MUMBAI: Thinkstr, an independent multi-functional agency based in Gurgaon has announced the appointment of Sanjay Tandon as chief executive officer (CEO). Prior to this, Tandon was the chief operating officer (COO) at FCB Ulka.
Thinkstr founder Satbir Singh said, “As we grow and expand, we needed someone who’d bring much-needed method to the madness. Sanjay comes with years of solid experience across telecom, automotive, e-com, FMCG, durables, lifestyle categories. Not only has he run a large agency office, but he also brings precious experience from the other side, having been a client. That understanding of business dynamics makes Thinkstr’s offering stronger. And to top it all, he’s a friend of nearly two decades!”
Tandon said, “When I met Satbir, it was like continuing from where we left when we worked together professionally in the past. We share a passion for being very consumer-centric, client-focused and doing work that places our brands ahead of the curve in the market.”
He added, “Marketers are today fragmenting their energy and focus across multiple agencies, suffering cost inefficiency, lack of agility and inadequate senior level expertise to navigate their brand’s journey in the consumer’s life. At Thinkstr, we are geared to think ahead and deliver marketing programs with excellence.”
Tandon was previously the consumer – marketing head at RSPL (Xpert Dishwash, Proease Sanitary Pads, Uniwash Detergent (India & Bangladesh), Ghari (Bangladesh) and new FMCG development in India and Bangladesh.
Tag: Sanjay Tandon
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Former FCB Ulka COO Sanjay Tandon joins Thinkstr as CEO
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Draftfcb+Ulka celebrates boyhood with Hero
MUMBAI: Hero once again plans to capture the imagination of the youth with its latest commercial, conceptualised by Draftfcb+Ulka, that is a true celebration of ‘boyhood’ with the Hero Maestro – a scooter that’s made for boys.
The idea is to bring out the behaviour of today’s boys and give an enjoyable, light twist and who better to play the role of the quintessential boy than Ranbir Kapoor. Continuing his long standing relationship with Hero, Ranbir brings his inimitable style and incredible talent to this story and makes it more memorable than ever.
Draftfcb+Ulka Delhi group creative director Sanjay Sharma said, “We wanted to bring out the ‘boyish’ attitude which Maestro stands for in a way that is relevant to the contemporary society. It’s a new dimension – a light hearted take on the way future is dear to the girls and present to the boys.”
The commercial has seen an overwhelming initial response. Draftfcb+Ulka Delhi COO Sanjay Tandon said, “Maestro is a brand built around boyish idiosyncrasies. To further reinforce the positioning success of the brand, Ranbir exudes his boyish charm through a typical “men are from mars. women are from venus” storyline.”
Adding to this, Draftfcb+Ulka, Delhi VP Sharad Mathur said, “The aim was to play up the ‘boyish’ attitude through the product as well as in a setting which most of the youngsters can easily relate to. Ranbir effortlessly exudes a playful boyish charm which along with the music and setting brings out Maestro’s attitude and its celebration of boyhood.”
Shot in Fort Kochi, Kerala, along the quiet roads and vibrant backgrounds, the commercial truly stands out for its visual style and witty dialogue.
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Draftfcb+Ulka appoints Anirban Chaudhuri as head of strategic planning
MUMBAI: Draftfcb+Ulka has appointed Anirban Chaudhuri as the head of strategic planning for its Delhi operations.
Anirban comes in with 18 years of expertise in brand advisory and integrated marketing communications development, having worked with leading domestic and multinational players for India as well as South East Asia.
A gold medalist in MBA from Jadavpur University in Kolkata, he has a PG Diploma in Journalism and Mass Communication. He further completed his studies on strategic management from IIM Kolkata. Anirban has worked at Shining Strategic Consultancy, IMRB International, TNS, Dentsu and DDB Mudra Group in the past and most recently was experimenting in the digital space with a marketing knowledge portal. He has also been a contributory speaker to Wharton Future of Advertising round table in India.
He is currently exploring three areas of interest – ‘green‘ advertising, use of technology in developmental communication and ‘play’ as a technique in developing creative strategy.
Advisor to the Board Arvind Wable said, “Anirban brings a unique combination of brand consultancy, market research and a keen insight into digital and social media which will be a valuable addition to our strategic planning efforts.”
Draftfcb+Ulka Delhi operations COO Sanjay Tandon commented, “Anirban has a close connect with our value system and with his diverse experience promises to play a game changing role in creating brand wealth for our clients. Behind his gentle demeanor is a wealth of knowledge and sophisticated thinking that drives brand direction in an incisive manner.”
On being appointed Anirban expressed, “Draftfcb+ Ulka is known for its strong orientation towards partnering businesses to deliver strategic marketing solutions. I am happy to be a part of that culture and looking forward to exciting times ahead.”
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Draftfcb Ulka Delhi gets Burma as group creative director
MUMBAI: Sachin Das Burma has joined the Delhi office of Draftfcb Ulka Advertising as group creative director. He comes in from JWT Delhi where he was the vice president, creative. He has also worked with agencies like Contract and Bates.
Draftfcb Ulka Advertising national creative director K S Chakravarthy (Chax) said, “Sachin is a natural-born big ideas guy who enjoys working on big, challenging brands as much as he enjoys doing fun creative stuff. I am confident he will effortlessly fit into our high quality team in Delhi, and help drive our creative agenda.”
