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Tag: Sanjay Vakharia

  • Spykar celebrates the spirit of Diwali: A festival of togetherness and style

    Spykar celebrates the spirit of Diwali: A festival of togetherness and style

    Mumbai: Spykar, the leading casual denim wear brand, is thrilled to announce the release of a heart-warming Diwali video, capturing the essence of the upcoming festival and the spirit of togetherness it brings. As a homegrown brand that has become a household name, Spykar is excited to be a part of the joyous celebrations that Diwali represents.

    In the latest expression of joy, Spykar shares how Diwali is not just a festival but a time to come together, celebrate with loved ones, and create lasting memories. Spykar, known for its casual and comfortable denim wear, highlights the significance of dressing up in all-new clothes during this festive season. Spykar brings to life the magic of Diwali as family members exchange gifts, with Spykar clothing at the center of it all. Witnessing the delight on the faces of loved ones as they unwrap the stylish, casual denim wear from Spykar, adding a touch of fashion to the festive season. Diwali is not just about lights; it’s about the radiant smiles that Spykar aims to evoke.

    Diwali, also known as the Festival of Lights, is a time when families gather, homes are adorned with diyas and lights, and love and laughter fill the air. Spykar recognizes the importance of these moments and aims to be a part of the everyday happiness that Diwali brings.

    Spykar CEO Sanjay Vakharia said that Diwali is a time for creating lasting memories with loved ones, and Spykar is here to be a part of those cherished moments. Our video captures the joy of gifting and dressing up in new clothes, showcasing how Spykar becomes an integral part of your celebrations. We are more than just a brand we are a companion in your journey of happiness.

    The video beautifully encapsulates the sentiment of family bonds and the joy of giving, with Spykar adding a fashionable touch to these special moments. As the festive season approaches, Spykar invites you to embrace the spirit of Diwali with style, creating memories that last a lifetime.

    Embed link: https://www.instagram.com/reel/CzahYiaCl2o/?igshid=MWJpaWVxbHJucGphbg== 

  • Spykar added contemporary flair to Bollywood Music Project with style partnership

    Spykar added contemporary flair to Bollywood Music Project with style partnership

    Mumbai: Spykar, a leading fashion brand known for its contemporary and stylish clothing, was proud to announce its association as the Style Partner Sponsor for the highly-anticipated Bollywood Music Project Edition 5.0. As Bollywood Music Festival, the event promised to bring together Bollywood enthusiasts from across the country for an immersive musical experience.

    The event took place from 3 to 4 November 2023, at the prestigious Jio World Garden in Mumbai. Bollywood Music Project (BMP) Edition 5.0 was a grand celebration of India’s vibrant and diverse musical culture, showcasing an extensive lineup of renowned playback singers, music composers, and instrumentalists. Notably, the event featured a special photo booth for Spykar at Bollywood Music Project, complete with its exclusive hashtag, #stylespotted.

    BMP had become a hallmark event for all lovers of Bollywood music, aiming to create an unforgettable experience for attendees. Spykar’s association as the Style Partner Sponsor added a touch of contemporary fashion to the musical extravaganza. This partnership showed that Spykar was committed to understanding and connecting with the culture of the nation, and the brand was excited to bring its unique style and energy to the event.

    “We were thrilled to be a part of Bollywood Music Project Edition 5.0 as the Style Partner Sponsor. Bollywood music is not just a genre; it’s an integral part of our cultural fabric, and it is only fitting that Spykar, a brand known for its contemporary style, was a part of this celebration,” said Spykar CEO Sanjay Vakharia.

    “We believed that style and music went hand in hand, and this partnership was a testament to our commitment to offer our customers a complete lifestyle experience. BMP was known for its grandeur, and we were looking forward to adding our stylish touch to this magnificent event,” he continued. Experiencing the future of fashion with our new collection featuring forward-thinking designs and prints, Spykar was set to redefine the boundaries of style and inspire the “Young & Restless” generation of today.

    As the style partner sponsor, Spykar delighted festival attendees with exciting surprises and memorable experiences. Attendees could look forward to exclusive Spykar merchandise, interactive style zones, and special contests, ensuring that the fashion brand’s presence at BMP was a memorable one. With the association of Spykar, Bollywood Music Project Edition 5.0 was an even more exceptional event. It invited all Bollywood music enthusiasts to come together, celebrate, and experience India’s biggest Bollywood Dhamaal.

  • Spykar Lifestyle launches campaign #DenimSideUp

    Spykar Lifestyle launches campaign #DenimSideUp

    MUMBAI: Jeans-wear brand Spykar Lifestyle launched its new digital campaign ‘#DenimSideUp’ in collaboration with social media influencers from various walks of life to make an impact on the youth. The influencers have shared videos on their Instagram handles talking about their passions and the power of being authentic and at their best all the time.

    The campaign is driven with hashtags #DenimSideU, #SpykarAW18, #YoungAndRestless, #DenimSquad, and #Spykar.

    Spykar Lifestyle CEO Sanjay Vakharia said, “Spykar embodies the ideology of being passionate and speak your heart out, who follow their heart and trail their passions to accomplish their dreams in the most inspiring way. With the #DenimSideUp campaign, we are in conversation with today’s millennial with their stories making them stand out from the crowd. #DenimSideUp builds a sense of optimism, fun, and togetherness.”

    Revealing the idea behind the campaign, an official statement by the brand reads, “Denim side up is an attitude – a way of life where you highlight your most authentic, original self, unafraid.  Denim Side Up campaign targeted the people who are passionate and who speak their heart out.”

    It further states that the campaign has helped the brand in setting the parameter for its target audience, so the youth connects more to the brand.

    “The challenge was to have the influencers sharing their denim side up story and creating a buzz amongst their followers. The campaign witnessed a positive response and took over social media, encouraging the youth icons of India to share their denim side up story and challenge their followers to do the same,” the statement reveals.