Tag: Sanjay Shukla

DDB Mudra Group makes senior appointments

MUMBAI: The DDB Mudra Group has appointed 22feet Tribal Worldwide MD Vineet Gupta as its chief digital officer and, its planning head Aditya Kanthy as chief strategy officer. Gupta and Kanthy will be reporting directly to Group CEO & MD Madhukar Kamath.

Also joining DDB Mudra Group is an industry veteran and OOH specialist, Gour Gupta. He takes over DDB MudraMax’s portfolio of OOH, Events and Experiential as its CEO. Gupta will also be an Executive Director of the DDB Mudra Group.

“In our endeavour to partner our clients towards profitable growth, we have observed that every aspect of the DDB Mudra Group’s work from brand building to promotions design, from developing media strategies to event management is being transformed. These appointments recognize the strategic importance of data and digital technologies to our business. Vineet and Aditya will now work with me alongside Sathyamurthy Namakkal, President, DDB MudraMax Media and my other senior colleagues to build the organization for a future where business results, data and digital are at the heart of creativity, strategy and execution.” said Kamath.

Quoting on his new role, Aditya Kanthy said, “Digital technologies are transforming every aspect of our client’s business from brand building to buying. I’m looking forward to help build the DDB Mudra Group for the future, where Data and Digital are at the heart of creativity and strategy. We’re already seeing glimpses of this in the composition, structure and work of our teams that are partnering J&J, Royal Enfield, VW, Future group, SAP and USL among others. As a Group, we are constantly exploring new ways of working together and learning new skills. It’s a massive opportunity and we’re ready to take it.”

Gupta, who will be taking up his new role as CDO, in addition to his existing position as 22feet Tribal Worldwide MD said, “Data & Digital offer tremendous growth opportunities for our own business and for our clients. I look forward to collaborating with teams across the DDB Mudra Group to help identify and strategically scale these opportunities. The DDB Mudra Group is well poised to offer a strong and differentiated point of view and I am excited.”

Gour Gupta said, “DDB Mudra Group is truly a well-diversified Marketing Services Group. The growth plans for the OOH, Events & Experiential businesses are both interesting and challenging. In Sanjay Shukla, the President in DDB MudraMax, I have a very able ally. I look forward to leading a very strong and committed team that is already in place. This is one journey that I will cherish.”

Madhukar Kamath added “Gour Gupta started his agency career with Mudra. I am thrilled to welcome him as the ED of the DDB Mudra Group and the CEO of our OOH, Events & Experiential businesses. He has been a wonderful partner in our Joint Venture. With the entrepreneurial zeal and experience of Gour in the OOH business and with the proven expertise of Sanjay Shukla in the Events and Experiential space, DDB MudraMax will be a formidable agency to reckon with. Welcome Gour.”

August 30, 2016
DDB Mudra Group makes senior appointments

MUMBAI: The DDB Mudra Group has appointed 22feet Tribal Worldwide MD Vineet Gupta as its chief digital officer and, its planning head Aditya Kanthy as chief strategy officer. Gupta and Kanthy will be reporting directly to Group CEO & MD Madhukar Kamath.

Also joining DDB Mudra Group is an industry veteran and OOH specialist, Gour Gupta. He takes over DDB MudraMax’s portfolio of OOH, Events and Experiential as its CEO. Gupta will also be an Executive Director of the DDB Mudra Group.

“In our endeavour to partner our clients towards profitable growth, we have observed that every aspect of the DDB Mudra Group’s work from brand building to promotions design, from developing media strategies to event management is being transformed. These appointments recognize the strategic importance of data and digital technologies to our business. Vineet and Aditya will now work with me alongside Sathyamurthy Namakkal, President, DDB MudraMax Media and my other senior colleagues to build the organization for a future where business results, data and digital are at the heart of creativity, strategy and execution.” said Kamath.

