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Tag: Sanjay Mehta

  • Social Wavelength wins SARE Homes social media biz

    MUMBAI: Social media agency Social Wavelength has been appointed as the social media agency for SARE Homes following a multi agency pitch.

    SARE Homes executive director David Walker said, “Expanding our online brand presence through social media will enable us to connect with young audiences who are aspiring to purchase a home of their own ways. We are happy with our choice of agency to deliver this task.”

    Social Wavelength joint CEO Sanjay Mehta said, “We are excited by SARE‘s concept of providing quality, community housing at strategic locations across India and we are glad to take this concept to their consumers.”

    SARE Homes, a company that has invested in seven integrated projects in major cities, offers quality, community-housing at strategically identified locations across India. SARE is in a high-growth mode and aims to double its area under development in the next three years.

    Social Wavelength has presence in Mumbai, Delhi, Chennai and Bangalore. Its’ suite of services include social media monitoring, online-reputation management, online PR, social media management and building online communities. Social Wavelength is also the authorised reseller for Radian6 for the Indian market.

  • Social Wavelength bags social media mandate of GreenDust

    MUMBAI: Online shopping portal GreenDust has awarded its social media duties to social media agency Social Wavelength.

    GreenDust offers customers and bulk buyer‘s an option to purchase unused, branded factory seconds, surplus, overstock, and refurbished products at the lowest prices.

    The company feels that social media is the perfect geography for GreenDust to communicate how they are converting potential e-waste into quality offerings to customers, in a “unique” service in India.

    Social media presence will also help the brand to constantly engage with their audience and create a top of mind brand recall, the agency said.

    Social Wavelength joint CEO Sanjay Mehta said, “The business model of GreenDust is very interesting and unique, and we are excited to have the opportunity to take this to consumers via Social Media. We are sure that leveraging social media presence will play a significant role in audience interaction for GreenDust, and their understanding of the brand proposition that GreenDust stands for.”

    GreenDust CEO Hitendra Chaturvedi said, “There are unfortunate misconceptions that people carry about words like refurbished or factory seconds, and there is a need to explain these concepts correctly. Social Media enables us to do exactly that. The platforms being interactive and conversation friendly, we expect to have a dialogue with the consumers, and bring out the advantages that GreenDust offers. With Social Wavelength‘s expertise and knowledge on our side, we are sure we will be able to understand the minds of our customers and communicate with them effectively.”

  • Social Wavelength to represent Radian6 in India

    MUMBAI: Mumbai-based social media agency Social Wavelength has partnered with Canada based social media monitoring agency Radian6. The Indian agency will be the representative for the Canadian agency in India.

    The partnership between Radian 6 (part of Salesforce.com) and Social Wavelength entails that all business of Radian 6 in India will largely be handled via Social Wavelength. Any leads generated by Radian 6 directly on their website, or through any other means, will come to Social Wavelength, to be managed further. Social Wavelength will also do its own independent marketing, and lead generation to sell maximum licenses of Radian 6.

    This will also include the large existing client base of Social Wavelength to whom the services of Radian 6 will be offered. Radian6’s clients include Dell, General Electric, Kodak, PepsiCo, Microsoft, Edelman, Ogilvy Public Relations Worldwide and Weber Shandwick.

    Social Wavelength joint CEO Sanjay Mehta said, “Over the last 3.5 years that we have been in the social media space, we have worked with number of social media monitoring tools, including Raidan 6. In terms of extent of coverage of content on social media, the user interface, the dashboards, the flexibility, the extensive reporting that it offers, and the many value-added features that it has and which it keeps introducing, we found no other tool to compare with Radian 6. Keeping this in mind, we started our discussions with Radian 6, and concluded this agreement with them recently.”

    While Radian 6 is a social media monitoring tool, often, in order to put together a solution of social media monitoring, there is a need for services, beyond the tool. These services will then be offered by Social Wavelength, to whoever may be interested. Therefore clients now get a one-stop solution of the tool and the services.

    Social Wavelength offers services like social media monitoring, online reputation management and social media analytics.

    “On account of ongoing support, training and sharing of global best practices, Radian 6 adds tremendous value on an ongoing basis. Likewise, Social Wavelength, on account of their hands-on experience, working with large number of clients, and understanding the Indian landscape very well, is able to bring that value to the table, and the resultant combination is a perfect match for the end-client,” said Mehta.

    Social Wavelength will be conducting events and workshops together for the benefit of users in India aiming to gain participation from marketing folks, customer service teams, market research agencies and corporate communication persons.