ITV

Tag: Sanjay Bhasin

  • Gobibo.com rolls out TVC to score on the ‘trust’ factor

    MUMBAI: Online travel site Goibibo.com has rolled out its new television commercial to score on the “Trust” factor when it comes to their customers.

    The new ad reinforces the reliability of their services using the tagline ‘Go with trust’.

    It candidly talks about the betrayal of the innumerable travel solution providers and depicts the never ending number of infidelities faced by the consumers in terms of travel.

    Conceptualised by ISTA Brand Innovations, the ad represents the idea “When you go with Goibibo.com, you go with trust.”

    Goibibo.com managing director Sanjay Bhasin stated, “We significantly wanted to stress on the trust of the consumers being hurt and that when you travel with Goibibo.com you go with trust. I think it was
    fabulously delivered by the creative. The Ad looks real and is apt in terms of the messaging we were trying to get across to the viewers.”

    The ad illustrates the invitation to log on to Goibibo.com to enjoy a hassle free and credible experience for every service it claims to provide.

  • Alliance wins media mandate for ibibo

    Alliance wins media mandate for ibibo

    MUMBAI: Alliance Advertising and Marketing has won the media responsibilities for all the verticals of ibibo Web. The account was previously held by Zenith Optimedia.

    Alliance director Arshad Nizam said, “DotCom are the future of consumerism and hence it is important to have an edge on the business model. ibibo will be a great client to work with since they have various verticals and have a clear plan of being a clear leader in each one of them.”

    ibibo president Sanjay Bhasin said, “We needed a partner on board who would be involved with the brand and think beyond regular campaigns. We saw Alliance as a partner who was aligned with our thought process and were ready with aggressive strategies across mediums, which are required to build the relevant traffic for our sites.”

    Business director on the account Swati Saini added, “It gives us great pleasure to see them place immense faith in Alliance advertising. We are looking ahead to this partnership and are certain that our planning strategies and models will take the brands to leadership positions in years to come.”