Quoting on his new role, Aditya Kanthy said, “Digital technologies are transforming every aspect of our client’s business from brand building to buying. I’m looking forward to help build the DDB Mudra Group for the future, where Data and Digital are at the heart of creativity and strategy. We’re already seeing glimpses of this in the composition, structure and work of our teams that are partnering J&J, Royal Enfield, VW, Future group, SAP and USL among others. As a Group, we are constantly exploring new ways of working together and learning new skills. It’s a massive opportunity and we’re ready to take it.”

Gupta, who will be taking up his new role as CDO, in addition to his existing position as 22feet Tribal Worldwide MD said, “Data & Digital offer tremendous growth opportunities for our own business and for our clients. I look forward to collaborating with teams across the DDB Mudra Group to help identify and strategically scale these opportunities. The DDB Mudra Group is well poised to offer a strong and differentiated point of view and I am excited.”

Gour Gupta said, “DDB Mudra Group is truly a well-diversified Marketing Services Group. The growth plans for the OOH, Events & Experiential businesses are both interesting and challenging. In Sanjay Shukla, the President in DDB MudraMax, I have a very able ally. I look forward to leading a very strong and committed team that is already in place. This is one journey that I will cherish.”

Madhukar Kamath added “Gour Gupta started his agency career with Mudra. I am thrilled to welcome him as the ED of the DDB Mudra Group and the CEO of our OOH, Events & Experiential businesses. He has been a wonderful partner in our Joint Venture. With the entrepreneurial zeal and experience of Gour in the OOH business and with the proven expertise of Sanjay Shukla in the Events and Experiential space, DDB MudraMax will be a formidable agency to reckon with. Welcome Gour.”

August 30, 2016
Percept Sports & Entertainment bags Maharashtra Tourism’s marketing mandate

MUMBAI: Percept Sports & Entertainment has bagged the brand activation and promotions mandate for Maharashtra Tourism.

Percept Sports & Entertainment’s 360-degree scope of work encompassed conceptualising the complete event design, managing and executing all promotional activities dedicated to promoting Maharashtra Tourism.

Taking forward the mandate, Percept Sports & Entertainment conceptualized and executed a three day Road Show in Japan from 9 – 11 September, 2015 with support of the Wakayama prefecture, Japan.

Maharashtra Chief Minister Devendra Fadnavis headed the delegation and was accompanied by top officials of the Maharashtra Tourism Development Corporation.

Fadnavis met leaders and businessmen in Osaka on 9 September at Hotel New Otani and Tokyo at Indian Embassy where he pitched in for Japanese investments in India and also pitched for the Tour and Travel operators from Japan to increase the tourism footprint into India. This was followed by the signing of the MOU (Memorandum of Understanding) between Babasaheb Ambedkar Marathwada University and the Koyasan University.

The MTDC (Maharashtra Tourism Development Corporation) road show commenced from 9 September at Hotel new Otani Osaka, followed by an event at Koysan to inaugurate the Ambedkar statue at The Koyasan University, in Mount Koya, Wakayama Prefecture, Japan, on 10 September. On 11 September, a road show was organised for Tour and Travel partners at the Indian Embassy of Tokyo, whereas on 12 September cultural performances were held at Wakayama Prefecture where the monks of Kumano performed the traditional trumpet shell act. The event also witnessed cultural dance forms from the state of Maharashtra.

Fadnavis said, “Koyasan has been revered as a Buddhist destination, enchanting various tourists and spiritual Buddhists world over. Dr. Babasaheb Ambedkar, the creator of the Indian constitution, was also the man who revived Buddhism in modern India and thus, unveiling a statue of the father of Indian Constitution in the sacred Buddhist site in Japan is an utmost honor. I would like to thank the Government of Japan for this opportunity.”

Tourism Government of Maharashtra secretary Valsa Nair said, “With this road show in the commercial capital of Japan and one of the global cities of the world, we intend to have exchange of ideas and invite the tourist and businessmen alike to make the most out of the inflow of information that we bring along with this road show and explore the opportunities with regards to tourism and investment. This will definitely further strengthen the bond of both the countries with barter of cultural and financial thoughts.”

