthem to excite the nation to support the “#TheOtherMenInBlue”. It opens with the lines “Dikhayi nahin deta, Par dikha toh saktey hain, Dikhayi nahin deta, Par sun toh saktey hain. Aao… shor machao, Humaari himmat badhao, Aao… shor machao.” In English, it means, “We can’t see, but we can show you, we can’t see, but we can hear you! Come and cheer us, come boost our spirits, come and cheer us!”

    IndusInd Bank Head – Marketing & Communication, and Head – Retail Unsecured Assets Anil Ramachandran said, “The T20 World Cup is the ideal platform to acknowledge the many achievements of ‘TheOtherMenInBlue’ and cheer them as they play hard to defend their title. The campaign is a part of our continuing endeavours and belief that IndusInd Bank as a part of society ,can reach out to diverse communities and work for their support and betterment.”

    IndusInd Bank Country Head – Commercial Banking and in-charge of Sports Vertical Sanjeev Anand noted, “Through our unique campaigns, we are providing the much-needed impetus to compete and excel in sports, and encourage visually challenged sportspersons to come forward and play for personal and national glory.”