Draftfcb Ulka Advertising, Delhi COO Sanjay Tandon said, “In Sachin, beyond the competence, I see values that are dear to us – stability, team work & desire for excellence. He joins the senior team to push us faster towards where we want to go…creating game changing ideas that Build BrandWealth.”
Burma said, “I have always liked the Draftfcb Ulka way of thinking and wanted to become a part of a team that cherishes common values.”
Referring to Arvind Wable, advisor to the Board, Burma stated: “Arvind‘s long term belief in a ‘happy people culture‘ and its effect in building a strong business for over 20 years, was a convincing factor in my decision. And being hired by Chax was indeed a high.”
He comes to the team having built his credentials across several marquee brands like Hero, Airtel, Nokia, Pepsi, Timex, GSK and Dabur and having earned recognition at all premiere advertising forums like Effies, Goafest and D&AD.
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Draftfcb Ulka creates a new campaign for 99acres ‘Sochna Bhi Mat’
MUMBAI: Real estate portal 99acres.com entered mainstream marketing with its maiden campaign conceptualised by Draftfcb Ulka. The TVC for the campaign is produced by Boot Polissh Films.
The focus of the campaign is on establishing 99acres.com as the one place to log on to for the best properties and deals. With a plethora of new entrants in the space the task of the next phase of communication was to showcase the various possibilities that the site offers in terms of buying, selling and renting properties.
The TVC uses the set-up of a young man meeting his prospective father-in-law. With a healthy dose of humour weaved in, the film plays up the true to life insight that a father‘s foremost concern is whether the man proposing to his daughter owns a house or not. The commercial goes on to show the protagonist winning over his difficult to please father-in-law with the help of solutions provided by 99acres.com.
All three offerings from 99acres.com have been woven into the script to highlight the gamut of services. The communication puts across the message that 99acres is the place to go to when looking for properties to rent, buy or sell. ‘Sochna bhi mat‘ is used as a punch line with variation in its connotation as the situations in the commercial change. The brand continues with the theme of ‘Sochna bhi mat‘ across other mediums as well, playing it up differently depending on the possibilities attached with each medium.
Draftfcb Ulka-Delhi creative director Sanjay Sharma said, “It‘s a topical thing. Everyone is talking about rent, buy and sell. We just took it as a tactical exercise for the brand and have done it in a more engaging and entertaining manner.”
Chief Operating Officer Draftfcb Ulka Delhi, Sanjay Tandon feels that “One of the important aspects of online brands is the need to project differentiation through brand personality. A charming insight coupled with a delightful storyline helps progress the brand 99acres.com in this short film.”
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Draftfcb Ulka names Naresh Kumar as vice president, planning – Delhi
MUMBAI: Naresh Kumar has joined Draftfcb Ulka as vice president, planning for its Delhi operations. In a career spanning 16 years, Kumar has been associated with agencies like Momentum Strategy (Bengaluru), Avalon Consulting (Delhi) and Law & Kenneth (Delhi) as well as in the capacity of an independent consultant.
Kumar has experience across fields of consulting, market research and planning, and has worked with brands like Bharat Petroleum (Pure for Sure), MTR Foods re-positioning, Lakme, Tata Steel, Big Bazaar, GMR Infrastructure, ITC and Onida.
Draftfcb Ulka Delhi COO Sanjay Tandon said, “As a key player in the Delhi team, Naresh will help us sustain and strengthen our strategic credentials that are the building blocks of creating brandwealth for our clients.”
Kumar said “Draftfcb Ulka has an amazing reputation as a strategic brand-building partner to clients. The quality and testimony of their client relationships, and their senior management personnel is ample proof of that. Joining Draftfcb Ulka is like coming home, and I look forward to a long and fulfilling innings here.”
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Reliance Entertainment gets protection order against piracy for Bodyguard
MUMBAI: Reliance Entertainment has procured a ‘John Doe Order‘ order from the Delhi High Court to prevent the illegal broadcast or
streaming of its upcoming film Bodyguard, starring Salman Khan and Kareena Kapoor.The company said that it has procured the order from the Court that would restrain websites, cable operators and Internet service
providers (ISPs) and others from infringing or violating its copyright by illegally showing the film.“The order is a measure to prevent piracy of Bodyguard. With this, we expect piracy levels for the film to come down by 60 per cent,” said Reliance Entertainment vice-president of music and anti-piracy Sanjay Tandon.
This John Doe Order gives protection to the intellectual property owner, Reliance Entertainment, from copyright violation by prospective anonymous offenders. Tamdon said that the company has already sent out about 2,000 intimation notices to cable operators, websites within and outside India and ISPs.
Earlier, the company had procured a similar court order for Singham. “We were able to bring down piracy by 40 per cent. The company had served the John Doe Order to about 30 people for Singham,” Tandon remarked.
“For Bodyguard, the company has readied a team that will conduct raids to identify those infringing on the copyright. At Reliance
Entertainment, we have created a separate department to fight piracy,” he added.Presented by Reliance Entertainment, Bodyguard, a Reel Life Production, releases across 2500 screens on 31August.