Percept One COO Sanjay Shukla said, “It’s an honour to have won the MTDC mandate and we were determined to surpass their expectations with an innovative and memorable show. The entire event execution was a challenge given the distant location and lingo of Japan, but every element and detail was superbly synchronised and managed by every member of the Percept team to deliver a fantastic show that helped to achieve the goal of positioning Maharashtra as a prime investment and tourist destination. We appreciate the level of trust showed in us by MTDC and look forward to handling many such challenging and unforgettable events with them in the future.”

September 24, 2015
Percept integrates media companies into single entity ‘Percept Media’

MUMBAI: Percept has restructured and integrated its media businesses into a single entity ‘Percept Media’ with effect from 6 July 2015. The restructure will enable Percept to bring greater focus and offer better synergies and efficiencies between the various media arms, thereby presenting a wider array of services and solutions to stakeholders.

Currently, Percept Group encompasses Allied Media – the media planning, evaluation and buying unit along with the digital media services arm and Percept Out of Home – the communications specialist providing solutions in the outdoor and rural media arena. The revised structure will see the two media service companies integrate into a single vertical under the nomenclature ‘Percept Media’, to become a single platform offering innovative and collaborative 360-degree media solutions to stakeholders.

Percept COO Ajay Upadhyay will serve as chief mentor to guide the integration process of the media vertical, while Percept One COO Sanjay Shukla will be responsible for directly supervising the entire integration and restructuring process as a part of the Percept One portfolio.

Following the exit of Allied Media erstwhile CEO Shripad Kulkarni, earlier this month, P M Balakrishna has been elevated to the position. He will also hold the position of Percept Media executive vice president.

Rajneesh Bahl has been promoted to the post of Percept Media executive VP and will also continue to serve in the capacity of Percept Out of Home CEO, overseeing the entire OOH operations for the company. Milind Dewulkar will take charge as CFO of the newly created Percept Media vertical.

The restructuring in the Media business is in keeping with the evolving and dynamic changes in the M&E industry and will enable Percept to offer greater efficiencies in the way it operates and functions. The new structure would also offer Percept’s clients greater synergy in the range of solutions and service offerings in the media domain thereby translating into greater value add and a heightened level of customer service and value for all stakeholders.

The Percept Media leadership team will soon be drawing out a comprehensive plan encompassing the branding, structure, services, revenue and business development strategy for FY’16.

July 6, 2015
Percept Sports and Entertainment bags 35th National Games

MUMBAI: Percept Sports and Entertainment, the integrated sports management and entertainment company of Percept, has been appointed as the official marketing activation agency of the 35th National Games, India’s premier sporting event.

The 35th edition of the National Games will be held over a span of 15 days beginning from 31 January 2015 to 14 February 2015 in the staggeringly beautiful state of Kerala.

The mandate for the games involves various ground activations and event administration duties. This includes multiple activities like game announcements, school activations, flash mobs, countdown timer installations, media launches etc. Given the range of entertainment, media and communications solution offerings available across the Percept Group, PSE has already synergized with Percept Picture Company to shoot a TV commercial with Sachin Tendulkar who is the brand ambassador for the games. It will also look at an alliance with other Percept Group Companies to provide customised products and a complete marketing/activation and branding solution.

The multi-evaluation pitch involved the participation of various other leading agencies with Percept Sports and Entertainment ultimately emerging victorious due to its concept presentation, creative rendition, strong credentials, and a competitive bid. The operation of the games will be handled by PSE out of its Mumbai office with a regional office set-up in Trivandrum.

Percept Sports and Entertainment won the account in November 2014 and has already put a team in place. The agency has begun some of the work which will go on and gain momentum from the first week of January nearing the date of the games.

Percept Sports and Entertainment chief executive officer Sanjay Shukla said, ‘’It is a matter of great pride to be associated with such a prestigious event as the National Games. We are glad to have been given this opportunity to be part of an event that has the potential to make India emerge as an all rounded sporting power. We will strive to make the 35th edition of the National Games the very best the country and the world has seen. To have won such an important and comprehensive pitch is a great honour for us and we look forward to a successful partnership with National Games.”

December 19, 2014