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Tag: Sanjay Ramachandran

  • How Fox Networks Group won big at Promax BDA Awards

    MUMBAI: For promo producers and creators, the Promax BDA Awards are the gold standard, the pinnacle of recognition for a job well done. So, when you are called on stage to receive 13 metals, it clearly means that your work is a standout.

    Fox Networks Group (FNG) – with just two brands under its umbrella, National Geographic and Fox Life – and more than a handful of awards is , therefore, is in a celebratory mood. The awards won by FNG include nine gold and four silver for National Geographic and FOX Life properties.

    FNG swept the Best Original Logo Design category with Dark Hours and The Legend of Jagannath, and the Best Lifestyle Promo category with Kalki’s Great Escape and Bikini Destinations. They also bagged awards for BSF (Best Program Title Sequence), MARS (Best Outdoor), Dark Hours (Best promo not using programme footage) and NGC FY17 ‘Belong’ (Best Marketing Video), Nat Geo Gold Opener (Best CG Animation), Sound Trek (Something for nothing), He Named me Malala (Most outstanding marketing initiative), Soundtrek (Best Themed campaign) and Science and tech Idents (Best On Air Idents Design– In-house).

    There is very limited local content on both the channels, with most of it being imported. So what are the challenges the FNG on air promotions team faces while conceiving the promos? “The biggest challenge is to make the content locally relevant to our consumer and make the product work for them,” says FNG vice president creative services Sanjay Ramachandran, while speaking to indiantelevision.com

    “Some promos such as Bikini Destination were executed very fast (in around six hours) as compared to Dark Hours,which took over a month to get ready.” Ramachandran points out that the emphasis of the team is on ideation. He states: “Its challenging to get the objective correct and, to make a good promo, we need to have a clear understanding of the idea, communication and some basics of promotion. We should know our audience, brand and product to achieve something. We believe clarity and simplicity is key in giving our audience what they come for – a great experience.”

    And, he reveals that he encourages members to be trained in multidisciplinary skills. “The multidisciplinary approach gives each one of us the experience of learning every thing and by using each others’ strengths we create a product which is very effective,” he says in parting.

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  • Fox Networks announces new leadership structure

    Fox Networks announces new leadership structure

    MUMBAI: Further strengthening its proposition in India, Fox Networks Group (FNG) has announced a new leadership structure in the product team. Aparna Deshmukh has joined as the vice-president (content and communications) and will be responsible for channel strategy and operations for all FNG brands in India.

    This restructure is to help drive a unified vision and renewed focus of the FNG portfolio of channels in India. This new focus will be driven through three main pillars – the channel and brand strategy, on air communication and original productions.

    “I am delighted to have such a power-packed product leadership team in Aparna, Sanjay and Shruti. Our channels are witnessing some of the biggest and most exciting changes in decades that will redefine genre and consumer expectations and habits. We have instituted this new structure to help drive disproportionate growth for FNG’s bouquet of global brands by keeping them locally relevant and fresh for the viewer and also making them a strategic choice for the advertiser,” said Fox Networks Group India business head Swati Mohan.

    Deshmukh comes with over 17 years of experience in brand strategy and marketing across categories of consumer, services and technology. She has had stints at Hindustan Unilever, HSBC, Microsoft India, Carlsberg and Adidas. She will focus on content programming and acquisition, consumer and trade marketing, localization and key partnerships across all verticals.

    Moreover, Sanjay Ramachandran, who joined in November last year from Turner APAC, will continue to serve as head – creative services; broadcast design and on air communication for all channel brands.

    Shruti Takulia, on the other hand, will also continue in her role as creative director – original productions. In the past two and a half years at FNG, Takulia and her team have created award winning original content for both Nat Geo and Fox Life that have travelled across the globe and across multiple platforms. Prior to FNG, she has spearheaded content development functions at Reliance BIG Productions and Endemol India, having started her creative journey in television with MTV.

  • Fox Networks announces new leadership structure

    Fox Networks announces new leadership structure

    MUMBAI: Further strengthening its proposition in India, Fox Networks Group (FNG) has announced a new leadership structure in the product team. Aparna Deshmukh has joined as the vice-president (content and communications) and will be responsible for channel strategy and operations for all FNG brands in India.

    This restructure is to help drive a unified vision and renewed focus of the FNG portfolio of channels in India. This new focus will be driven through three main pillars – the channel and brand strategy, on air communication and original productions.

    “I am delighted to have such a power-packed product leadership team in Aparna, Sanjay and Shruti. Our channels are witnessing some of the biggest and most exciting changes in decades that will redefine genre and consumer expectations and habits. We have instituted this new structure to help drive disproportionate growth for FNG’s bouquet of global brands by keeping them locally relevant and fresh for the viewer and also making them a strategic choice for the advertiser,” said Fox Networks Group India business head Swati Mohan.

    Deshmukh comes with over 17 years of experience in brand strategy and marketing across categories of consumer, services and technology. She has had stints at Hindustan Unilever, HSBC, Microsoft India, Carlsberg and Adidas. She will focus on content programming and acquisition, consumer and trade marketing, localization and key partnerships across all verticals.

    Moreover, Sanjay Ramachandran, who joined in November last year from Turner APAC, will continue to serve as head – creative services; broadcast design and on air communication for all channel brands.

    Shruti Takulia, on the other hand, will also continue in her role as creative director – original productions. In the past two and a half years at FNG, Takulia and her team have created award winning original content for both Nat Geo and Fox Life that have travelled across the globe and across multiple platforms. Prior to FNG, she has spearheaded content development functions at Reliance BIG Productions and Endemol India, having started her creative journey in television with MTV.