ITV

Tag: Sanjay Sharma

  • Yang Communications is Red FM’s creative AoR

    MUMBAI: Yang Communications, the agency from the house of Saints and Warriors, has won the creative duties of Red FM.

    The agency was selected after a multi-agency pitch that involved participation from agencies like Lowe Lintas, DDB Mudra, Law & Kenneth and Scarecrow Communications apart from Yang Saints & Warriors.

    Yang communications managing Partner Sanjay Sharma said, “Radio is a relatively neglected medium compared to TV and Print in this country but in our opinion it has the maximum potential. Since the way of the world has become multitasking radio can easily find itself as part of the consumer consumption and this will continue to be the challenge for brands in this space to be the preferred one. It‘s a big strategic and creative challenge to take this brand to the next level and all of us at Yang are looking forward to it. We predict very good times ahead for this partnership.”

  • Vimal Paan Masala awards creative duties to Yang

    Vimal Paan Masala awards creative duties to Yang

    MUMBAI: Yang Communications has bagged the creative account of Vimal Paan Masala. Mudra was the incumbent agency.

    One of the largest selling paan masala brands, Vimal Paan Masala‘s media spend for this fiscal is Rs 100 million.

    Incidentally, Yang Communications managing partner Sanjay Sharma was handling the account at Mudra, when he was part of the integrated agency.

    Sharma said, “We have nurtured this brand for the last four years and have been a partner in its growth. The client recognised this and has hence entrusted the duties on Vimal to us. It‘s heartening to begin the New Year on such a high note.”

    Yang managing partner Anil Verma said, “Vimal as a brand has been very aggressive and creative in its communication for the last few years and we aim at taking this legacy forward.”

    Vimal Paan Masala is a brand promoted by Lalwani industries.