ITV

Tag: Sanjay Jadhav

  • Zee Marathi extends its prime time with ‘Dil Dosti Duniyadaari’

    Zee Marathi extends its prime time with ‘Dil Dosti Duniyadaari’

    MUMBAI: Zee Marathi will add muscle to its programming line-up by extending the prime time slot to 10.30 pm with the launch of Dil Dosti Duniyadaari. This new offering targeted at the young generation of Maharashtra, is about six youngsters who discover friendship, family, love and life together under the same roof in Mumbai. The show is produced by Sanjay Jadhav’s production Dreaming Twenty Four Seven.

     

    This differential offering has been promoted on the channel and through cross channel promotions. The campaign focuses on the ‘fun element’ amongst friends and the off-air and on-air campaign has reiterated this communication thought. The off-air has been largely driven through social media and outdoors. The outdoor campaign has been planned strategically in college areas apart from the Marathi speaking areas. Focused primarily in Mumbai and Pune but with presence in other markets of Maharashtra it includes not just billboards but also heavy use of transit media like bus shelters, bus panels and railway platform boards especially.

     

    Another key innovation in the campaign has been the association with Café Coffee Day across 34 outlets at college zones and popular shopping zones in Maharashtra. The association would see branding at CCD outlets apart from a specially crafted combo meal for six christened as the Dil Dosti DuniyadaariCombo.

     

    The social media campaign has been designed to target the 15-30 year old netizen with interesting viral videos shot specifically for the medium introducing the six protagonists of the show in a comic and entertaining way. Promotions pan across the official Zee Marathi Facebook page and on the Zee Marathi YouTube channel. Promotions on Whatsapp are also on the anvil post launch. The viral videos have received a positive response and are trending.

     

    Zee Marathi business head Deepak Rajadhyaksha said, “The extension of the prime time was a natural progression as we aim to raise the bar in the regional space and look to further consolidate our position in the Maharashtra market. The show at this slot is designed to target the younger generation. The characters in the show are very relatable to the youth as they all portray various facets of this generation like fun-loving, smart, caring, responsible, ambitious youngsters with a streak of craziness in all of them. It portrays how friendship plays a vital role in your transition from being a dependent to an independent person. Where one finds a vital support system in their friends and they become your extended family. Dil Dosti Duniydaari will help us connect better with the youth as they will have an offering to call their own and also help us prepare an audience for the future.”

  • GSEAMS enters into a three movie deal with the makers of ‘Duniyadari’

    GSEAMS enters into a three movie deal with the makers of ‘Duniyadari’

    MUMBAI: Having effectively marketed over 11 movies in just a span of one and a half year, Global Sports Entertainment and Media Solutions (GSEAMS) has now entered a three movie marketing deal with the makers of ‘Duniyadari’ and CCIPL under its movie marketing division.

     

    GSEAMS signed a deal with the famous Marathi movie director Sanjay Jadhav worth a crore, comprising of in film branding & co branded marketing for ‘Pyar Wali Love Story’.

     

    Jadhav, said, “We are very happy to have partnered with GSEAMS. GSEAMS have helped us do the much needed strategic alliances and tie-ups to promote our movie on a grand scale. We have done a three movie tie-up with GSEAMS based on the response that we have got working with them. We look forward to working with GSEAMS on our other projects.”

     

    GSEAMS has been involved in marketing more than 11 movies with Viacom, Eros, Fox and others, provided media solutions to clients like Reliance Infra and many more. GSEAMS have also produced the super hit music anthem, “Music Dil Mein” for World Music Day on behalf of 9XM.

     

    GSEAMS’ directors Arjun Singgh Baran and Kartik Nishandar said, “Movie marketing for Marathi Industry was something that was unexplored. For the first time ever for a Marathi movie we have been successful in getting on board multiple media/brand alliance partners. We have also created a lot of innovation including the latest that we did at a college in Mumbai.  We are very glad to partner with Sanjay Jadhav who has given us such hits like Duniyadari and look forward to working with him more in the future”.

     

    The marathi movie ‘Pyar Wali Love Story’ stars Swapnil Joshi, Sai Tamhankar, Urmila Kanetkar, Sameer Dharamadhikari, Upendra Limaye and is slated to release on 24 October 2014.

  • ‘Duniyadari’ with a new look only on Zee Talkies

    ‘Duniyadari’ with a new look only on Zee Talkies

    MUMBAI: DUNIYADARI, which created history in MARATHI cinema by hitting box office with big bang and celebrating silver jubilee in across Maharashtra, is all set to recreate the same magic on small screen. Now it is all set to release with very innovative idea and fresh version on ZEE TALKIES on Sunday, 27th April, 2014 @12 noon and 7pm.

    After receiving great applause from critics, bagging many awards and creating new records on Box Office, DUNIYADARI is slated to release on ZEE Talkies with altogether new dimension. DUNIYADARI, a youth based love story is very vibrant, colorful and very happening. It is a story with passionate love, exuberant fun, and exciting drama, full of emotions and has also managed to fetch popular as well as critical acclaim. It has good content and performances to boast of and audiences were starving of good entertaining cinema.

    Bavesh Janavlekar, Business Head, Zee Talkies said, “First time ever in the history of Television Industry a film will be presented with totally new sensitivity and shade. Zee Talkies has added a different flavor to ‘Duniyadaari’ with the support of director Sanjay Jadhav and producer Nanubhai Singhani. It is a great honor to present this movie with innovation and gifting a unique experience to our viewers. I take immense pleasure in presenting this blockbuster movie with a new perspective and a fresh new look, maintaining the soul of the movie. The current promos on the channel have received immense response from the viewers. We hope that all of our hard work and efforts are well received by the audience and that all the fans will enjoy this unique experience on Zee Talkies.”

    Talking about the characters, Bavesh Janavlekar said, “Shreyas- Shirin are true lovers and lovable pair for youngsters, Shreyas –Digu, are icons of true friendship and the essence of standing up for one’s rights. People have loved and appreciated DUNIYADARI. Many of them had the chance to watch it again and again on the big screen, but for the first time this New DUNIYADARI will give the audience a chance to witness the true meaning of Duniyadari. We hope that this version of the film gets all the love that the original movie received.”

    DUNIYADARI, produced by Video Palace India and Dreaming Twenty Four Seven and presented by Zee Talkies and Essel Vision Productions. The music of Duniyadari has also set Maharashtra swaying to its tunes. “Zindagi Zindagi…. Doston Ki Duniyadari Mein Haseen Meri Zindagi…” and “TikTik Vajate Dokyat” sung by Sonu Nigam and Sayali Pankaj have captured hearts with their charismatic composition. In this television version people will get to watch new song with special moment.

    The revival of this Blockbuster film has movie-goers across the globe, excitedly looking forward to experiencing the magic of NEW DUNIYADARI on ZEE Talkies on Sunday, 27th April@ 12 noon and 7pm!

  • ‘Water’ sets stage for fourth Jagran Film Festival

    ‘Water’ sets stage for fourth Jagran Film Festival

    MUMBAI: The movie Water marked the inauguration of the fourth Jagran Film Festival here in Mumbai. Produced by the Film and Television Department of the Tel Aviv University in association with Tu Vas Voir, the screening also marked the Asian premiere of the film.

    The 120 minute feature, born out of an unique Israeli-Palestinian cinematic cooperation, is a compilation of some fictional and self-experience based stories. The other screenings for the day were Haco Cheko’s 72 minute Turkish film Nowhere Li Vir, Sanjay Jadhav’s 132 minute Marathi film Duniyadari and Kundan Shah’s 143 minute classic Jane Bhi Do Yaaron. The festival was attended by filmmakers, litterateurs, cinephiles and scribes.

    This six-day long cinematic extravaganza was inaugurated in the presence of Bollywood actor Akshay Kumar, Indian film and stage actress Nimrat Kaur, Anil Sharma, Sudhir Mishra, Dorothy Briere, Manoj Srivastava, Sai Tamhankar, the mayor of Mumbai Sunil Prabhu and many others from the entertainment industry. Also present were the directors of the film Yael Perlov, NirSa’ar and Maya Sarfaty, Mohammad Fuad, Yona Rozenkier, Mohammad Bakri, Ahmad Barghouti, Pini Tavger and Tal Haring.

    The festival will feature the finest works of cinematic geniuses from India and many other countries. More than 50 national and international feature and short films will be showcased in the final edition of this festival.